Works#Hokkaido

This is the premium area on the 3rd base side of the new stadium "ES CON FIELD HOKKAIDO" in "Hokkaido Ballpark F Village". It is a premium space with a buffet-style restaurant and reserved outdoor seating located next to the 3rd base bench. With the concept of ``DOG OUTDOOR CLUB,'' which connects the outdoors with the atmosphere, you can enjoy meals made with plenty of Hokkaido ingredients in a world view surrounded by wood and greenery.

The premium area "BALCONY SUITE" located behind the back net of "ES CON FIELD HOKKAIDO" is a suite room with a terrace that overlooks the entire field. Guests are welcomed by a lounge space that gives an impression of Hokkaido's dynamism and vast nature, with a view of the field in the background, and allows them to experience the textures of materials such as Hokkaido wood and craft-like bronze on a human scale. In addition, on the terrace space that is integrated with the field, you can enjoy watching the game in your own way, offering a new style of watching games that can only be experienced here.

This is a hotel and hot spring facility located within "TOWER 11", a complex within the stadium of "ES CON FIELD HOKKAIDO", the new baseball stadium that will be the home of the Hokkaido Nippon-Ham Fighters.

This is a welcome monument installed in front of 3rd GATE BASE at "ES CON FIELD HOKKAIDO".

This is the second phase of renovation of the observation facilities at Nikka Whisky's Yoichi Distillery, which will celebrate its 90th anniversary in 2024. Following the renovation of the Nikka Museum in October 2021, we were in charge of renovating part of the museum and the new Visitor Center. We will convey the appeal of Nikka Whisky not only through our products and services, but also by enhancing our experience facilities. Nikka Museum [-Taketsuru-ism-] We produced a history that unravels the thoughts of Masataka Taketsuru, founder of Nikka Whisky, from his upbringing to his study abroad in Scotland, the founding of Nikka Whisky, and the thoughts that have been passed down to Nikka Whisky today, through Masataka Taketsuru's "words." [-Now and Future-] displays conveys that Masataka Taketsuru's passion and commitment to quality still live on in Nikka Whisky, and that Nikka's challenges will continue to deliver a variety of deliciousness and fun in the future. The "Visitor Center" is a facility that builds up customers' expectations as a prologue to the tour.

Tokyu Land Corporation's Sapporo branch, which continuously provides comfortable housing and new lifestyles centered on the brand "BRANZ", is based on the brand message "Environmentally advanced, from housing." We create well-being lifestyles that are friendly to both people and people, and create green homes for a sustainable future. This time, it is a renewal project aiming to create an office suitable for creating such an environmentally advanced condominium. We reviewed the value and functions required of the office, and designed it based on the concept of "Open Living" to create an environment that promotes well-being not only for customers who visit our office, but also for our employees who spend their daily lives.

In order to provide guests with the hotel's concept of "experiencing Hokkaido," we planned the ultimate locally produced hotel with sustainability in mind while cherishing the culture and ideas that have been cherished in this area. In addition to using wood, stone, and soil from Hokkaido as building materials for the exterior, interiors, and structure, we aimed to use all materials to the fullest, such as making furniture that effectively utilizes building material scraps. In addition, some of the furniture in the hotel lounge is made in Asahikawa, a famous furniture town, using wood from Hokkaido, and the regular market event is held in collaboration with local producers, creating a connection between the hotel and the local area in various ways, both in terms of soft and hard aspects. In addition to using ingredients from Hokkaido (agricultural products, marine products, dairy products, etc.), the restaurant uses ingredients that allow you to see the faces of the producers, and the guest rooms are equipped with wooden speakers and record players associated with the jazz city of Sapporo, and beautiful photos of various parts of Hokkaido by five photographers are displayed as art, weaving in mechanisms that allow guests to deeply experience Hokkaido through their five senses. For those whose destination is Sapporo and those whose starting point is Sapporo, this hotel offers a one-of-a-kind experience that can only be found in Sapporo, the gateway to Hokkaido.

