Panasonic Corporate Showroom

Following the closure of the Panasonic Center Tokyo in Ariake, Tokyo, in December 2024, displays for business customers have been relocated to Shiodome, Tokyo, and the "Panasonic Corporate Showroom" has been reopened as a place where visitors can experience the history of the Panasonic Group, its latest solutions, and its vision for the future.
Targeting VIPs from corporations and government agencies, this event serves as a platform to foster empathy and co-creation by presenting Panasonic's history and various future initiatives through hospitality and visuals.
Our company was responsible for design, layout, production, and construction.

① Diversity of displays and flexibility for use in various applications
② An exhilarating experience
The above requests were received.

① We adopted displays method that conveys Panasonic's diverse range of solutions, including systems such as devices and products, as well as technologies that cannot be visualized, through images on an ultra-large LED screen and demonstrations of actual operation.
To accommodate new product launches, press conferences, and other events, we have created a highly flexible space by permanently installing a stage that focuses on people and objects, is easily movable, and offers a high degree of freedom in its use.

② We created an experience that traces a sequential path through the space, from the entrance to the main presentation stage, while making the most of the characteristics of the original space.
A sliding wall measuring 8 meters in length was installed between the conference room where guests gathered and the presentation stage, creating a dramatic flow of movement to access the space.
Furthermore, by adjusting the ambient light, brightness, and color of the light-curtain ceiling, it is possible to create a varied spatial presentation that suits displays image and usage scenario at any given time.