Works#2017

Toyama City, Toyama Prefecture and NOMURA Co., Ltd. have opened a new lifestyle hub called "TOYAMA TOWN TREKKING SITE" with the theme of "From a closed gymnasium to a gymnasium that connects to the outside". This project was adopted as the Ministry of Internal Affairs and Communications' "Public Facility Opening and Renovation Project" for fiscal 2016, which aims to renovate public facilities owned by local governments with the private sector's vitality, such as creators, and turn them into new business hubs. The aim is to "regenerate" the dead space of the Toyama City General Gymnasium into a multi-generational exchange hub where residents can go town trekking (walking around town) through renovation. "TTS" is a complex facility that includes a cafe, sports shop, and studio. The facility (hardware) will be developed to support town trekking, and "food education", "physical education", and health education events (software) will be held regularly, and the facility will be operated as part of a new public service that supports the health of Toyama citizens. Taking advantage of its location adjacent to Kansui Park, which is visited by 1.4 million people a year, the facility is used not only by users of the Toyama City General Gymnasium, but also as a base for exploring the wider area, allowing residents to experience "extending their healthy life expectancy" and "improving their quality of life (QOL)," while aiming to build a "virtuous cycle model between residents' healthy behavior and the local economy" as a governmental organization. This is a cutting-edge project in Japan. "TTS" provides "time and space that is necessary for the health of people and cities, not just time or space, but time and space to develop humanity," and slowly creates "space" to share with others something that belongs to you and no one else.

In Nihonmatsu city, Fukushima prefecture, people have been making "attractive chrysanthemums" such as chrysanthemum doll and "multi-flowered chrysanthemums" that bloom hundreds or thousands of flowers from a single stem, but these were limited to exhibitions at competitions and autumn chrysanthemum displays. However, with the desire to have chrysanthemums used in a variety of scenes and spaces in a way that suits the modern era, in 2016, the "Chrysanthemum Town Nihonmatsu Branding Project" was launched with the aim of improving the appeal of Nihonmatsu's chrysanthemums. In 2017, the second year of the project, our company, which was founded in the Meiji era when chrysanthemum doll exhibitions were expanded nationwide to attract customers, was asked to carry out branding work. Together with Nihonmatsu city, we have helped to increase the new value of Nihonmatsu's traditional chrysanthemum making and evolve "Chrysanthemum Town Nihonmatsu" into a brand that will be promoted throughout Japan and the world. ◆Project website *You will be redirected to an external website. If you would like to proceed, please click on the URL below. http://senrinzaki.jp/ *Please note ・The linked website is not a NOMURA website and is not under our control. ・The website addresses listed in this notice are those at the time of this page creation. Website addresses may be abolished or changed. Please check the latest address yourself. ・Please check with the linked organization for the website. [Customer's Issues/Requests] We would like to brand and develop a new business for chrysanthemum cultivation in Nihonmatsu City, where advanced horticultural chrysanthemum cultivation techniques such as chrysanthemum doll and Senrinzaki remain, and make it a symbol of multi-generational exchange and town development. In addition, by branding the chrysanthemums of Nihonmatsu City, we would like to see new businesses start up and enter new fields for chrysanthemum-related second products (souvenirs, chrysanthemum goods, etc.), and increase employment in the service industry, mainly the tourism industry, by increasing the number of visitors who come to see the chrysanthemums. [Solution] ・Marketing and market research for the flower and display industries, sorting out issues in product supply, and formulating a sales strategy ・Formulating a brand concept ・Formulating a brand logo and color ・Creating a product catalog to promote Nihonmatsu chrysanthemums such as "Senrinzaki," "Hyakutarin," and "Kengai" ・Creating a LP dedicated to the project ・Formulating a promotion strategy ・Creating a promotional movie (Japanese and English) ・Supporting and producing event exhibits ・Holding branding and product development seminars for city businesses ・Supporting product development [Customer feedback] We received many suggestions for new ways to showcase the traditional "Nihonmatsu chrysanthemum" production, such as creating promotional tools that bring out the charm of the product even more and exhibiting at art events that we had never thought of before, and we were able to confirm the potential of "Nihonmatsu chrysanthemum". Through this project, many people both in Japan and overseas became aware of "Senrinzaki," and we were able to expand overseas for the first time. They not only provided promotion and displays, but also provided support in a wide range of areas, such as developing related products with local businesses and advising on the "chrysanthemum doll Exhibition," which helped to build momentum among local residents. <Our project members> [Sales/Project Management] Yokota Hiroshi [Planning/Direction] Shimokuni Yuki [design, layout] Fukano Tomoki Nakagawa Yuri [PR] Fukazawa Kore [Production/ construction (at DESIGNART TOKYO 2017/2018)] Shimada Takeshi [Collaboration at DESIGNART TOKYO 2018] Uchiyama Keiko (NOMLAB) ・NOMLAB DESIGNART2018 exhibit "Senrinzaki" Chrysanthemum MR http://www.nomlab.jp/jp/projects/detail/15 ・Release information https://www.nomurakougei.co.jp/uploads/news/attachments/1/a7a75355626e63682aa71e0b4fb11fc91cfaa652524366dc8f100e9f068d9f55.pdf

