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IFA2019 (International Consumer Electronics Exhibition) Balance of Being

IFA2019 (International Consumer Electronics Exhibition) Balance of Being

In response to a rapidly diversifying society driven by advanced technology, Panasonic believes in and proposes a balanced lifestyle. They believe that by seamlessly reading, understanding, and grasping the condition of a person's skin, hair, and health in their daily life, and providing personalized care that anticipates their needs, they can offer an intuitive and balanced lifestyle. In the concept space at this displays, visitors experienced a series of stories, from how information about a resident is collected, integrated, and analyzed by the objects and spaces surrounding them, to how products with beautiful and universal concept design provide optimal care for that person. <Social Issues/Customer Issues/Requests> Newly planned and developed well-being products were unveiled for the first time at IFA. We were commissioned to concept design the concept displays space, striving to create a space that goes beyond a simple product displays, allowing visitors to interpret the product's concept and user experience. <Solution> Through detailed interviews and discussions with the London concept design Centre, which was responsible for concept development, we utilized new AV technologies and building materials to design a space that not only gains visitor understanding but also leaves a lasting impression as a user experience. <Customer Feedback> Even though the product and concept were still in the early stages of concept creation, before they even existed in the world, they were involved from the very beginning, helping us consider what kind of output would be most effective. Despite the short lead time, we were able to work together and complete the project by the deadline. <Our Project Members> [Sales] Makihide Ono [design, layout] Daisuke Nishida [Production/ construction] Yoichi Miura

#Conventions & Events
HOSEI MUSEUM

HOSEI MUSEUM

An experimental museum for the sustainability of people and global society. The frontrunners who have gathered at Hosei University have accumulated practical knowledge for living freely, with a pioneering spirit. The HOSEI Museum inherits this history, looks to the past and future of global society, and aims to become a magnetic field where knowledge can interact, connecting people inside and outside the university across disciplines, in order to realize a rich and just society. Our company has been consistently involved in everything from site selection to planning, research, consulting, logo concept design, content concept design, and displays design construction, and we continue to expand our operations to other campuses. [Social Issues/Customer Issues/Requests] The HOSEI Museum was established as part of the university's long-term vision (HOSEI2030), and was planned with the aim of contributing to the development of education and research by widely displays, making public, researching, and studying the history of the school, educational and research achievements, and academic resources possessed by Hosei University. [Customer Voice] We have worked with NOMURA Co.,Ltd. to connect the abundant academic resources of the university and aim to create a museum that will serve as a base for disseminating the Hosei brand. This museum is a place where current students can learn about the rich history and unique character of our university, and where alumni can reflect on their student days and look towards the future together. We also hope that this museum will be a place where people outside of Hosei University can consider together the meaning and value of a university's existence in society through the example of Hosei University. <Project Members> [Sales/Project Management] Kentaro Takahashi [Research/Planning] So Watanabe, Naoko Nakase, Chiho Kuroda [Consulting] So Watanabe, Shunsuke Shimizu, Naoko Nakase [design, layout] Shunsuke Shimizu, Kyoko Kosugi, Yuri Nakagawa [Production/ construction] Ken Hirao [Replica Production] Nomura Techno Co., Ltd.: Nobuyuki Endo

#public
GREE Shinjuku office

GREE Shinjuku office

This project involved the integration of offices for five advertising media companies of GREE. The concept of this project is "creating opportunities for interchange." This concept was born from the idea of "providing a place that creates opportunities for serendipitous encounters and communication." The entrance space, which will be the face of the five companies, is designed to be a space where you can feel change and movement, with lighting colors changing according to the time and scene through glass bricks. When used for events, it is envisioned that the light will have a rhythm in sync with the music to create a party scene. Inside the office, there is a place called "Breakthrough Base" that will serve as a catalyst for interaction between the five companies. "Breakthrough" means "not just a relaxation space, but a place to open up the future and break through the current situation," and "Base" means "not just a place, but a base that gives a sense of strength and hints that something is being planned." The flooring is laid out in a way that anticipates the flow of movement, and is planned to be an "interchange: a place where paths intersect," and is utilized as a place for natural interaction between the five companies. Areas that are touched by hands have been given an aged finish, giving a sense of liberation as if you were feeling the sea breeze in Shinjuku, where the sea is not visible. The use of plain materials and a variety of chair concept design created a relaxed space with a warm, laid-back feel. Furthermore, reflecting the idea of a fresh start, we aimed for a minimalist space without over-designing. While maintaining a sophisticated and stylish atmosphere, we also incorporated photogenic spots, befitting a company involved in social projects. We designed a space that is stylish yet inspires anticipation of new ideas and possibilities. <Our Project Members> [Sales & Project Management] Masaki Yotsuya, Kaori Murakami [design, layout] Atsuko Ozawa, Keita Obana

