WorksAll Achievements

Nihonmatsu City in Fukushima Prefecture has produced "showy chrysanthemums," such as chrysanthemum doll dolls and "multi-flowered" chrysanthemums, in which hundreds or even thousands of flowers bloom from a single stem. However, these efforts were limited to exhibitions at competitions and autumn chrysanthemum displays. However, with a desire to utilize chrysanthemums in a modern way, incorporating a variety of scenes and spaces, the "Chrysanthemum Town Nihonmatsu Branding Project" was launched in 2016 to enhance the appeal of Nihonmatsu's chrysanthemums. In 2017, the second year of the project, our company, whose founding was partly inspired by the Meiji era (1868-1912) when chrysanthemum doll exhibitions were expanded nationwide and became popular events, was approached to provide branding services. Working with Nihonmatsu City, we helped elevate the traditional Nihonmatsu chrysanthemum cultivation and evolve "Chrysanthemum Town Nihonmatsu" into a brand that promotes Nihonmatsu to Japan and the world. ◆Project Website *This link will take you to an external website. If you would like to continue, please click the URL below. http://senrinzaki.jp/ *Please note: The linked website is not a NOMURA Co.,Ltd. website and is not under our control. The website addresses listed in this notice are current as of the time of this page's creation. Website addresses may be discontinued or changed. Please confirm the latest address yourself. For the linked website, please contact the linked organization. [Customer Issues/Requests] We would like to brand and develop new businesses for chrysanthemum cultivation in Nihonmatsu City, where advanced horticultural chrysanthemum cultivation techniques such as chrysanthemum doll and Senrinzaki (thousand-ring blooms) remain, and make it a symbol of intergenerational exchange and urban development. Furthermore, by branding Nihonmatsu City's chrysanthemums, we hope to encourage the creation of new chrysanthemum-related products (souvenirs, chrysanthemum goods, etc.) and the expansion of new fields. We also hope to increase employment in the service industry, particularly the tourism industry, by increasing the number of visitors to see the chrysanthemums. [Solutions] - Marketing and market research for the floriculture and display industries, sorting out issues in product supply, and formulating a sales strategy - Formulating a brand concept - Formulating a brand logo and color - Creating a product catalog to promote Nihonmatsu chrysanthemums, including the products "Senrinzaki," "Hyakutarin," and "Kengai" - Creating a project-specific landing page - Formulating a promotional strategy - Creating a promotional movie (Japanese and English) - Supporting and producing event exhibits - Holding branding and product development seminars for local businesses - Supporting product development [Customer feedback] We received many suggestions for new ways to showcase the traditional "Nihonmatsu chrysanthemum" production, such as creating promotional tools to further enhance its appeal and exhibiting at art events that we had never considered before, which confirmed the potential of "Nihonmatsu chrysanthemums." Through this project, many people both in Japan and overseas became aware of "Senrinzaki," and we were able to expand overseas for the first time. They not only provided support for promotions and displays, but also for the development of related products with local businesses and advice on the "chrysanthemum doll Exhibition," and they provided a wide range of support, which helped to foster enthusiasm among local residents. <Our project members> [Sales/Project Management] Yokota Hiroshi [Planning/Direction] Shimokuni Yuki [design, layout] Fukano Tomoki Nakagawa Yuri [PR] Fukasawa Korei [Production/ construction (at DESIGNART TOKYO 2017/2018)] Shimada Takeshi [Collaboration at DESIGNART TOKYO 2018] Uchiyama Keiko (NOMLAB) ・NOMLAB DESIGNART2018 exhibit "Senrinzaki" Chrysanthemum MR http://www.nomlab.jp/jp/projects/detail/15 ・Release information https://www.nomurakougei.co.jp/uploads/news/attachments/1/a7a75355626e63682aa71e0b4fb11fc91cfaa652524366dc8f100e9f068d9f55.pdf

