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Kitakyushu Tourist Information

Kitakyushu Tourist Information

This is a newly established tourist information center located within the public passageway of JR Kokura Station, the gateway to Kitakyushu City. With the aim of improving the satisfaction of tourists, including the increasing number of foreign visitors, and promoting sightseeing around the city, the existing information center, which was approximately 15 years old, was closed and relocated within the same station premises, and an expanded and newly constructed center was built. [Social Issues/Customer Issues/Requests] The requests included creating a user-friendly and comfortable space for travelers, equipping the center with hardware and software for a digital signage system with updatable content so that travelers can search for tourist information themselves, setting up the center with consideration for foreign visitors, such as installing foreign currency exchange machines, and ensuring that the center meets the highest standard "Category 3" *2 certified by JNTO (Japan National Tourism Organization) *1. [Solution] In addition to meeting the above requests, the plan and proposal aimed to create an information center that would be effective even in the post-COVID-19 era. Based on the concept of "the gateway to Kyushu where you can experience Japan," the design reflects the progressive nature of Kitakyushu City, a mecca for craftsmanship, while also incorporating traditional concept design of the castle town of Kokura. Carefully selected interiors materials ensure a safe and clean space. Functionally, concept design includes a contactless face-to-face system using monitors, a system that allows travelers to upload and share travel information via social media, and a setup where the entire exterior glass wall becomes a digital signage displaying the charms of Kitakyushu City at night. concept design is innovative and characteristic of Kitakyushu City, unified in clean white, and features a bright, open, and inviting atmosphere with its all-glass facade. While harmonizing with the modern station interior based on gray, concept design also asserts its role as an information center by incorporating concept design inspired by Kokura weaving and other lively elements. Located at JR Kokura Station, the gateway to Kitakyushu City, this symbolic concept design conveys the charms of Kitakyushu City to both domestic and international visitors, raising expectations for their journey. [Customer Feedback] concept design of the tourist information center reflected the space our city envisioned creating, including the services it would provide, resulting in a tourist information center befitting the "gateway to Kitakyushu City." Despite the many constraints of being located within a train station, their rich imagination and high technical skills allowed them to overcome numerous challenges. We expect this facility to be used even more by the many tourists visiting our city. *1. About the JNTO Certified Foreign Tourist Information Center Certification System: Based on the "Guidelines for the Establishment and Operation of Foreign Tourist Information Centers (established January 2012, revised April 2018)" set by the Japan Tourism Agency, JNTO has been operating a certification system for foreign tourist information centers since fiscal year 2012. This certification system divides information centers into three categories and partner facilities based on their location, function, etc., and certifies them accordingly. Certification is renewed every three years, and JNTO aims to improve the functionality and quality of JNTO-certified foreign tourist information centers nationwide by providing support services such as interpretation services and training sessions. *2. What is the highest standard "Category 3"? English support is available at all times. In addition, a system is in place to provide information in two or more languages other than English at all times. Nationwide level tourist information is provided. Generally open all year round. Wi-Fi is available. Located in a gateway or a location with many foreign visitors. <From the Japan National Tourism Organization website> <Our project members> [Development] Satoru Soeda [Sales and project management] Satoru Soeda [Planning, design, layout] Chieri Nishimura [Production and construction] Kazuya Hijikuro

