Works#Regional revitalization

W Osaka was developed by Sekisui House and operated by Marriott International. It is a luxury lifestyle hotel with 337 guest rooms, 27 floors above ground and 1 basement, 117.34 meters high. The construction site is located along Midosuji Street in 4-chome, Minamisenba, Chuo Ward, Osaka City. It was designed by Nikken Sekkei and design supervision by Tadao ANDO. Interior concept design is concrete. our company was in charge of interiors's production construction. One of the brands developed by Marriott International, the luxury lifestyle hotel "W," which was established in New York in 1998, has made its debut in Japan. [Social Issues/Customer Issues/Requests] On the other hand, concept design is gorgeous, but the ceiling and walls are all three-dimensional, making the construction and construction extremely difficult. [Solution] In order to realize the wishes of the business owner and the designer, all concerned parties worked together to pursue quality in every detail, and the construction was successfully completed. [Customer's Comment] Thank you for completing the high quality construction work in a short period of time in the low floor where various kinds of construction work are complicated. < our company Project Member > [Sales/Project Management] Moriya Sakata [Production/construction] Takashi Okuno, Yuji Hirayama, Akiko Yamaguchi, Seinori Ueno, Rikito Maruchi, Kosuke Nakaseko [Design] Kazuhiko Ueda, Hideyuki Sanada

This is a plan for an urban tourist hotel set in Susukino, Sapporo. Susukino, a downtown area that represents Sapporo, is filled with the charm of "food" from all over Hokkaido, overflowing with delicious happiness, and aimed to create a lobby space that stimulates your appetite. We created a space and experience with motifs related to food, such as a signboard wall of a fictitious store with the motif of the Susukino entertainment district, and a neighborhood map that imitates a wooden box for shipping seafood.

"OMO5 Kyoto Sanjo" has opened on Kyoto Sanjo Street, where Kyoto is packed with fun things to see, buy, and eat. As a mechanism to fully enjoy "Kyoto Sanjo", there is a townhouse tower that conveys the history of Takasegawa and information on shops, a town walking map that allows you to enjoy two different courses along the Takasegawa and Sanjo retro town, and a walking map around Sanjo. In the lobby, we have set up content that leads to walking around Sanjo, such as an artwork with the letter "San" lined up with old maps from three different eras, and an art panel frottage of Sanjo no Michi. In addition, in the renovation of the guest room, we have created a small rise where suitcases can be stored, and have devised ways to use the space widely by consolidating the bed and sofa areas.

The remains of the approximately 1.2 km runway in Uzurano-cho, Kasai City, were from an airfield built during the war, and many other war ruins are scattered around the area, remaining to this day. Kasai City's regional revitalization center facility, "Sora Kasai," serves as an exchange hub for touring these ruins, and the "Uzurano Museum" within it was built as the center of a field museum that conveys the historical facts of the war. The basic plan for the facility was awarded to a joint venture of the three companies, Ooba Co., Ltd., and Iruka Design Group Co., Ltd., who were involved in the design, and our company was mainly in charge of the museum displays. After that, we were independently awarded the order to create displays, and it took about six years from planning to completion. Towards completion, after going through a review committee, we worked with many people, including Kasai City, local war history researchers who had been conducting research for many years, preservation societies, supervisory teachers, and a full-scale airplane model production company, to create the facility. This museum, built on the runway, introduces the short but rich history of Uzurano Airfield, with two full-scale airplane models that are deeply connected to the area as displays. We aimed to create a museum unique to Uzurano, taking advantage of the story and local characteristics of the area. The mission of this museum is to weave the memories of this area, leave them in a tangible form, and pass them on, and we hope that it will become a place where people can think about peace and connect with each other.

