Works#Regional revitalization

"A dining space that embodies the generous nature of Setouchi" Setouchi is blessed with beautiful scenery, a warm climate, and abundant nature, woven by many islands. The commercial and healthcare facility "Mori no Machi Plaza" is part of the complex "Mori no Machi Grace". Located within this complex is a large, one-of-a-kind food hall (approximately 2,800 m2) that brings together the charms of Okayama and Setouchi. Inspired by the generous nature, this food hall was designed to create a comfortable and relaxed dining space. In the atrium space of approximately 70 meters, ceiling louvers were planned to evoke the calm and majestic waves of Setouchi. The gently extending wave concept design connects the entire store and generously embraces the entire seating area. In the center, a "hill" was created that connects the first and second floors like a terrain, creating a new community. As a gathering place that can be used for various purposes, it will be a place where people can have a snack, read, relax, or find a place they like. Furthermore, denim, a representative industry of Okayama, is used for the chairs and sofas so that customers can experience the unique charm of this area. We hope that this food hall will harmonize with the rich environment of "Forest Town Grace" as a whole, and be loved for a long time as a dining space where people can enjoy the charm of Setouchi, connect through food, and foster hope for the future.

WEAZER, developed by ARTH Co., Ltd., is an off-grid residential module that can be installed in places without electricity, gas, or water infrastructure, as it generates electricity through solar power generation and produces water by filtering and sterilizing rainwater. Another feature is that it can be installed in a short construction period of just a few days, as it is manufactured in a factory and then transported to a location. By incorporating this latest technology, it is possible to realize a world where you can stay anywhere in the world without damaging nature, simply by placing it, and the first model has now opened in Nishiizu as a rental accommodation facility. We were in charge of design supervision and FF&E design and production for this facility.

This project is organized by the Art Project Executive Committee, which was established by the Tokyo Metropolitan Government Bureau of Port and Harbor to further enhance the appeal of the waterfront subcenter area and establish art in the city. Our company was responsible for planning and managing the ARTBAY TOKYO Art Festival 2022, which was held in fiscal year 2022. The purpose of this project was to promote the appeal of the waterfront subcenter and art to many people through the first art festival to be held in the waterfront subcenter, and to increase awareness of ARTBAY TOKYO. Therefore, the project required a wide range of work, from displays art works to management work, creating and managing a website dedicated to the festival, public relations, and creating AR content.

This project involved renovating an old folk house in the Odoi district of Izu City, Shizuoka Prefecture, into a rental accommodation facility. This area was once a quiet residential area for magistrates, and the plan sought to offer a stay that incorporates the surrounding environment, allowing guests to experience the slow flow of time. The main house features a kitchen with services such as dinner prepared by a visiting chef and alcohol served from a movable bar. For interiors, we utilized local materials, attempting to create a space using local materials, just as they were in the Edo period, such as mud walls made from local soil and dining tables made from locally grown cherry wood. [Social Issue/Customer Issue/Request] To maximize the potential of this rental old folk house, the client requested an appealing spatial concept design that took into account the characteristics of the site. [Solution] While leveraging the charm of the existing building, we incorporated a spatial configuration that maximized the surrounding views and finishes that utilized local soil. <Our project members> [Sales and project management] Hiratsuka Shinya, Yagi Nobuyuki [Overall supervision] Koito Norio [Planning] Ninomiya Saki [design, layout] Inoue Hirofumi ~Related links~ [Release] ・ NOMURA Co.,Ltd., Ltd.'s social good activities: LOQUAT Villa SUGURO case study: Creating an auberge space that is colored by the charm of the region ・Projects for which NOMURA Co.,Ltd. handled spatial concept design win numerous awards, including the silver award, at the Japan Space concept design Awards 2022 [Related achievements] ・LOQUAT Nishiizu

Located near Shijo Omiya in Kyoto, this project renovated an entire alley lined with townhouses built over 110 years ago into an inn. Passing through the reception building, you will find 23 guest rooms, a warehouse, and a restaurant building lined up along the stone-paved alley, creating a gorgeous view reminiscent of the entertainment district of the Edo period. There are five types of guest rooms, all themed on the natural beauty of Kyoto, allowing you to experience the charm of the region in both tangible and intangible culture. The restaurant building in the center of the alley houses a Japanese beef restaurant, making it a unique space that promotes Japanese culture, including food, to the world. The site is approximately 1,400 m2 and includes 26 wooden buildings, making this the largest renovation project in Kyoto's history, attracting attention from Kyoto City.