[Project Description] This is a municipal central library located on the first floor of Kikuchi City Lifelong Learning Center KiCROSS. The large, curved, undulating bookshelves are inspired by the flow of the river in the Kikuchi Valley, the pride of Kikuchi City, and are used to concept design a diverse space that creates a variety of experiences. The bookshelves gently divide the space, inviting people in, and characterizing the space from a lively area near the entrance to a quiet place for reading. The bookshelves create a variety of spaces by changing their shape, with holes, steps, and enclosed areas. NOMURA has also been commissioned to concept design applications such as displays corners, facility VI concept design, library signs, and pamphlets. The open shelves can store a maximum of 85,000 books. <Our project members> [Sales/Project Management] Masanori Yokoyama [Direction] Kazunobu Nakamura [Planning] Yuichi Kameyama, Miasa Inagaki [design, layout] Kazunobu Nakamura [Production/ construction] Shunichiro Nagayama, Kensaku Yajima, Koichi Yamada

【 Project Description 】 Mitsubishi Heavy Industries will construct a plant for mass production and assembly of Japan's first regional jetliner, "MRJ". The facility will be open to the public. A facility where you can see actual aircraft production sites and experience aircraft manufacturing. [Customer Challenges/Themes] Tour the MRJ production site, introduce the journey to development, and experience the dynamic nature and breadth of the aircraft industry made from over 20,000 parts. At the same time, Mitsubishi Heavy Industries, which also develops aircraft, aims to create facilities that showcase its comprehensive capabilities. 【 Solution 】 Making the most of the location of a tour facility attached to an aircraft production site. In addition to the MRJ full-scale mock-up displays, we will create realistic content that can only be experienced here, and create a space that consistently represents "aircraft" from the entrance to the exit. [Customer Comments] concept design and atmosphere of the entire facility are a great force to promote MRJ's advanced technology. < our company Project Member > [Sales and Project Management] Nobuyuki Tanaka [Planning] Kunihiko Oka, Hideki Sato [design, layout] Ryo Onishi, Hiroshi Inoue, Fumihiko Kaneko [Signing and Graphic Design] Kiyohisa Moriwaki [Production/construction] Arishi Matsuda, Keisuke Taneda, Seiichi Misunai, Kei Sakuma

