Deliver “Delight and Passion” to people
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NOMURA Co.,Ltd.

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昭和館 リニューアル

昭和館 リニューアル

昭和館は、昭和の時代に国民が経験した戦争の記憶を継承し、またその時代の国民生活に係わる歴史的資料・情報を収集、保存、展示し、その労苦を次世代へ伝える国立の施設で、「戦前・戦中・戦後を通した国民の暮らし」をテーマとした展示を行っています。 本プロジェクトは、エピローグ「昭和のくらし―昭和30年代体験エリア―」のリニューアルで、2023年の基本計画から段階的に整備を行いました。終戦からの復興を経て高度経済成長期へと向かうこの時代は昭和レトロの懐かさと共に、明るくワクワクする魅力満載の展示となっています。展示空間は、商店街の「電気屋」をイメージした再現家屋と「路地裏」です。電気屋には、当時憧れの家電だった各社の“三種の神器”が贅沢に並べられています。板塀に貼られた数々のポスターからは、当時の世相や文化を垣間見ることができます。路地裏は電気屋の裏庭・縁側空間につながり、手押しポンプ・手回し洗濯器シミュレーションによって、電化以前の水仕事を擬似体験できます。広場の紙芝居師の演目は、大人気の「黄金バット」です。 電気屋の一家のシルエットパネル(父親・母親・子ども)はスマートフォンをかざすと、各人の暮らしを昭和30年代から語りかけてくれます。

#public
Barneys New York Ginza flagship store 1st and 2nd floors renovated

Barneys New York Ginza flagship store 1st and 2nd floors renovated

The renovation of the first and second floors of Barneys New York's Ginza flagship store was based on the concepts of "memory" and "creation." The goal was to create a space that respects the brand's long-standing traditions (memory) while generating new value (creation). While utilizing existing fixtures such as muted wood-grain walls and niches, the design combines sustainable materials, materials that blend naturally into existing finishes, and unique, symbolic fixtures to create a fusion of timeless sophistication and provocative humor. The watch workshop at the back of the first floor was designed as a "visible customer service" space, and a semi-private meeting space with a private feel enhances the experience during the visit. Furthermore, the newly installed cafe counter was designed to be visible from the outside, aiming to attract new customers. Proceeding to the second floor, connected via the central staircase, mirrored walls at different angles are installed to bring the entire floor into view, creating a symbolic look. Furthermore, a display was placed in front of the vintage area at the back to enhance attraction and traffic flow. Within a short construction period and limited budget, we proactively repurposed existing fixtures and quickly verified them using point cloud data, resulting in a solid concept design proposal. The project created an iconic, luxurious space that is uniquely Barneys, preserving tradition while pioneering the future.

#Urban & Retail
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