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ROOKIE CAFE

ROOKIE CAFE

"An experiential cafe filled with car love" This is the first motorsport-themed cafe that opened in Toyota Motor Corporation's experiential theme park "MEGA WEB". It is not just a cafe with cars, but it has been styled here and there to subtly stimulate interest in cars. A large table modeled after the Nürburgring circuit in Germany, where Toyota Motor Corporation and other automakers from around the world compete for development, is placed in the center, and it is dotted with goods that will move the hearts of car lovers and art that can be enjoyed by children and adults alike. This circuit-model table is the symbol of the cafe, and was concept design as a communication belt that will induce natural conversations between people. In fact, it is bustling with people taking photos in various places, and many conversations can be heard. We hope that motorsports will be a catalyst for conversations and connections between family and friends, and sometimes strangers, and that it will expand. The machines that are the key to the cafe are racing cars that have actually raced, creating a realistic presentation. We also created furniture that can only be seen here, concept design only with parts from Toyota cars. It is not just furniture, but furniture with a message, and is popular among Japanese people as well as many foreign tourists. The food, which is made with carefully selected ingredients, includes a lunch plate where you can choose your main dish and side dish, as well as healthy dishes such as soy smoothies and soy pulp donuts made with soy milk and okara from a long-established tofu store, and gluten-free soy brownies, making it a place where everyone from children to adults can enjoy their meals with peace of mind. These are the original principles set by Toyota Motor Corporation, who wanted to allow people who are a little distant from motorsports, such as women and children, to enjoy the world of motorsports while naturally experiencing it. They were particular about providing a real experience that cannot be experienced at a cafe that simply displays cars, and created a space where not only core car fans but also young women and families can enjoy the world of motorsports when they come to the cafe. <Our project members> [Sales/Project Management] Takuya Fujioka, Yukari Tange [Creative Direction] Mitsuhide Yoshinaga [design, layout] Yuzo Kosaka, Hajime Kato [Production/ construction] Ryuichiro Katsura

#Urban & Retail
Shiroi Koibito Park

Shiroi Koibito Park

Ishiya Confectionery Co., Ltd. is a leading confectionery manufacturer in Hokkaido, well known for its Shiroi Koibito (white lover). Head Office built the Ishiya Chocolate Factory, a factory building, in 1995 and opened the entire facility, collectively called Shiroi Koibito Park. Shiroi Koibito Park has now become one of Sapporo's most popular tourist attractions, celebrating its 20th anniversary with more than 700,000 annual visitors. With an eye on attracting 1 million visitors, a renewal plan was launched to improve customer service and add new entertainment features with the theme of a facility that offers surprises and fun by making the most of a candy factory. NOMURA Co.,Ltd. The "K" Line Group was engaged in the overall direction of the park, production of visual content, displays review of the plan, space concept design, production and construction (new café, renovation of the lounge, expansion of the experience corner, complete renovation of the factory store, review of signage plan), NOMURA Co.,Ltd. planning and design construction covering the entire range of the Group's know-how and produced the space in a single operation. We produced the space. We also produced a wide range of creative work, including the facility logo concept design, character re concept design and new character concept design, advertising concept design, and limited edition product packaging concept design for the renewal. The Chocotopia House, a projection mapping tour to explore the secrets of chocolate with "Dr. Chocolate", the Chocotopia Factory, a tour of the Shiroi Koibito production line, a café, a store, and other facilities to see, learn, taste, and experience chocolate. The main theme of the facility concept design is to maintain the antique style, which is the basic tone of the entire facility, and to make the most of the atmosphere of the existing facility concept design ・The main premise of the project is to produce a production that will allow visitors to see, learn, taste, and experience chocolate. The first major issue was to eliminate the chronic congestion of over 700,000 annual visitors. Another issue was to create new attractions, and it was necessary to plan for not only the main tourists of the past, the out-of-town visitors, but also for the in-town and foreign visitors. The first step was to clearly establish a guiding production concept and review the displays storyline and route planning, starting from the start of the attraction, through the tour route to the lounge and stores, with the aim of eliminating congestion on the visitor route. We also aimed to relieve congestion by adding more attractions, a new café, renovating the lounge, expanding the experience facilities, and expanding the concession stand at the end of the tour to distribute the points of interest to visitors. We also aimed to create a new attraction by creating a new character for content creation and utilizing the latest production technologies such as projection mapping and a new diorama model based on a new concept. <Our project members】 [Sales/Project Management] Taku Wakita, Tadayuki Matsubara [Planning] Yuichi Saito, Tomoko Yanagihara, Moe Murakami [design, layout] Keiu Tamura, Fujie Suzuki, Kentaro Yamada, Yuki Masuda, Akika Yamada, Shifumi Kato, Sari Suzuki, Mayu Toyoda [Production, construction] Takashi Sasatani, Ikushige Umemoto [Creative Engineers] Akira Takashi, Mitsuru Kishikawa, Kenichi Kishikawa, Kenichi Kawamoto Mitsuru Takashi, Kenichi Kishikawa, Banji Kawai [Sign Planning] Naoaki Mamoru (Nomura Products) [Production Equipment and Modeling construction Cooperation] Mizuki Suzumura (Nomura Techno)