Since opening as a whisky museum in 1998, the number of visitors has exceeded 600,000, due in part to the airing of TV dramas and the arrival of the highball boom. As the facility has deteriorated and the way displays are displayed has become outdated, the decision was made to renovate the former Whisky Museum in the first phase of the project while also reviewing the entire Yoichi Distillery tour facility. The Yoichi Distillery is an important point of contact where visitors can experience Nikka, and it is also a sacred place for whisky fans. However, the previous tour facility was not at a level commensurate with its importance, and the fact that it has not kept up with the changes and evolution of the world was a major issue in the current renovation. The main theme of the renovation is to create a story about the ideal whisky making of founder Masataka Taketsuru, or Yoichi as the origin of Nikka, and how it will move forward into the future, and to foster understanding and empathy for the Nikka brand. [Social issues / Customer issues / Requests] 1. The purpose of the renovation is to further improve the understanding and satisfaction of visitors, increase the number of Nikka fans, and strengthen the brand. ② With the growing popularity of whisky, we will renovate displays to meet the needs of the expanding user base and diversifying visitors. ③ We will reorganize the exhibits to accommodate the increasing number of foreign visitors. ④ We will target visitors who are interested in whisky. ⑤ We will displays everything from the basics, such as the manufacturing process, to the details and trivia, but we would like the exhibits to be intuitive and not comprehensive. These were the requests we received. [Solution] In planning and designing this exhibit, we made a major shift in our thinking from the general and comprehensive whisky information provided by the whisky museum, and tried a completely new approach to displays. Based on the concept of "Learn about the essence of Nikka Whisky through the brand stories of Nikka's four products," we focused on the four brands that represent Nikka and turned each brand story into an displays experience. We aimed to create an experience where visitors could learn about the essence of Nikka Whisky and basic knowledge of whisky while following the brand stories. displays include footage of various people working at the distillery giving talks and introducing the important role of the blender, and for the first time ever incorporate displays design that whisky fans have never seen before. displays commentary includes trivia information for the main target audience, and many displays also include content that reveals the secrets of the manufacturing process that gives shape to the individuality of the products. Regarding multilingualization, displays commentary will be written in Japanese and English as a base, and digital technology has been introduced that allows visitors to read translated commentary on their personal mobile phones to accommodate Chinese visitors, who make up the majority of the visitors. <Our project members> [Sales/Project Management] Matsubara Tadayuki [Creative Direction] Tamura Keiyu [concept design Direction] Suzuki Fujie [concept design Planning] Yamada Akira, Shirodo Kensaku [Planning] Yanagihara Tomoko, Iizuka Atsuro [Production] Iwasaki Tsukasa, Umemoto Ikushige

Fuji World Heritage Center, which preserves for the future the value of Mt. Fuji, inscribed on the World Heritage List as "an object of faith and a source of art," underwent renovation in the spring of 2022. The renovated facility offers a wealth of displays materials with easy-to-understand explanations, displays panels that make it more enjoyable to understand the attractions of Mt. Fuji is "an object of faith and a source of art" to visitors, including many foreigners, we have created a spatial experience that works with smartphones and tablets, and a displays guide system "Fuji Guide" with built-in multilingual (7 languages) commentary and voice commentary. displays guide by "Guide" was produced. The "World Heritage Mt. Fuji VR," which can be experienced through 360° images by wearing VR goggles, traces the path of faith walked by pilgrims in the past from the Misaka Pass, which has been depicted in ukiyoe woodblock prints, to the top of Mt. Fuji, which is usually unseen, from a dynamic viewpoint, and to make people want to visit the site. Social Issues/Customer Issues/Requests] Since its completion in 2016, displays has been lacking in materials and explanatory text for international visitors due to the fact that it is an interactive displays experience. SOLUTION: displays graphics were re-laid out to be easier to understand, explanatory text added missing information, and a gentle route was shown by placing panels in consideration of the displays route. displays In the guide system, all existing applications were converted to web browsers, and multilingual support was provided so that visitors with different cultural backgrounds can easily understand the explanations. In addition, 3D maps and 360-degree still image content were used to enhance the experience. In terms of operation, a simple-to-use CMS (content management system) was built, making it possible to easily respond to any modifications to the explanatory text. For the VR production, we used content that traces the path of the Fuji faith in VR, and adopted a simultaneous playback system that takes into account the realistic images shot by a drone and the operational aspects. ＜Sales and project management] Maria Uemura [Digital contents planning] Hiroki Mima, Aya Watanabe, Ayaki Kanehara, Sakaki Miyahara, Minori Hayashi [design, layout] Kaoru Akazawa [Production: construction] Akinobu Takahashi [System design: construction] Ayaki Kanehara, Minori Hayashi - Related Links - [NOMLAB] ・山梨県立富士山世界遺産センター Fuji World Heritage Center