This project renovated a samurai residence that is over 140 years old in the castle town of Obi Castle in Nichinan City, Miyazaki Prefecture, into a tourist hub and hot spring inn for the town. Each of the five guest rooms was concept design based on the local characteristics, and was composed of the town's color "honmurasaki," "cedar" that supports the industry, "tea tree" that is planted in the hedges, "orange" that is a citrus fruit of the city, and "moss" that is important to the town's landscape. This project was carried out using a subsidy from the "Shopping District Revitalization and Tourism Consumption Creation Project," and our company participated in a wide range of projects, from hard to soft aspects, such as producing cards and maps to encourage people to travel around the area and local shops as a tourist hub, developing cooking experiences, and installing new lanterns as street lights starting from Honjuku. It has been reborn as a central presence in future urban development.

Just as the Nagasaki Kaido was once a bridge that spread the culture and technology that had been introduced to Nagasaki to the rest of the country, the Nishi-Kyushu Shinkansen Kamome has become a new bridge, and the Nagasaki Kaido Kamome Market is spreading the charm of Nagasaki to the rest of the country. The facility development concept is "Nagasaki First." We aim to spread the "Nagasaki-ness" of the city, "connect Nagasaki to the prefecture, the outside world, and the world," "make Nagasaki lively," and "make people want to stop by every day." [Social issues/customer issues/requests] As the gateway to the newly reborn land of Nagasaki, we were asked to create a space that would generate new interactions and be full of bustle. [Solution] concept design concept was "Nagasaki, a city of rich waterside culture and history," and we aimed to express the port that connects to overseas. The facade concept design uses blue and white wave-shaped tiles to express the waterside of Nagasaki Port and the light sparkling between the waves. The interior concept design embodies the city of Nagasaki by creating a space that is easy to move around in, and the layout of the large outer perimeter traffic flow and the small paths that run inwards allows customers to encounter a large number of shops that condense the city of Nagasaki, creating a space that is "somewhat nostalgic yet new" and achieves harmony between the city and its people. [Customer feedback] Due to budgetary and other constraints, there were some parts of the proposed concept design that could not be adopted, but alternative ideas were flexibly suggested and adopted, and we feel that we were able to create an attractive space within the budget. <Our project members> [Sales and project management] Koga Tadahiko [design, layout] Koshizen Hiroaki, Hirayama Yoshitaka, Hada Hideaki, Yamana Mizuki

The Kumamoto Earthquake in April 2016 also damaged the castle tower of Kumamoto Castle. In response to people's longing for the symbolic castle tower to return to its original form, the city of Kumamoto set a policy of early restoration of the tower. The building was completed in March 2021 with the latest earthquake-resistant technology. It carries on the wishes of the people who repaired the castle after repeated disasters over the 400 years since its construction, and contains messages from the people of Kumamoto living in the present for the next 100 to 400 years. displays organized the theme from the basement to the top floor in chronological order to create a corresponding space concept design, and created an easy-to-understand and impressive space using models, images, and wall concept design. It focuses on the castle tower, not the castle as a whole, and conveys the history of the castle construction, its architectural design, its defensive function, the castle and town development, and the thoughts and history of the people who restored the castle after every disaster. [Social Issues/Customer Issues/Requests] ・ Disseminate the historical, architectural and spiritual significance of the keep, which is a symbol of recovery from the Kumamoto Earthquake. In addition, it should be reported that Kumamoto Castle, which has historically suffered from numerous natural disasters, was revived by the recent earthquake. ・ Focus not on the whole of Kumamoto Castle, but on the "Kumamoto Castle keep," and try to share roles, collaborate and complement displays contents of the surrounding facilities. ・ Since there are many restrictions on the preservation environment in the castle tower, basically displays of actual materials should not be done, and the history displays of the keep of Kumamoto Castle after the Seinan War should be added, which was not done before. ・ From the perspective of Universal concept design, we will introduce touch displays and multilingual voice guides so that a wide range of people can enjoy displays. I received the above request. [Solution] With the castle tower as the main character, we organized the story along the timeline from the castle's construction to the present, and set a theme for each time period on each floor. The story is arranged so that you can follow the period from the lower floor to the upper floor. The first floor is the period of Kiyomasa Kato, who built the castle, the Hosokawa period, who became the lord of the domain after that, the modern period, which experienced a complete fire and reconstruction, and the present day, when the Kumamoto earthquake and recovery efforts were made.In addition to the building of the castle tower, we focused on the strong will of the people who repaired it every time after repeated disasters since the Edo period to convey the "I want to restore Kumamoto Castle and pass it on to future generations." Furthermore, to cater to a wide range of visitors, multilingual audio guides and palpable models of the keep were planned and realized. [Customer Comments] displays has been well received by visitors for its easy-to-understand and engaging methods, including explanations using models and projection mapping, and multilingual audio guides using the title sign app. < our company Project Members > 【 Development 】 Masashiro Yokoyama 【 Sales/Project Management 】 Masashiro Yokoyama, Haruka Amano, Annin Sawada 【 design, layout 】 Mitsuyo Ashida, Yuichiro Tsutsumi, Toshie Makigara, Nanako Wajun, Yoichi Honda, Naoya Fujiwara 【 Shape 】 Nobuyuki Endo 【 Production/construction 】 Takashi Ikegaya, Yoshikazu Kimura

