Ginza Niigata Information Center THE NIIGATA is Niigata Prefecture's information hub for the greater Tokyo area. It spans five floors, from the basement to the third and eighth floors, and is equipped with a variety of functions, including retail, a sake tasting corner, an event space, a restaurant, and an immigration consultation desk. Our company was responsible for the design and construction of the first basement floor to the third floor, as well as the facility branding plan and brand logo development. In addition to showcasing Niigata's rich attractions, such as rice, sake, and snow, we focused our planning and design on concept design. We aimed to create a facility that would allow visitors to experience Niigata's charms and serve as an opportunity to visit the city, with materials and displays originating from Niigata scattered throughout.