#entertainment
Gree Head Office Office Renewal

Gree Head Office Office Renewal

This is a project to completely renovate 3 floors of Roppongi Head Office Mori Tower where GREE's Roppongi Hills is located. It took more than two years after the project was conceived, and construction was carried out in multiple phases. The concept of this project is "Disseminating Green's manufacturing". Head Office was established in the Roppongi Hills Mori Tower for about nine years, and we have come back to our roots and expressed our passion for manufacturing in the office space. We created the entrance, lounge, café, Future Labo's interiors and fixtures while valuing the feeling of materials to express the image of creating high quality products in the space that many workers spend, which supports the three pillars of GREE's game business, advertising and media business, and live entertainment business. Project members, including customers, actually worked on construction fixtures at the site, creating a space filled with the spirit of manufacturing. D Sign Co., Ltd. was in charge of overall project management and Puddle Co., Ltd. was in charge of concept design design. [Customer Comments] In the new space that NOMURA Co.,Ltd. has worked on, the number of events has increased approximately four times compared to before the renovation, and the number of visitors is on the rise, and our company office is returning to life. We have a space and fixtures that are carefully designed to detail, so we can welcome guests with confidence. < our company Project Members > [Sales/Project Management] Kaori Murakami, Shuichi Sakashita [Production/construction] Naoto Tominaga

#corporate
Brillia Shinagawa Minamioi Communication Salon oooi

Brillia Shinagawa Minamioi Communication Salon oooi

A place in the community where people can say "Hey!" and connect with "people", "lifestyle" and "town". We proposed opening the condominium sales center to the community so that local residents and new residents who will live in the condominium can get to know each other. For local residents, this would allow them to have a positive attitude towards the huge apartment complex that is about to be built, and they would be able to experience the atmosphere of the future residents even before it is completed, while also creating a comfortable place for potential buyers. [Customer's Issues/Requests] Early integration between new residents of the condominium and the community is a major issue. Given this social background, this project began with the idea that a sales center should be a place that can serve as a starting point for the local community and is suitable for such requests. [Solution] We planned the sales center based on a "traditional Japanese house" so that it would function as a "place" where local residents can drop in and interact with each other casually as a starting point for the local community, connecting "people who already live" and "people who will live in the future" in the area. The "doma" connects the exterior and interior spaces, the "living room" is a place where users can converse, and the "veranda" is a space where local people can casually talk to each other. These concept design make the local community visible and provide updates on daily life. [Customer feedback] We believe that this project was made possible thanks to your company's teamwork, as you cooperated in many aspects, from concept creation, planning, introducing the operator, design, and construction. We are very grateful. <Our project members> [Sales and project management] Watanabe Shinpei, Utsugi Yuri [Planning] Miyazaki Shoko, Sugimoto Taku [design, layout] Onishi Ryo, Koshizen Hiroaki, Omoto Kenta [Production and construction] Wakasugi Soji Photography: Kono Masato, Nacasa & Partners Co., Ltd.