As Tokyo Skytree celebrates its 10th anniversary in 2021, the 4th floor entrance floor has been renovated to prevent the spread of COVID-19 by creating an easy-to-understand entrance path for customers and reducing the number of face-to-face ticket sales counters. The existing ticket counter was relocated and a new exhibition area, "SKYTREE® ARCHIVES," was opened on July 1, 2021, which introduces the history of the surrounding area, including the Oshiage district where Tokyo Skytree is located, and the role of the displays tower in a chronological format through videos and photos. The "Sumida River Digital Picture Scroll," which was displays on the 1st floor group floor, has been relocated to this area. We were responsible for design, layout, and construction of the new ticket counter, "SKYTREE® ARCHIVES," and "Sumida River Digital Picture Scroll." We have also been supporting the creation of the space at Tokyo Skytree Town® (Tokyo Skytree, Tokyo Solamachi®) since its opening in 2012. [Social Issues / Customer Issues / Requests] ・The ticket counter is the first place visited by many people, both domestic and international. Therefore, we received requests for it to be easy for anyone to understand, to have affinity with environmental design, and to improve hospitality and service. ・For "SKYTREE® ARCHIVES," we received requests for concept design and displays method that would interest customers and be easy to understand, with large-scale images, a historical timeline, and actual displays in a limited space. [Solution] ・To clearly communicate the existence of the ticket counter, we placed it facing the 4th floor entrance and gave it a calm, traditional concept design that fits the environment. We also installed an easy-to-see sign at the top and lit the decorative material using cut glass on the back of the counter with indirect lighting, so that it can be intuitively understood even from a distance. ・For "SKYTREE® ARCHIVES," the relevant parties conducted on-site mockups to check the color and size of the graphics, the placement of displays, the lighting plan, etc., to verify the ideal form. It has become a place of learning for visitors to learn about Tokyo Skytree and the surrounding area, and to enjoy the view from Tokyo Skytree, which is built on that history. In addition, by arranging all the pictures in the "Sumida River Digital Picture Scroll" in a continuous manner, the continuity of the scroll is emphasized, and it has been reborn as a more powerful piece of content. The above synergistic effects have made the view from the observation deck even more appealing by smoothly guiding visitors from "SKYTREE® ARCHIVES" near the main entrance to the ticket counter and then to the departure gate (elevator platform to the observation deck) and creating a sense of exhilaration. <Our project members> [Sales/Project Management] Hashida Yukinori, Nekoda Hiroki [concept design] Hirata Wakako, Sato Tomoya [Production] Nara Shota, Oikawa Yasuhiko, Sakurai Ryota, Wada Kaoru