W Osaka was developed by Sekisui House and operated by Marriott International. It is a luxury lifestyle hotel with 337 guest rooms, 27 floors above ground and 1 basement, 117.34 meters high. The construction site is located along Midosuji Street in 4-chome, Minamisenba, Chuo Ward, Osaka City. It was designed by Nikken Sekkei and design supervision by Tadao ANDO. Interior concept design is concrete. our company was in charge of interiors's production construction. One of the brands developed by Marriott International, the luxury lifestyle hotel "W," which was established in New York in 1998, has made its debut in Japan. [Social Issues/Customer Issues/Requests] On the other hand, concept design is gorgeous, but the ceiling and walls are all three-dimensional, making the construction and construction extremely difficult. [Solution] In order to realize the wishes of the business owner and the designer, all concerned parties worked together to pursue quality in every detail, and the construction was successfully completed. [Customer's Comment] Thank you for completing the high quality construction work in a short period of time in the low floor where various kinds of construction work are complicated. < our company Project Member > [Sales/Project Management] Moriya Sakata [Production/construction] Takashi Okuno, Yuji Hirayama, Akiko Yamaguchi, Seinori Ueno, Rikito Maruchi, Kosuke Nakaseko [Design] Kazuhiko Ueda, Hideyuki Sanada

This is a plan for an urban tourist hotel set in Susukino, Sapporo. Susukino, a downtown area that represents Sapporo, is filled with the charm of "food" from all over Hokkaido, overflowing with delicious happiness, and aimed to create a lobby space that stimulates your appetite. We created a space and experience with motifs related to food, such as a signboard wall of a fictitious store with the motif of the Susukino entertainment district, and a neighborhood map that imitates a wooden box for shipping seafood.

"OMO5 Kyoto Sanjo" has opened on Kyoto Sanjo Street, where Kyoto is packed with fun things to see, buy, and eat. As a mechanism to fully enjoy "Kyoto Sanjo", there is a townhouse tower that conveys the history of Takasegawa and information on shops, a town walking map that allows you to enjoy two different courses along the Takasegawa and Sanjo retro town, and a walking map around Sanjo. In the lobby, we have set up content that leads to walking around Sanjo, such as an artwork with the letter "San" lined up with old maps from three different eras, and an art panel frottage of Sanjo no Michi. In addition, in the renovation of the guest room, we have created a small rise where suitcases can be stored, and have devised ways to use the space widely by consolidating the bed and sofa areas.

