Works#Hokkaido

This is the third phase of renovations to the visitor facilities at Nikka Whisky's Yoichi Distillery, which will celebrate its 90th anniversary in 2024. In addition to renovating the aging displays and explanations in the Taketsuru Residence entrance hall, we were responsible for installing new directional signs in the visitor parking lot, renovating existing directional signs, and creating a new monument as a photo spot, all to make it easier for visitors to tour the distillery.

This is a community revitalization and disaster prevention base that was born in Koshimizu Town, Hokkaido, and is a community revitalization and disaster prevention base that has been working in partnership with the public and public, with the aim of creating a lively and sustainable town by creating a place for people to live both in everyday life and in times of disaster. In addition to the town hall functions, the town hall will be equipped with a cafe, laundry, fitness gym, community space, etc., transforming the town hall from a traditional "place you don't go to unless you have something to do" to a new "place you come to naturally." We aim to become a central facility where the town hall and residents can work together to revitalize the town while facing the challenges of depopulation and aging.

As a successor to the Muroran City Youth Science Museum (opened in 1963), Hokkaido's first science museum, a new facility has opened with "environment" as its theme. The aim is to create displays allow children and people of all ages to become familiar with science on a daily basis and feel hope for the future of the Earth and the region. The environment corner introduces environmental innovation projects that utilize Muroran's unique characteristics and strengths cultivated through manufacturing, as well as initiatives for a sustainable future. In particular, the main displays, "Watching Moruerani," is a virtual displays where visitors walk on satellite images of Muroran spread on the floor and use AR tablets to explore manufacturing sites, renewable energy sites, and natural spots. Visitors can experience scenery that is usually difficult to see in person, such as 360-degree videos of factories and drone footage of natural landscapes. The science experience corner consists of devices that allow visitors to experience the basics and principles of science. Some of the devices from the old building have been remade and reinstalled, carrying on the history of the facility and the memories of the citizens. The scattered devices are connected by experimental counters, creating a more intimate communication space, and playful elements are incorporated into displays, such as large playground equipment inspired by Muroran's natural environment.

In March 2023, the Hokkaido Nippon-Ham Fighters' new stadium and the surrounding area, "Hokkaido Ballpark F Village," were born. On a vast site of approximately 32 hectares, it is a completely new creative community space aiming to create a vibrant town that coexists with nature, offering next-generation live entertainment, wellness solutions that nurture mind and body, and active cultural exchange. NOMURA Co.,Ltd. brought together all its resources with the theme of "creating a new viewing experience that no one has ever experienced before," and was in charge of planning, design, layout, production, and displays construction for multiple areas. At the main stadium, "ES CON FIELD HOKKAIDO," they created spaces such as the "BALCONY SUITE" in the premium area, the "docomo CLUB LOUNGE" and "Panasonic CLUB LOUNGE" on both sides of the field that combine sand-side seats and dining, the unique "tower eleven hotel" where guests can enjoy a panoramic view of the field from their rooms, and the "tower eleven onsen & sauna," the world's first hot spring facility. As mentioned earlier, "TOWER 11," a landmark located behind left field in the new stadium, boasts the world's first in-stadium hot spring and sauna, Japan's first in-stadium hotel with panoramic field views, a museum, and other facilities, making it an innovative stadium that can be enjoyed year-round. For example, the world's first "in-stadium natural hot spring and sauna with panoramic field views" features 24 "relaxation terrace seats" in a semi-outdoor swimsuit-required zone, allowing visitors to watch the game from the sauna room or bathtub. We have created a new and unprecedented viewing style together with professional sauna enthusiast, Dai Matsuo, also known as "TTNE Totono-e Oyakata." As for the "Hokkaido Ballpark F Village" as a whole, we are involved in the planning of the entire outdoor area, as well as the creation of the welcome monument. The team aims to continue contributing to the "co-creation space" that will lead to the revitalization of the local community and contributions to society, together with fans, partners, and the local community.