[Project Description] This project involves converting an old house located in Obi, Nichinan City, Miyazaki Prefecture, into a lodging facility. Obi was designated as the first Important Preservation District for Groups of Traditional Buildings in Kyushu and Okinawa in 1977, and is an area lined with buildings with a sense of unity. Therefore, the exterior design needed to be renovated with the premise of harmonizing with the scenery from the perspective of preservation. Therefore, we aimed to create a facility that attracts many visitors by creating distinctive interior designs and furniture and decorations with a high degree of concept design freedom. In addition, Nichinan City and NOMURA signed a comprehensive cooperation agreement on January 28, 2017 to realize urban development in line with Nichinan City's concept of "creators, creators." On October 10, 2018, as part of the cooperation agreement, they signed the "Regional Revitalization Corporate Exchange Program," and dispatched creative talent Yasutoshi Yamano, who works on space production, to Nichinan City to work on revitalizing the region. Together with Nichinan City, related companies, and various other players, we are working to revitalize the area, including creating the "Nichinan City Obi District Revitalization Guidelines," holding the "DENKEN WEEK" event aimed at developing the historic townscape, and producing spaces for old houses. [Customer's Issues/Requests] (1) We want to renovate old houses into accommodations mainly targeting foreign tourists. (2) We want to incorporate elements unique to the region as a strength of the accommodation business. (3) We want to create a space that feels Japanese. [Solution] Old houses are one of the spaces that most condense Japanese lifestyles and culture, or "lifestyles." In this renovation plan, we wanted to make the most of the pillars, beams, ceilings, and other elements that convey the past, and to make the other elements into a space that modern people can use comfortably. Therefore, we set the overall concept as "Post-Heritage: Inheritance and Transformation to Spin for the Next Generation" and explored new ways to inherit culture. The selection of tools was also consistent, and we did not stick to traditional techniques, but instead composed of items that weave Japan in various approaches. As a result, we believe that this accommodation facility provides an inspiring experience that will spark an interest in Japan for foreign visitors to Japan and make domestic tourists proud of Japan. <Our project members> [Space production] Yamano Yasutoshi [Furniture and decoration coordination] Yamano Yasutoshi [concept design (interiors)] Suzaka Yukio [Development] Yagi Nobuyuki [Sales] Shirai Toshiyuki ・Release: Nichinan City, Miyazaki Prefecture and NOMURA sign "Comprehensive collaboration agreement on regional revitalization" https://www.nomurakougei.co.jp/uploads/news/attachments/1/bd685168ce469eb3f8f63ef2a5fe43c89bbc9af85df83d352763aa2eeb42e9cf.pdf ・Release: Nichinan City, Miyazaki Prefecture and NOMURA sign "Regional Revitalization Corporate Exchange Program" https://www.nomurakougei.co.jp/uploads/news/attachments/1/aa565bf338f37cd539f269b55ea67caf32e4e527800fa28c89557f39ddf51f19.pdf ・Other achievements: DENKEN PJM https://www.nomurakougei.co.jp/achievements/detail/409

[Project description] An experiential space that allows you to feel Toyota's artificial intelligence and its evolutionary value throughout the space. A presentation stage that uses the entire booth to communicate the vision of the future of beloved cars brought about by Toyota's proposed artificial intelligence = CONNECTED. Using a white base color, each car stands out and looks beautiful, and the entire space is organically connected with motifs of circles and curves, giving the impression of being softly enveloped in a unified space with both the ceiling and floor. During the presentation, the entire booth comes to life, and the space is enveloped in a blue light that gives the feeling of the stirrings of artificial intelligence. <Our project members> [Sales and project management] Ishiyama Shigeyuki, Nishino Masahiro [design, layout] Tamura Hiroyu, Tamura Noriaki [Production and construction] Miura Yoichi, Kumagai Hidenobu

[Project Description] This is the first store outside of Hokkaido for Ishiya Seika Co., Ltd., a Western confectionery manufacturer in Hokkaido famous for "Shiroi Koibito". Unlike the Shiroi Koibito brand, which can only be purchased in Hokkaido, this store is a new brand that does not sell the signature product Shiroi Koibito, and was created for store expansion outside of Hokkaido, and this is its first store. It is positioned as an antenna shop that takes advantage of the location in Ginza (GINZA SIX), and will be a stepping stone for future store expansion. [Customer's Issues/Requests] The most important thing in terms of concept design expression is to convey that it is a Western confectionery manufacturer in Hokkaido. The newly developed product group is finished with a rich variety of local ingredients and has a unique finish, and we thought that a message that clearly expresses the roots of its appeal in Hokkaido was necessary. Therefore, we proposed a design with a "snow" motif to make an impression. [Solution] The white design covering the wall is a deformed snowflake, patterned, and cut into a panel. Not only is this reminiscent of the scenery of Hokkaido, but it also has a pop impression that matches the atmosphere of the sweets' packaging, and is intended to act as a neutral backdrop to accommodate this MD's many color variations. A small stage was set up inside the showcase, which serves as the focal point, to improve the visibility of the products, and the same cutting pattern was applied to the raised surface. This creates the impression of sweets being displayed on top of accumulated snow, increasing their appeal to customers wandering the floor, and creating an effect that makes the products, which are a new endeavor for Ishiya Confectionery Co., Ltd., look even more attractive. <Our project members> [Sales] Inonami Takeshi, Matsubara Tadayuki [Design] Kitamura Yoshihiro [Production] Katsumata Shigehito, Komura Hajime

