Works#Hokkaido

Built in 1910 and designated a National Important Cultural Property in 1974, this is a representative example of Hokkaido's wooden pseudo-Western style architecture. It was closed from October 2018 for large-scale preservation and repair work, the first in 40 years, but reopened in April 2021. In accordance with the preservation and utilization plan based on the concept of "a public hall where everyone can protect, see, learn, and gather," displays design concept is "HEROE'S JOURNEY," which not only explains the architectural highlights but also introduces the skills and aspirations of the famous and unknown pioneers (heroes) who contributed to the construction of the Old Hakodate District Public Hall. As the building itself is an Important Cultural Property, careful consideration was given to concept design so as not to spoil the image of the landscape and interior atmosphere, and meticulous care was taken in the installation and adjustment of furniture and other fixtures, without any fixing, to minimize damage. Furthermore, using a smartphone AR app, valuable furniture and furnishings are explained in multiple languages, and the actual living spaces are recreated to show how they might have been used at the time. [Social Issues/Client Issues/Requests] While the number of tourists visiting Hakodate has increased, the number of visitors to the public hall has been declining, and the exterior, interior, and displays were quite old and in a dilapidated state. In addition, the number of local citizens visiting was low compared to the number of visitors, and there was a lack of communication about the history of the hall and the appeal of its interior that would motivate people to visit. Although it was built as a "building for the citizens," in order to preserve it as a source of pride for the city, it was necessary to convey its value to those living today and encourage them to use it. [Solution] We believe that letting people know the reasons and value for preserving the public hall is important for future preservation and utilization plans. Following the Hakodate City's plan, which prioritizes not affecting the preservation of the building as an important cultural property, we created videos and displays to convey to visitors that famous and unknown local pioneers were involved in the planning, aiming to increase awareness that it is a "public hall that citizens can be proud of." [Sports Room: History Table] When the building was constructed, the sports room had a billiard table. displays stand, modeled after that billiard table, depicts the changes in the people who used the public hall using a 1/100 scale architectural model accessory set, and also includes playful elements that make you want to take pictures, such as "actual objects" of valuable designs and building materials that you can touch, and a map of Hakodate City's traditional building preservation district using beautiful transparent colored acrylic cubes. [Small Dining Room: Theater] The room that was used as a dining room has been renovated into a small theater room that introduces the history leading up to the construction of the public hall. [Each Room: AR Explanation] Using an AR app, you can enjoy overlaying motions that recreate the time of construction and the architectural structure to the real scenery. This is a contactless displays explanation that can be recorded and shared on your own smartphone. [Our Project Members] [Sales & Project Management] Akihide Inoue, Kosuke Takeda [Planning, Graphic Direction, Video Direction, Model Direction] Yuki Shimokuni, Remi Abe [concept design] Atsuko Nakazawa (working drawings), Akika Yamada (schematic design)

Ishiya Confectionery Co., Ltd. is a leading confectionery manufacturer in Hokkaido, well known for its Shiroi Koibito (white lover). Head Office built the Ishiya Chocolate Factory, a factory building, in 1995 and opened the entire facility, collectively called Shiroi Koibito Park. Shiroi Koibito Park has become one of Sapporo's most popular tourist attractions. With an eye on attracting 1 million visitors, a renewal plan was launched to improve customer service and add new entertainment features with the theme of a facility that offers surprises and fun by making the most of a candy factory. NOMURA Co.,Ltd. The "K" Line Group was engaged in the overall direction of the park, production of visual content, displays review of the plan, space concept design, production and construction (new café, renovation of the lounge, expansion of the experience corner, complete renovation of the factory store, review of signage plan), NOMURA Co.,Ltd. planning and design construction covering the entire range of the Group's know-how and produced the space in a single operation. We produced the space. We also produced a wide range of creative work, including the facility logo concept design, character re concept design and new character concept design, advertising concept design, and limited edition product packaging concept design for the renewal. The Chocotopia House, a projection mapping tour to explore the secrets of chocolate with "Dr. Chocolate Loves Chocolate Too Much", the Chocotopia Factory, a tour of the Shiroi Koibito production line, café, store, etc., are the main attractions of the new chocolate entertainment facility. The main theme of the facility concept design is to maintain the antique style, which is the basic tone of the entire facility, and to make the most of the atmosphere of the existing facility concept design ・The main premise of the project is to produce a production that will allow visitors to see, learn, taste, and experience chocolate. The first major issue was to eliminate the chronic congestion of over 700,000 annual visitors. Another issue was to create new attractions, and it was necessary to plan for not only the main tourists of the past, the out-of-town visitors, but also the in-town and foreign visitors. The first step was to clearly establish a guiding production concept and review the displays storyline and route planning, starting from the start of the attraction, through the tour route to the lounge and stores, with the aim of eliminating congestion on the visitor route. We also aimed to relieve congestion by adding more attractions, a new café, renovating the lounge, expanding the hands-on facilities, and expanding the concession stand at the end of the tour, thereby distributing the points of interest to visitors. We also aimed to create a new attraction by creating a new character for content creation and utilizing the latest production technologies such as projection mapping and a new diorama model based on a new concept. ＜Our project members】 [Sales/Project Management] Taku Wakita, Tadayuki Matsubara [Planning] Yuichi Saito, Tomoko Yanagihara, Moe Murakami [design, layout] Keiu Tamura, Fujie Suzuki, Kentaro Yamada, Yuki Masuda, Akika Yamada, Shifumi Kato, Sari Suzuki, Mayu Toyoda [Production, construction] Takashi Sasatani, Ikushige Umemoto [Creative Engineers] Akira Takashi, Mitsuru Kishikawa, Kenichi Kishikawa, Kenichi Kawamoto Mitsuru Takashi, Kenichi Kishikawa, Banji Kawai [Sign Planning] Naoaki Mamoru (Nomura Products) [Production Equipment and Modeling construction Cooperation] Mizuki Suzumura (Nomura Techno)

