Kiraku Obi Aiyatei

[Project Description]
A project to convert an old private house located in Obi, Nichinan City, Miyazaki Prefecture, into a lodging facility. In 1977, Obi was selected as the first Important Preservation District for Groups of Traditional Buildings in the Kyushu/Okinawa region. Therefore, the exterior design had to be renovated on the premise of harmonizing with the landscape from the viewpoint of preservation. Therefore, we aimed to create a facility that has a high ability to attract customers by highlighting its features with a highly flexible interior concept design and furniture decorations.

In addition, on January 28, 2017, Nichinan City and NOMURA, Ltd. signed a comprehensive partnership agreement to realize community development in line with Nichinan City's concept of "creating customers and creating people." On October 10, 2018, as part of the partnership agreement, we signed the "Regional Revitalization Business People Exchange Program" and dispatched creative talent Yasutoshi Yamano, who handles spatial production, to Nichinan City to work on regional revitalization. increase. Together with various players, including Nichinan City and related companies, we have created the "Guidelines for Town Development for the Revitalization of the Obi District of Nichinan City," and held the "DENKEN WEEK," an event aimed at developing the historical townscape. We are working on regional revitalization, including space production of private houses.

[Customer issues/requests]
(1) I would like to renovate an old private house into a lodging facility targeting foreign tourists.
(2) As a strength of the lodging business, we would like to incorporate elements unique to the region.
(3) I want to create a space that feels like Japan.

【solution】
An old private house is one of the spaces where the Japanese lifestyle culture, the so-called "living style", is most concentrated. In this renovation plan, we wanted to make the most of the pillars, beams, ceilings, and other items that convey the scenery of the past, and to create a space that can be used comfortably by modern people with other elements. Therefore, the overall concept is "Post-Heritage: Inheritance and Transformation for the Next Generation," and we are searching for a new way to pass on culture. The tools were also selected with a consistent theme, and were composed of items that weaved Japan with various approaches without sticking to traditional techniques. As a result, we believe that this accommodation facility is able to provide a moving experience that will make foreign visitors to Japan more interested in Japan, and domestic tourists will be proud of Japan.
 

<Our project members>
[Space Producer] Yasutoshi Yamano
[Furniture and accessories coordination] Yasutoshi Yamano
[concept design (interiors)] Yukio Suzaka
[Development] Nobuyuki Yagi
[Sales] Toshiyuki Shirai

・Release: Nichinan City, Miyazaki Prefecture and NOMURA, Ltd. conclude a “comprehensive cooperation agreement on regional revitalization”
https://www.nomurakougei.co.jp/uploads/news/attachments/1/bd685168ce469eb3f8f63ef2a5fe43c89bbc9af85df83d352763aa2eeb42e9cf.pdf

・ Release: Nichinan City, Miyazaki Prefecture and NOMURA, Ltd. signed the “Regional Revitalization Business People Exchange Program”
https://www.nomurakougei.co.jp/uploads/news/attachments/1/aa565bf338f37cd539f269b55ea67caf32e4e527800fa28c89557f39ddf51f19.pdf

・Other achievements: DENKEN PJM
https://www.nomurakougei.co.jp/achievements/detail/409