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metsä village

metsä village

「メッツァビレッジ」が開業される「メッツァ」は、北欧のライフスタイルを体験できる「メッツァビレッジ」(2018年11月9日開業、無料)と、ムーミンの物語を主題とした「ムーミンバレーパーク」(2019年3月開業、有料)の 2 つのエリアから構成。 メッツァビレッジ は約16.3万㎡の規模となり、物販施設、飲食施設、ワークショップ施設、 催事スペース、駐車場施設などで構成されます。当社は、その環境デザイン(建屋外装仕様・デザイン、施設サイン調整、環境ベンチ、PHOTO SPOT、ゴミ箱デザイン)の設計監修を担当しました。 【お客様の課題/ご要望】 北欧の雰囲気を持ち、メッツァの世界観に合ったもの、また、大人の女性もターゲットであったため、インスタ映えを考慮し、遊び心を持ったデザインを要望しました。 【お客様の声】 つい撮りたくなるようなインスタ映えするデザインが多く、お客様が撮った写真を積極的にSNSにアップしてくださり、PR効果がありました。 また、ゆっくりくつろぎたくなるベンチでは、まさにメッツァのコンセプトの「余白と暮らす。」を体感していただいております。 <当社プロジェクトメンバー> 【営業・プロジェクトマネジメント】高森 雅浩、猫田 弘樹 【ディレクション】鈴木 洋子 【デザイン】半田 友紀 【制作】平山 哲、渡邊 祥太

#entertainment
Shiseido Global Innovation Center S/PARK

Shiseido Global Innovation Center S/PARK

This is a project for a lively facility opened on the first and second floors of Shiseido's cutting-edge research facility, Shiseido Global Innovation Center (known as S/PARK). On the first floor, there is the S/PARK Cafe, where you can enjoy meals created in collaboration with Shiseido Parlour, the S/PARK Beauty Bar, where you can purchase personalized cosmetics, the S/PARK Studio, where you can experience original programs based on a unique method, and the S/PARK Museum, an experiential museum, on the second floor. It is a beauty complex that anyone can freely visit. The large SONY 16K crystal LED screen in the atrium and the large spiral staircase that connects the first and second floors are distinctive features. In addition, an extra-large motif was installed on the ceiling of the open atrium structure to give visitors the image of "inspiration taking flight." The overall production was handled by Kundo Koyama (ORANGE AND PARTNERS), the spatial concept design was handled by nendo+onndo, and our company was mainly responsible for the design and construction of the facility's interiors. <Our project members> [Sales and project management] Takamori Masahiro, Nekoda Hiroki [Planning] Yanagihara Tomoko, Fujii Kayoko, Hirota Kohei, Amane Mayo, Okazaki Hiroko [concept design and basic planning] Aono Keita (onndo), Matsui Shingo (onndo) [schematic design, working drawings and interior administration] Hayashi Kohei, Tamura Noriaki, Nitta Makiko, Yato Seika [Graphic concept design] Suzuki Fujie [Production and construction] Yamada Soichiro, Hirowatari Ryoka [Technical direction] Takashi Akimitsu, Oku Haruki