#public​
Allbirds Marunouchi

Allbirds Marunouchi

A former professional soccer player (Tim Brown) and a biotechnology expert (Joey Zwillinger) conducted extensive research and successfully developed innovative and sustainable shoes using natural materials such as merino wool, eucalyptus, and sugarcane, giving birth to the lifestyle brand "Allbirds." Founded in San Francisco in 2016, Allbirds landed in Japan in 2020, and following the Harajuku store, its second store in Japan, the Marunouchi store, opened in June 2021. Our company supported Allbirds from the design stage as their local architect. By securing a space for two stores, sunlight streams in through the wide, glass-fronted facade, and the interior is visible from Marunouchi Nakadori, creating a bright, open space that is inviting to customers. There are two entrances, with unique door handles shaped like large wooden feet, and in the center of the store, you'll find a lineup of T-shirts, loungewear, and performance wear made from natural materials that are gentle on the skin. The shoes are displayed by type according to material and function, and cloud-shaped mirrors are placed on the floor and walls. The interior is simple yet playful, with features such as tilted solid wood chairs to make it easier to try on shoes. [Social Issues/Client Issues/Requests] The client requested that we faithfully recreate the worldview of the global brand, which has about 35 stores worldwide, maintain close communication with the person in charge in San Francisco, the home country, and handle all aspects of the project from schematic design stage to completion in-house. [Solutions] We handled comprehensive management, including resolving legal issues related to the design, negotiating with the developer, working drawings, construction, schedule and cost management, and coordinating the import of sound and video systems and fixtures. In response to the client's desire to expand their reach from Japan to the world, we are considering interiors materials and spatial configurations that resonate with Allbirds' concept design philosophy of "sustainability," which values nature and the environment, for future store openings. <Our Project Members> [Sales & Project Management] Yoshiki Yamada [Design] Yoko Kurose [Production & construction] Shuhei Tatsuta [Coordination] Atsuko Shimura

#Urban & Retail​
G/D Lab.

G/D Lab.

東京海上グループが短期間で検証や改善を繰り返す「アジャイル開発」の拠点として2021年4月に東京・銀座に新設した施設で、東京海上日動システムズのエンジニアやデザイナーを集約し、デジタルを活用した保険やサービスの開発を進めることが目的のワークプレイスです。 既存ビル4フロア分の改装で、1Fはユーザーインタビュールームを併設したエントランスギャラリー。3F、4Fは東京海上日動システムズが入居する執務スペース。5Fは、社内外の共創を促進するコワーキングスペースとして構成し、働く場としてのオフィスではなく、創造活動の連鎖が生まれるコミュニケーション中心の場「創造の社交場」をコンセプトにデザインしています。 「保険は冒険から生まれ、人びとの挑戦を後押しするために存在する」という東京海上グループのメッセージを施設全体の軸として、①冒険、②挑戦、③多様性をテーマにマテリアルやアートワークなどの選定をおこない、失敗を恐れず何事にもチャレンジする姿勢が空間からにじみ出るようなデザインを心がけています。 保険とデジタルの融合を加速する場として、G/D Lab.(ジーディーラボ)と名付けられたこの施設が、未来に向けた新しい冒険を後押しする場になることを願っています。 【社会課題/お客様の課題/ご要望】 お客様は、さまざまな人材が集まる「創造の社交場」というコンセプトを表現するために「多様性」というキーワードを掲げられていたため、この場に集うどんな人でも快適に働ける環境やフレキシブル性を意識して設計することを目標としていました。 【解決策】 快適な環境づくりという視点で、執務エリアの照明計画はサーカディアンリズムの考え方を取り入れて朝から夕方にかけて色温度と照度をタイマー設定できる器具を採用しています。 また、什器のほとんどは可動式として、多様な働き方にフレキシブルに対応できるようにしています。什器マテリアルの一部には、古紙と廃プラスチックをアップサイクルした再生ボード「紙ぽりボード」を採用することで環境にも配慮した設計としています。 <当社プロジェクトメンバー> 【営業・プロジェクトマネジメント】浦島 康弘 【企画】乃村 隆介、岡本 悠雅 【デザイン・設計】山野辺 学、中村 駿太、阿見 俊輔 【制作・施工】平野 健太朗、近田 勝美、三澤 一希