[Project description] This project renovated the second floor office area of a precut factory in Takaoka, Toyama Prefecture, into a reception, library lounge, and showroom. We aimed to create a space that fulfills the role and function of an office while making the most of the unique atmosphere of the factory. The concept is to understand the growth of trees and support people and wood to walk together, with the theme of "forests where people walk together" and "wooden spaces where people can live richly." [Customer's issues/requests] ●To create a creative space where people can gather and interact, with "wood" as the keyword. ●To create a mechanism that allows people to feel closer to wood by deepening their knowledge and understanding of wood and actually touching it. ●In addition to seeing and touching wood, we also consider wood education and contact with craftsmen by holding workshops. ●The wooden parts of wooden houses, mainly the structure, tend to be hidden by floors, walls, and ceilings in daily life, so it is difficult to be interested in them. In such a situation, we created a mechanism that allows people to feel the wood material itself, the processing technology, the manufacturing staff, and the product quality that Woody Parts processes with all five senses. [Solution] The reception area was designed to allow employees and visitors to view a deep space. The tables, lighting, and bookshelves that make up the library lounge symbolize this. The showroom uses mesh material on the walls so that displays walls do not interfere with the atmosphere of the former factory. Taking advantage of the spaciousness of the space, we have prepared presentation spaces for BtoB and BtoC. In order to allow for clear presentations, we planned a space that at first glance looks like an art gallery, with visuals of handicrafts and techniques rather than an explanatory showroom. We also placed importance on ease of updating information so that it does not become outdated over time. In the future, we aimed to create a space where "creating experiences" related to "living" will be born in addition to the traditional "making things" using wood in relation to "living". [Customer feedback] ●There has been an increase in topics that are not about products (things), such as the scent and texture of wood. ●There has been an increase in visitors from management, designers, and planners, rather than the on-site staff of existing housing companies. <Our project members> [Sales and project management] Takuya Kitai and Yoshiki Yamada [design, layout] Hiroaki Koshizen [Production and construction] Kentaro Hirano Photography: Nacasa & Partners Co., Ltd.

[Project Description] A samurai residence built over 140 years ago in Obi, a castle town with a long history in Kyushu and an important preservation district for groups of traditional buildings, has been converted into an office where visitors can experience the local culture. The overall concept is "Post-Heritage: Inheritance and Transformation for the Next Generation," and by clarifying the points that should be woven and the points that should be renewed, we are attempting a new way of connecting culture. We aimed to create a space that connects with the local community by interpreting the life of a former private home in a modern way. The concept design consists of two different spaces: a communication space with a large table made from the floorboards used in the former private home, and an open workspace with a counter facing the greenery through the opening. The gravel-covered earthen floor inserted between them is an intermediate area that connects both spaces and the outside and inside. The newly built "stepped deck" in the garden gently connects the inside and outside, and is used as a space for events where local people gather and to promote local products, making it a space that connects people, things, and events. [Customer feedback] By creating an attractive office space that allows you to experience the local culture, which is unique to this place, we have received positive feedback not only from local residents but also from many local governments and companies that are working on vacant houses, and this connection has led to new business development. <Our project members> [Development] Yamano Yasutoshi [Sales] Moenuki Toru [design, layout] Kawakami Yoichi, Takeda Shinpei, Shimizu Ryosuke

[Project description] A renovation project for the Grand Hyatt Fukuoka's 1st floor all-day dining. [Client's challenge/request] The client wanted to transform AROMA'S on the 1st floor into a lively dining restaurant, with content and concept design that would attract non-guests as well. We were required to set up an actual charcoal grill and concept design a buffet-style open kitchen as a selling point for the restaurant. [Solution] We aimed for an open storefront in the hotel reception and lounge area, with a moderate mix of luxury and casualness. <Our project members> [Direction] Kosaka Ryu [concept design] Miyazato Takashi, Tanaka Yuji [Sales/management] Endo Masahiro [Production/ construction] Kanayama Mitsuaki, Tsumagari Toshihide

[Project summary] This is a concept design project for Philippe Conticini's world-first sweets boutique. [Client's challenge] There was a request for a high-end spatial concept design that reflected Philippe's ideas, and it was required to have a cafe area with counter seating where sweets could be presented in front of customers, and a sales area that would make the products more attractive. [Solution] To create a store that is both high-end and casual, we created a light interior with rounded elements to create just the right amount of casualness. <Our project members> Direction: Kosaka Ryu design, layout: Tanaka Yuji Sales: Wakui Kazumi Production: Komura Hajime