#corporate
Hamleys Yokohama World Porters

Hamleys Yokohama World Porters

Hamleys, the UK's oldest toy store with a 259-year history, currently operates stores in 19 countries worldwide. These theme park-like facilities offer a variety of features that set them apart from ordinary toy stores. The Yokohama World Porters store, which marks the first of its kind in Japan alongside the Canal City Hakata store in Fukuoka, is comprised of two floors. The first floor features Hamleys' iconic merry-go-round, which children can actually ride. The playroom on the second floor offers digital technology and toy testing. Similar to the Hamleys UK store, the facility also offers rental services for party rooms where guests can celebrate special occasions like birthdays and anniversaries with entertainers, creating a fun and enjoyable experience for the whole family. Our company coordinated this project, which saw both stores open on roughly the same day. Based on the master plan from the UK, we assisted with everything from working drawings construction (excluding the playroom) and construction supervision. <Our project members> [Sales and project management] Baba Shohei, Kako Haruhiko, Sato Reika, Mihashi Reina [Direction] Kawakami Eiji [design, layout] Sugihara Masahiro [Production and construction] Yokoshima Eisuke, Ishikawa Yohei, Nitasaka Takuto, Shimizu Kota, Shirahata Yuta, Uehara Yuma, Nishiyama Fuyuka, Miura Yuki [Customer feedback] We were able to create a store with high construction precision that took safety into consideration. All project members agree that it was all thanks to the support of NOMURA Co.,Ltd., which not only worked with a British design firm but also handled import agency work, allowing us to open the project with such a short development period. ◆Our company was also in charge of the Hamleys Canal City Hakata store. <Our project members> [Sales and project management] Baba Shohei, Kako Haruhiko, Sato Reika, Mitsuhashi Reina, Endo Masahiro, Matsunaga Toshiyo [Direction] Kawakami Eiji [design, layout] Fujisawa Masakazu [Production and construction] Yokoshima Eisuke, Ishikawa Yohei, Nitasaka Takuto, Hashiguchi Ryo, Kusunoki Jiro, Sugimoto Daiki

#Urban & Retail
Chrysanthemum Town Nihonmatsu Branding Project

Chrysanthemum Town Nihonmatsu Branding Project

Nihonmatsu City in Fukushima Prefecture has produced "showy chrysanthemums," such as chrysanthemum doll dolls and "multi-flowered" chrysanthemums, in which hundreds or even thousands of flowers bloom from a single stem. However, these efforts were limited to exhibitions at competitions and autumn chrysanthemum displays. However, with a desire to utilize chrysanthemums in a modern way, incorporating a variety of scenes and spaces, the "Chrysanthemum Town Nihonmatsu Branding Project" was launched in 2016 to enhance the appeal of Nihonmatsu's chrysanthemums. In 2017, the second year of the project, our company, whose founding was partly inspired by the Meiji era (1868-1912) when chrysanthemum doll exhibitions were expanded nationwide and became popular events, was approached to provide branding services. Working with Nihonmatsu City, we helped elevate the traditional Nihonmatsu chrysanthemum cultivation and evolve "Chrysanthemum Town Nihonmatsu" into a brand that promotes Nihonmatsu to Japan and the world. ◆Project Website *This link will take you to an external website. If you would like to continue, please click the URL below. http://senrinzaki.jp/ *Please note: The linked website is not a NOMURA Co.,Ltd. website and is not under our control. The website addresses listed in this notice are current as of the time of this page's creation. Website addresses may be discontinued or changed. Please confirm the latest address yourself. For the linked website, please contact the linked organization. [Customer Issues/Requests] We would like to brand and develop new businesses for chrysanthemum cultivation in Nihonmatsu City, where advanced horticultural chrysanthemum cultivation techniques such as chrysanthemum doll and Senrinzaki (thousand-ring blooms) remain, and make it a symbol of intergenerational exchange and urban development. Furthermore, by branding Nihonmatsu City's chrysanthemums, we hope to encourage the creation of new chrysanthemum-related products (souvenirs, chrysanthemum goods, etc.) and the expansion of new fields. We also hope to increase employment in the service industry, particularly the tourism industry, by increasing the number of visitors to see the chrysanthemums. [Solutions] - Marketing and market research for the floriculture and display industries, sorting out issues in product supply, and formulating a sales strategy - Formulating a brand concept - Formulating a brand logo and color - Creating a product catalog to promote Nihonmatsu chrysanthemums, including the products "Senrinzaki," "Hyakutarin," and "Kengai" - Creating a project-specific landing page - Formulating a promotional strategy - Creating a promotional movie (Japanese and English) - Supporting and producing event exhibits - Holding branding and product development seminars for local businesses - Supporting product development [Customer feedback] We received many suggestions for new ways to showcase the traditional "Nihonmatsu chrysanthemum" production, such as creating promotional tools to further enhance its appeal and exhibiting at art events that we had never considered before, which confirmed the potential of "Nihonmatsu chrysanthemums." Through this project, many people both in Japan and overseas became aware of "Senrinzaki," and we were able to expand overseas for the first time. They not only provided support for promotions and displays, but also for the development of related products with local businesses and advice on the "chrysanthemum doll Exhibition," and they provided a wide range of support, which helped to foster enthusiasm among local residents. <Our project members> [Sales/Project Management] Yokota Hiroshi [Planning/Direction] Shimokuni Yuki [design, layout] Fukano Tomoki Nakagawa Yuri [PR] Fukasawa Korei [Production/ construction (at DESIGNART TOKYO 2017/2018)] Shimada Takeshi [Collaboration at DESIGNART TOKYO 2018] Uchiyama Keiko (NOMLAB) ・NOMLAB DESIGNART2018 exhibit "Senrinzaki" Chrysanthemum MR http://www.nomlab.jp/jp/projects/detail/15 ・Release information https://www.nomurakougei.co.jp/uploads/news/attachments/1/a7a75355626e63682aa71e0b4fb11fc91cfaa652524366dc8f100e9f068d9f55.pdf