#corporate​
キッズガーデン南青山

キッズガーデン南青山

キッズガーデン南青山は、1歳~9歳のお子さまを対象とした、外苑前駅から徒歩4分、専用室内温水プールを完備した2,200㎡という都内最大級の幼児教育・学童一体型の施設です。 脳の発達がもっとも活性化する乳幼児期から児童期の過程において、各年齢で必要とされる能力を育み伸ばしていくプログラムをもとに、専門知識を有する経験豊かでプロフェッショナルな講師陣が、モンテッソーリ、伸芽会と共同開発したオリジナル幼児教育プログラム、オリンピアンやトップアスリートをサポートしているスペシャルチーム監修による体操・水泳のプログラムなど、お子さまお一人おひとりに合ったきめ細やかで本格的な指導が受けられます。 当施設は国内外の多種多様な教育プログラムと出合える場所であり、青山という立地は、さまざまな価値観や人種、文化が行き交う場所です。施設・立地の特長から「CROSS」をキーワードに定め、象徴的なモチーフとして交差点をデザインに取り込みました。また、CROSSを表すように、和洋織り交ぜたテイストを取り込んでいます。特に和のエレメントには、「グローバルな世の中であるからこそ、子どもたちが大人になってからも、日本の良さ、アイデンティティを持ち続け活躍してほしい」という施主の思いが込められており、子どもたちが自然に日本の文化に触れられる空間としました。 数々の保育園施工で培った当社のノウハウを総動員して、安全性と意匠性を両立させた空間を作り上げました。 【社会課題/お客様の課題/ご要望】 子育て支援のための新たな民間施設として、安全性と意匠性を両立させ、立地の特性から外国籍の利用者および見学者を想定し「和文化」を施設テーマとしたい、というご要望がございました。 【解決策】 日本文化のエッセンスとして、暖簾、伝統文様、日本の伝統色などを空間デザインに取り入れ、日常的に和の文化に触れる機会の創出を図りました。 子育て支援に寄与するために、一般的で平均的な子ども施設の空間デザインとの差別化を図るべく、「和文化」をコンセプトとする特徴あるデザインをおこない、幼少期からの和文化への接点を創出しました。 【お客様の声】 弊社として過去最大の施設ですが、クオリティの高いデザインと統一されたコンセプトを表現できたと思います。柔軟な修正対応と工期遵守をしていただき、開所まで問題なく進めることができました。 <当社プロジェクトメンバー> 【営業・プロジェクトマネジメント】高田 和哉 【デザイン・設計】松本 麻里、蛭田 彩子 【サイン・グラフィックデザイン】蛭田 彩子、芳賀 あき 【制作・施工】小暮 賢、一條 武寛

#public​
Sumitomo Life "Vitality" Plaza Ginza Flagship store

Sumitomo Life "Vitality" Plaza Ginza Flagship store

Sumitomo Life's "Vitality" product combines features such as variable premiums and benefits (rewards) to support customers' efforts and continuation of health promotion activities. To allow more customers to experience its advanced features and value, we have developed walk-in stores. Our company was in charge of the following stores: ・Sumitomo Life "Vitality" Plaza Yurakucho Store (Opened April 2020) ・Sumitomo Life "Vitality" Plaza Shinjuku Store (Opened November 2019) [Social Issues / Customer Issues / Requests] While addressing three issues—increasing awareness of "Sumitomo Life "Vitality"", acquiring new customers, and improving policyholder loyalty—there was a need to utilize "digital" to create new experiential value rooted in "people". By developing stores in the heart of Ginza, one of Japan's leading commercial districts, and disseminating information, we promoted the project to contribute to Sumitomo Life's vision of "Each individual living a better life = well-being". [Solution] We created a space where customers can experience the world of Vitality by visualizing the features of Sumitomo Life's "Vitality" health program—"understanding your health status," "improving your health status," and "enjoying benefits (rewards)"—through benefit displays and videos. We created a flexible space that can be used to hold various events and seminars to support health promotion activities, and a meeting room where face-to-face support can be provided to existing policyholders, resulting in a plan that emphasizes value rooted in "people." Interactive content that makes health initiatives personal has been introduced in the entrance, providing a new "digital" experience with Ginza as the backdrop. We hope that this store will become one that supports the "daily lives" of each individual through the space in the heart of Ginza and contributes to the realization of a healthy and long-lived society. [Customer Feedback] Many design companies in the same industry visit our store because they are interested in design, layout of your company. Customers have said things like, "The wall concept design is wonderful," "It's a stylish space," "The smart partitions are cool," and "It's a space that makes you want to sign a contract," and some have been impressed by the monolith (a large touch-panel monitor). <Our Project Members> ・Sumitomo Life "Vitality" Plaza Ginza Flagship Store [Development] Mizuki Ogura [Sales/Project Management] Keita Shima [Planning] Yuki Noda, Hiroshi Matsushita [Digital Content Planning] Aya Watanabe [Leasing] Aya Nishimoto, Tomoko Shirasaki [design, layout] Yasushi Machida, Megumi Yatsuka, Mariko Yamagiwa [Production/ construction] Tomokuni Hasegawa [System Design/ construction] Keisuke Taneda, Yuki Kuga ・Sumitomo Life "Vitality" Plaza Yurakucho Store [Development] Mizuki Ogura [Sales/Project Management] Keita Shima [Planning] Yuki Noda [design, layout] Yasushi Machida [Production/ construction] Kazuki Misawa ・Sumitomo Life "Vitality" Plaza Shinjuku Store [Development] Mizuki Ogura [Sales/Project Management] Keita Shima [Planning] Koji Nakazato, Yuki Noda [design, layout] Yasushi Machida [Production and construction] Kazuki Misawa