This is a tourist facility themed on drift ice and the creatures of the Sea of Okhotsk. The concept of this facility is the immersive experience of "Discovery Dive" into the world under the drift ice. You can experience the extraordinary world of drift ice and the unknown world under the drift ice. In "Drift Ice Live", you can enjoy a live feeling as if you are diving under the drift ice while being guided by divers and creatures, with a 360-degree video from the diver's point of view. "A world of life and beauty woven by the miracle of nature" spreads in the space, fascinating visitors. In addition, by introducing the natural beauty of drift ice and the creatures that live there with dynamic drift ice images and graphics, we have planned to stimulate intellectual curiosity while raising each visitor's awareness of global environmental issues through impressive experiences through ingenious displays.

This is a plan for an urban tourist hotel set in Susukino, Sapporo. Susukino, a downtown area that represents Sapporo, is filled with the charm of "food" from all over Hokkaido, overflowing with delicious happiness, and aimed to create a lobby space that stimulates your appetite. We created a space and experience with motifs related to food, such as a signboard wall of a fictitious store with the motif of the Susukino entertainment district, and a neighborhood map that imitates a wooden box for shipping seafood.

Since opening as a whisky museum in 1998, the number of visitors has exceeded 600,000, due in part to the airing of TV dramas and the arrival of the highball boom. As the facility has deteriorated and the way displays are displayed has become outdated, the decision was made to renovate the former Whisky Museum in the first phase of the project while also reviewing the entire Yoichi Distillery tour facility. The Yoichi Distillery is an important point of contact where visitors can experience Nikka, and it is also a sacred place for whisky fans. However, the previous tour facility was not at a level commensurate with its importance, and the fact that it has not kept up with the changes and evolution of the world was a major issue in the current renovation. The main theme of the renovation is to create a story about the ideal whisky making of founder Masataka Taketsuru, or Yoichi as the origin of Nikka, and how it will move forward into the future, and to foster understanding and empathy for the Nikka brand. [Social issues / Customer issues / Requests] 1. The purpose of the renovation is to further improve the understanding and satisfaction of visitors, increase the number of Nikka fans, and strengthen the brand. ② With the growing popularity of whisky, we will renovate displays to meet the needs of the expanding user base and diversifying visitors. ③ We will reorganize the exhibits to accommodate the increasing number of foreign visitors. ④ We will target visitors who are interested in whisky. ⑤ We will displays everything from the basics, such as the manufacturing process, to the details and trivia, but we would like the exhibits to be intuitive and not comprehensive. These were the requests we received. [Solution] In planning and designing this exhibit, we made a major shift in our thinking from the general and comprehensive whisky information provided by the whisky museum, and tried a completely new approach to displays. Based on the concept of "Learn about the essence of Nikka Whisky through the brand stories of Nikka's four products," we focused on the four brands that represent Nikka and turned each brand story into an displays experience. We aimed to create an experience where visitors could learn about the essence of Nikka Whisky and basic knowledge of whisky while following the brand stories. displays include footage of various people working at the distillery giving talks and introducing the important role of the blender, and for the first time ever incorporate displays design that whisky fans have never seen before. displays commentary includes trivia information for the main target audience, and many displays also include content that reveals the secrets of the manufacturing process that gives shape to the individuality of the products. Regarding multilingualization, displays commentary will be written in Japanese and English as a base, and digital technology has been introduced that allows visitors to read translated commentary on their personal mobile phones to accommodate Chinese visitors, who make up the majority of the visitors. <Our project members> [Sales/Project Management] Matsubara Tadayuki [Creative Direction] Tamura Keiyu [concept design Direction] Suzuki Fujie [concept design Planning] Yamada Akira, Shirodo Kensaku [Planning] Yanagihara Tomoko, Iizuka Atsuro [Production] Iwasaki Tsukasa, Umemoto Ikushige