#public
Odawara Castle NINJA Museum

Odawara Castle NINJA Museum

This is the third renovation project we have undertaken within the castle park, following the renovations of Odawara Castle Tower and Tokiwagimon Samurai Museum. This historical museum allows visitors to learn about the Odawara ninja "Fuma," who are said to have supported the Odawara Hojo clan behind the scenes, through digital technology and real-life experiences. We are comprehensively responsible for the planning, design, layout, production, and construction of displays and digital content, as well as assisting with the overall operation of the museum. Furthermore, 88% of the building is made from wood produced in Odawara (certified as Kanagawa Prefecture wood production area), contributing to the revitalization of Kanagawa Prefecture's forestry and lumber industries. ◆Odawara Castle Tower https://www.nomurakougei.co.jp/achievements/detail/242 ◆NOMLAB Nomura Open Innovation LAB [NOMLAB (commonly known as Nomura Lab)], a specialized organization for developing the digital communication field at NOMURA Co.,Ltd., Ltd. http://www.nomlab.jp/jp/ <Our project members> [Development] Ogasawara Akinori, Sawada Annin [Sales and project management] Sawada Annin [Planning] Satake Wakako [design, layout] Horikoshi Sayaka, Makigara Toshie [Content director] Nakamura Hitomi (NOMLAB), Uchiyama Keiko (NOMLAB) [Air conditioning equipment design] Nakajima Tadahiro [Electrical lighting design] Yamashita Yuko, Tsuboi Yuya [Production and construction] Ota Hironari, Ito Junichi, Suzuki Toshiyuki, Mima Hiroyoshi, Yokoyama Kei

#public
Sega Sammy Group Head Office Relocation Project

Sega Sammy Group Head Office Relocation Project

[Project description] JOURNEY OF SEGASAMMY - Sega Sammy's never-ending journey "Sega Sammy continues to travel in pursuit of our customers' dreams and excitement." We proposed an office environment that embodies this spirit, divided into two areas.設集約します。 English: 1) [Reception and meeting room area] A reception lounge that will pique your curiosity about travel, and a meeting room where you will travel around the world and make new discoveries every time you open the door. 2) [Dining room area] A space for food-centered communication that will "enhance the individuality and abilities of each employee and encounter a sense of fun" ■Background to the head Head Office relocation Head Office relocation project will consolidate Head Office functions of 20 group companies and 6,500 employees into a new office with the goals of promoting efficient group management, as well as strengthening cooperation between businesses and generating synergies by invigorating personnel exchanges. [Customer's challenges/requests] ■New style of communication within the company ■Create new situations by meeting new people ■Encourage change in work styles, and transform and invigorate the brand image. [Solution] ■Create a space that will stimulate a variety of communication, from personal private spaces to brainstorming spaces. [Three functions] "Increasing sensitivity" x "Comfort" x "Invigorating communication" = improving motivation and productivity. Communal tables and counters, places where strangers can dine side by side, provide a place for spontaneous communication, and create situations in which encounters with new people can lead to creative communication. <Our project members> [Planning and concept design] Takahashi Arata, Saka Nobuaki, Kanai Hiroyuki, Suzuki Fujie Node Shimizu Yoshiyuki, Takeuchi Erika, Kawasaki Motoya [Production] Takekawa Kenji, Shirahata Yuta [Sales and project management] Toyama Kiyoshi, Iwaki Ryota, Kono Mai