#Urban & Retail​
CHOOSEBASE SHIBUYA

CHOOSEBASE SHIBUYA

"CHOOSEBASE SHIBUYA" is the first media-type OMO store (※) opened by Sogo & Seibu Co., Ltd. in a department store format. The first floor of the parking building at Seibu Shibuya has been fully renovated, and the aim is to create a new retail business through collaboration with D2C brands that are popular with millennials and Gen Z. Customers who visit the store can enjoy a new shopping experience that combines online and offline in an immersive space on their smartphones. This time, an EC site will be opened at the same time as the real store, and new shopping services will be proposed, including a sales format where products purchased online can be picked up in the store. Using cutting-edge technology such as AI cameras, data that can be used for test marketing, product planning, and service improvement is also provided to store owners. *OMO store = a store format in which customer, product, and inventory information is unified between the store and EC This is a new business that was launched from the idea that creating a place where a new generation of customers can meet new brands is the new way of department stores. While it is a media-type OMO store that utilizes the latest technology to amplify the editing power unique to department stores with the power of technology, we aimed to create a world view with a margin based on the keyword "editing" unique to department stores, so that it can be a place where you can experience a human way of consumption that is not too dependent on technology. The entire store is composed of two thick lines crossing each other, and by slightly tapering from each entrance toward the crossroads, the sense of immersion is strengthened. Four areas called "BASE" are adjacent to the crossroads, and each area is given its own material personality within a common world view. Taking advantage of the existing characteristics of a semi-basement with a low ceiling, the blue painted floor, which is deliberately devoid of warmth, is an assortment of colors that give a sense of "slight discomfort" and a hint of the future in the world of a monochromatic color with no saturation. The two corridors are drawn with organically curved lines of light that draw you deeper, and the tin panels with a silver to blue gradation are reminiscent of a blue moment, providing a special experience while creating a mischievousness unique to the location.

#Urban & Retail​
Kusanagikan, a treasure trove of swords

Kusanagikan, a treasure trove of swords

Atsuta Shrine is home to the Kusanagi-no-Tsurugi, one of the Three Sacred Treasures of Japan, and has a long tradition of offering swords to the shrine throughout history. The Kusanagi-kan, a treasure trove of swords, is a unique sword-specialized displays hall at Atsuta Shrine, housing approximately 450 swords, including national treasures and important cultural properties, as well as swords that have been offered to the gods with prayers since ancient times. In addition to swords, visitors can admire paintings and historical documents related to swords, and there is an interactive corner where visitors can experience the weight of actual Japanese swords (katana and wakizashi) and two large tachi swords, the Shumei Sueno Aoe (Tarotachi) and Chiyozuru Kuniyasu (Jirotachi), which have been recreated to their actual length and weight. Our company was in charge of the museum's graphics, explanations of the sword displays, and video production. The video focuses on the theme of "The Kusanagi-no-Tsurugi - The Myth of its Transmission," which is also the origin of the name of the Kusanagi-kan. This exhibit presents the myth of the birth of the Kusanagi-no-Tsurugi sword and the origin myth of its enshrinement at Atsuta Shrine in a graceful, picture-scroll style. The background music was also carefully chosen, beginning with the melodies of traditional Japanese gagaku instruments and culminating in the grand moment of the shrine's creation with orchestral sounds. The explanatory monitors for displays sword displays followed established viewing conventions, while also using larger fonts and numerous furigana (phonetic guides) to make them more accessible to a wider audience. <Our Project Members> [Sales] Izumiichiro Yamamoto, Kyoko Watanabe [Planning, Graphic Direction, Video Direction] Yuki Shimokuni [Fixture concept design] Tairo Miyake