This is the third renovation project we have undertaken within the castle park, following the renovations of Odawara Castle Tower and Tokiwagimon Samurai Museum. This historical museum allows visitors to learn about the Odawara ninja "Fuma," who are said to have supported the Odawara Hojo clan behind the scenes, through digital technology and real-life experiences. We are comprehensively responsible for the planning, design, layout, production, and construction of displays and digital content, as well as assisting with the overall operation of the museum. Furthermore, 88% of the building is made from wood produced in Odawara (certified as Kanagawa Prefecture wood production area), contributing to the revitalization of Kanagawa Prefecture's forestry and lumber industries. ◆Odawara Castle Tower https://www.nomurakougei.co.jp/achievements/detail/242 ◆NOMLAB Nomura Open Innovation LAB [NOMLAB (commonly known as Nomura Lab)], a specialized organization for developing the digital communication field at NOMURA Co.,Ltd., Ltd. http://www.nomlab.jp/jp/ <Our project members> [Development] Ogasawara Akinori, Sawada Annin [Sales and project management] Sawada Annin [Planning] Satake Wakako [design, layout] Horikoshi Sayaka, Makigara Toshie [Content director] Nakamura Hitomi (NOMLAB), Uchiyama Keiko (NOMLAB) [Air conditioning equipment design] Nakajima Tadahiro [Electrical lighting design] Yamashita Yuko, Tsuboi Yuya [Production and construction] Ota Hironari, Ito Junichi, Suzuki Toshiyuki, Mima Hiroyoshi, Yokoyama Kei

[Project description] JOURNEY OF SEGASAMMY - Sega Sammy's never-ending journey "Sega Sammy continues to travel in pursuit of our customers' dreams and excitement." We proposed an office environment that embodies this spirit, divided into two areas.設集約します。 English: 1) [Reception and meeting room area] A reception lounge that will pique your curiosity about travel, and a meeting room where you will travel around the world and make new discoveries every time you open the door. 2) [Dining room area] A space for food-centered communication that will "enhance the individuality and abilities of each employee and encounter a sense of fun" ■Background to the head Head Office relocation Head Office relocation project will consolidate Head Office functions of 20 group companies and 6,500 employees into a new office with the goals of promoting efficient group management, as well as strengthening cooperation between businesses and generating synergies by invigorating personnel exchanges. [Customer's challenges/requests] ■New style of communication within the company ■Create new situations by meeting new people ■Encourage change in work styles, and transform and invigorate the brand image. [Solution] ■Create a space that will stimulate a variety of communication, from personal private spaces to brainstorming spaces. [Three functions] "Increasing sensitivity" x "Comfort" x "Invigorating communication" = improving motivation and productivity. Communal tables and counters, places where strangers can dine side by side, provide a place for spontaneous communication, and create situations in which encounters with new people can lead to creative communication. <Our project members> [Planning and concept design] Takahashi Arata, Saka Nobuaki, Kanai Hiroyuki, Suzuki Fujie Node Shimizu Yoshiyuki, Takeuchi Erika, Kawasaki Motoya [Production] Takekawa Kenji, Shirahata Yuta [Sales and project management] Toyama Kiyoshi, Iwaki Ryota, Kono Mai

[Project Description] This municipal central library is located on the first floor of Kikuchi City Lifelong Learning Center KiCROSS. concept design features large, curved, undulating bookshelves inspired by the flowing river of Kikuchi Valley, the pride of Kikuchi City, creating a diverse space that fosters a variety of experiences. The bookshelves gently divide the space, inviting people in and characterizing it from the bustling area near the entrance to a quiet spot for immersing oneself in reading. The bookshelves change shape, with holes, steps, and enclosed spaces, creating a variety of spaces. NOMURA Co.,Ltd. was also commissioned to concept design displays corner, facility VI concept design, library signage, pamphlets, and other applications. The open shelves can hold a maximum of 85,000 books. <Our project members> [Sales and project management] Yokoyama Masanori, Amano Haruka [Direction] Nakamura Kazunobu [Planning] Kameyama Yuichi, Inagaki Misa [design, layout] Nakamura Kazunobu [Production and construction] Nagayama Shunichiro, Yajima Kensaku, Yamada Koichi

