Works#2017

Toyama City, Toyama Prefecture, and NOMURA Co.,Ltd. Ltd. have opened the TOYAMA TOWN TREKKING SITE, a new lifestyle hub themed on transforming a closed gymnasium into one that connects to the outdoors. This project was selected as part of the Ministry of Internal Affairs and Communications' 2016 "Public Facility Opening and Renovation Project," which aims to revitalize municipal public facilities with the private sector's efforts, such as through creators, and turn them into new business hubs. The goal is to renovate the vacant space of the Toyama City General Gymnasium into a multi-generational hub for residents to engage in town trekking (walking around town). "TTS" is a complex featuring a cafe, sports shop, and studio. The facility supports town trekking (hardware) and hosts regular events in nutrition education, physical education, and health education (software), operating as a new public service to support the health of Toyama residents. Taking advantage of its location adjacent to Kansui Park, which is visited by 1.4 million people annually, the facility will be used not only by users of the Toyama City General Gymnasium but also as a base for exploring the wider area, allowing residents to experience an "extension of healthy life expectancy" and "improvement of quality of life (QOL)." The government also aims to build a "virtuous cycle model between residents' healthy behavior and the local economy." This is a cutting-edge project in Japan. "TTS" provides "time and space that is necessary for the health of people and cities, not just time or space, but time and space for human development," and slowly creates a "space" where you can share something that belongs to you and no one else with someone else.

Nihonmatsu City in Fukushima Prefecture has produced "showy chrysanthemums," such as chrysanthemum doll dolls and "multi-flowered" chrysanthemums, in which hundreds or even thousands of flowers bloom from a single stem. However, these efforts were limited to exhibitions at competitions and autumn chrysanthemum displays. However, with a desire to utilize chrysanthemums in a modern way, incorporating a variety of scenes and spaces, the "Chrysanthemum Town Nihonmatsu Branding Project" was launched in 2016 to enhance the appeal of Nihonmatsu's chrysanthemums. In 2017, the second year of the project, our company, whose founding was partly inspired by the Meiji era (1868-1912) when chrysanthemum doll exhibitions were expanded nationwide and became popular events, was approached to provide branding services. Working with Nihonmatsu City, we helped elevate the traditional Nihonmatsu chrysanthemum cultivation and evolve "Chrysanthemum Town Nihonmatsu" into a brand that promotes Nihonmatsu to Japan and the world. ◆Project Website *This link will take you to an external website. If you would like to continue, please click the URL below. http://senrinzaki.jp/ *Please note: The linked website is not a NOMURA Co.,Ltd. website and is not under our control. The website addresses listed in this notice are current as of the time of this page's creation. Website addresses may be discontinued or changed. Please confirm the latest address yourself. For the linked website, please contact the linked organization. [Customer Issues/Requests] We would like to brand and develop new businesses for chrysanthemum cultivation in Nihonmatsu City, where advanced horticultural chrysanthemum cultivation techniques such as chrysanthemum doll and Senrinzaki (thousand-ring blooms) remain, and make it a symbol of intergenerational exchange and urban development. Furthermore, by branding Nihonmatsu City's chrysanthemums, we hope to encourage the creation of new chrysanthemum-related products (souvenirs, chrysanthemum goods, etc.) and the expansion of new fields. We also hope to increase employment in the service industry, particularly the tourism industry, by increasing the number of visitors to see the chrysanthemums. [Solutions] - Marketing and market research for the floriculture and display industries, sorting out issues in product supply, and formulating a sales strategy - Formulating a brand concept - Formulating a brand logo and color - Creating a product catalog to promote Nihonmatsu chrysanthemums, including the products "Senrinzaki," "Hyakutarin," and "Kengai" - Creating a project-specific landing page - Formulating a promotional strategy - Creating a promotional movie (Japanese and English) - Supporting and producing event exhibits - Holding branding and product development seminars for local businesses - Supporting product development [Customer feedback] We received many suggestions for new ways to showcase the traditional "Nihonmatsu chrysanthemum" production, such as creating promotional tools to further enhance its appeal and exhibiting at art events that we had never considered before, which confirmed the potential of "Nihonmatsu chrysanthemums." Through this project, many people both in Japan and overseas became aware of "Senrinzaki," and we were able to expand overseas for the first time. They not only provided support for promotions and displays, but also for the development of related products with local businesses and advice on the "chrysanthemum doll Exhibition," and they provided a wide range of support, which helped to foster enthusiasm among local residents. <Our project members> [Sales/Project Management] Yokota Hiroshi [Planning/Direction] Shimokuni Yuki [design, layout] Fukano Tomoki Nakagawa Yuri [PR] Fukasawa Korei [Production/ construction (at DESIGNART TOKYO 2017/2018)] Shimada Takeshi [Collaboration at DESIGNART TOKYO 2018] Uchiyama Keiko (NOMLAB) ・NOMLAB DESIGNART2018 exhibit "Senrinzaki" Chrysanthemum MR http://www.nomlab.jp/jp/projects/detail/15 ・Release information https://www.nomurakougei.co.jp/uploads/news/attachments/1/a7a75355626e63682aa71e0b4fb11fc91cfaa652524366dc8f100e9f068d9f55.pdf

