The Bulldog Sauce Tatebayashi Factory has been reborn as the TATEBAYASHI Creation Center, and a tour facility has been opened to convey the appeal of the sauce. The facility was created after carefully listening to employees' deep feelings about their products. The history area, which conveys the company's long 120-year history, uses the symbolic square bottle as the interiors motif, and the bulldog, which is also the company's logo, talks about the sauce himself in cartoon-style graphics, and is designed with operational burden in mind. displays area, which highlights the company's commitment to its sauces and their use of the bounty of nature, includes elements that allow visitors to learn independently, such as small hands-on fixtures and a sugoroku graphic that traces the process from product conception to manufacturing. In the factory tour area, in addition to videos and graphics that convey the manufacturing process, the learning element is strengthened with graphics that convey the speed of production and safety, and elements that can be used for social studies field trips are scattered throughout.