#public​
Bridge for Innovation

Bridge for Innovation

This project involved creating a customer touchpoint space in conjunction with the relocation of Fujifilm Business Innovation Japan (formerly Fuji Xerox) to its new headquarters. Our company was responsible for the planning, design, layout of "Bridge for Innovation," an experiential showroom located on the 17th floor of the Toyosu Bayside Cross Tower, where the new office will be situated. This project required a showroom that could identify directions for solving customer challenges and lead them to success, while simultaneously considering the future of the workplace. Our answer was "Agility of Variable Space." In the solution experience area, no fixed walls were erected, and the space was composed entirely of highly agile movable furniture, thoroughly pursuing a variable and movable space. [Social Challenges/Customer Challenges/Requests] It was necessary to enable flexible operation so that furniture layouts could be quickly arranged to match the business strategy. [Solution] To accommodate a style of operation that involves daily updates of diverse booth configurations tailored to product characteristics and customer characteristics, seven types of movable furniture were planned. Partitions that completely block the line of sight, partitions that allow only half of the view to pass through, and overlapping partitions that create even more variations in transparency are all incorporated. Furthermore, by not constructing fixed walls and instead using different colors for the floor and ceiling to make the boundaries of the space more noticeable, natural zoning is made possible. Flexible infrastructure such as power supplies is also installed under the floor, making it easy to change the function in the future. The thorough pursuit of variable and movable space was also a challenge to organically control the function of space without building walls. <Our Project Members> [Sales/Project Management] Natsuko Murakami, Shioto Kawashima [Planning] Keita Kobayashi [design, layout] Ryo Onishi, Nobuaki Saka, Yoriko Uemura [Manufacturing/ construction] Shunsaku Kimura, Riku Murata

#corporate​
Sunshine City SOLARIUM(サンシャインシティ ソラリウム)

Sunshine City SOLARIUM(サンシャインシティ ソラリウム)

サンシャインシティアルパ3階飲食フロアの空き区画を、株式会社サンシャインシティ様が直営することで実現した、新しいスタイルのコミュニティラウンジです。 当社は企画サポート・デザイン・設計・施工を担当させていただきました。 ワーカーをターゲットにデスクワークが可能なラウンジスペースと、ランチタイムには異なる事業者が営業するキッチンスペースで構成された空間は、仕事だけでなく食事・リフレッシュ・イベント利用など多様なシーンに対応しています。また、オーガニックコーヒーが人気の「BYRON BAY coffee」が出店するカフェスペースも併設しており、“ヒトとヒト”や“ヒトとコト”をつなぐ場所として、多種多様な人びとが集い、新たなコミュニティ促進の拠点として、使い方をあえて規定しないラウンジ空間となっています。 施設名称の「SOLARIUM」とはラテン語で〈日時計〉という意味があることから、時間帯によってさまざまな人びとが集い交流するこの場所に相応しいオリジナルの名称です。 【社会課題/お客様の課題/ご要望】 コロナ禍の変化により、働く場所の選択肢が増えたからこそ、その受け皿となる柔軟なコミュニティラウンジの提案が求められました。 飲食フロアに位置する区画だからこそできるキッチン併設のコワーキングの提案や、ワーカー以外に地域の人も利用できるようなコミュニティラウンジとして、空間のフレキシブル性とコミュニケーションのきっかけづくりが求められたプロジェクトです。 【解決策】 メインとなるテーブルには全てキャスターを付け、多様なシーンに対応できるようにしています。また、居心地よく仕事や食事ができるように、個人作業も可能なボックス型のシート席や、ちょっとした息抜きができるソファエリア、コーヒー片手にカジュアルな会話ができるハイカウンターなど、目的や気分に合わせて選択できる多種のシーティングを用意しています。 地域とのつながりの場であることを発信するために、豊島区出身でグローバルに活躍しているアーティスト〈FACE〉氏に「多様性」や「池袋の街」をテーマに作品制作を依頼し、空間のガラス面に大胆にレイアウトしています。 今までのサンシャインシティのイメージを良い意味で払拭することで、一歩踏み出し、新たな価値観を受け入れる場所であることを表現しています。 <当社プロジェクトメンバー> 【営業・プロジェクトマネジメント】平松 美南 【デザイン・設計】山野辺 学、田村 憲明、藤村 完 【制作・施工】児玉 崇

