Works#Hokkaido

This is the third phase of the renovation of the tour facility at Nikka Whisky's Yoichi Distillery, which will celebrate its 90th anniversary in 2024. In addition to renovating displays explanations in the entrance hall of the Taketsuru House due to their aging, we were also in charge of installing new guide signs for the visitor parking lot, renovating the guide signs for existing facilities, and building a new monument for the photo spot to make it easier for visitors to tour the premises.

This is a community revitalization and disaster prevention base that was born in Koshimizu Town, Hokkaido, and is a community revitalization and disaster prevention base that has been working in partnership with the public and public, with the aim of creating a lively and sustainable town by creating a place for people to live both in everyday life and in times of disaster. In addition to the town hall functions, the town hall will be equipped with a cafe, laundry, fitness gym, community space, etc., transforming the town hall from a traditional "place you don't go to unless you have something to do" to a new "place you come to naturally." We aim to become a central facility where the town hall and residents can work together to revitalize the town while facing the challenges of depopulation and aging.

As a successor to Hokkaido's first science museum, the Muroran Youth Science Museum (opened in 1963), this museum was newly opened with the addition of the theme of "environment." The museum aims to create displays that will familiarize a wide range of generations, especially children, with science on a daily basis and give them hope for the future of the earth and the region. The environmental corner introduces environmental innovation projects that utilize Muroran's individuality and strengths cultivated through manufacturing, as well as efforts toward a sustainable future. The main displays, "Watching Moruelani," is a virtual exhibit in which visitors walk on satellite photos of Muroran spread across the floor and use an AR tablet to explore manufacturing, renewable energy sites, and natural spots. Visitors can experience displays that is usually difficult to see in real life, such as 360-degree images of factories and drone footage of natural landscapes. The science experience corner is made up of devices that allow visitors to experience the basics and principles of science. Some of the equipment from the old building has been remade and reinstalled, inheriting the history of the facility and the memories of the residents. The scattered devices are connected by experiment counters, enhancing the face-to-face communication space, and play elements are also incorporated into displays, such as large play equipment based on Muroran's nature.

In March 2023, the Hokkaido Ballpark F Village, an area that includes the new stadium of the Hokkaido Nippon-Ham Fighters, was born. It is a completely new creative community space that aims to create a town with next-generation live entertainment that coexists with nature, wellness solutions that nurture the body and mind, and active cultural exchange on an expansive site of approximately 32 hectares. NOMURA Co.,Ltd. was in charge of planning, design, layout, production, displays construction, of multiple areas, mobilizing all the resources under the theme of "creating a new spectator experience that no one has ever experienced before". The main stadium, ES CON FIELD HOKKAIDO, features the "BALCONY SUITE" in the premium area, the "docomo CLUB LOUNGE" and "Panasonic CLUB LOUNGE" on both wings, which combine sand-covered seats and dining areas, and a guest room with a The "tower eleven hotel" is a unique hotel with a panoramic view of the field, and the "tower eleven onsen & sauna" is the first onsen in the world to have hot spring water pumped into it. As mentioned above, the landmark "tower eleven," located behind the left field of the new stadium, features the world's first hot spring and sauna inside the stadium, Japan's first hotel inside the stadium overlooking the field, a museum, and other facilities, making it an innovative stadium that can be enjoyed all year round. For example, the world's first "natural hot spring and sauna in the stadium overlooking the field" has 24 "Totoe Terrace Seats" in the semi-outdoor swimsuit-wearing zone, where you can watch the game from the sauna room and bathtub. You can also watch the game from the sauna room and the bathtub. Together with Dai Matsuo, a.k.a. "TTNE Totoe Oyakata," a professional sauna owner, we have created a new and unprecedented style of game viewing. As for the "Hokkaido Ball Park F Village" as a whole, we are planning the entire outdoor area as well as creating welcome monuments. We will continue to contribute to the baseball team's goal of creating a "co-creative space" where fans, partners, and local residents can work together to revitalize local communities and contribute to society.