This is the premium area on the first base side of the new stadium "ES CON FIELD HOKKAIDO" in "Hokkaido Ballpark F Village". It consists of an indoor area with reserved outdoor seating facing the field and a buffet-style restaurant. As it is located on the first base side, Hokkaido Nippon-Ham Fighters fans will be pleased with the concept of ``BACK STAGE LOUNGE'', which recreates the atmosphere of the lounge that has been used by the team's players for a long time.

This is the premium area on the 3rd base side of the new stadium "ES CON FIELD HOKKAIDO" in "Hokkaido Ballpark F Village". It is a premium space with a buffet-style restaurant and reserved outdoor seating located next to the 3rd base bench. With the concept of ``DOG OUTDOOR CLUB,'' which connects the outdoors with the atmosphere, you can enjoy meals made with plenty of Hokkaido ingredients in a world view surrounded by wood and greenery.

The premium area "BALCONY SUITE" located behind the back net of "ES CON FIELD HOKKAIDO" is a suite room with a terrace that overlooks the entire field. Guests are welcomed by a lounge space that gives an impression of Hokkaido's dynamism and vast nature, with a view of the field in the background, and allows them to experience the textures of materials such as Hokkaido wood and craft-like bronze on a human scale. In addition, on the terrace space that is integrated with the field, you can enjoy watching the game in your own way, offering a new style of watching games that can only be experienced here.

This is a hotel and hot spring facility located within "TOWER 11", a complex within the stadium of "ES CON FIELD HOKKAIDO", the new baseball stadium that will be the home of the Hokkaido Nippon-Ham Fighters.

This is a welcome monument installed in front of 3rd GATE BASE at "ES CON FIELD HOKKAIDO".

This is the second phase of renovations to the visitor facilities at Nikka Whisky's Yoichi Distillery, which will celebrate its 90th anniversary in 2024. Following the renewal of the "Nikka Museum" in October 2021, we were in charge of renovating part of the museum and the newly added "Visitor Center." In addition to products and services, we will convey the charm of Nikka Whisky by enhancing the experiential facilities. "Nikka Museum" [-Taketsuru-ism-] We have created a history that unravels the thoughts that have been passed down to Nikka Whisky founder Masataka Taketsuru, from his upbringing to his studies in Scotland, the establishment of Nikka Whisky, and the Nikka Whisky of today, through Masataka's "words." [-Now and Future-] This displays conveys that Masataka Taketsuru's passion and commitment to quality still live on in Nikka Whisky today, and that Nikka's challenge continues in order to deliver a variety of delicious and enjoyable experiences in the future. The "Visitor Center" was designed as a prologue to the tour, creating a sense of anticipation for visitors.

Tokyu Land Corporation's Sapporo branch, which continuously provides comfortable housing and new lifestyles centered on the brand "BRANZ", is based on the brand message "Environmentally advanced, from housing." We create well-being lifestyles that are friendly to both people and people, and create green homes for a sustainable future. This time, it is a renewal project aiming to create an office suitable for creating such an environmentally advanced condominium. We reviewed the value and functions required of the office, and designed it based on the concept of "Open Living" to create an environment that promotes well-being not only for customers who visit our office, but also for our employees who spend their daily lives.

To provide guests with the hotel's concept of "experiencing Hokkaido," we planned the ultimate locally sourced hotel with sustainability in mind, while cherishing the culture and way of thinking that has been valued in this region. In the exterior, interiors, and structure, we not only used Hokkaido-produced wood, stone, and soil as building materials, but also aimed to use materials to the fullest extent by making furniture from leftover building materials. Furthermore, some of the furniture in the hotel lounge was made in Asahikawa, a town famous for its furniture, using Hokkaido-produced wood, and the regularly held market events are held in cooperation with local producers, creating connections between the hotel and the community in various ways, both in terms of soft and hard aspects. In the restaurant, we not only use Hokkaido-produced ingredients (agricultural products, seafood, dairy products, etc.), but also ingredients from producers whose faces we can see, and in the guest rooms, we have installed wooden speakers and record players in honor of Sapporo, the city of jazz, and have set up art with beautiful photographs of various parts of Hokkaido by five photographers, we have incorporated elements that allow guests to deeply experience Hokkaido through all five senses. Whether your destination is Sapporo or you're using it as a starting point, this hotel offers a unique and unforgettable experience in Sapporo, the gateway to Hokkaido.

