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NOMURA Co.,Ltd. booth at SC Business Fair 2024

NOMURA Co.,Ltd. booth at SC Business Fair 2024

NOMURA Co.,Ltd. exhibited a booth at the "SC Business Fair 2024," the largest event in the shopping center industry, bringing together all involved. The event was held at the Pacifico Yokohama displays Hall for three days, from January 24 to 26, 2024. In addition to exhibiting at our booth, we also hosted a free seminar on the first day of the event. The theme of our booth this time was "NOMURA Co.,Ltd. 's Approach to Sustainable concept design." As part of our social good R&D activities, we are currently working on creating a "Sustainable concept design Etiquette Book" that achieves aesthetics, functionality, and environmental friendliness. Our booth was designed in accordance with the book's basic principles. As sustainability initiatives become more diverse, we are also continuing to take on various challenges, such as developing upcycled materials. However, this time, we focused on understanding the characteristics of basic materials, which are essential for creating spaces and will continue to be deeply involved in the future. The basic materials used were wood, cement, acrylic, copper, and steel. Each timber was arranged in a grid pattern, creating undulating spaces that encouraged visitors to wander and enjoy conversation. The proportion of each material used was calculated based on the embodied carbon emissions over the building's lifecycle, allowing visitors to visually appreciate the material's characteristics. Furthermore, clamps* were used instead of screws or adhesives to join the pieces, enabling secondary reuse of materials and dramatically reducing waste during demolition, symbolizing the essential concept of contributing to the environment. Our goal was to concept design a booth that would encourage visitors to consider future approaches to sustainable concept design, while demonstrating responsibility and gratitude for materials and fostering new insights and discoveries. *We have used clamps specifically designed for the "Tsunagi" project, planned and produced by Nikken Sekkei.

#Conventions & Events
Sophia University Building 15

Sophia University Building 15

Building 15 of Sophia University's Yotsuya Campus is based on the theme of "turning the city into a forest," and aims to contribute to achieving the SDGs and realizing a carbon-free society, as well as to become a sustainable landmark for the region. It opened in the fall of 2022 as a base for adult education and community interaction. The three-story wooden building was designed and construction by Sumitomo Forestry, and is a fire-resistant structure. The main structural parts are made of "Kigurumi FR®," an original pure wood fire-resistant laminated lumber made from cedar from Tama. The facade, which is covered with crisscrossing wooden lattices, is concept design to express "diversity," "interaction with others," "truth," and "tradition," which are linked to Sophia University's founding principles. The first floor will operate a cafe that is open to the public, and as part of community contribution activities, the space will be provided to nearby neighborhood associations as a disaster prevention warehouse. The second and third floors are also used as classrooms for the "Professional Studies" course for working adults. We were responsible for design, layout, and construction of the third floor, which is used as a classroom for working adults. We aimed to create a space that would be a place to gather, learn from each other, and talk, and to foster concept design. We also linked the story of the architecture to the materials that make up the space, using Nishikawa timber (cedar and cypress) from Hanno, which, together with materials from Tama, helped build the city of Edo.

#public
To Our Future- SCRAP MATERIAL UPCYCLE PROJECT- SCRAPTURE

To Our Future- SCRAP MATERIAL UPCYCLE PROJECT- SCRAPTURE

This project is an upcycling activity that complements and displays "scrap" generated from building materials and interiors materials as "furniture," reuses them as recycled materials, and gives back to the earth. According to the Ministry of the Environment, the amount of industrial waste generated in Japan in fiscal year 2020 is 373.82 million tons* per year, and nearly 1 million tons of scrap is generated per day. We, the creators who come into contact with various materials in our concept design work every day, felt that it was our responsibility to take the lead in spreading the message of recycling the earth's limited resources to society and the local community. We formed a team of young creators within the company to plan and manage the project as a social contribution activity. We enclosed and complemented the shredded waste materials in a transparent skin made of recycled vinyl as furniture, and displays to appeal to the message with an art displays-like expression, and toured offices and public spaces both in Japan and overseas. After a certain period of displays, the materials will be returned to interiors and construction site as interiors resources, and the next waste material will be enclosed, supplemented, and displays in a traveling sustainability project. In order to reach as many people as possible, a launch displays was held in the entrance space of the company's office to solicit sponsoring companies, and it has received support from many sponsoring companies, local people, and educational institutions. The exhibition is based on an interiors concept that allows anyone to intuitively grasp the message, by allowing people to "see, learn about, and touch" "interior waste materials" that are not seen in everyday life, and to displays as a "trigger" for thinking about a better future and a sustainable society. *Source: Ministry of the Environment, "Total Emissions in 2020"

#corporate
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