In 1991, exactly 30 years ago, River City 21 East Towers was completed as a pioneer of Tokyo waterfront development and a prototype of tower-type high-rise apartment buildings with an emphasis on views. The building is located in Tsukuda 2-chome, Chuo-ku, and although the nearest station is Tsukishima Station, it is an excellent location with smooth access from Tokyo Station and Ginza Station, and is an area with a diverse range of residents. During the Edo period, it was also called Ishikawajima, and in the modern cityscape, you can feel the Showa era history everywhere, such as Tsukishima's unique food culture and shopping streets with a downtown atmosphere, and a unique culture has been formed within the city. This project was planned with the aim of extensively renovating the group of apartment buildings (4 buildings), including the public open space, to welcome new residents and increase the asset value. [Solution] In order to solve the client's problem, we proposed a new concept of "1.5 Place," which is to create a 2nd Place function and a 3rd Place time around the 1st Place, which is the client's home. In addition, by conducting and analyzing a survey of residents, we were able to confirm that there was no discrepancy in the direction of the new rooms and spatial functions and concept design. In particular, to meet the requests of residents that were made clear through the survey analysis, we planned not only to improve the functionality of the entrance, meeting rooms, and lounges, but also to create a co-working space that assumes various ways of living, working, and gathering, and a place where communication can occur. This created a "highly social and altruistic space" and a "space whose value increases over time," which led to increased satisfaction among residents and the realization of new appeal. We also proposed a perspective on the SDGs, and not only solved the sustainable economic and social aspects that are generally discussed, but also took into consideration the living environment such as tradition, culture, and climate by understanding the location and user perspective of this project, and gave meaning to concept design concept and materials, realizing a way that was suitable for this property. In realizing these solutions, each section of our company worked together as a trinity, and by making sure to utilize design, layout planning, research, promotion, and construction capabilities, we were able to respond quickly and accurately to the customer's requests. <Our project members> [Development] Takuya Kitai, Kayu Tatsumi [Sales and project promotion] Kayu Tatsumi, Midori Nakayabu [Research and analysis] Sayuri Murata, Ai Ichikawa [General direction] no.10: Keita Aono [design, layout] no.10: Naoaki Yokoyama, Gen Tomita, Mayu Araki, Asuka Tomioka [Sign and graphic direction] no.10: Asuka Tomioka [Product management] Manabu Fukuda, Takashi Arai [Equipment design] Takaya Ota [Production, construction and site supervision] Takashi Arai, Katsumi Chikada, Kyosuke Sasa