Hoshino Resorts' new concept, "OMO," a hotel specializing in urban tourism, was launched in the spring of 2018. The first hotel to open under this new concept, "OMO7 Asahikawa," is a rebranding project of a long-established local hotel. The brand concept is "An urban tourism hotel that elevates the excitement of travel, not just a place to sleep." It incorporates various playful and engaging elements throughout the space to further enhance the appeal of service content that connects travelers and locals and makes exploring the city more enjoyable, proposing a new communication concept design for the hotel market.

[Project Overview] This project involved the renovation of JAL lounges at New Chitose Airport's domestic terminal. Based on the concept of "Japanese aesthetics," concept design incorporated the "texture of Japanese materials" and "colors that evoke the corporate color red," creating open, high-quality, and sophisticated spaces for both the Sakura Lounge and the Diamond Premier Lounge, the highest-end domestic lounge. The seating layout was carefully designed to be functional while offering a variety of seating options to suit various occasions. [Client's Challenges] The main challenges were concretely expressing the JAL brand keyword "sophistication" and differentiating the lounge from the Haneda JAL International Terminal Lounge (NOMURA Co.,Ltd. AND concept design). Furthermore, there was a need to consider how to express the individuality of each airport when expanding to major airports (approximately 5 airports) in the future. Functionally, challenges included securing the number of seats calculated from the total square footage and expanding baggage storage capacity. [Solution] While the international lounge used a light wood base for differentiation, this domestic lounge differentiated itself by expressing the corporate color "red" through various materials, creating concept design that focuses on the brand. To express "sophistication," we used sharp textures such as "glass and metal" and incorporated cutting-edge art to create a highly refined space. The need for expanded storage was addressed by designing custom-made furniture that ensured ample storage space. <Our Project Members> [Sales/Project Management] Hisayasu Takenaka [Direction] Ryu Kosaka [design, layout] Hirofumi Takeuchi

<Project Overview> This project involved the complete renovation of Marui Imai and Sapporo Mitsukoshi department stores with the aim of transforming them into destination stores that offer absolute value and attract customers who make a special trip to visit. By deeply exploring the target customers and characteristics of the two stores and creating environments that best express their different values, a strong message was sent to customers. Our company was in charge of concept design direction that brought the project together, as well as the main sales areas and strategic restrooms, etc., and we realized the desired vision.

Sapporo Mitsui JP Building's "Akarenga Terrace" is a commercial facility with 27 tenant stores on the basement floors to the fourth floor, a "View Gallery" on the fifth floor offering a panoramic view of the former Hokkaido Government Office (Red Brick Building), and an "Atrium Terrace" relaxation space on the second floor. The concept is "Sapporo's courtyard where you can encounter new sensibilities." Our company was responsible for everything from environmental planning support to on-site construction coordination, production, and construction. Responsibilities: Production & construction, Environmental Planning

We were responsible for design, layout, production, and construction of the expanded space for the JAL Sakura Lounge at New Chitose Airport. This "short-charge lounge" primarily targets business professionals in their 30s and 40s. The counter-style seating allows for easy email checking and charging, and the design allows for convenient storage of carry-on bags and coats without needing to check them in. While minimizing stress for busy business travelers, we created a new level of sophistication for the Sakura Lounge. Responsibilities: design, layout, Production, and construction

"Machihako" has been introduced, and "Odori Suwaro Terrace" has opened as a permanent commercial facility on Sapporo Station Street. "Machihako" can be used for a variety of purposes in addition to cafes, such as art displays, merchandise sales, workshops, mini-seminars, and corporate promotions. http://sapporo-odori.jp/ Responsibilities: Production and construction

"Machihako" has been introduced, and "Odori Suwaro Terrace" has opened as a permanent commercial facility on Sapporo Station Street. "Machihako" can be used for a variety of purposes in addition to cafes, such as art displays, merchandise sales, workshops, mini-seminars, and corporate promotions. http://sapporo-odori.jp/ Responsibilities: Production and construction