This is the premium area on the first base side of the new stadium "ES CON FIELD HOKKAIDO" in "Hokkaido Ballpark F Village". It consists of an indoor area with reserved outdoor seating facing the field and a buffet-style restaurant. As it is located on the first base side, Hokkaido Nippon-Ham Fighters fans will be pleased with the concept of ``BACK STAGE LOUNGE'', which recreates the atmosphere of the lounge that has been used by the team's players for a long time.

This is the premium area on the 3rd base side of the new stadium "ES CON FIELD HOKKAIDO" in "Hokkaido Ballpark F Village". It is a premium space with a buffet-style restaurant and reserved outdoor seating located next to the 3rd base bench. With the concept of ``DOG OUTDOOR CLUB,'' which connects the outdoors with the atmosphere, you can enjoy meals made with plenty of Hokkaido ingredients in a world view surrounded by wood and greenery.

The premium area "BALCONY SUITE" located behind the back net of "ES CON FIELD HOKKAIDO" is a suite room with a terrace that overlooks the entire field. Guests are welcomed by a lounge space that gives an impression of Hokkaido's dynamism and vast nature, with a view of the field in the background, and allows them to experience the textures of materials such as Hokkaido wood and craft-like bronze on a human scale. In addition, on the terrace space that is integrated with the field, you can enjoy watching the game in your own way, offering a new style of watching games that can only be experienced here.

This is a hotel and hot spring facility located within "TOWER 11", a complex within the stadium of "ES CON FIELD HOKKAIDO", the new baseball stadium that will be the home of the Hokkaido Nippon-Ham Fighters.

This is a welcome monument installed in front of 3rd GATE BASE at "ES CON FIELD HOKKAIDO".

This is the second phase of renovation of the observation facilities at Nikka Whisky's Yoichi Distillery, which will celebrate its 90th anniversary in 2024. Following the renovation of the Nikka Museum in October 2021, we were in charge of renovating part of the museum and the new Visitor Center. We will convey the appeal of Nikka Whisky not only through our products and services, but also by enhancing our experience facilities. Nikka Museum [-Taketsuru-ism-] We produced a history that unravels the thoughts of Masataka Taketsuru, founder of Nikka Whisky, from his upbringing to his study abroad in Scotland, the founding of Nikka Whisky, and the thoughts that have been passed down to Nikka Whisky today, through Masataka Taketsuru's "words." [-Now and Future-] displays conveys that Masataka Taketsuru's passion and commitment to quality still live on in Nikka Whisky, and that Nikka's challenges will continue to deliver a variety of deliciousness and fun in the future. The "Visitor Center" is a facility that builds up customers' expectations as a prologue to the tour.

Tokyu Land Corporation's Sapporo branch, which continuously provides comfortable housing and new lifestyles centered on the brand "BRANZ", is based on the brand message "Environmentally advanced, from housing." We create well-being lifestyles that are friendly to both people and people, and create green homes for a sustainable future. This time, it is a renewal project aiming to create an office suitable for creating such an environmentally advanced condominium. We reviewed the value and functions required of the office, and designed it based on the concept of "Open Living" to create an environment that promotes well-being not only for customers who visit our office, but also for our employees who spend their daily lives.

In order to provide guests with the hotel's concept of "experiencing Hokkaido," we planned the ultimate locally produced hotel with sustainability in mind while cherishing the culture and ideas that have been cherished in this area. In addition to using wood, stone, and soil from Hokkaido as building materials for the exterior, interiors, and structure, we aimed to use all materials to the fullest, such as making furniture that effectively utilizes building material scraps. In addition, some of the furniture in the hotel lounge is made in Asahikawa, a famous furniture town, using wood from Hokkaido, and the regular market event is held in collaboration with local producers, creating a connection between the hotel and the local area in various ways, both in terms of soft and hard aspects. In addition to using ingredients from Hokkaido (agricultural products, marine products, dairy products, etc.), the restaurant uses ingredients that allow you to see the faces of the producers, and the guest rooms are equipped with wooden speakers and record players associated with the jazz city of Sapporo, and beautiful photos of various parts of Hokkaido by five photographers are displayed as art, weaving in mechanisms that allow guests to deeply experience Hokkaido through their five senses. For those whose destination is Sapporo and those whose starting point is Sapporo, this hotel offers a one-of-a-kind experience that can only be found in Sapporo, the gateway to Hokkaido.