In the Sawtooth Mountain area of Chiba Prefecture, known as a scenic tourist destination since the Edo period and selected as a candidate area for Japanese Heritage, the decrease in overnight and round-trip tourism (increase in one-day car trips) following the opening of the Tokyo Bay Aqualine and Tateyama Expressway, damage caused by Typhoons No. 15 and 19 in 2019 and the new Corona have caused a blow Reactivation of each tourist center is an issue. In the midst of this difficult environment, five businesses, including Kinokuniya Corporation, prepared a revitalization plan for tourism in the Sawtooth Mountain area and applied for the 2021 Japan Tourism Agency's "Project for Promoting Revitalization and High Value-Addition of Existing Tourism Bases," and as part of this project, two demonstration experiments were conducted. 1. Beach Sauna Event "Sea and Sauna" A demonstration experiment of a beach sauna event as a measure to effectively utilize the beach sauna during the winter season, when tourism use is scarce, in order to revitalize the beaches that were once a tourism hub. We were commissioned to serve as the secretariat for the application to the Japan Tourism Agency, and promoted a series of initiatives ranging from overall and individual planning, promotion of the beach sauna event demonstration experiment (planning, concept design, setup, operation, and promotion), verification of effectiveness, and reporting. 2. "Jyobus!", a trip overflowing with my favorite things This was a demonstration event for a sightseeing tour bus (secondary transportation) that connects various tourist attractions across city borders, which had long been an issue for consideration. We were commissioned to serve as the secretariat for the application to the Japan Tourism Agency, and promoted a series of initiatives from overall and individual planning to preparation for the demonstration, verification of effectiveness, and reporting. 1. Beach Sauna Event "Sea and Sauna" [Social Issues/Customer Issues/Requests] The diversification of the leisure industry in society and the shift to day-trip car tourism in the Sawtooth Mountain area not only led to a decline in the number of beach-bathing recreationists who had led the region, but also to a decline in related tourism businesses and a decline in visual and experiential vitality. It has also led to a decline in the visual and experiential vitality of the area. Although the situation remained challenging due to the combination of damage from a major typhoon and the new Corona, the premise was to make the event an easy-to-understand way to convey the charms of the Sawtooth Mountain area. The event was also to be an experiment to cultivate knowledge on the possibility of commercializing the "sauna users" that Kinokuniya is considering as a new target customer segment, and to conduct a more effective and efficient beach sauna event in the future. SOLUTION: The sauna event experiment was to energize both the community and the business, but was implemented at the same level as the main launch. Naming and artwork based on brand strategy, multifaceted media plan including news release/ SNS/ use of influencers and other measures in response to the response, introduction of web and electronic tickets, operations manual including measures against the new Corona, food marché and sauna that conveyed local attractions, local environmental design featuring local artists, and a step-by-step questionnaire survey in anticipation of reservation cancellations due to the new Corona, as one event project. 2. "Jyobus!", a trip overflowing with my favorite things. Social Issues/Customer Issues/Requests] As day-trip sightseeing by car has become the mainstream, "shorter stay time," "limited tour destinations," and "non-motorized users are moving away from sightseeing," the tourism economy has felt the downturn, but resources were lacking to quantitatively understand and analyze the situation. In addition, it was difficult to secure resources and establish a procedure to demonstrate the potential and ideas of how to promote tourism to the Tokyo metropolitan area and how to develop a sightseeing tour course. In response to the above requests, the challenge for this project was how to solidify the foothold to connect the demonstration operation to the full-scale operation, while giving shape to the ideas that the customers had in their minds. SOLUTION: Although this was a demonstration project, we followed procedures that were designed for a full-scale operation. The following were implemented: naming and artwork based on the brand strategy; development of a media plan and analysis of the response approximately one month prior to the 36-day operation period from January 4 to February 8, 2022; introduction of web and electronic ticketing on a trial basis and preparation of a response manual for the crew; introduction of a digital stamp rally to promote excursion and to understand the behavioral patterns of the riders; and introduction of a new Corona. The demonstration tour was designed as an event project, including the introduction of a digital stamp rally, a questionnaire survey in stages, assuming the cancellation of reservations by the new Corona. Sea and Sauna" and "Jyobus! We compiled the results of each of these demonstrations so that the report itself could serve as a guideline and be utilized in future discussions with related parties. ＜The results of each demonstration experiment were compiled into a report that could be used as a guideline for future discussions with related parties. 2. Beach sauna event "Sea and Sauna" [Development] Akihiko Nishimura [Sales and project management] Kenji Nakano [design, layout] Hiroshi Inoue, Akane Yamaguchi [Production and construction] Noriyuki Takahashi [Research and planning] Taketoshi Takahashi, Kayoko Koike, Kazuhiro Suzuki 2. My favorite trip "Jyobus! Development and project management] Akihiko Nishimura [Sales] Kenji Nakano [Research and planning] Taketoshi Takahashi, Kayoko Koike, Kazuhiro Suzuki - Related Links - [nomlog] ・Vitalization project for Kyonan Town, Chiba Prefecture

This project is to relocate and build the Ishinomaki Cultural Center, a museum in Ishinomaki City that was damaged by the Great East Japan Earthquake. After the disaster, Ishinomaki City planned to build a complex of cultural facilities, including a theater and a museum, that would become a new cultural hub in the city, and the Ishinomaki City Museum, which would take over from the Ishinomaki Cultural Center, was developed. The concept of the Ishinomaki City Museum is "a museum that disseminates the rich history of Ishinomaki, nurtured by the great rivers and the sea," and it consists of a history and culture displays room, a Mori Collection displays room, a Takahashi Eikichi Works displays Room, displays room for ancestors connected to Ishinomaki, and a special displays room. displays space experience is characterized by displays that focuses on "landscape" as a new way of being for a history museum, displays that shares "history = time" in collaboration with contemporary artist Yamagami Yukihiro, displays space concept design that resonates with the architectural design of the complex cultural facility, and hands-on displays that allow visitors to immerse themselves in the real thing, imagine the site, and learn about history, and there are many ideas in place to draw out the interest and curiosity of visitors from various angles. In addition, exhibitions will be held in the special displays room, which meets the requirements of a "publicly approved facility" that allows valuable materials to be borrowed and made public.