Built in 1910 and designated an Important Cultural Property by the government in 1974, this wooden pseudo-Western-style building is representative of Hokkaido. It was closed from October 2018 due to the first large-scale preservation and repair work in 40 years, but reopened in April 2021. In accordance with the preservation and utilization plan based on the concept of "a public hall where everyone can watch, learn, and gather while protecting it," displays design concept is "HEROE'S JOURNEY," and it not only explains the architectural highlights, but also introduces the trajectory of the skills and thoughts of the famous and unknown predecessors (heroes) who were instrumental in the construction of the former Hakodate Ward Public Hall. Since the building itself is an Important Cultural Property, we took care in concept design not to damage the image of the scenery and the interior atmosphere, and we paid close attention to installing and adjusting the fixtures without fixing them at all to minimize damage. In addition, an AR smartphone app is used to provide multilingual explanations of the precious furniture and furnishings, and to recreate the way the rooms would have been used at the time. [Social Issues/Customer Issues/Requests] The number of visitors to the Public Hall has been declining in spite of the increase in the number of tourists to Hakodate, and the exterior, interior, and displays were quite old and damaged. In addition, the number of local visitors was low compared to the number of visitors, and there was a lack of information about the history of the building and the charm of its interior that would motivate visitors. Although it was built as a "building for the citizens," in order to preserve it while passing it on as the pride of the town, it was necessary to convey its value to people living today and have them use it. [Solution] We thought that it was important for future preservation and utilization plans to let people know the reason and value of the Public Hall. In accordance with the plan of Hakodate City, which prioritizes not affecting the preservation of the building as an Important Cultural Property, we created a video and displays to inform visitors that famous and unknown local predecessors were involved in the planning, and to increase awareness of it as a "public hall that citizens can be proud of." [Ball Game Room: History Table] When the ball game room was built, a billiard table was installed. The displays stand, which has a billiard table motif, features a 1/100 scale accessory kit for architectural models that shows the transition of people who use the hall, as well as tangible precious designs and building materials, and a map of Hakodate City's traditional buildings preservation district made of beautifully transparent colored acrylic cubes, adding a playful touch that will make you want to take photos. [Small Dining Room: Theater] The room that was used as a dining room has been remodeled into a small theater room to introduce the history leading up to the construction of the hall. [Each Room: AR Commentary] Using an AR app, you can enjoy motions that recreate the time of construction and transparent architectural structures, superimposed on the real scenery. displays commentary is non-contact and can be recorded and shared on your own smartphone. [Our project members] [Sales/Project Management] Akihide Inoue, Kosuke Takeda [Planning/Graphic Direction/Video Direction/Model Direction] Yuki Shimokuni, Reimi Abe [concept design] Atsuko Nakazawa (working drawings), Akika Yamada (schematic design)

