This project involved the opening of the first "Real×Tech LAWSON" store in KDDI's new Head Office, utilizing AI and DX technologies. In addition to the basic construction of the new store concept design, our CIC (Content Integration Center) leveraged its high level of expertise in technology to propose various ideas and produce the store in order to utilize AI and DX technologies. Furthermore, the store was designed with sustainability in mind, such as reusing discarded uniforms worn by Lawson store staff as flooring and discarded clothing as panels. The signage installed in the store is linked to "City OS," a data platform for collecting, analyzing, and utilizing various urban data, and displays information such as weather, train delays, city congestion, and event information. In addition, the store incorporates many new initiatives aiming to make convenience stores an integral part of urban infrastructure, such as a "cleaning robot" that runs around the store, "signage" that displays recommended products in response to customers' actions (such as reaching for items) in front of product shelves using AI cameras, and a "Ponta General Consultation Center" that supports the resolution of everyday problems.