Nikka Whiskey Yoichi Distillery 2nd phase renewal

This is the second phase of plans for the renovation of the observation facility at Nikka Whisky's Yoichi Distillery, which will celebrate its 90th anniversary in 2024.
Following the renovation of the Nikka Museum in October 2021, we were in charge of renovating part of the museum and the new Visitor Center. We will convey the appeal of Nikka Whisky not only by offering products and services, but also by enhancing our experience facilities.

"Nikka Museum"
[-Taketsuru-ism-]
We have produced a history that unravels the words of Masataka Taketsuru, founder of Nikka Whisky, from his upbringing, to his study abroad in Scotland, the founding of Nikka Whisky, and the passion that has been passed down to the Nikka Whisky of today.
[-Now and Future-]
displays conveys that Masataka Taketsuru's passion and commitment to quality are still alive in Nikka Whisky, and that Nikka will continue to challenge itself to deliver a variety of delicious flavors and enjoyment to the future.

"Visitor Center"
This facility is intended to build up customers' expectations as a prologue to the tour.

① We aim to be a facility where you can see the history of Nikka Whiskey, the thoughts of founder Masataka Taketsuru, and the process by which Nikka's various unblended spirits are reborn into various brands using a blender, and make you fall in love with "whiskey" and "Nikka." .
②We want to convey the charm of Nikka whiskey not only through products and services, but also through enriching the experience facilities.

We have received the above requests.

In order to allow visitors to experience Masataka Taketsuru's thoughts more realistically, displays is structured to weave together "Masataka's words," and the space is divided according to theme to create a more immersive displays experience.
The facility, which attracts many visitors from both Japan and overseas, has a route plan that takes into consideration guided group tours and wheelchair users, and is also multilingual, using QR codes.

We aimed to create a facility that would provide high satisfaction to both visitors on guided tours and those taking self-guided tours.

I work as an interpreter guide, and I feel that the renovated museum has become much better. The story of the founder and Rita has a strong appeal, especially to female customers, and this renewal has made it easier to convey that story.