#corporate
Mitsui Shopping Park LaLaport Shonan Hiratsuka "Kids Park" "Koniwa House"

Mitsui Shopping Park LaLaport Shonan Hiratsuka "Kids Park" "Koniwa House"

[Project Description] We created a space in the large shopping mall "LaLaport Shonan Hiratsuka" where functions are integrated to make it more comfortable and safe for families with children. The 170m2 kids' zone "Kids Park" attached to the food court is divided into areas for different age groups, and uses highly cushioned interiors materials with sufficient consideration for safety to provide a space where children can play safely. "Koniwa House" is a rest area where parents with children can take a break. It has a small garden where adults and children can take off their shoes and relax, a space to feed baby food, and a nursing room where you can stretch your legs and relax. [Project highlights] ・Considerations were taken to reduce the psychological and physical burden on not only children but also parents, with features such as a kids' zone where children can take a break before and after meals and eat while being supervised, and a nursing room where children can stretch their legs and relax. ・Zoning was implemented according to different ways of spending time, with zones for quiet play, active play and babies. ・Incorporating mechanisms that stimulate children's instincts and curiosity in a simple space. <Our project members> [Sales and project management] Ikuta Hidefumi [Planning] TeamM [design, layout] Suzuki Yoko, Omoto Kenta, Yamada Ayaka [Production and construction] Iwakura Katsue

#public
Kiraku Obi Aiyatei

Kiraku Obi Aiyatei

[Project Description] This project involves converting an old house located in Obi, Nichinan City, Miyazaki Prefecture, into a lodging facility. Obi was designated the first Important Preservation District for Groups of Traditional Buildings in Kyushu and Okinawa in 1977, and is an area lined with buildings with a uniform aesthetic. Therefore, the exterior design needed to be renovated while maintaining harmony with the surrounding landscape. Therefore, we aimed to create a facility that would attract visitors by highlighting the interior design and furniture with a high degree of concept design freedom. Furthermore, Nichinan City and NOMURA Co.,Ltd. signed a comprehensive partnership agreement on January 28, 2017, to realize urban development in line with Nichinan City's "Creator, Creator" concept. As part of the partnership agreement, on October 10, 2018, they signed a "Regional Revitalization Corporate Exchange Program," dispatching Yasutoshi Yamano, a creative talent specializing in space production, to Nichinan City to work on regional revitalization. Working with Nichinan City, related businesses, and various other stakeholders, we are working to revitalize the region through initiatives such as the creation of the "Nichinan City Obi District Revitalization Guidelines," the "DENKEN WEEK" event aimed at developing the historic townscape, and the design of traditional Japanese houses. [Client Challenges/Requests] (1) Renovating the traditional house into a lodging facility primarily targeting foreign tourists. (2) Incorporating unique local elements as a strength of the lodging business. (3) Creating a space that evokes a truly Japanese atmosphere. [Solution] Traditional houses are one of the spaces that most encapsulate Japanese culture, or "way of life." This renovation plan sought to maximize the use of elements that convey the past, such as pillars, beams, and ceilings, while transforming other elements into a space that is comfortable for modern residents. Therefore, we adopted the overall concept of "Post-Heritage: Inheritance and Transformation for the Next Generation," exploring new ways of passing on culture. The selection of tools was also consistent, incorporating a variety of approaches that weave together the essence of Japan, rather than relying solely on traditional techniques. As a result, we believe that this accommodation facility will provide an inspiring experience that will spark an interest in Japan for foreign visitors and make domestic tourists proud of Japan. <Our project members> [Space production] Yamano Yasutoshi [Furniture and decoration coordination] Yamano Yasutoshi [concept design (interiors)] Kazusaka Yukio [Development] Yagi Nobuyuki [Sales] Shirai Toshiyuki ・Release: Nichinan City, Miyazaki Prefecture and NOMURA Co.,Ltd. sign "Comprehensive Cooperation Agreement on Regional Revitalization" https://www.nomurakougei.co.jp/uploads/news/attachments/1/bd685168ce469eb3f8f63ef2a5fe43c89bbc9af85df83d352763aa2eeb42e9cf.pdf ・Release: Nichinan City, Miyazaki Prefecture and NOMURA Co.,Ltd. sign "Regional Revitalization Corporate Exchange Program" https://www.nomurakougei.co.jp/uploads/news/attachments/1/aa565bf338f37cd539f269b55ea67caf32e4e527800fa28c89557f39ddf51f19.pdf ・Other achievements: DENKEN PJM https://www.nomurakougei.co.jp/achievements/detail/409