【 Project Description 】 Mitsubishi Heavy Industries will construct a plant for mass production and assembly of Japan's first regional jetliner, "MRJ". The facility will be open to the public. A facility where you can see actual aircraft production sites and experience aircraft manufacturing. [Customer Challenges/Themes] Tour the MRJ production site, introduce the journey to development, and experience the dynamic nature and breadth of the aircraft industry made from over 20,000 parts. At the same time, Mitsubishi Heavy Industries, which also develops aircraft, aims to create facilities that showcase its comprehensive capabilities. 【 Solution 】 Making the most of the location of a tour facility attached to an aircraft production site. In addition to the MRJ full-scale mock-up displays, we will create realistic content that can only be experienced here, and create a space that consistently represents "aircraft" from the entrance to the exit. [Customer Comments] concept design and atmosphere of the entire facility are a great force to promote MRJ's advanced technology. < our company Project Member > [Sales and Project Management] Nobuyuki Tanaka [Planning] Kunihiko Oka, Hideki Sato [design, layout] Ryo Onishi, Hiroshi Inoue, Fumihiko Kaneko [Signing and Graphic Design] Kiyohisa Moriwaki [Production/construction] Arishi Matsuda, Keisuke Taneda, Seiichi Misunai, Kei Sakuma

[Project Description] We created a space in the large shopping mall "LaLaport Shonan Hiratsuka" where functions are integrated to make it more comfortable and safe for families with children. The 170m2 kids' zone "Kids Park" attached to the food court is divided into areas for different age groups, and uses highly cushioned interiors materials with sufficient consideration for safety to provide a space where children can play safely. "Koniwa House" is a rest area where parents with children can take a break. It has a small garden where adults and children can take off their shoes and relax, a space to feed baby food, and a nursing room where you can stretch your legs and relax. [Project highlights] ・Considerations were taken to reduce the psychological and physical burden on not only children but also parents, with features such as a kids' zone where children can take a break before and after meals and eat while being supervised, and a nursing room where children can stretch their legs and relax. ・Zoning was implemented according to different ways of spending time, with zones for quiet play, active play and babies. ・Incorporating mechanisms that stimulate children's instincts and curiosity in a simple space. <Our project members> [Sales and project management] Ikuta Hidefumi [Planning] TeamM [design, layout] Suzuki Yoko, Omoto Kenta, Yamada Ayaka [Production and construction] Iwakura Katsue

[Project Description] This project involves converting an old house located in Obi, Nichinan City, Miyazaki Prefecture, into a lodging facility. Obi was designated the first Important Preservation District for Groups of Traditional Buildings in Kyushu and Okinawa in 1977, and is an area lined with buildings with a uniform aesthetic. Therefore, the exterior design needed to be renovated while maintaining harmony with the surrounding landscape. Therefore, we aimed to create a facility that would attract visitors by highlighting the interior design and furniture with a high degree of concept design freedom. Furthermore, Nichinan City and NOMURA Co.,Ltd. signed a comprehensive partnership agreement on January 28, 2017, to realize urban development in line with Nichinan City's "Creator, Creator" concept. As part of the partnership agreement, on October 10, 2018, they signed a "Regional Revitalization Corporate Exchange Program," dispatching Yasutoshi Yamano, a creative talent specializing in space production, to Nichinan City to work on regional revitalization. Working with Nichinan City, related businesses, and various other stakeholders, we are working to revitalize the region through initiatives such as the creation of the "Nichinan City Obi District Revitalization Guidelines," the "DENKEN WEEK" event aimed at developing the historic townscape, and the design of traditional Japanese houses. [Client Challenges/Requests] (1) Renovating the traditional house into a lodging facility primarily targeting foreign tourists. (2) Incorporating unique local elements as a strength of the lodging business. (3) Creating a space that evokes a truly Japanese atmosphere. [Solution] Traditional houses are one of the spaces that most encapsulate Japanese culture, or "way of life." This renovation plan sought to maximize the use of elements that convey the past, such as pillars, beams, and ceilings, while transforming other elements into a space that is comfortable for modern residents. Therefore, we adopted the overall concept of "Post-Heritage: Inheritance and Transformation for the Next Generation," exploring new ways of passing on culture. The selection of tools was also consistent, incorporating a variety of approaches that weave together the essence of Japan, rather than relying solely on traditional techniques. As a result, we believe that this accommodation facility will provide an inspiring experience that will spark an interest in Japan for foreign visitors and make domestic tourists proud of Japan. <Our project members> [Space production] Yamano Yasutoshi [Furniture and decoration coordination] Yamano Yasutoshi [concept design (interiors)] Kazusaka Yukio [Development] Yagi Nobuyuki [Sales] Shirai Toshiyuki ・Release: Nichinan City, Miyazaki Prefecture and NOMURA Co.,Ltd. sign "Comprehensive Cooperation Agreement on Regional Revitalization" https://www.nomurakougei.co.jp/uploads/news/attachments/1/bd685168ce469eb3f8f63ef2a5fe43c89bbc9af85df83d352763aa2eeb42e9cf.pdf ・Release: Nichinan City, Miyazaki Prefecture and NOMURA Co.,Ltd. sign "Regional Revitalization Corporate Exchange Program" https://www.nomurakougei.co.jp/uploads/news/attachments/1/aa565bf338f37cd539f269b55ea67caf32e4e527800fa28c89557f39ddf51f19.pdf ・Other achievements: DENKEN PJM https://www.nomurakougei.co.jp/achievements/detail/409