#corporate
Kanda Myojin Cultural Exchange Center "EDOCCO"

Kanda Myojin Cultural Exchange Center "EDOCCO"

Our company comprehensively produced the Kanda Myojin Cultural Exchange Center "EDOCCO," a facility built on the concept of "tradition x innovation." It preserves tradition and creates new culture. With four above-ground floors and one below, it is an unprecedented complex that also functions as a shrine's amulet-giving center. Centered around a multi-purpose hall, it hosts corporate presentations and displays on weekdays and functions as a live music venue on weekends, operating 365 days a year. Furthermore, its Japanese cultural experiences, centered on preserving traditional performing arts and crafts, are targeted at inbound tourists. While fostering community collaboration, the facility incorporates mechanisms to enhance visitor satisfaction, including the introduction of merchandise and cafe services to delight visitors. [Challenge/Theme] Twenty years from now, Japan faces two challenges: a 40% decline in temples and shrines due to the declining birthrate and aging population, and a decline in Shinto weddings. This project was initiated in response to calls for an increase in the number of worshippers at shrines. [Solution] This facility, which combines two functions - a multipurpose hall and a Japanese culture experience studio - was born from a plan to inject marketing ideas into the shrine and attract demographics that have not previously visited the shrine (young people and inbound tourists). The facility is bustling every day, attracting three target groups: business people, young people, and inbound tourists. <Our project members> [Producer] Sakazume Kenichi [Sales] Yamaguchi Seiji, Inami Tsuyoshi, Kawata Motoo [Planning] Kobayashi Keita, Watanabe Yoshiko [concept design] Onishi Ryo, Okuyama Eri, Kazuyuki Nanako, Sasai Ayumu [Production] Takahara Shigeyoshi, Endo Jun, Kimura Hiroki ~Related links~ [News release] ・Kanda Myojin Cultural Exchange Center "EDOCCO" is comprehensively produced by NOMURA Co.,Ltd. Chief Planner Sakazume Kenichi, with designer Onishi Ryo in charge of interiors design ・Announcement of "Suzuki Toshio and Ghibli Exhibition" to be held at Kanda Myojin Cultural Exchange Center "EDOCCO" [Media coverage] ・2019.04.09 "Nikkei ESG" May issue ・2019.02.19 "Nikkei Sangyo Shimbun" ・2019.02.18 "Nikkei Sangyo Shimbun"・2019.02.06 "Hata Lab"

#public
Kiraku Kyoto Honmachi

Kiraku Kyoto Honmachi

Based on the concept of "Road to Wazuka," a place that makes people want to visit Wazuka Town, a famous tea-producing region located an hour from Kyoto City, we renovated a Kyoto machiya (traditional Japanese townhouse) over 70 years old, located within a 10-minute drive from Kyoto Station, into a rental accommodation facility. Our company was involved in the machiya renovation project from the planning stage and was responsible for spatial production. The project aims to create a new spatial initiative to "drive visitors from urban areas to rural areas," and the various methods used to achieve this ultimately differentiated the property from other Kyoto machiya accommodation facilities. This opening project was carried out in collaboration with a team consisting of NAZUNA, which operates the machiya accommodation; Kiraku Japan, which provides financial support for the renovation of traditional houses; Crowd Realty, a real estate crowdfunding company; and our company, which handles planning and concept design. The start-up capital was raised through crowdfunding. Individual investors and participating companies who share the concept of "Road to Wazuka," who want to contribute to the town and promote Japanese culture to the world, are working together to solve local issues. <Our project team> [Space production]: Yasutoshi Yamano [concept design (interiors)]: Takaaki Tani [Furniture and decoration coordination]: Saki Ninomiya [Development]: Nobuyuki Yagi [Sales]: Yuji Takataka [Customer's challenges/requests] (1) The client wanted to renovate a Kyoto machiya into a lodging facility primarily targeting foreign tourists. (2) The client wanted to create a story-driven concept that differentiates it from the many Kyoto machiya found in the city. (3) The owner of a cafe serving Wazuka tea on the same premises wanted to promote the charms of Wazuka Town. [Solution] The facility was designed to make guests want to visit Wazuka Town. The bedroom, featuring rocks and dry landscape gardens inspired by the town's scenery, allows guests to experience sleeping on the earth of Wazuka Town. The tea stand on the second floor was created using a remade tea box that was used in Wazuka Town, allowing guests to touch the real thing. Additionally, the wall graphics on the second floor are based on the patterns that were affixed to the wooden boxes used to export tea from Wazuka Town, and the fabric is Nishijin-ori fabric from Kyoto. The lighting in the open-ceiling space is also made from the blackout sheeting used in the production of kabuse tea in Wazuka Town. The space was designed as a "lodging-style antenna shop that motivates guests to visit undiscovered, fascinating places." We also prepared illustrated instructions to communicate the features of the space to guests, and even created software to help them understand how to experience it. [Customer Feedback] We believe that the concept and high level of concept design proposed by NOMURA Co.,Ltd. resonated with investors in this project, leading to the realization of an unprecedented lodging facility.