Shuri Castle is currently undergoing restoration and reconstruction following a fire that occurred on October 31, 2019. The project aims at the "Reiwa Reiwa Restoration" of Shuri Castle, the identity symbol of Okinawa, through various events and events aimed at the restoration and reconstruction of Shuri Castle, as well as conveying the memory of the fire, the appearance of the restoration that began at the site, and the historical culture of Shuri Castle, while weaving the thoughts of various stakeholders including local residents and prefectural residents, people with Okinawan roots living in and outside Japan, tourists, and those involved in the restoration project. In October 2021, a new viewing deck was set up for public viewing, and our company produced a signage to guide visitors to the toll area, a temporary enclosure graphic to convey the reconstruction work, and an explanatory graphic to convey the activities leading up to the reconstruction and details of Shuri Castle. [Social issues/customer issues/requests] ・ To raise awareness of "Shurijo Seiden Reconstruction" and create expectations for the main construction, and to carry out displays Plan, which conveys the contents of the reconstruction work plan, mainly the outline of the missing garden. ・ To enhance the attractiveness of the museum by weaving the thoughts of visitors and various other entities. ・ As an issue unique to Okinawa, production should be based on the assumption that the specifications can withstand typhoons, hot and humid weather, and salt damage. We have received the above requests and issues. [Solution] The signage used to guide visitors to the toll area was designed to introduce highlights, raise awareness of the restoration of the Seiden, and raise interest in Shuri Castle Park as a whole. In the temporary enclosure in front of the Hosshin-mon Gate at the entrance, we created a concept design that intuitively shows the work and process of reconstruction by tying together graphics that show the appearance of the former main hall of Shuri Castle, the scenes of reconstruction work, and the scenes of modern events. In addition, the detailed explanation attached to the temporary enclosure consists of an explanation of Shuri Castle as it was in its day and the details of the future construction. It is designed to be detachable in consideration of the relocation due to the progress of the construction and in the event of a typhoon. < our company Project Members > [Sales and Project Management] Haruya Miwa, Hiroko Yamase [Planning] Shigeo Fujii, Yuka Sueda [design, layout] Tadashi Yuasa, Misa Sanjoba [Structural Design] Katsumi Tanda [Production and construction] Yoshito Inoue

Marunouchi Street Park, which began in 2019, is a social experiment project to examine the future state and utilization of Marunouchi Nakadori. In the summer, the spatial concept was "Let's connect, summer street," and each of the three blocks spanning approximately 300 meters was developed with a different theme, while keeping in mind the connections between culture, regions, and people that are unique to Marunouchi. Block 1 in front of the Maru Building is themed on "Sports & Relax," and is planned as a wellness street where you can move your body and relax while refreshing yourself, with a ping-pong counter where you can enjoy table tennis and a deck with balance balls. Block 2 is themed on "Enjoy Eating Out," and offers the fun of eating in a parklet space surrounded by fairwood while enjoying outdoor live painting by artists based on the concept of SDGs and street piano. Block 3 is themed on "PARKcation," and was well received for its grass-surrounded workplace and cycle counter that represent the grassy hills swaying in the wind, and a summer beach resort scene using coral sand from Okinawa. In terms of safety and health, we also implemented special infection control measures such as measures against strong winds from typhoons and building winds, and spraying the entire building with an anti-viral coating. (Dates: August 2, 2021 to September 12, 2021) Fair Wood Initiatives For fixtures such as the counters, Nishikawa cedar and larch wood thinned in Hanno City, Saitama Prefecture is used. The design took advantage of the grain and color characteristics of the distinctive cedar heartwood known as the "black heart" and structural plywood. After the event, some of the wood used will be reused, and when it has completed its usefulness, it will be returned to nature and recycled into seedlings, reforestation, and forestry. <Our project members> [Project Director] Suzuki Echiyo [Sales Promotion] Ishiyama Shigeyuki, Yamamoto Hitomi [design, layout] Matsubara Miwa, Kaizawa Ayuko, Sudo Ryo, Sakuma Tonoeki [Planning] CIC: Saito Yusuke [Operation Management] CIC: Ando Kaoru [Production] Marumori Yukio, Yamaguchi Yuta, Yoshida Takuto ~Related Links~ [Notice] ・"Marunouchi Street Park Illumination Tour!" sponsored by NOMURA [Related Achievements] ・Marunouchi Street Park 2021 Winter

