Works#Hokkaido

Ishiya Confectionery Co., Ltd. is a leading confectionery manufacturer in Hokkaido, well known for its Shiroi Koibito (white lover). Head Office built the Ishiya Chocolate Factory, a factory building, in 1995 and opened the entire facility, collectively called Shiroi Koibito Park. Shiroi Koibito Park has now become one of Sapporo's most popular tourist attractions, celebrating its 20th anniversary with more than 700,000 annual visitors. With an eye on attracting 1 million visitors, a renewal plan was launched to improve customer service and add new entertainment features with the theme of a facility that offers surprises and fun by making the most of a candy factory. NOMURA Co.,Ltd. The "K" Line Group was engaged in the overall direction of the park, production of visual content, displays review of the plan, space concept design, production and construction (new café, renovation of the lounge, expansion of the experience corner, complete renovation of the factory store, review of signage plan), NOMURA Co.,Ltd. planning and design construction covering the entire range of the Group's know-how and produced the space in a single operation. We produced the space. We also produced a wide range of creative work, including the facility logo concept design, character re concept design and new character concept design, advertising concept design, and limited edition product packaging concept design for the renewal. The Chocotopia House, a projection mapping tour to explore the secrets of chocolate with "Dr. Chocolate", the Chocotopia Factory, a tour of the Shiroi Koibito production line, a café, a store, and other facilities to see, learn, taste, and experience chocolate. The main theme of the facility concept design is to maintain the antique style, which is the basic tone of the entire facility, and to make the most of the atmosphere of the existing facility concept design ・The main premise of the project is to produce a production that will allow visitors to see, learn, taste, and experience chocolate. The first major issue was to eliminate the chronic congestion of over 700,000 annual visitors. Another issue was to create new attractions, and it was necessary to plan for not only the main tourists of the past, the out-of-town visitors, but also for the in-town and foreign visitors. The first step was to clearly establish a guiding production concept and review the displays storyline and route planning, starting from the start of the attraction, through the tour route to the lounge and stores, with the aim of eliminating congestion on the visitor route. We also aimed to relieve congestion by adding more attractions, a new café, renovating the lounge, expanding the experience facilities, and expanding the concession stand at the end of the tour to distribute the points of interest to visitors. We also aimed to create a new attraction by creating a new character for content creation and utilizing the latest production technologies such as projection mapping and a new diorama model based on a new concept. ＜Our project members】 [Sales/Project Management] Taku Wakita, Tadayuki Matsubara [Planning] Yuichi Saito, Tomoko Yanagihara, Moe Murakami [design, layout] Keiu Tamura, Fujie Suzuki, Kentaro Yamada, Yuki Masuda, Akika Yamada, Shifumi Kato, Sari Suzuki, Mayu Toyoda [Production, construction] Takashi Sasatani, Ikushige Umemoto [Creative Engineers] Akira Takashi, Mitsuru Kishikawa, Kenichi Kishikawa, Kenichi Kawamoto Mitsuru Takashi, Kenichi Kishikawa, Banji Kawai [Sign Planning] Naoaki Mamoru (Nomura Products) [Production Equipment and Modeling construction Cooperation] Mizuki Suzumura (Nomura Techno)

Hoshino Resorts' new business model, a hotel specialized in urban tourism, "OMO" was born in the spring of 2018. The first hotel to be operated, "OMO7 Asahikawa", was a rebranding project of a long-established local hotel. The brand concept is "an urban tourism hotel that doesn't just end with sleeping, but raises the excitement of your trip". We proposed a new communication concept design in the hotel market by sprinkling various playful gimmicks in the space that further draw out the appeal of the service content that connects travelers and locals and makes walking around the city more enjoyable.

[Project Summary] This project involved renovating the JAL lounge at New Chitose Airport's domestic terminal. Based on the concept of "Japanese atmosphere," we incorporated the texture of Japanese materials and the color palette of materials evoking our corporate color, red. The Sakura Lounge and the Diamond Premier Lounge, our highest-end domestic lounge, were concept design to be open, high-quality, and sophisticated. The seating layout was carefully designed to be functional while offering a wide variety of seating options for various occasions. [Customer Challenge] The key challenges were to concretely express JAL's brand keyword, "sophistication," and to differentiate the lounge from the Haneda JAL International Lounge (concept design by NOMURA Co.,Ltd., Ltd.). Furthermore, we considered how to express the individuality of each airport as we expand to approximately five major airports. Functionally, we identified challenges such as ensuring a set number of seats based on the total square meters and expanding baggage storage capacity. [Solution] While the international flights were designed with a white wood base, the domestic flights featured the corporate color, "red," using various materials to create a distinctive, brand-focused concept design. To express sophistication, we used sharp textures such as glass and metalwork, and incorporated cutting-edge art to create a highly sensitive space. Expanding storage functionality was achieved by designing custom furniture that ensures storage space. <Our project members> [Sales/Project Management] Takenaka Hisayasu [Direction] Kosaka Ryu [design, layout] Takeuchi Hironori

<Project Summary> Full renovation of Marui Imai and Sapporo Mitsukoshi to create a destination store that offers absolute value and attracts customers. We dug deep into the target customers and characteristics of the two stores, and created an environment that maximizes the different values of each store, sending a strong message to customers. We were in charge of concept design direction that brought the project together, as well as the main sales floor and strategic restrooms, and made the desired vision a reality.

The Sapporo Mitsui JP Building "Red Brick Terrace" is a commercial facility consisting of 27 stores from the basement 1st floor to the 4th floor, a "view gallery" with a panoramic view of the former Hokkaido Government Office (Red Brick Office) on the 5th floor, and a relaxing plaza "Atrium Terrace" on the 2nd floor. The concept is "A Sapporo courtyard where you can encounter new sensibilities." Our company was in charge of supporting the environmental planning, as well as the construction site coordination work, production and construction. Areas of responsibility: Production and construction, Environmental planning

We were in charge of design, layout, production and construction of the expansion space for the JAL Sakura Lounge in New Chitose Airport. It is a "short charge lounge" mainly targeting business people in their 30s and 40s. The counter-type seats make it easy to check emails and charge your devices, and the design allows carry-on bags and coats to be stored at hand without the need to check them in. We have created a new sense of luxury for the Sakura Lounge of the future, while minimizing stress for time-poor businessmen. Areas of responsibility: design, layout, production and construction

By introducing "Machihako", "Odori Suwarou Terrace" was opened as a permanent business facility on the street in front of Sapporo Station. In addition to being a cafe, "Machihako" can be used for a variety of purposes, such as artwork displays, merchandise sales, workshops, mini seminars, and corporate promotions. http://sapporo-odori.jp/ Responsible areas: Production and construction

By introducing "Machihako", "Odori Suwarou Terrace" was opened as a permanent business facility on the street in front of Sapporo Station. In addition to being a cafe, "Machihako" can be used for a variety of purposes, such as artwork displays, merchandise sales, workshops, mini seminars, and corporate promotions. http://sapporo-odori.jp/ Responsible areas: Production and construction