#corporate​
LOQUAT Nishi-Izu

LOQUAT Nishi-Izu

The former Suzuki Residence, a large estate in the Toi district of Nishi-Izu consisting of a main house and three storehouses, has been a beloved central presence in the community since the Edo period. With the "value of experiencing antique beauty" in mind, the buildings and exterior have been renovated to create an auberge with two guest rooms. The main house's cramped layout has been revised to create a sense of spaciousness in all directions, ensuring modern comfort. The three storehouses were designed to preserve the atmosphere of the past by utilizing the unique spatial characteristics of each and adding minimal design elements. Two of the storehouses were renovated into guest rooms with luxurious outdoor open-air baths, and one was converted into a lounge and spa. The result is an auberge that blends seamlessly with the surrounding accommodations and is loved by the community. [Social Issues/Customer Issues/Requests] While Toi has long been a popular hot spring inn town, the lack of variety in restaurants, cafes that serve as tourist hubs, and tourist content that utilizes the food resources of Nishi-Izu has resulted in low tourist spending, which has been a long-standing issue. The client's request for this facility development was not to prioritize business profitability, but rather to create a facility that would benefit the community and be accepted and loved by both tourists and local residents. [Solution] Our company respected the passage of time that the buildings had accumulated on this land, and we believed that it was necessary to find the unique character of each building and transform it into an attractive feature. We revised the floor plan while considering the structural burden of the existing non-conforming buildings, and by respecting the character of each building, we made it the charm of each facility itself: the main house with its deep roof structure, the first storehouse which became a lounge with its roughly plastered walls, the second storehouse which became a lodging building with its dynamic one-room space, and the third storehouse which has a vertical expanse of two stories and the earthen walls hidden behind the wooden walls. [Client's Voice] Despite the short deadline, the former Suzuki residence, which represents the history of Toi, was restored with extremely high-quality design and construction techniques. As a result, not only tourists who come to "LOQUAT Nishi-Izu," but also local residents visit on a daily basis, and it has become a place of relaxation that provides a little bit of richness in their daily lives. Every day, not only the accommodation buildings but also the restaurants, bakeries, and gelaterias are bustling with activity, often fully booked or sold out. <Our Project Members> [Sales & Project Management] Shinya Hiratsuka, Nobuyuki Yagi [Planning] Saki Ninomiya [Design & Planning] Norio Koito, Hirofumi Inoue, Tadahiro Nakajima, Ryotaro Tezuka [Production & Construction] Jun Endo, Takayuki Inoue, Nohara Kikuchi