[Project summary] This is a store concept design project for a new original brand shop, with the backdrop of a former Juchheim store in Ginza and its history. [Client's challenge] The client requested a store concept design that would create a nostalgic impression, in keeping with the store's name, Cafe Europe, but not look dated. [Solution] The store features Western-style details, but the combination of materials gives it a contemporary feel. <Our project members> Direction: Kosaka Ryu design, layout: Tanaka Yuji Sales: Wakui Kazumi Production: Komura Hajime

[Project Summary] "LUMINE SINGAPORE" is Lumine Co., Ltd.'s first overseas store. It is a concept store that conveys [TOKYO STYLE, CULTURE, DESIGN] from Lumine's unique perspective, targeting curious working women as its main target. The minimalist space made of solid materials creates a gallery-like world view that highlights each and every product item. In addition, Lumine's first cafe business, "Lumine Cafe", is also located next door, offering photogenic yet health-conscious menus and a space that exudes femininity and style. [Customer's Challenge] Apparel shop and cafe operation edited by Lumine. Since all of these are Lumine's first attempts, we started with the biggest challenge of supporting the creation of the store from scratch. The unusually shaped 900m2 lot is made up of more than 20 fashion brands, a cafe area, and a sublease area. The project required zoning and traffic flow planning to highlight the appeal of various MDs, individuality and harmony in the spatial concept design to express the new Lumine brand, and an edgy space with a theme of "TOKYO" that is unique in Singapore. In terms of promotion, issues arose in overseas construction, such as negotiation and coordination between Lumine and the local building owner, tight schedule adjustments with continued delays in decision approval, and production and checking at factories in other countries for production orders. [Solution] By utilizing irregularly shaped plots and gently varying each area, we created a space with breadth and movement. In addition, by passing wooden eaves through the boundaries of the plots, we gave a sense of unity to the store filled with various elements (MD) and emphasized the launch of the new Lumine brand. For materials, we placed emphasis on texture and authenticity, creating a minimalist and edgy space centered on mortar, wood, and terrazzo. As the project progressed, we collaborated with an external designer in charge of VMD to add elements of art. We expressed a "Tokyo-ness" that gives a sense of taste and trends. In terms of promotion, we were able to successfully open the building despite the tight schedule thanks to close cooperation with the Japanese team and the prompt response of Nomura Singapore. <Our project members> [Development] Yukihiko Nishi [Sales/Project Management] Shinpei Watanabe / Katsuhiro Muragata [design, layout] Yoko Suzuki, Chie Okamoto [Production/ construction] Katsuhiro Muragata / Akihiro Yoshida / Daniel Ma

[Project Summary] Hilton Tokyo Odaiba offers a panoramic view of Tokyo Bay, the Tokyo cityscape, and Rainbow Bridge. The restaurant on the third floor has been renovated into a banquet hall. While it is primarily used for wedding receptions, the banquet hall can be used in a variety of ways to meet the needs of guests. The flexible layout, images projected onto the 22m wall, and the Tokyo landscape that fills the entire window area provide an experience that can only be realized here. The essence of the design is the view from Odaiba, where nature and new things coexist, with the skyline pattern created by the high-rise buildings visible from the window and the bridal room surrounded by the view of Tokyo Bay thanks to concept design mirrored walls.

[Project Summary] This project renovates the annex guest rooms and the first floor banquet hall at The Prince Hakone Lake Ashinoko into a grill restaurant. The aim was to incorporate the atmosphere of the scenic spot, with its green mountains, clear blue waters of Lake Ashinoko, and Mount Fuji visible on a clear day, into the hotel. [Client's Challenge] We planned the layout of the new open kitchen while utilizing the existing banquet hall on the first floor. The challenge for the guest rooms was to create a new feel while adjusting concept design to retain the existing beds, desks, and waist-high walls. [Solution] As the restaurant is a grill restaurant located on the shores of Lake Ashinoko, we incorporated calm textures into the design, used colors that make the grilled food taste delicious, and created a space that enhances the liveliness of the newly built open kitchen. The guest rooms are based on the concept of "the nature of Hakone and Lake Ashi," and the scenery that spreads along the shores of Lake Ashi in Hakone, such as the sparkling moss, the pretty flowers blooming along the lakeside, the beautiful rows of cedar trees, and the fantastic morning mist, are used as image items in the rooms to create a relaxing space. <Our project members> [Project management and sales] Kogure Masanori, Omomo Kae [design, layout] Taibiji Sachiko, Ogushi Kaori, Nagao Manami, Isoyama Eri, Kazeto Chihiro [construction] Mizuno Tadayasu, Takami Hiroshi