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Barneys New York Ginza flagship store 1st and 2nd floors renovated

Barneys New York Ginza flagship store 1st and 2nd floors renovated

The renovation of the first and second floors of Barneys New York's Ginza flagship store was based on the concepts of "memory" and "creation." The goal was to create a space that respects the brand's long-standing traditions (memory) while generating new value (creation). While utilizing existing fixtures such as muted wood-grain walls and niches, the design combines sustainable materials, materials that blend naturally into existing finishes, and unique, symbolic fixtures to create a fusion of timeless sophistication and provocative humor. The watch workshop at the back of the first floor was designed as a "visible customer service" space, and a semi-private meeting space with a private feel enhances the experience during the visit. Furthermore, the newly installed cafe counter was designed to be visible from the outside, aiming to attract new customers. Proceeding to the second floor, connected via the central staircase, mirrored walls at different angles are installed to bring the entire floor into view, creating a symbolic look. Furthermore, a display was placed in front of the vintage area at the back to enhance attraction and traffic flow. Within a short construction period and limited budget, we proactively repurposed existing fixtures and quickly verified them using point cloud data, resulting in a solid concept design proposal. The project created an iconic, luxurious space that is uniquely Barneys, preserving tradition while pioneering the future.

#Urban & Retail
Sumitomo Pavilion for the 2025 World Exposition, Japan

Sumitomo Pavilion for the 2025 World Exposition, Japan

The Sumitomo Pavilion at the 2025 World Exposition, Osaka, Japan (Expo 2025 Osaka, Kansai) is a pavilion where visitors can experience a magnificent "Story of Life" set in the "Unknown Forest." Lanterns in hand, visitors of all ages can wander freely through the forest, experiencing the interconnectedness of life that is invisible in everyday life. Light and mist change in response to visitors' movements, revealing the "Story of Life" in nature, including trees conversing underground, the centuries-old life cycle of trees, and the animals and fungi that lurk in the forest. A theater deep in the forest depicts the journey and fragments of memory of Mother Tree, who has watched over the forest from its birth to its final moments. The wind and mist drifting through the space stir visitors' senses, culminating in a powerful performance that combines layered images, music, and people. After the forest experience, visitors can tour the "Seeds of the Future" area, which displays over 700 cutting-edge technologies and initiatives from the Sumitomo Group and connects to a platform that utilizes generative AI, allowing anyone to create and share ideas for the future. The Sumitomo Pavilion was built using approximately 1,000 cedar and cypress trees planted in 1970, the year of the Osaka Expo. In addition to their experience in "Unknown Forest," visitors can also participate in a "tree-planting experience" where they can come into contact with seedlings and soil, and the newly grown seedlings will be returned to their original forest. The "story of life" will continue even after the Expo and be passed on to the next generation.

#Conventions & Events
#corporate
2025 World Exposition, Japan RITE Future Forest

2025 World Exposition, Japan RITE Future Forest

At the demonstration plant "RITE Future Forest" exhibited by the National Institute of Global Environmental Technology (RITE) at the 2025 Japan International Exposition (Osaka-Kansai Expo), we provided comprehensive production from planning, concept design, architecture, displays design and supervision to operational support. The facility is engaged in demonstration experiments of future technologies that are expected in the future by combining both DAC (Direct Air Capture)*1, which directly captures carbon dioxide from the atmosphere, and CCS (Carbon dioxide Capture and Storage)*2, which stores carbon dioxide directly from the ground. This project aims to create a new forest in the future, by capturing carbon dioxide emitted by humans with human power. In the Guidance Building, we also worked on architecture as a demonstration experiment for new technologies, and realized the world's first future wooden construction technology, the CLT*3-fold structure hanging method, based on the concept of the forest of the future. The hang-up method is a conceptual method in which triangular CLT panels that are tightly connected to each other by hinge hardware are laid on a horizontal surface, and a specific part is lifted by a crane to deform it like origami under its own weight to form a folding plate structure. This time, by using this construction method, it was also an architectural demonstration project to create a large space with a structure with an expressive expression and to promote the spread of CLT structures that have both concept design, functionality, and construction. As a result, an architectural space that exudes a sacred atmosphere that exudes a sense of tightness has emerged, and the CLT folding structure itself made of domestic cedar has become a unique building that realizes an acoustic environment like a concert hall that resonates with displays videos and performances. After the exhibition, there are plans to relocate to the RITE headquarters in Kizugawa City, Kyoto Prefecture in order to use it as a sustainable building. Through exhibiting at the Expo and subsequent utilization, we addressed various social issues such as reducing carbon dioxide emissions, minimizing waste, and promoting the spread of CLT structures. *1 Technology to reduce CO₂ concentration in the atmosphere by removing CO₂ from the atmosphere *2 Technology to collect emitted CO₂ and store it in the ground *3 Wood-based materials made by layering and bonding the ground sheets so that the fiber directions are orthogonal after arranging them.

#Conventions & Events
Japan Pavilion at the 2025 World Expo

Japan Pavilion at the 2025 World Expo

As the host country of the 2025 World Exposition, Japan (Osaka-Kansai Expo), which will be held under the theme of "concept design a Future Society for Life," this pavilion, based on the theme "Between Life and Life," seamlessly connects displays and architecture, allowing visitors to experience the significance of "circulation." The Japan Pavilion, with its circular structure embodying the relay of life, exudes a unique presence as a pavilion of a host country. While the flow of visitors is naturally drawn into the pavilion as they walk around it, its most distinctive feature is the countless wooden planks arranged in a circular pattern. The gaps between these planks allow visitors to glimpse the interior, and the continuity between inside and outside, displays and architecture, encourages visitors to become aware of the "in-between" aspect of the pavilion's theme. Another unique feature of this pavilion is the concept of a "Japan Pavilion that eats garbage." Microorganisms will decompose waste generated within the Expo site and convert it into energy and water. This "living pavilion" allows visitors to relive this process through an installation* and experience how the energy and water generated power the Japan Pavilion. By circulating the three-zone pavilion, visitors can sense the significance of "circulation," a Japanese aesthetic, and truly feel part of this long and magnificent story. Additionally, by using primarily cross-laminated timber (CLT) as "wooden boards" and steel for the structure, the pavilion uses CLT in as simple and symbolic a way as possible. The CLT used in the Japan Pavilion is planned for reuse by companies and local governments across Japan after the Expo ends, and has been designed for easy dismantling and repurposing. By understanding the value of "circulation," which underlies the Japan Pavilion's theme, "Between Life and Life," we aim to encourage visitors to reexamine the circulation that surrounds us and explore the future of society and hints for a sustainable future. Our company is responsible for displays concept design (schematic design, working drawings), construction, and operation of the Japan Pavilion. *A contemporary art form in which the entire displays space is experienced as a work of art. The audience walks around the space and enjoys the work through sights, sounds, and more.

#Conventions & Events
#public
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