#hospitality​
『Godzilla interception strategy』in Nijigen Nomori

『Godzilla interception strategy』in Nijigen Nomori

The new attraction area "Godzilla Interception Operation ~National Godzilla Awaji Island Research Center~" at the Hyogo Prefectural Awaji Island Park Anime Park "Nijigen no Mori" is the world's only entertainment attraction that truly allows visitors to experience the immense power and intensity of the world's largest, life-sized Godzilla, approximately 120m in length, that landed on Awaji Island*. Our company was in charge of planning, direction, concept design, and sculpting supervision. Participants become members of the National Godzilla Awaji Island Research Center and take on missions such as a thrilling "zipline" that takes them into the body through the mouth of the life-sized Godzilla, and a "shooting game" to annihilate Godzilla cells scattered around. *This is a recreation of the 118.5m long Godzilla that appeared in the movie "Shin Godzilla" (2016), with its upper body, right arm, and tail protruding from the ground. The visible portion of the structure measures approximately 52.6m in length, 25.4m in width, and 23m in height. The attraction area covers approximately 5,000m². [Social Issues/Customer Issues/Requests] This will be Nijigen no Mori's largest project to date, offering a life-sized Godzilla experience. As the overall producer of this project, the challenge for both Toho Co., Ltd., the copyright holder, and Nijigen no Mori Co., Ltd., the operator, was how to provide the highest level of planning, experience, and production quality to create an attraction that the world can be proud of. [Solution] First, we deepened our knowledge of content that has been loved around the world for many years, and combined that with the unique location within Awaji Island Prefectural Park to create a planned experience that would attract visitors not only from Japan but from all over the world. In addition, in supervising the production, we visited overseas factories and directly advised them with the know-how and knowledge we have cultivated, guiding them to final completion. [Customer Feedback] You have planned a highly original attraction that will attract attention from all over the world, where you can jump into a life-sized Godzilla. Furthermore, the production team provided meticulous direction down to the smallest detail, resulting in a product that would satisfy everyone from families to core fans. <Our Project Members> [Sales & Project Management] Shingo Terasaki, Shohei Baba [Planning & Direction, concept design & Sculpting Supervision] Masaki Kawahara, Yasuyuki Chosa, Yuki Toyoda TM & © TOHO CO., LTD.

#entertainment​
KADODE OOIGAWA

KADODE OOIGAWA

This is an experiential food park focused on green tea, agriculture, and tourism. It is the largest market in the prefecture, comprising a market, restaurants, cafes, a kids' park, and tenant shops. The project was carried out as a collaborative project between four parties: Oigawa Agricultural Cooperative, Shimada City, Oigawa Railway, and Central Nippon Expressway Co., Ltd., with the aim of improving the income of local farmers and creating a hub for local tourism. Our company handled everything from the basic and implementation plans to design, layout construction, and tenant leasing. Furthermore, under the production of Tokonatsu Infantry Group, we established a design joint venture with our company as the lead company and played a central role in driving operations until the opening. [Social Issues/Customer Issues/Requests] [Agricultural Promotion] and [Regional Development] are the keywords. This region is one of Japan's leading green tea producing areas, and while the tea farmers have absolute confidence in the quality of their tea, they faced the challenge of not knowing how to highlight its value and market it in the face of declining green tea consumption. Furthermore, despite the Oigawa Railway's steam locomotives and the abundant tourist resources of the Oigawa River basin, there was a challenge in that the area was not attracting tourists as much as it could have liked. Therefore, one of the objectives was to create a hub that would serve as a tourist base for the region. We tackled the challenges of creating a place where local farmers could sell their products with confidence by attractively promoting local specialties, and a place where local people could recognize and be proud of the charm of their hometown. [Solutions] 1. Be loved by the local community. 2. Make use of local resources. 3. Communicate in an easy-to-understand way We conveyed the idea that what is "taken for granted" by the local community and farmers is actually very valuable and attractive to people from other regions. By adding entertainment and concept design elements to create a unique experience, we added value and crafted attractive products and services. The new Oigawa Railway station has also opened, and the complex commercial facility, which was the first of its kind in the region, has become a big topic of conversation and is bustling with many customers every day. <Our Project Members> [Sales] Aya Nishimoto, Keisuke Iwasa [Planning] Ryusuke Nomura [design, layout] Noriaki Tamura, Kan Fujimura, Midori Arai [Production/ construction] Miyuki Nakamura, Yuki Saiki, Akihiro Yoshida, Hiroshi Udagawa, Hayato Kawatani [Leasing] Aya Nishimoto

#public​
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