Kiraku Obi Aiyatei

[Project Description]
This project involves converting a traditional Japanese house located in Obi, Nichinan City, Miyazaki Prefecture, into accommodation. Obi was designated in 1977 as the first Important Preservation District for Groups of Traditional Buildings in the Kyushu and Okinawa region, and is an area where buildings with a sense of unity line the streets. Therefore, the exterior design had to be renovated with the premise of harmonizing with the landscape from a preservation standpoint. With this in mind, the aim was to create a facility that would attract many visitors by giving it distinctive features through the interior design and furniture and decorations, which offer a high degree of concept design freedom.

Furthermore, on January 28, 2017, Nichinan City and NOMURA Co.,Ltd. signed a comprehensive cooperation agreement to realize town development in line with Nichinan City's concept of "Creating Customers and Creating People." On October 10, 2018, as part of the cooperation agreement, they signed the "Regional Revitalization Business Personnel Exchange Program," dispatching Kyohei Yamano, a creative professional specializing in spatial design, to Nichinan City to work on regional revitalization. Together with Nichinan City, related companies, and various other players, they are working on regional revitalization, including the creation of "Guidelines for Town Development for the Regeneration of the Obi District of Nichinan City," the "DENKEN WEEK" event aimed at developing the historic townscape, and spatial design for old houses.

[Customer issues/requests]
(1) I would like to renovate an old private house into a lodging facility targeting foreign tourists.
(2) As a strength of the lodging business, we would like to incorporate elements unique to the region.
(3) I want to create a space that feels like Japan.

【solution】
An old private house is one of the spaces where the Japanese lifestyle culture, the so-called "living style", is most concentrated. In this renovation plan, we wanted to make the most of the pillars, beams, ceilings, and other items that convey the scenery of the past, and to create a space that can be used comfortably by modern people with other elements. Therefore, the overall concept is "Post-Heritage: Inheritance and Transformation for the Next Generation," and we are searching for a new way to pass on culture. The tools were also selected with a consistent theme, and were composed of items that weaved Japan with various approaches without sticking to traditional techniques. As a result, we believe that this accommodation facility is able to provide a moving experience that will make foreign visitors to Japan more interested in Japan, and domestic tourists will be proud of Japan.
 

<Our project members>
[Space Production] Yasutoshi Yamano
[Furniture and Decorative Coordination] Kyosuke Yamano
[concept design (interiors)] Yukio Kazusaka
[Development] Nobuyuki Yagi
[Sales] Toshiyuki Shirai

- Press Release: Nichinan City, Miyazaki Prefecture and NOMURA Co.,Ltd. sign a comprehensive cooperation agreement on regional revitalization.
https://www.nomurakougei.co.jp/uploads/news/attachments/1/bd685168ce469eb3f8f63ef2a5fe43c89bbc9af85df83d352763aa2eeb42e9cf.pdf

- Press Release: Nichinan City, Miyazaki Prefecture and NOMURA Co.,Ltd. sign "Regional Revitalization Business Personnel Exchange Program"
https://www.nomurakougei.co.jp/uploads/news/attachments/1/aa565bf338f37cd539f269b55ea67caf32e4e527800fa28c89557f39ddf51f19.pdf

Other achievements: DENKEN PJM
https://www.nomurakougei.co.jp/achievements/detail/409