This is a tourist facility themed on drift ice and the creatures of the Sea of Okhotsk. The concept of this facility is the immersive experience of "Discovery Dive" into the world under the drift ice. You can experience the extraordinary world of drift ice and the unknown world under the drift ice. In "Drift Ice Live", you can enjoy a live feeling as if you are diving under the drift ice while being guided by divers and creatures, with a 360-degree video from the diver's point of view. "A world of life and beauty woven by the miracle of nature" spreads in the space, fascinating visitors. In addition, by introducing the natural beauty of drift ice and the creatures that live there with dynamic drift ice images and graphics, we have planned to stimulate intellectual curiosity while raising each visitor's awareness of global environmental issues through impressive experiences through ingenious displays.

This is a plan for an urban tourist hotel set in Susukino, Sapporo. Susukino, a downtown area that represents Sapporo, is filled with the charm of "food" from all over Hokkaido, overflowing with delicious happiness, and aimed to create a lobby space that stimulates your appetite. We created a space and experience with motifs related to food, such as a signboard wall of a fictitious store with the motif of the Susukino entertainment district, and a neighborhood map that imitates a wooden box for shipping seafood.

Since opening as a whisky museum in 1998, the number of visitors has exceeded 600,000, due in part to the airing of TV dramas and the arrival of the highball boom. As the facility has deteriorated and the way displays are displayed has become outdated, the decision was made to renovate the former Whisky Museum in the first phase of the project while also reviewing the entire Yoichi Distillery tour facility. The Yoichi Distillery is an important point of contact where visitors can experience Nikka, and it is also a sacred place for whisky fans. However, the previous tour facility was not at a level commensurate with its importance, and the fact that it has not kept up with the changes and evolution of the world was a major issue in the current renovation. The main theme of the renovation is to create a story about the ideal whisky making of founder Masataka Taketsuru, or Yoichi as the origin of Nikka, and how it will move forward into the future, and to foster understanding and empathy for the Nikka brand. [Social issues / Customer issues / Requests] 1. The purpose of the renovation is to further improve the understanding and satisfaction of visitors, increase the number of Nikka fans, and strengthen the brand. ② With the growing popularity of whisky, we will renovate displays to meet the needs of the expanding user base and diversifying visitors. ③ We will reorganize the exhibits to accommodate the increasing number of foreign visitors. ④ We will target visitors who are interested in whisky. ⑤ We will displays everything from the basics, such as the manufacturing process, to the details and trivia, but we would like the exhibits to be intuitive and not comprehensive. These were the requests we received. [Solution] In planning and designing this exhibit, we made a major shift in our thinking from the general and comprehensive whisky information provided by the whisky museum, and tried a completely new approach to displays. Based on the concept of "Learn about the essence of Nikka Whisky through the brand stories of Nikka's four products," we focused on the four brands that represent Nikka and turned each brand story into an displays experience. We aimed to create an experience where visitors could learn about the essence of Nikka Whisky and basic knowledge of whisky while following the brand stories. displays include footage of various people working at the distillery giving talks and introducing the important role of the blender, and for the first time ever incorporate displays design that whisky fans have never seen before. displays commentary includes trivia information for the main target audience, and many displays also include content that reveals the secrets of the manufacturing process that gives shape to the individuality of the products. Regarding multilingualization, displays commentary will be written in Japanese and English as a base, and digital technology has been introduced that allows visitors to read translated commentary on their personal mobile phones to accommodate Chinese visitors, who make up the majority of the visitors. <Our project members> [Sales/Project Management] Matsubara Tadayuki [Creative Direction] Tamura Keiyu [concept design Direction] Suzuki Fujie [concept design Planning] Yamada Akira, Shirodo Kensaku [Planning] Yanagihara Tomoko, Iizuka Atsuro [Production] Iwasaki Tsukasa, Umemoto Ikushige