Deliver “Delight and Passion” to people
through space creation

NOMURA Co.,Ltd.

SCENES

For us, concept design a space is
To create "happy moments" for people.
From concept creation to technology that generates value in space,
We will tell that story in "NOMURA Co.,Ltd. SCENES".

Main visual
Main visual
Main visual
Main visual
Main visual
Main visual
insights
Why do people experience joy and emotion? — Unraveling the tacit knowledge of spatial concept design scientifically —

Why do people experience joy and emotion? — Unraveling the tacit knowledge of spatial design scientifically —

Delivering "Delight and Passion" to people through space creation—this mission, which has been passed down at NOMURA Co.,Ltd. for over 130 years since its founding, has been reflected in actual manufacturing through the experiential and tacit knowledge of its employees. However, now, an in-house research project has begun to verbalize and systematize that experiential and tacit knowledge and scientifically unravel the meaning of "Delight and Passion." We spoke with Professor Akihiko Tokaji of Toyo University and Professor Midori Sugaya of Shibaura Institute of Technology, who participated in the joint research, and Keita Aono, the project leader, about the research results at this stage.

planning & design
Drawing out children's passions through numerous experiences [Part 1]

Drawing out children's passions through numerous experiences [Part 1]

How do you blend the enjoyment of visitors with the message a company wants to convey? This is a common challenge for many facilities established by companies. We thoroughly discussed what "happiness" means to children and broke it down into a concrete image. We then created a concept that would captivate children. A new and unprecedented corporate communication space, "JUNOPARK," was born.

technology & engineering
What's important is the aggregation and sharing of information, and on-site management of both offensive and defensive strategies.

What's important is the aggregation and sharing of information, and on-site management of both offensive and defensive strategies.

The 2025 Japan International Exposition (Osaka-Kansai Expo), held over six months from April 2025, attracted approximately 25,578,900 general visitors. The venue, surrounded by the iconic large roof ring, was filled with unique pavilions, each showcasing its own vision of the future society. NOMURA Co.,Ltd., Ltd. was in charge of more than 50 projects at the Osaka-Kansai Expo, including 25 pavilions. They approached this large-scale international exposition, the first in 55 years, with an unprecedented level of involvement. How did NOMURA Co.,Ltd. manage to bring together, support, and create more than 50 projects scattered across the vast venue? We spoke with five members of the Osaka-Kansai Expo Promotion Division, who were key players in this effort.

sustainability
As a hub for professional sports, it aims to recapture the excitement of 30 years ago.

As a hub for professional sports, it aims to recapture the excitement of 30 years ago.

Nagano City Mashima General Sports Arena (White Ring). How to maintain and utilize the legacy of large-scale national events such as the Olympics and World Expos? This is a major challenge that always plagues host cities. Rather than simply maintaining the legacy, the goal is to create new value and pass it on to the future. In Nagano City, which once celebrated the Winter Olympics, such a project is underway through a joint effort between the public and private sectors.

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