The remains of the approximately 1.2 km runway in Uzurano-cho, Kasai City, were from an airfield built during the war, and many other war ruins are scattered around the area, remaining to this day. Kasai City's regional revitalization center facility, "Sora Kasai," serves as an exchange hub for touring these ruins, and the "Uzurano Museum" within it was built as the center of a field museum that conveys the historical facts of the war. The basic plan for the facility was awarded to a joint venture of the three companies, Ooba Co., Ltd., and Iruka Design Group Co., Ltd., who were involved in the design, and our company was mainly in charge of the museum displays. After that, we were independently awarded the order to create displays, and it took about six years from planning to completion. Towards completion, after going through a review committee, we worked with many people, including Kasai City, local war history researchers who had been conducting research for many years, preservation societies, supervisory teachers, and a full-scale airplane model production company, to create the facility. This museum, built on the runway, introduces the short but rich history of Uzurano Airfield, with two full-scale airplane models that are deeply connected to the area as displays. We aimed to create a museum unique to Uzurano, taking advantage of the story and local characteristics of the area. The mission of this museum is to weave the memories of this area, leave them in a tangible form, and pass them on, and we hope that it will become a place where people can think about peace and connect with each other.

Since opening as a whisky museum in 1998, the number of visitors has exceeded 600,000, due in part to the airing of TV dramas and the arrival of the highball boom. As the facility has deteriorated and the way displays are displayed has become outdated, the decision was made to renovate the former Whisky Museum in the first phase of the project while also reviewing the entire Yoichi Distillery tour facility. The Yoichi Distillery is an important point of contact where visitors can experience Nikka, and it is also a sacred place for whisky fans. However, the previous tour facility was not at a level commensurate with its importance, and the fact that it has not kept up with the changes and evolution of the world was a major issue in the current renovation. The main theme of the renovation is to create a story about the ideal whisky making of founder Masataka Taketsuru, or Yoichi as the origin of Nikka, and how it will move forward into the future, and to foster understanding and empathy for the Nikka brand. [Social issues / Customer issues / Requests] 1. The purpose of the renovation is to further improve the understanding and satisfaction of visitors, increase the number of Nikka fans, and strengthen the brand. ② With the growing popularity of whisky, we will renovate displays to meet the needs of the expanding user base and diversifying visitors. ③ We will reorganize the exhibits to accommodate the increasing number of foreign visitors. ④ We will target visitors who are interested in whisky. ⑤ We will displays everything from the basics, such as the manufacturing process, to the details and trivia, but we would like the exhibits to be intuitive and not comprehensive. These were the requests we received. [Solution] In planning and designing this exhibit, we made a major shift in our thinking from the general and comprehensive whisky information provided by the whisky museum, and tried a completely new approach to displays. Based on the concept of "Learn about the essence of Nikka Whisky through the brand stories of Nikka's four products," we focused on the four brands that represent Nikka and turned each brand story into an displays experience. We aimed to create an experience where visitors could learn about the essence of Nikka Whisky and basic knowledge of whisky while following the brand stories. displays include footage of various people working at the distillery giving talks and introducing the important role of the blender, and for the first time ever incorporate displays design that whisky fans have never seen before. displays commentary includes trivia information for the main target audience, and many displays also include content that reveals the secrets of the manufacturing process that gives shape to the individuality of the products. Regarding multilingualization, displays commentary will be written in Japanese and English as a base, and digital technology has been introduced that allows visitors to read translated commentary on their personal mobile phones to accommodate Chinese visitors, who make up the majority of the visitors. <Our project members> [Sales/Project Management] Matsubara Tadayuki [Creative Direction] Tamura Keiyu [concept design Direction] Suzuki Fujie [concept design Planning] Yamada Akira, Shirodo Kensaku [Planning] Yanagihara Tomoko, Iizuka Atsuro [Production] Iwasaki Tsukasa, Umemoto Ikushige

