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NOMURA Co.,Ltd.

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2025 World Expo, Japan Signature Pavilion "Better Co-Being"

2025 World Expo, Japan Signature Pavilion "Better Co-Being"

Producer Hiroaki Miyata's signature pavilion for the 2025 Japan International Exposition (Osaka-Kansai Expo), "Better Co-Being," is a pavilion without a roof or walls, standing as if blending into the adjacent "Forest of Tranquility." With the theme of "Resonating Lives," visitors are led through a resonant experience consisting of three sequences, starting from the unique connections they make when they gather on that day and at that time. In Sequence 1, visitors reflect on themselves and others, and rediscover "what connects us." By confronting diverse motifs, they become aware of the value of others and their own desires, gaining clues to resonance toward the future. In Sequence 2, they experience a perspective that resonates with nature, culture, and the lives nurtured there. Through the universal motif of "voice," they listen to global values and realize how the customs of distant regions connect to their own lives. In Sequence 3, visitors connect with one another and experience envisioning a better future while engaging with the world. By feeling connected to people and nature and creating a rainbow together, they acknowledge their differences while looking up at the same sky and gain a sense of moving towards the future. In the final epilogue, a unique video is screened that overlays the actions and environmental data experienced by visitors at that moment, providing clues to their connection with the world and their journey towards the future together. In this pavilion, our company was responsible for the production and installation of the art installation that forms the core of the resonant experience, as well as the installation displays work of communication equipment related to "echorb" (sponsored by Murata Manufacturing Co., Ltd.), a special device that guides visitors through the experience.

#Conventions & Events
Barneys New York Ginza flagship store 1st and 2nd floors renovated

Barneys New York Ginza flagship store 1st and 2nd floors renovated

The renovation of the first and second floors of Barneys New York's Ginza flagship store was based on the concepts of "memory" and "creation," aiming to create a space that respects the tradition (=memory) that the brand has built up over many years while generating new value (=creation). By utilizing existing fixtures such as calm wood-grain walls and niches, and combining sustainable materials, materials that blend naturally with existing finishes, and unique, symbolic fixtures, the store aims to fuse timeless quality with challenging humor. The watch workshop at the back of the first floor was planned as a "visible customer service" space, and the experience of staying there is enhanced by providing a semi-private consultation space that gives a sense of privacy. In addition, the newly installed cafe counter was designed with visibility from the outside in mind, aiming to attract new customers. As you proceed to the second floor, which is connected by the central staircase, mirror walls at different angles are installed so that the entire floor can be seen, forming an iconic look. Further back, a display is placed in front of the vintage area to improve attraction and flow. Within a short construction period and limited budget, we achieved a reliable concept design proposal by actively reusing existing fixtures and conducting rapid verification using point cloud data. The project resulted in creating an iconic and luxurious space that embodies Barneys' unique style, inheriting tradition while pioneering the future.

#Urban & Retail
Sumitomo Pavilion for the 2025 World Exposition, Japan

Sumitomo Pavilion for the 2025 World Exposition, Japan

The Sumitomo Pavilion at the 2025 Japan International Exposition (Osaka-Kansai Expo) is a pavilion where visitors can experience a grand "story of life" set in the "UNKNOWN FOREST." With lanterns in hand, children and adults alike can freely wander through the forest and experience the interconnectedness of life that is usually unseen. In response to the movements of visitors, light and mist change, and the "story of life" in nature emerges in the forest, depicting trees conversing in the soil, the life cycle of trees spanning hundreds of years, and the animals and fungi lurking in the forest. In a theater deep within the forest, the trajectory and fragments of memories of the Mother Tree, which has watched over this forest, from its birth to its end, are depicted. The wind and mist that drift through the space stir the senses of visitors, and the climax is reached with a powerful performance in which layered images, music, and people merge. After the forest experience, visitors will explore the "Seeds of the Future" area, where over 700 cutting-edge technologies and initiatives from the Sumitomo Group are displays, leading to a platform utilizing generative AI where anyone can create and share ideas for the future. The Sumitomo Pavilion itself was constructed using approximately 1,000 cedar and cypress trees planted in 1970, the year of the Osaka World Expo. In addition to their experience at "UNKNOWN FOREST," visitors can participate in a "tree-planting experience" where they can touch seedlings and soil, and the newly grown seedlings will be returned to the original forest. This "story of life" will continue even after the Expo, and will be passed on to future generations.

#Conventions & Events
#corporate
2025 World Exposition, Japan RITE Future Forest

2025 World Exposition, Japan RITE Future Forest

At the RITE Future Forest, a demonstration plant exhibited by the National Institute of Global Environmental Technology (RITE) at the 2025 Japan World Exposition (Osaka-Kansai Expo), we provided comprehensive production from planning, concept design, architecture, displays design and supervision to operational support. The facility is engaged in demonstration experiments of future technologies that are expected in the future by combining both DAC (Direct Air Capture)*1, which directly captures carbon dioxide from the atmosphere, and CCS (Carbon dioxide Capture and Storage)*2, which stores carbon dioxide directly from the ground. This project aims to create a new forest in the future, by capturing carbon dioxide emitted by humans with human power. In the Guidance Building, we also worked on architecture as a demonstration experiment for new technologies, and realized the world's first future wooden construction technology, the CLT*3-fold structure hanging method, based on the concept of the forest of the future. The hang-up method is a conceptual method in which triangular CLT panels that are tightly connected to each other by hinge hardware are laid on a horizontal surface, and a specific part is lifted by a crane to deform it like origami under its own weight to form a folding plate structure. This time, by using this construction method, it was also an architectural demonstration project to create a large space with a structure with an expressive expression and to promote the spread of CLT structures that have both concept design, functionality, and construction. As a result, an architectural space that exudes a sacred atmosphere that exudes a sense of tightness has emerged, and the CLT folding structure itself made of domestic cedar has become a unique building that realizes an acoustic environment like a concert hall that resonates with displays videos and performances. After the exhibition, there are plans to relocate to the RITE headquarters in Kizugawa City, Kyoto Prefecture in order to use it as a sustainable building. Through exhibiting at the Expo and subsequent utilization, we addressed various social issues such as reducing carbon dioxide emissions, minimizing waste, and promoting the spread of CLT structures. *1 Technology to reduce CO₂ concentration in the atmosphere by removing CO₂ from the atmosphere *2 Technology to collect emitted CO₂ and store it in the ground *3 Wood-based materials made by layering and bonding the ground sheets so that the fiber directions are orthogonal after arranging them.

#Conventions & Events
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