Marunouchi Street Park, which began in 2019, is a social experiment project to examine the future state and utilization of Marunouchi Nakadori. In winter, the spatial concept was "Amazing Winter Street," and scenes were created in three blocks spanning approximately 300 meters, where visitors could feel the warmth with all five senses while enjoying the illuminations. Block 1 was themed "Wonder Dining!" and featured a playful area with a glass house where visitors could dine while enjoying the illuminations, tree hammocks, and big chess. Block 2 was themed "Wonder Lounge!" and featured a two-story hut that served as a general information center and shop, a postbox with a simulated flame for posting purchased Christmas cards, a billiards table that could be enjoyed under the illuminations, and a fire pit where visitors could relax and enjoy the street piano. Block 3 is themed "Wonder Terrace!" and features a "Corridor of Light" covered with mirrors and an "Artists in Fire Terrace" where artists can work around a fake fire in the fireplace. (Date: 2021/12/2-12/25) "Illumination Tour for the Visually Impaired 2021 Winter" hosted by our company This tour is based on the theme of "dialogue" and is a walking tour that allows "everyone" to truly experience a "comfortable space". Volunteer staff will escort the visually impaired to the three blocks (total length approximately 300m) of Nakadori Street in winter, which is beautifully illuminated. We aimed to create a program that allows people with visual impairments to enjoy the beautiful illuminations through conversations that warm the body and mind. During the "Marunouchi Street Park 2021 Summer" (August-September) event, visually impaired people were seen using the park, so we conducted interviews with people who are visually impaired from birth. The results were: "The places I want to go are places I've been to once and enjoyed," "I'm nervous about taking the first step when going to a new place," "I didn't know Marunouchi was a park," and "Because I can't see, I enjoy things by using my imagination." Therefore, if we can kindly and carefully convey the charm of Marunouchi by "using a method of announcements that can be properly conveyed to visually impaired people" and "providing guidance with reliable support," they will want to "go again" and will love Marunouchi Nakadori even more. And we decided to hold this tour with the hope that it will be an opportunity for "everyone" to "feel, connect, and spend the seasons." <Our project members> [Project Director] Suzuki Echiyo [Sales] Ishiyama Shigeyuki, Yamamoto Hitomi [Planning] CIC: Saito Yusuke [Operations management] CIC: Ando Kaoru [concept design] Sakuma Tonoyoshi, Ozawa Kazuki, Matsubara Miwa [Architectural advisor] NAU: Okamoto Kiwami [Production] Marumori Yukio, Sasaki Ikuya, Yamaguchi Yuta, Kawashima Ayaka ~Related links~ [Announcement] ・"Marunouchi Street Park Illumination Tour!" sponsored by NOMURA [Related achievements] ・Marunouchi Street Park 2021 Summer