#hospitality
年縞博物館

年縞博物館

年縞博物館は「年縞」というひとつのテーマを追求した、世界初の博物館です。「年縞」とは、長い時間をかけて湖の底に積もり積もった泥の縞々(しましま)のことです。名勝三方五湖(福井県)の一つ水月湖の「年縞」は世界最長の七万年という膨大な時間が記録され、45mもの深さで堆積しており、年代測定の世界標準のものさしとして世界に認められています。湖に向かって100 本の「光り輝く土 = 年縞」の薄片が展示され、博物館という枠を超えた地域のシンボルとなっています。 また、ここでは風景も展示物のひとつです。移ろいゆく時間の変化も感じ、日が落ちてくると風景とともに展示もまた表情を変えていきます。展示・建築・ランドスケープの境界のない、調和のとれたひとつの世界観を演出しました。 【お客様の声】 「年縞」という一般的になじみがなく、難しいテーマでありましたが、来館者に満足していただける展示にするために協議・検討を重ねた結果、学術的でありつつも、分かりやすい展示となり、来館者アンケート等においても高い評価を得ています。 <当社プロジェクトメンバー> 【営業・プロジェクトマネジメント】井上晃秀 【企画】岸田 匡平 【デザイン】 稲野辺 翔 【制作・施工】末崎 武、堀 七重、村田 陸

#public
のと里山里海ミュージアム

のと里山里海ミュージアム

のと里山里海ミュージアムは、七尾市で育まれた豊かな自然・暮らしの知恵・歴史文化を体験する施設です。一元的には捉えられない里山里海の魅力を自然・歴史・民俗と分類せず、分野を融合し多元的に捉えました。ミュージアムでは、昆虫や貝標本に囲まれる空間体験、定置網漁の仕組みを伝える展示、能登寒ブリを持ち上げる体験、引き出し式のクイズなど、大人も子供も楽しめる仕掛けを設けました。二面シアターでは、ある家族の里での暮らしと成長を、七尾の美しい四季折々の映像で里山里海の世界に惹きこみます。展示室の最後には、里山里海の魅力と課題を投げかけ、里山里海の現実とこれからを考えるきっかけをつくりました。 【お客様の課題/ご要望】 能登立国1300年の暮らし(自然、歴史、文化)の価値を踏まえ、未来を創造する博物館の構築と、フィールドミュージアム、観光、市民協働、地場製品の視点を盛り込こんでほしいというご要望がありました。 【解決策】 里山里海は人びとが、育んできた自然と共生し持続できるシステムです。 分野を融合し多元的に伝えることで 総合学としての「里山里海展示」を提案しました。また学芸員の方が研究者の視点で能登を案内する観光紹介や、市民が出演する映像を盛り込むことでシビックプライドを醸成しています。さらに能登七尾の伝統工芸品や地場製品を商品的に陳列するのでなく、空間デザイン要素として昇華し表現しています。   <当社プロジェクトメンバー > 【営業・プロジェクトマネジメント】井上 晃秀、岸田 匡平 【企画】岸田 匡平、湯浅忠 【デザイン・設計】湯浅忠、香川玲子 【サイン・グラフィックデザイン】長谷川 聡子、湯浅 忠 【製作・施工】亀岡 伸、井上 禎人、下出 宜精