[Project Description] This municipal central library is located on the first floor of Kikuchi City Lifelong Learning Center KiCROSS. The design features large, curved, undulating bookshelves inspired by the flowing river of Kikuchi Valley, the pride of Kikuchi City, concept design a diverse space that fosters a variety of experiences. The bookshelves gently divide the space, inviting people in and characterizing it from the bustling area near the entrance to a quiet spot for immersing oneself in reading. The bookshelves change shape, with holes, steps, and enclosed spaces, creating a variety of spaces. NOMURA Co.,Ltd. was also commissioned to concept design the displays corner, facility VI concept design, library signage, pamphlets, and other applications. The open shelves can hold a maximum of 85,000 books. <Our project members> [Sales and project management] Yokoyama Masanobu [Direction] Nakamura Kazunobu [Planning] Kameyama Yuichi, Inagaki Misa [design, layout] Nakamura Kazunobu [Production and construction] Nagayama Shunichiro, Yajima Kensaku, Yamada Koichi

【 Project Description 】 Mitsubishi Heavy Industries will construct a plant for mass production and assembly of Japan's first regional jetliner, "MRJ". The facility will be open to the public. A facility where you can see actual aircraft production sites and experience aircraft manufacturing. [Customer Challenges/Themes] Tour the MRJ production site, introduce the journey to development, and experience the dynamic nature and breadth of the aircraft industry made from over 20,000 parts. At the same time, Mitsubishi Heavy Industries, which also develops aircraft, aims to create facilities that showcase its comprehensive capabilities. 【 Solution 】 Making the most of the location of a tour facility attached to an aircraft production site. In addition to the MRJ full-scale mock-up displays, we will create realistic content that can only be experienced here, and create a space that consistently represents "aircraft" from the entrance to the exit. [Customer Comments] concept design and atmosphere of the entire facility are a great force to promote MRJ's advanced technology. < our company Project Member > [Sales and Project Management] Nobuyuki Tanaka [Planning] Kunihiko Oka, Hideki Sato [design, layout] Ryo Onishi, Hiroshi Inoue, Fumihiko Kaneko [Signing and Graphic Design] Kiyohisa Moriwaki [Production/construction] Arishi Matsuda, Keisuke Taneda, Seiichi Misunai, Kei Sakuma