#corporate
Panasonic Center Tokyo ROOM S

Panasonic Center Tokyo ROOM S

This project involves converting displays room within the Panasonic Center Tokyo into a VIP reception conference room. (Not open to the public) By utilizing the spatial composition that leverages human perception, 4K video is subtly incorporated into the space as if it were a material or landscape. Combined with ceiling height control and skylight effects using advanced lighting technology, the space is given a sense of spaciousness, pursuing a "comfortable atmosphere that encourages lively conversation." As the center receives many VIPs and state guests from both Japan and overseas, icebreaker elements have been incorporated throughout, such as ceiling designs inspired by the Japanese art of origami, video expressions reminiscent of a dry landscape garden, and scents that evoke a sense of Japanese aesthetics. Furthermore, handwritten patent application documents imbued with the founder's aspirations have been transformed into artwork and placed on the wall behind the head of the room, imbuing the space with soul. In conjunction with the lighting control, the scene can be switched according to various purposes, such as welcoming guests, dining, or meetings using multiple screens. While making full use of Panasonic's cutting-edge technology, we focused on understated expression to create an overall calm atmosphere, building a spatial value that combines novelty and high quality. <Our Project Members> [Sales/Project Management] Kei Yamazaki [Direction] Akane Yamaguchi [concept design] Shigemi Shimizu, Kiyoho Tani [Production/ construction] Hiromitsu Furuichi, Yuta Kumazawa

#corporate
Jojoen Shinjuku Odakyu Hulk

Jojoen Shinjuku Odakyu Hulk

Jojoen, a renowned yakiniku (Japanese barbecue) restaurant founded in 1976, has planned its largest flagship store to date. At its founding location in Roppongi, many foreign customers visited the restaurant at the time, and the name of the restaurant comes from the sound of meat being grilled, which is pronounced "Jojo." Expanding on this idea from the sound of grilling meat, the concept of tone was adopted, and the finishes of materials such as Nishijin-ori (Kyoto textile), acrylic, stone, and glass were given characteristics that evoke a sense of rhythm. In addition, the piano booth was designed to visually appeal to the spread of sound during performance, creating a symbolic form. Drawing inspiration from the brand's history, this project strengthens the relationship between food, space, and sound. concept design aims to create a space that resonates with the five senses of customers and allows them to feel the happiness of food even more. <Social Issues/Customer Issues/Requests> - To create a presence and sense of luxury befitting a flagship store. - To plan seating that can accommodate various occasions. <Solutions> -concept design utilizes the characteristics of materials such as wood, stone, Nishijin-ori, and acrylic. We planned seating arrangements that can accommodate various occasions, including private rooms, semi-private rooms, pair seats, hall seats, and circular sofa seats. <Our Project Members> [Sales & Project Management] Yasuhiro Tsuruta [design, layout] RENS: Ryutaro Matsuura, Yuka Kurachi, Takuro Ishizawa [Production & construction] Mikiya Fujitaka, Takashi Yokoyama, Mariko Yamamoto

#Urban & Retail
エクスコムグローバル 本社 エントランスロビー

エクスコムグローバル 本社 エントランスロビー

海外渡航中のモバイルインターネットをはじめとする”通信環境の提供”に強みを持つエクスコムグローバルの本社エントランスロビー。 モバイル通信サービスは、世界中で様々な関わり合いを生み、人と人、人とコトを結びます。国や世代を超え、個々のコミュニケーションの連鎖がやがて世界的なムーブメントを生んだり、1つの大きな存在を紡ぎだしていくその様子は、様々な生物の営みとつながりが、より多くの生命の拡がりを生んでいく「森」の様子を思い起こさせます。 エクスコムグローバルの事業が世界にもたらす無限のつながりと可能性を、豊かな森の有り様(ありよう)と重ね合わせ、そこでの自然の造形や、森の成長の記憶、時間ごとに移ろう美しい姿をデザインのテーマとしました。壁面は、森の風景を象徴する要素として、木々の重なり合うシルエットをモチーフにしたパネルをデザインし、空間を覆いました。日中は陽の光、日没後は照明の灯りが、パネルの開口を通して床や壁に柔らかい影を落として木漏れ日のような印象を与え、渋谷の高層ビル内でありながらも森の中にいるような情景を作り出しています。また、印象的なテーブルやドリンクカウンターは、森の成長の記憶として「年輪」をデザインのモチーフとしました。曲げた金属板を同心円状にオフセットさせながら組み上げ、天板はその様子が見て取れるよう透明のアクリル板としています。 レイアウトプランとしては、来客を迎えるレセプションエリア、商談などを行うミーティングエリアの2つに空間を分節し、上記のデザインテーマの下でそれぞれのシーンに適した視線の遮り方や透過性を作り出す工夫をしています。 【お客様の課題/ご要望】 ラグジュアリーホテルのロビーのような雰囲気のレプションスペース及び商談スペースをデザインしてほしい、というご要望をいただきました。 <当社プロジェクトメンバー> 【営業・プロジェクトマネジメント】 石井 和茂、村上 香織 【デザイン・設計】 北村 喜裕 【制作・施工】 近石 郁雄、小池 徹治、香川 拓也

#corporate
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