#public
ひだ宇宙科学館 カミオカラボ

ひだ宇宙科学館 カミオカラボ

宇宙と素粒子の謎を探求するための研究拠点が集まる岐阜県飛騨市神岡町。「ひだ宇宙科学館 カミオカラボ」は、飛騨の山中地下1,000mに人知れず存在する実験装置を用いておこなう研究の魅力を広く伝え、科学と社会の新しい関係性をつくるためにすべての人に開かれた場所として道の駅「宙(すかい)ドーム・神岡」にオープンしました。世界中で研究が進められている謎の多い不思議な素粒子「ニュートリノ(※1)」。これを観測する世界最大の地下ニュートリノ観測装置「スーパーカミオカンデ(※2)」は、ニュートリノ研究を通じて未解明である宇宙の謎を解き明かす鍵を握っています。カミオカラボでは、そんなニュートリノの不思議な特性紹介や、宇宙というマクロな世界とニュートリノというミクロの世界を行き来するような日常と離れた体験ができる空間を目指しました。 ※1:「ニュートラル=電気を持たない中性」「イノ=(イタリア語で)小さい」という意味の名前を持った素粒子のひとつで、謎の多い不思議な素粒子として、世界中で研究が進められている。 ※2:スーパーカミオカンデ:東京大学宇宙線研究所が運用する世界最大の地下ニュートリノ観測装置。ニュートリノそのものの性質を調べるとともに、ニュートリノを使って宇宙の歴史を明らかにしようとしている。   【お客様の課題/ご要望】 ・一般の方は年間1,000名程度しか見学できないスーパーカミオカンデを今回の施設で多くの人に体感してもらうこと。 ・施設を通してスーパーカミオカンデの活動及び物理に多くの来館者が興味を持ってもらうこと。 【解決策】 ・来館者が理解しやすいように臨場感ある大画面映像及びゲーム等を通して、多くの来館者に体験・体得してもらう。 【お客様の声】 展示対象の研究領域を専門とする学芸員を有しない体制で本施設が魅力あるものとして生まれた背景には乃村工藝社様の企画力が存在していると思われます。 <当社プロジェクトメンバー> 【営業・プロジェクトマネジメント】三輪 晴也 【企画】原 克己、岸田 匡平 【デザイン・設計】水野 考基、湯浅 忠 【制作・施工】一万田 隼人、堀 七重、鈴木 俊幸、山田 克己、下出 宜精

#public
進撃の巨人展FINAL

進撃の巨人展FINAL

2009年に、別冊少年マガジンで連載開始したダークファンタジーバトル漫画「進撃の巨人」。 2014年には初の原画展「進撃の巨人展」が開催され、巡回展を含め約45万人を超える動員を記録しました。 そして物語が終盤を迎えつつある、2019年。「進撃の巨人展FINAL」と銘打たれた今回の原画展は、これまでの10年間が凝縮されたものとなっています。 前回を超える数の原画展示はもちろんのこと、キャラクターの「選択」を追体験する来場者の分岐導線、物語の世界に没入する1分の1ジオラマシアター、音のみで聞く最終話展示など、作品の集大成として歴史や世界観を体験体感できる展覧会です。当社は前回の展覧会に引き続き、空間演出に関する企画、デザイン・設計、施工をお手伝いさせていただきました。 ※本展覧会は、 2019年7月5日(金)~9月8日(日)まで東京、2019年9月21日(土)~12月1日(日)まで大阪にて開催いたしました。 ©諫山創・講談社/進撃の巨人展FINAL製作委員会   <当社プロジェクトメンバー> 【営業・プロジェクトマネジメント】加古 晴彦、川嶋 士雄人 【クリエイティブディレクション】山田 竜太 【空間デザイン】田上 雄也 【造形デザイン】中川 智志、豊田 裕基 【グラフィックデザイン】帖佐 泰行 【システムエンジニアリング】鈴木 健司 【制作・施工】石川 陽平、木村 俊作、大西 壮直

#entertainment
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