[Project Description] This project involves converting an old house located in Obi, Nichinan City, Miyazaki Prefecture, into a lodging facility. Obi was designated the first Important Preservation District for Groups of Traditional Buildings in Kyushu and Okinawa in 1977, and is an area lined with buildings with a uniform aesthetic. Therefore, the exterior design needed to be renovated while maintaining harmony with the surrounding landscape. Therefore, we aimed to create a facility that would attract visitors by highlighting the interior design and furniture with a high degree of concept design freedom. Furthermore, Nichinan City and NOMURA Co.,Ltd. signed a comprehensive partnership agreement on January 28, 2017, to realize urban development in line with Nichinan City's "Creator, Creator" concept. As part of the partnership agreement, on October 10, 2018, they signed a "Regional Revitalization Corporate Exchange Program," dispatching Yasutoshi Yamano, a creative talent specializing in space production, to Nichinan City to work on regional revitalization. Working with Nichinan City, related businesses, and various other stakeholders, we are working to revitalize the region through initiatives such as the creation of the "Nichinan City Obi District Revitalization Guidelines," the "DENKEN WEEK" event aimed at developing the historic townscape, and the design of traditional Japanese houses. [Client Challenges/Requests] (1) Renovating the traditional house into a lodging facility primarily targeting foreign tourists. (2) Incorporating unique local elements as a strength of the lodging business. (3) Creating a space that evokes a truly Japanese atmosphere. [Solution] Traditional houses are one of the spaces that most encapsulate Japanese culture, or "way of life." This renovation plan sought to maximize the use of elements that convey the past, such as pillars, beams, and ceilings, while transforming other elements into a space that is comfortable for modern residents. Therefore, we adopted the overall concept of "Post-Heritage: Inheritance and Transformation for the Next Generation," exploring new ways of passing on culture. The selection of tools was also consistent, incorporating a variety of approaches that weave together the essence of Japan, rather than relying solely on traditional techniques. As a result, we believe that this accommodation facility will provide an inspiring experience that will spark an interest in Japan for foreign visitors and make domestic tourists proud of Japan. <Our project members> [Space production] Yamano Yasutoshi [Furniture and decoration coordination] Yamano Yasutoshi [concept design (interiors)] Kazusaka Yukio [Development] Yagi Nobuyuki [Sales] Shirai Toshiyuki ・Release: Nichinan City, Miyazaki Prefecture and NOMURA Co.,Ltd. sign "Comprehensive Cooperation Agreement on Regional Revitalization" https://www.nomurakougei.co.jp/uploads/news/attachments/1/bd685168ce469eb3f8f63ef2a5fe43c89bbc9af85df83d352763aa2eeb42e9cf.pdf ・Release: Nichinan City, Miyazaki Prefecture and NOMURA Co.,Ltd. sign "Regional Revitalization Corporate Exchange Program" https://www.nomurakougei.co.jp/uploads/news/attachments/1/aa565bf338f37cd539f269b55ea67caf32e4e527800fa28c89557f39ddf51f19.pdf ・Other achievements: DENKEN PJM https://www.nomurakougei.co.jp/achievements/detail/409

[Project description] An experiential space that allows you to feel Toyota's artificial intelligence and its evolutionary value throughout the space. A presentation stage that uses the entire booth to communicate the vision of the future of beloved cars brought about by Toyota's proposed artificial intelligence = CONNECTED. Using a white base color, each car stands out and looks beautiful, and the entire space is organically connected with motifs of circles and curves, giving the impression of being softly enveloped in a unified space with both the ceiling and floor. During the presentation, the entire booth comes to life, and the space is enveloped in a blue light that gives the feeling of the stirrings of artificial intelligence. <Our project members> [Sales and project management] Ishiyama Shigeyuki, Nishino Masahiro [design, layout] Tamura Hiroyu, Tamura Noriaki [Production and construction] Miura Yoichi, Kumagai Hidenobu

[Project Description] This is the first store outside of Hokkaido for Ishiya Seika Co., Ltd., a Western confectionery manufacturer in Hokkaido famous for "Shiroi Koibito". Unlike the Shiroi Koibito brand, which can only be purchased in Hokkaido, this store is a new brand that does not sell the signature product Shiroi Koibito, and was created for store expansion outside of Hokkaido, and this is its first store. It is positioned as an antenna shop that takes advantage of the location in Ginza (GINZA SIX), and will be a stepping stone for future store expansion. [Customer's Issues/Requests] The most important thing in terms of concept design expression is to convey that it is a Western confectionery manufacturer in Hokkaido. The newly developed product group is finished with a rich variety of local ingredients and has a unique finish, and we thought that a message that clearly expresses the roots of its appeal in Hokkaido was necessary. Therefore, we proposed a design with a "snow" motif to make an impression. [Solution] The white design covering the wall is a deformed snowflake, patterned, and cut into a panel. Not only is this reminiscent of the scenery of Hokkaido, but it also has a pop impression that matches the atmosphere of the sweets' packaging, and is intended to act as a neutral backdrop to accommodate this MD's many color variations. A small stage was set up inside the showcase, which serves as the focal point, to improve the visibility of the products, and the same cutting pattern was applied to the raised surface. This creates the impression of sweets being displayed on top of accumulated snow, increasing their appeal to customers wandering the floor, and creating an effect that makes the products, which are a new endeavor for Ishiya Confectionery Co., Ltd., look even more attractive. <Our project members> [Sales] Inonami Takeshi, Matsubara Tadayuki [Design] Kitamura Yoshihiro [Production] Katsumata Shigehito, Komura Hajime

