[Project Summary] This project involved renovating the JAL lounge at New Chitose Airport's domestic terminal. Based on the concept of "Japanese atmosphere," we incorporated the texture of Japanese materials and the color palette of materials evoking our corporate color, red. The Sakura Lounge and the Diamond Premier Lounge, our highest-end domestic lounge, were concept design to be open, high-quality, and sophisticated. The seating layout was carefully designed to be functional while offering a wide variety of seating options for various occasions. [Customer Challenge] The key challenges were to concretely express JAL's brand keyword, "sophistication," and to differentiate the lounge from the Haneda JAL International Lounge (concept design by NOMURA Co.,Ltd., Ltd.). Furthermore, we considered how to express the individuality of each airport as we expand to approximately five major airports. Functionally, we identified challenges such as ensuring a set number of seats based on the total square meters and expanding baggage storage capacity. [Solution] While the international flights were designed with a white wood base, the domestic flights featured the corporate color, "red," using various materials to create a distinctive, brand-focused concept design. To express sophistication, we used sharp textures such as glass and metalwork, and incorporated cutting-edge art to create a highly sensitive space. Expanding storage functionality was achieved by designing custom furniture that ensures storage space. <Our project members> [Sales/Project Management] Takenaka Hisayasu [Direction] Kosaka Ryu [design, layout] Takeuchi Hironori