Fuji World Heritage Center, which preserves for the future the value of Mt. Fuji, inscribed on the World Heritage List as "an object of faith and a source of art," underwent renovation in the spring of 2022. The renovated facility offers a wealth of displays materials with easy-to-understand explanations, displays panels that make it more enjoyable to understand the attractions of Mt. Fuji is "an object of faith and a source of art" to visitors, including many foreigners, we have created a spatial experience that works with smartphones and tablets, and a displays guide system "Fuji Guide" with built-in multilingual (7 languages) commentary and voice commentary. displays guide by "Guide" was produced. The "World Heritage Mt. Fuji VR," which can be experienced through 360° images by wearing VR goggles, traces the path of faith walked by pilgrims in the past from the Misaka Pass, which has been depicted in ukiyoe woodblock prints, to the top of Mt. Fuji, which is usually unseen, from a dynamic viewpoint, and to make people want to visit the site. Social Issues/Customer Issues/Requests] Since its completion in 2016, displays has been lacking in materials and explanatory text for international visitors due to the fact that it is an interactive displays experience. SOLUTION: displays graphics were re-laid out to be easier to understand, explanatory text added missing information, and a gentle route was shown by placing panels in consideration of the displays route. displays In the guide system, all existing applications were converted to web browsers, and multilingual support was provided so that visitors with different cultural backgrounds can easily understand the explanations. In addition, 3D maps and 360-degree still image content were used to enhance the experience. In terms of operation, a simple-to-use CMS (content management system) was built, making it possible to easily respond to any modifications to the explanatory text. For the VR production, we used content that traces the path of the Fuji faith in VR, and adopted a simultaneous playback system that takes into account the realistic images shot by a drone and the operational aspects. ＜Sales and project management] Maria Uemura [Digital contents planning] Hiroki Mima, Aya Watanabe, Ayaki Kanehara, Sakaki Miyahara, Minori Hayashi [design, layout] Kaoru Akazawa [Production: construction] Akinobu Takahashi [System design: construction] Ayaki Kanehara, Minori Hayashi - Related Links - [NOMLAB] ・山梨県立富士山世界遺産センター Fuji World Heritage Center

As Tokyo Skytree celebrates its 10th anniversary in 2021, the 4th floor entrance floor has been renovated to prevent the spread of COVID-19 by creating an easy-to-understand entrance path for customers and reducing the number of face-to-face ticket sales counters. The existing ticket counter was relocated and a new exhibition area, "SKYTREE® ARCHIVES," was opened on July 1, 2021, which introduces the history of the surrounding area, including the Oshiage district where Tokyo Skytree is located, and the role of the displays tower in a chronological format through videos and photos. The "Sumida River Digital Picture Scroll," which was displays on the 1st floor group floor, has been relocated to this area. We were responsible for design, layout, and construction of the new ticket counter, "SKYTREE® ARCHIVES," and "Sumida River Digital Picture Scroll." We have also been supporting the creation of the space at Tokyo Skytree Town® (Tokyo Skytree, Tokyo Solamachi®) since its opening in 2012. [Social Issues / Customer Issues / Requests] ・The ticket counter is the first place visited by many people, both domestic and international. Therefore, we received requests for it to be easy for anyone to understand, to have affinity with environmental design, and to improve hospitality and service. ・For "SKYTREE® ARCHIVES," we received requests for concept design and displays method that would interest customers and be easy to understand, with large-scale images, a historical timeline, and actual displays in a limited space. [Solution] ・To clearly communicate the existence of the ticket counter, we placed it facing the 4th floor entrance and gave it a calm, traditional concept design that fits the environment. We also installed an easy-to-see sign at the top and lit the decorative material using cut glass on the back of the counter with indirect lighting, so that it can be intuitively understood even from a distance. ・For "SKYTREE® ARCHIVES," the relevant parties conducted on-site mockups to check the color and size of the graphics, the placement of displays, the lighting plan, etc., to verify the ideal form. It has become a place of learning for visitors to learn about Tokyo Skytree and the surrounding area, and to enjoy the view from Tokyo Skytree, which is built on that history. In addition, by arranging all the pictures in the "Sumida River Digital Picture Scroll" in a continuous manner, the continuity of the scroll is emphasized, and it has been reborn as a more powerful piece of content. The above synergistic effects have made the view from the observation deck even more appealing by smoothly guiding visitors from "SKYTREE® ARCHIVES" near the main entrance to the ticket counter and then to the departure gate (elevator platform to the observation deck) and creating a sense of exhilaration. <Our project members> [Sales/Project Management] Hashida Yukinori, Nekoda Hiroki [concept design] Hirata Wakako, Sato Tomoya [Production] Nara Shota, Oikawa Yasuhiko, Sakurai Ryota, Wada Kaoru