This is the Machida store of PAPABUBBLE, an art candy shop originating from Barcelona, Spain.
Taking advantage of the distinctive, long and narrow section located next to the escalator within the shopping center, we aimed to create a symbolic concept design that would serve as a base for the PAPABUBBLE brand in the Machida area.
The area where the store was to be located originally had low visibility from the entrance of the shopping center, and because the viewpoint changes from up and down the escalators and it can be approached from multiple traffic lines, there was no clear main viewpoint and it was difficult for the store to "show its face," which posed a challenge in attracting customers.
Therefore, we planned to make good use of the location, which can be viewed from all angles, up, down, left, and right with escalators and multiple flow lines, and turn it into an advantage in attracting customers.
Specifically, about 7m x 90 aluminum rods that resemble candy bars, which are the symbol of PAPABUBBLE, are boldly placed in the space, and each surface is painted differently, so that the color changes depending on the viewing angle. was applied.
The floor plan is designed to attract customers into the store through this visual effect so that they can enjoy shopping.
The gradational color change also leads to the variety of PAPABUBBLE candies and their flavors created by magical performances.
Visibility was poor in the long and narrow section next to the escalator, and because of the location where traffic lines from many directions intersect, it was difficult to get a clear view of the store, which was an issue in attracting customers.
We made good use of the location, which can be seen from all angles, up, down, left, and right, with escalators and multiple flow lines, and made a proposal as an advantage in attracting customers. Specifically, we installed symbolic fixtures that appear to change colors as people move up, down, left, and right to change their viewpoints, as a mechanism to attract customers into the store from all directions.
- open
2022
- location
Tokyo
- client
PAPABUBBLE JAPAN Co., Ltd.
- solution
design, layout, architectural design, building execution
- Award
"Japan Space concept design Award 2023" Bronze Award (04. Shop Space)
"iF Design Awards 2024" (Interior Architecture Shops/ShowroomInteriors)
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