HIRODEN etto, a tourist and commercial facility operated by the Hiroshima Electric Railway Group, opened in April of the same year on a site adjacent to the Miyajimaguchi Passenger Terminal, which began service in February 2020 as part of the Miyajimaguchi Area Port Improvement Project promoted by Hiroshima Prefecture. Under the concept of "DISCOVER MIYAJIMAGUCHI," the facility consists of 16 stores, mainly owned and operated by companies headquartered in the prefecture. The facility offers both everyday (local) and extraordinary (sightseeing) pleasures with Hiroshima's unique flavor, and provides a "fun, delicious, and new Hiroshima" experience to tourists and local residents alike. The new urban planning road was proposed as a measure to alleviate the chronic traffic congestion on National Route 2, which is the main route of daily life for local residents. In conjunction with this plan, it was decided to redevelop the aging passenger terminal by expanding the reclaimed land, and relocate the tourist product facility directly operated by the Hiroshima Electric Railway Group and the Hiroden Miyajima-guchi Station building/track. We were asked to create a scenario for a medium- to long-term phased development and to make a proposal for a new facility to be built by the Hiroshima Electric Railway Group on the land adjacent to the passenger terminal, which would be a suitable prologue and epilogue to the Miyajima Pilgrimage. We thought it was important to develop a development strategy from a regional branding perspective to give Miyajima-guchi, which is a transit point to Miyajima, "the power of the place". We also wanted to create a place and space that would add a new identity to Miyajimaguchi, which has no colors, through a naming and VI plan (*). The project took both a soft and hard approach to the creation of a place and space that would add color to the first phase of the Miyajima-guchi Town Opening. This approach has created new employment opportunities and contributed to the economic cycle in Miyajima-guchi by providing a new place of business, especially for local businesses. In addition, as a model case of regional development through private-sector involvement in a government-led redevelopment project, the project embodied the Hiroshima Electric Railway Group's management vision of "Connecting people with people to create an attractive future for the region," and fostered a sense of anticipation for later development. (*)VI: Visual Identity. It refers to the design of a logo or symbol mark. We were able to create a facility that meets our concept thanks to the tremendous cooperation we received from both the software and hardware aspects, from the conceptualization stage to the specific facility planning. We look forward to its growth as a facility suitable for the prologue and epilogue of a pilgrimage to Miyajima. ＜Sales and project management] Ichiro Morimoto [Consulting, planning, and soft direction] Mayo Amma [Leasing] Takaaki Hiraki, Eri Morita [design, layout] Kazumi Doi, Yukari Ozaki [Production, construction] Katsunori Sugino [Preliminary internal supervision, furniture and fixture manufacturing] Toshimichi Suzuki [Branding] Yuri Watamoto [Opening Promotion/PR] Daisuke Karube, Hikaru Oura -Related Links- [Notice] ・Announcement of "The 54th Japan Sign concept design Awards" Silver Prize and other awards

This project reopened the south side zone on the first floor of the main building of S-PAL Koriyama, adjacent to JR Koriyama Station. Numerous shops have been opened to increase the mobility of daily use, meet the diverse needs of customers, and coordinate lifestyles. The proposed environmental design concept is [RAMBLING STATION TOWN]. The theme is "an urban shopping center where people gather at the station and spend a comfortable time, just like enjoying a stroll around town," and the whole area is wrapped in a fashionable and gentle atmosphere. Specifically, the facility facade is equipped with a "rhythm line border" with indirect light, which is reminiscent of Koriyama City, Fukushima Prefecture, a "music city" with a lot of musical activity. It is deployed to envelop the station concourse, creating a new patio for people walking around the city and S-PAL Koriyama. In addition, a folded ceiling made of wood and white rhythm lines with a "music score" concept design element is placed in conjunction with the Nakajima tenant environment. The rhythmic guidance draws people to the back of the facility. As an urban shopping center, S-PAL Koriyama aims to be a place that is supported by customers of all ages. [Social issues / Customer issues / Requests] - As the project was being promoted at the same time as the COVID-19 pandemic in the fall of 2020, the way in which commercial activities were conducted was questioned. - Due to the earthquake in the spring of 2021, a safe design was strongly required. - Upcycling of the environment was required to use the existing lease lines without changing the main flow of traffic. [Solution] Although the circulation lines are existing, the floor material has been renewed to a cobblestone style, and wooden materials that connect the entire facility have been incorporated in some areas to create a street where people can enjoy strolling around the city. In the atrium environment that serves as the axis of vertical circulation in the facility, a "rhythmic line gate" reminiscent of the "music city" has been added to the existing design, and the new center court has been renovated as a concept design symbol for the entire facility, providing visitors with a natural and symbolic park environment that combines "things x events x time". We have created a new stage for people walking around the city and S-PAL Koriyama. <Our project members> [Planners] Hiroko Okazaki, Yuri Watamoto [Sales and project management] Hiroyuki Uesugi [design, layout] Kenichi Suzuki, Makio Miura [Production and construction] Johei Saito