Ishiya Seika Co., Ltd. is a Western confectionery manufacturer representing Hokkaido, famous for its Shiroi Koibito. In 1995, the company built the Ishiya Chocolate Factory, which is the headquarters and factory building, and opened the entire facility under the collective name Shiroi Koibito Park. Now, Shiroi Koibito Park, which has become a representative tourist attraction in Sapporo, is celebrating its 20th anniversary since its opening, with the number of visitors exceeding 700,000 per year. With an eye on 1 million visitors, a renewal plan was started with the theme of a facility that provides surprise and fun by utilizing the candy factory by improving customer service and adding new entertainment. NOMURA displays 's know-how, from the overall production of the park and production of video content, review of exhibition plans, spatial concept design, construction and construction (new cafe, renovation of lounge, expansion of experience corner, complete renovation of NOMURA store, review of sign plan), and produced the space. In addition, this time, we were involved in a wide range of creative production, including the facility logo concept design, character concept design and new character concept design, advertising concept design, and packaging concept design for limited-edition products accompanying the renewal. The facility has been reborn as a chocolate entertainment facility where visitors can see, learn, taste, and experience things, including the projection mapping tour "Chocotopia House" where visitors can explore the secrets of chocolate with the "professor who loved chocolate too much," the "Chocotopia Factory" where visitors can visit the "Shiroi Koibito" manufacturing line, cafes, and shops. [Customer's Issues/Requests] The basic premise was to inherit the antique concept design theme of the entire facility and to concept design and produce the facility while making use of the atmosphere of the existing facility. The first major issue was to resolve the chronic congestion caused by the number of visitors exceeding 700,000 per year. The other issue was to create new attractions, and we needed to proceed with the plan targeting not only tourists from outside Hokkaido, who had been the main tourists until now, but also tourists from within Hokkaido and overseas. [Solution] First, we clearly set a guiding production concept, and reviewed displays story and flow plan from the start of the attraction to the viewing route to the lounge and shop, with the aim of eliminating congestion on the customer's flow. We also aimed to reduce congestion by dispersing visitors' viewing points through the addition of new attractions, the establishment of a new cafe, the renovation of the lounge, the expansion of the experience facilities, and the expansion of the final destination, the shop. We also aimed to create new attractions by creating new characters and making full use of the latest production techniques, such as projection mapping and new diorama models, based on a new concept. <Our project members> [Sales and project management] Taku Wakita, Tadayuki Matsubara [Planning] Yuichi Saito, Tomoko Yanagihara, Moe Murakami [design, layout] Hiroyuki Tamura, Fujie Suzuki, Kentaro Yamada, Yuki Masuda, Akika Yamada, Shigeru Kato, Sari Suzuki, Mayu Toyoda [Production and construction] Takashi Sasatani, Ikuo Umemoto [Creative engineers] Akimitsu Takashi, Kenichi Kishikawa, Banji Kawai [Sign planning] Naoaki Mori (Nomura Products) [Promotional equipment and modeling construction cooperation] Mizuki Suzumura (Nomura Techno)

Hoshino Resorts' new business model, a hotel specialized in urban tourism, "OMO" was born in the spring of 2018. The first hotel to be operated, "OMO7 Asahikawa", was a rebranding project of a long-established local hotel. The brand concept is "an urban tourism hotel that doesn't just end with sleeping, but raises the excitement of your trip". We proposed a new communication concept design in the hotel market by sprinkling various playful gimmicks in the space that further draw out the appeal of the service content that connects travelers and locals and makes walking around the city more enjoyable.

[Project Summary] A renewal project for the JAL lounge at New Chitose Airport's domestic terminal. Based on the concept of "Japanese appearance," we incorporated the texture of Japanese materials and the color of materials that evoke the corporate color red, and concept design the Sakura Lounge and the Diamond Premier Lounge, the highest-class lounge for domestic flights, as open, high-quality, and sophisticated spaces. The seating layout is designed to be functional and have a wide variety of seats for various occasions. [Customer's Challenge] The major challenge was to concretely express the JAL brand keyword "sophistication" and to differentiate it from the Haneda JAL International Lounge (NOMURA AND concept design). In addition, we were considering how to express the individuality of each airport when expanding to each major airport (about 5 airports) in the future, and in terms of functionality, the challenge was to secure the number of seats calculated from the total square meters and expand the baggage storage function. [Solution] In terms of differentiation, the international flights were based on white wood, but for this domestic flight, we differentiated it as concept design that focuses on the brand by expressing the corporate color "red" with various materials. To express sophistication, we used sharp textures such as glass and metalwork, and incorporated cutting-edge art to create a highly sensitive space. We achieved the expansion of storage functions by designing custom-made furniture that ensures storage space. <Our project members> [Sales/Project Management] Hisayasu Takenaka [Direction] Ryu Kosaka [design, layout] Hironori Takeuchi

<Project Summary> Full renovation of Marui Imai and Sapporo Mitsukoshi to create a destination store that offers absolute value and attracts customers. We dug deep into the target customers and characteristics of the two stores, and created an environment that maximizes the different values of each store, sending a strong message to customers. We were in charge of concept design direction that brought the project together, as well as the main sales floor and strategic restrooms, and made the desired vision a reality.