[Project description] This project renovated the second floor office area of a precut factory in Takaoka, Toyama Prefecture, into a reception, library lounge, and showroom. We aimed to create a space that fulfills the role and function of an office while making the most of the unique atmosphere of the factory. The concept is to understand the growth of trees and support people and wood to walk together, with the theme of "forests where people walk together" and "wooden spaces where people can live richly." [Customer's issues/requests] ●To create a creative space where people can gather and interact, with "wood" as the keyword. ●To create a mechanism that allows people to feel closer to wood by deepening their knowledge and understanding of wood and actually touching it. ●In addition to seeing and touching wood, we also consider wood education and contact with craftsmen by holding workshops. ●The wooden parts of wooden houses, mainly the structure, tend to be hidden by floors, walls, and ceilings in daily life, so it is difficult to be interested in them. In such a situation, we created a mechanism that allows people to feel the wood material itself, the processing technology, the manufacturing staff, and the product quality that Woody Parts processes with all five senses. [Solution] The reception area was designed to allow employees and visitors to view a deep space. The tables, lighting, and bookshelves that make up the library lounge symbolize this. The showroom uses mesh material on the walls so that displays walls do not interfere with the atmosphere of the former factory. Taking advantage of the spaciousness of the space, we have prepared presentation spaces for BtoB and BtoC. In order to allow for clear presentations, we planned a space that at first glance looks like an art gallery, with visuals of handicrafts and techniques rather than an explanatory showroom. We also placed importance on ease of updating information so that it does not become outdated over time. In the future, we aimed to create a space where "creating experiences" related to "living" will be born in addition to the traditional "making things" using wood in relation to "living". [Customer feedback] ●There has been an increase in topics that are not about products (things), such as the scent and texture of wood. ●There has been an increase in visitors from management, designers, and planners, rather than the on-site staff of existing housing companies. <Our project members> [Sales and project management] Takuya Kitai and Yoshiki Yamada [design, layout] Hiroaki Koshizen [Production and construction] Kentaro Hirano Photography: Nacasa & Partners Co., Ltd.

[Project Description] A samurai residence built over 140 years ago in Obi, a castle town with a long history in Kyushu and an important preservation district for groups of traditional buildings, has been converted into an office where visitors can experience the local culture. The overall concept is "Post-Heritage: Inheritance and Transformation for the Next Generation," and by clarifying the points that should be woven and the points that should be renewed, we are attempting a new way of connecting culture. We aimed to create a space that connects with the local community by interpreting the life of a former private home in a modern way. The concept design consists of two different spaces: a communication space with a large table made from the floorboards used in the former private home, and an open workspace with a counter facing the greenery through the opening. The gravel-covered earthen floor inserted between them is an intermediate area that connects both spaces and the outside and inside. The newly built "stepped deck" in the garden gently connects the inside and outside, and is used as a space for events where local people gather and to promote local products, making it a space that connects people, things, and events. [Customer feedback] By creating an attractive office space that allows you to experience the local culture, which is unique to this place, we have received positive feedback not only from local residents but also from many local governments and companies that are working on vacant houses, and this connection has led to new business development. <Our project members> [Development] Yamano Yasutoshi [Sales] Moenuki Toru [design, layout] Kawakami Yoichi, Takeda Shinpei, Shimizu Ryosuke

[Project description] A renovation project for the Grand Hyatt Fukuoka's 1st floor all-day dining. [Client's challenge/request] The client wanted to transform AROMA'S on the 1st floor into a lively dining restaurant, with content and concept design that would attract non-guests as well. We were required to set up an actual charcoal grill and concept design a buffet-style open kitchen as a selling point for the restaurant. [Solution] We aimed for an open storefront in the hotel reception and lounge area, with a moderate mix of luxury and casualness. <Our project members> [Direction] Kosaka Ryu [concept design] Miyazato Takashi, Tanaka Yuji [Sales/management] Endo Masahiro [Production/ construction] Kanayama Mitsuaki, Tsumagari Toshihide

[Project summary] This is a concept design project for Philippe Conticini's world-first sweets boutique. [Client's challenge] There was a request for a high-end spatial concept design that reflected Philippe's ideas, and it was required to have a cafe area with counter seating where sweets could be presented in front of customers, and a sales area that would make the products more attractive. [Solution] To create a store that is both high-end and casual, we created a light interior with rounded elements to create just the right amount of casualness. <Our project members> Direction: Kosaka Ryu design, layout: Tanaka Yuji Sales: Wakui Kazumi Production: Komura Hajime