This tourist facility is themed around drift ice and the creatures of the Sea of Okhotsk. The concept of this facility is "Discovery Dive," an immersive experience of stepping into the world beneath the drift ice. Visitors can experience the extraordinary world of drift ice and the unknown world beneath it. "Drift Ice Underwater Live" allows visitors to enjoy a live, immersive experience as if they were diving beneath the drift ice, guided by divers and marine life, through 360-degree video from a diver's perspective. "A world of life and beauty woven by the miracles of nature" unfolds in the space, captivating visitors. Furthermore, by introducing the beauty created by the natural environment of the drift ice and the creatures that live there through dynamic drift ice images and graphics, the facility stimulates intellectual curiosity, and the thoughtfully designed displays are intended to raise each visitor's awareness of global environmental issues through memorable experiences.

This is a plan for an urban tourist hotel set in Susukino, Sapporo. Susukino, a downtown area that represents Sapporo, is filled with the charm of "food" from all over Hokkaido, overflowing with delicious happiness, and aimed to create a lobby space that stimulates your appetite. We created a space and experience with motifs related to food, such as a signboard wall of a fictitious store with the motif of the Susukino entertainment district, and a neighborhood map that imitates a wooden box for shipping seafood.

Since opening as a whisky museum in 1998, the number of visitors has exceeded 600,000, partly due to the airing of dramas and the arrival of the highball boom. However, due to the aging of the facilities and the fact that the way displays are presented is no longer in line with the times, a review of the entire Yoichi Distillery visitor facilities has been undertaken, and as the first phase of the plan, the old whisky hall of the facility will be renovated. The Yoichi Distillery is an important point of contact where visitors can experience Nikka, and it can be said to be a sacred place for whisky fans. However, the previous visitor facilities were not at a level commensurate with its importance, and the fact that they had not kept up with the changes and evolution of the world was a major challenge for this renovation. The main theme of the renovation is to create a story about the ideal whisky making of founder Masataka Taketsuru, or Yoichi as the origin of Nikka, and how it started here and is moving towards the future, thereby fostering understanding and empathy for the Nikka brand. [Social Issues/Customer Issues/Requests] ① The purpose of the renovation is to further improve the level of understanding and satisfaction of visitors, increase the number of Nikka fans, and strengthen the brand. 2) In line with the growing popularity of whiskey, displays will be renovated to accommodate the expanding user base and diversifying visitor needs. 3) Multilingual support will be reorganized to accommodate the increase in foreign visitors. 4) The main target audience will be customers who are interested in whiskey. 5) displays everything from basic aspects such as the manufacturing process to details and trivia, but will not be comprehensive; the key points should be intuitively understandable. These were the requests. [Solution] In designing this project, we made a major shift in thinking from the previous whiskey museum, which was a general and comprehensive place for providing information about whiskey, and tried a completely new displays approach. Based on the concept of "Discovering the essence of Nikka Whisky through the brand stories of Nikka's four products," we focused on four brands that represent Nikka and created an displays experience based on each brand story. The aim was to create an experience where visitors could learn about the essence of Nikka Whisky and basic whiskey knowledge while following the brand stories. displays incorporates, for the first time, highly anticipated displays for whiskey fans, including video interviews with various people working at the distillery and an introduction to the important role of blenders. displays explanations include trivia information for the main target audience, as well as numerous displays that delve into the secrets of the manufacturing process that shape the individuality of the products. For multilingual support, displays explanations are primarily in Japanese and English, and to accommodate the largest group of visitors from China, we have introduced digital technology that allows them to read translated explanations on their personal mobile phones. <Our Project Members> [Sales/Project Management] Tadayuki Matsubara [Creative Direction] Keiyu Tamura [concept design Direction] Fujie Suzuki [concept design Planning] Akika Yamada, Kensaku Shiroto [Planning] Tomoko Yanagihara, Atsuro Iizuka [Production] Tsukasa Iwasaki, Ikumo Umemoto