[Project Description] A renovation project for 148 rooms on 4 floors and 22 floors of corridors. Hilton Fukuoka Sea Hawk is a symbolic icon of the Seaside Momochi District, which was selected as one of the 100 best urban landscapes in Japan, and its architectural shape is based on the concept of a "big ship sailing out into Hakata Bay." In this renovation, we also took the comfort of being on a ship and the sea view from the ship as our motif, and imagined how people interact with each other through the connections between people in Hakata Bay, which has been a link between foreign countries since ancient times. We designed the Hilton Fukuoka with the aim of making it a hotel that will be loved by people around the world for a long time, with a shape and composition born from "interaction," a texture that gives the feeling of a "cabin," and the colors of "white sand and green pine" unique to Hakata Bay. [Customer's Issues/Requests] The issue was to concept design the guest rooms flexible for various guests, including business, leisure, inbound, and MICE. The long corridors were required to be concept design in a way that would not give guests a monotonous impression. [Solution] We added a mechanism to the headboards of the guest rooms' beds, moving them to the center so that a single room can be arranged as a twin type or Hollywood twin type in accordance with guest requests. In the corridor, the intersection of gradation lines in the carpet represents the trajectory of a ship, and we have created an impressive concept design that incorporates the colors of the outside scenery into the interior, treating the Hakata Bay side as the sea, the center as the sandy beach, and the city side as the pine forest. <Our project members> [Sales and project management] Yoshimori Masayuki, Abe Noriko [design, layout] Aono Keita, Yokoyama Naoaki, Watanabe Jun [Production and construction] Eda Takayuki, Kanayama Mitsuaki

[Project Description] This project is to open a new Isetan Mirror store in conjunction with the renewal of Terrace Mall Shonan. Unlike previous store locations, this store will be located in a mall SC, and the target demographic will be wider, so we have created an experiential space and incorporated interactive elements. [Customer Issues/Requests] The issues raised were how to attract new customers by making them aware of the store, and how to ensure that they are satisfied after purchasing and will return in the future. [Solution] To deal with the flow of people from Tsujido Station, we displayed the brand's logo sign and mirror in the window next to the mall entrance. In addition, the layout of the store has been designed with good visibility and easy for first-time customers to enter, with the fixtures and traffic flow being well-thought-out. A symbolic corner with curtains has been developed in the center of the store, where customers can receive counseling at their leisure. [Customer Feedback] This area is adjacent to the main entrance of the facility, and attracting customers directly leads to sales. Through various efforts, we have been able to recognize the store among customers who come to the facility from Tsujido Station, and many customers have entered the store and made purchases. <Our project members> [Project management] Yukinori Hashida [design, layout] Yuko Aida [construction] Koichiro Matsukawa

[Project Description] We assisted in the construction of the new museum's permanent displays Room in displays and the renovation of the existing displays Room in displays (design: construction). < our company Project Members > [Sales/Project Management] Toshiyuki Otani [design, layout] Yutaka Uehara [Production/construction] Jiro Kusujiro and Hiroyoshi Mima