[Project summary] This is a store concept design project for a new original brand shop, with the backdrop of a former Juchheim store in Ginza and its history. [Client's challenge] The client requested a store concept design that would create a nostalgic impression, in keeping with the store's name, Cafe Europe, but not look dated. [Solution] The store features Western-style details, but the combination of materials gives it a contemporary feel. <Our project members> Direction: Kosaka Ryu design, layout: Tanaka Yuji Sales: Wakui Kazumi Production: Komura Hajime

[Project Summary] "LUMINE SINGAPORE" is Lumine Co., Ltd.'s first overseas store. It is a concept store that conveys [TOKYO STYLE, CULTURE, DESIGN] from Lumine's unique perspective, targeting curious working women as its main target. The minimalist space made of solid materials creates a gallery-like world view that highlights each and every product item. In addition, Lumine's first cafe business, "Lumine Cafe", is also located next door, offering photogenic yet health-conscious menus and a space that exudes femininity and style. [Customer's Challenge] Apparel shop and cafe operation edited by Lumine. Since all of these are Lumine's first attempts, we started with the biggest challenge of supporting the creation of the store from scratch. The unusually shaped 900m2 lot is made up of more than 20 fashion brands, a cafe area, and a sublease area. The project required zoning and traffic flow planning to highlight the appeal of various MDs, individuality and harmony in the spatial concept design to express the new Lumine brand, and an edgy space with a theme of "TOKYO" that is unique in Singapore. In terms of promotion, issues arose in overseas construction, such as negotiation and coordination between Lumine and the local building owner, tight schedule adjustments with continued delays in decision approval, and production and checking at factories in other countries for production orders. [Solution] By utilizing irregularly shaped plots and gently varying each area, we created a space with breadth and movement. In addition, by passing wooden eaves through the boundaries of the plots, we gave a sense of unity to the store filled with various elements (MD) and emphasized the launch of the new Lumine brand. For materials, we placed emphasis on texture and authenticity, creating a minimalist and edgy space centered on mortar, wood, and terrazzo. As the project progressed, we collaborated with an external designer in charge of VMD to add elements of art. We expressed a "Tokyo-ness" that gives a sense of taste and trends. In terms of promotion, we were able to successfully open the building despite the tight schedule thanks to close cooperation with the Japanese team and the prompt response of Nomura Singapore. <Our project members> [Development] Yukihiko Nishi [Sales/Project Management] Shinpei Watanabe / Katsuhiro Muragata [design, layout] Yoko Suzuki, Chie Okamoto [Production/ construction] Katsuhiro Muragata / Akihiro Yoshida / Daniel Ma

[Project Summary] Hilton Tokyo Odaiba offers a panoramic view of Tokyo Bay, the Tokyo cityscape, and Rainbow Bridge. The restaurant on the third floor has been renovated into a banquet hall. While it is primarily used for wedding receptions, the banquet hall can be used in a variety of ways to meet the needs of guests. The flexible layout, images projected onto the 22m wall, and the Tokyo landscape that fills the entire window area provide an experience that can only be realized here. The essence of the design is the view from Odaiba, where nature and new things coexist, with the skyline pattern created by the high-rise buildings visible from the window and the bridal room surrounded by the view of Tokyo Bay thanks to concept design mirrored walls.

[Project Summary] This project renovates the annex guest rooms and the first floor banquet hall at The Prince Hakone Lake Ashinoko into a grill restaurant. The aim was to incorporate the atmosphere of the scenic spot, with its green mountains, clear blue waters of Lake Ashinoko, and Mount Fuji visible on a clear day, into the hotel. [Client's Challenge] We planned the layout of the new open kitchen while utilizing the existing banquet hall on the first floor. The challenge for the guest rooms was to create a new feel while adjusting concept design to retain the existing beds, desks, and waist-high walls. [Solution] As the restaurant is a grill restaurant located on the shores of Lake Ashinoko, we incorporated calm textures into the design, used colors that make the grilled food taste delicious, and created a space that enhances the liveliness of the newly built open kitchen. The guest rooms are based on the concept of "the nature of Hakone and Lake Ashi," and the scenery that spreads along the shores of Lake Ashi in Hakone, such as the sparkling moss, the pretty flowers blooming along the lakeside, the beautiful rows of cedar trees, and the fantastic morning mist, are used as image items in the rooms to create a relaxing space. <Our project members> [Project management and sales] Kogure Masanori, Omomo Kae [design, layout] Taibiji Sachiko, Ogushi Kaori, Nagao Manami, Isoyama Eri, Kazeto Chihiro [construction] Mizuno Tadayasu, Takami Hiroshi