#hospitality
Hilton Fukuoka Sea Hawk guest room and corridor renovation work

Hilton Fukuoka Sea Hawk guest room and corridor renovation work

[Project Description] A renovation project for 148 rooms on 4 floors and 22 floors of corridors. Hilton Fukuoka Sea Hawk is a symbolic icon of the Seaside Momochi District, which was selected as one of the 100 best urban landscapes in Japan, and its architectural shape is based on the concept of a "big ship sailing out into Hakata Bay." In this renovation, we also took the comfort of being on a ship and the sea view from the ship as our motif, and imagined how people interact with each other through the connections between people in Hakata Bay, which has been a link between foreign countries since ancient times. We designed the Hilton Fukuoka with the aim of making it a hotel that will be loved by people around the world for a long time, with a shape and composition born from "interaction," a texture that gives the feeling of a "cabin," and the colors of "white sand and green pine" unique to Hakata Bay. [Customer's Issues/Requests] The issue was to concept design the guest rooms flexible for various guests, including business, leisure, inbound, and MICE. The long corridors were required to be concept design in a way that would not give guests a monotonous impression. [Solution] We added a mechanism to the headboards of the guest rooms' beds, moving them to the center so that a single room can be arranged as a twin type or Hollywood twin type in accordance with guest requests. In the corridor, the intersection of gradation lines in the carpet represents the trajectory of a ship, and we have created an impressive concept design that incorporates the colors of the outside scenery into the interior, treating the Hakata Bay side as the sea, the center as the sandy beach, and the city side as the pine forest. <Our project members> [Sales and project management] Yoshimori Masayuki, Abe Noriko [design, layout] Aono Keita, Yokoyama Naoaki, Watanabe Jun [Production and construction] Eda Takayuki, Kanayama Mitsuaki

#hospitality
ISETAN MIRROR MAKE & COSMETICS Terrace Mall Shonan

ISETAN MIRROR MAKE & COSMETICS Terrace Mall Shonan

[Project Description] This project is to open a new Isetan Mirror store in conjunction with the renewal of Terrace Mall Shonan. Unlike previous store locations, this store will be located in a mall SC, and the target demographic will be wider, so we have created an experiential space and incorporated interactive elements. [Customer Issues/Requests] The issues raised were how to attract new customers by making them aware of the store, and how to ensure that they are satisfied after purchasing and will return in the future. [Solution] To deal with the flow of people from Tsujido Station, we displayed the brand's logo sign and mirror in the window next to the mall entrance. In addition, the layout of the store has been designed with good visibility and easy for first-time customers to enter, with the fixtures and traffic flow being well-thought-out. A symbolic corner with curtains has been developed in the center of the store, where customers can receive counseling at their leisure. [Customer Feedback] This area is adjacent to the main entrance of the facility, and attracting customers directly leads to sales. Through various efforts, we have been able to recognize the store among customers who come to the facility from Tsujido Station, and many customers have entered the store and made purchases. <Our project members> [Project management] Yukinori Hashida [design, layout] Yuko Aida [construction] Koichiro Matsukawa

#Urban & Retail
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