Nikka Whiskey Yoichi Distillery 2nd phase renewal

This is the second phase of the renovation project for the visitor facilities at Nikka Whisky's Yoichi Distillery, which will celebrate its 90th anniversary in 2024.
Following the renovation of the Nikka Museum in October 2021, we were responsible for renovating part of the museum and the newly established Visitor Center. We aim to convey the appeal of Nikka Whisky not only through products and services, but also by enhancing the experiential facilities.

Nikka Museum
【－Taketsuru-ism－】
We have created a history that unravels the life of Nikka Whisky founder Masataka Taketsuru, from his upbringing to his studies in Scotland, the establishment of Nikka Whisky, and the aspirations that have been passed down to the present-day Nikka Whisky, all through Masataka's own words.
【-Now and Future--】
displays aims to convey that Masataka Taketsuru's passion and commitment to quality still live on in Nikka Whisky, and that Nikka's challenges continue in order to deliver a variety of delicious flavors and enjoyable experiences in the future.

Visitor Center
This facility was designed to build anticipation among visitors as a prologue to the guided tour.

① We aim to be a facility where you can see the history of Nikka Whiskey, the thoughts of founder Masataka Taketsuru, and the process by which Nikka's various unblended spirits are reborn into various brands using a blender, and make you fall in love with "whiskey" and "Nikka." .
②We want to convey the charm of Nikka whiskey not only through products and services, but also through enriching the experience facilities.

We have received the above requests.

To allow visitors to feel Masataka Taketsuru's thoughts more realistically, displays is structured around "Masataka's words," and the space is divided according to themes to create a more immersive displays experience.
Furthermore, the facility, which attracts many visitors from both within Japan and overseas, has implemented a layout that accommodates group guided tours and wheelchair users, and also provides multilingual support using QR codes.

We aimed to create a facility that would provide high satisfaction to both guided tour visitors and those exploring independently.

I work as an interpreter guide, and I feel that the renovated museum has become much better. The story of the founder and Rita has a strong appeal, especially to female customers, and this renewal has made it easier to convey that story.