[Project description] We planned, produced and produced the "Amada Memorial Hall/ displays Room," which communicates the "history" and "future" of Amada Holdings Co., Ltd., a company that manufactures and sells metal processing machinery. Based on the concept of "growing together with our customers," a philosophy that the Amada Group has cherished since its founding, the project uses the entire space to introduce the group's future through a complex production that combines projection mapping onto historical machinery that marked a turning point in the group's development, original lighting equipment and video projections. A highly experiential message space was created. <Our project members> [Planning] Mori Seiichiro, Tsuchikin Suiko, Taka Ena [concept design] Morita Masami, Tani Takaaki, Fujiwara Naoya, Nakagawa Yuri [Direction] Goto Akinori [Production] Hanayama Junya, Soeda Yuhei [Sales] Yamauchi Ryo

[Project description] We created a story about the intangible culture of the region and performed projection mapping at the former feudal lord's residence in Obi, a castle town with a long history in Kyushu and an important preservation district for groups of traditional buildings. [Customer's challenge/request] In a castle town with many tangible cultural properties, the next challenge was to pass on the intangible culture to the next generation and people outside the area. Therefore, the theme was born: "Let's make the intangible culture of the region known to a wide range of people by creating a space that everyone can be interested in, in line with an event that has a high drawing power." [Solution] By expressing the intangible culture of the region like a "historical picture scroll" using the video technique of projection mapping, we believe that it has created an opportunity to interest a wide range of people, regardless of age or gender, both in Japan and overseas. Another advantage of video expression is that it was possible to create a highly artistic space without damaging the building, which is a cultural property, and we believe that this has suggested future possibilities. <Our project members> [Development] Yasutoshi Yamano [Sales] Tatsuya Io, Junichiro Yoshida [design, layout] Masaki Kawahara, Kenji Suzuki, Yuya Tagami

[Project description] Ginza Sony Park is part of the Ginza Sony Park Project, a project to renovate the Sony Building. It will open as a flat, open public space until the fall of 2020, and then in 2022, a new Sony Building will be completed with an expansion that will keep the concept of a park unchanged. [Customer's challenge/request] Our role was from working drawings to construction, but we had to proceed with the design and production in parallel with the demolition work. While considering time and cost, and based on the idea of not adding anything extra, we also aimed to maximize the effect with the minimal action of "concept design demolition," so we took on the theme of how to integrate into the project team and ensure proposals and quality that exceed expectations in response to the project team's requests. [Solution] At the regular project meetings, we prepared a production schedule and on-site process that reflected the latest situation, and constantly shared the progress, and we participated in the project by thoroughly carrying out the basics, such as thoroughly checking the detailed working drawings, production drawings, construction drawings, finishing samples, and partial detailed drawings, and by focusing on close communication with the project team. [Customer feedback] Despite being pressed for time, we were able to successfully open on August 9th thanks to careful communication between our partners, the concept design team, the design and construction team, and our company. I think the greatest benefit is that construction, which required quite complex coordination, was completed on time. Thank you very much. <Our project members> Sales: Sato Kazunari Production and construction: Katayama Kiyoshi, Akiyama Yoshihiro

[Project description] An experiential space that allows you to feel Toyota's artificial intelligence and its evolutionary value throughout the space. A presentation stage that uses the entire booth to communicate the vision of the future of beloved cars brought about by Toyota's proposed artificial intelligence = CONNECTED. Using a white base color, each car stands out and looks beautiful, and the entire space is organically connected with motifs of circles and curves, giving the impression of being softly enveloped in a unified space with both the ceiling and floor. During the presentation, the entire booth comes to life, and the space is enveloped in a blue light that gives the feeling of the stirrings of artificial intelligence. <Our project members> [Sales and project management] Ishiyama Shigeyuki, Nishino Masahiro [design, layout] Tamura Hiroyu, Tamura Noriaki [Production and construction] Miura Yoichi, Kumagai Hidenobu

[Project description] The key point of the renewal is to make it possible for the museum to keep up with the new developments in astronomy information that occur every day through displays. For example, we have created a system that allows the museum to update its own software to incorporate new information, and a communication space where the latest information can be posted. The design was made with over 100 registered astronomy volunteers in mind, not only as a place to gather every day to exchange information, but also as a place for community activities where they can give explanations to visitors and make research presentations. <Our project members> Art direction: concept design Shunsuke concept design: Makigara Toshie Equipment concept design: Suzuki Toshiyuki Production planning: Ito Junichi Production management: Ikeya Yu, Shimada Takeshi Produced by: Yoshioka Shin