At the Kyushu Aso Factory, Koikeya's first production base in Kyushu, they have established the "Koikeya GOGO! Factory" as part of their efforts to bring smiles to the people of Kyushu, including Kumamoto. This facility allows visitors to experience Koikeya's history and commitment since its founding, while taking a factory tour and making their own original potato chips. Through factory tours at the Kyushu Aso Factory, the facility is designed to appeal to the local community and showcase the charm of Koikeya. [Social Issues/Customer Issues/Requests] Mashiki Town, where the factory is located, was affected by the Kumamoto earthquake. Koikeya wanted to create jobs by operating the new factory and contribute to the recovery and revitalization of the region by producing not only high-value-added products but also their standard products. As part of their efforts to bring smiles to the people of Kyushu, including Kumamoto, they planned a facility where visitors can experience Koikeya's history and commitment since its founding, while taking a factory tour and making their own original potato chips. [Solution] To convey the image of the "new Koikeya," which was rebranded in 2016, as a "long-established potato chip company," we used a noren (traditional Japanese curtain) at the entrance and placed a large graphic called "Koikeya Cultural Philosophy Diagram" that allows visitors to learn about the company's history. Furthermore, when visitors enter the facility, they are greeted by a bright, white space, expressing Koikeya's spirit of "Go Go!" to create "even more delicious" products. In the original potato chip making experience, visitors can enjoy the experience in a "chef style" using a U-shaped counter, emphasizing communication with visitors. [Customer Feedback] Despite the extremely short deadline, you created a facility of high quality. You understood our commitment and the corporate image we aim for very well and expressed it in the finished product. We expect that it will be very effectively used as a place for communication with the local community in the future. <Our Project Members> [Sales & Project Management] Hitomi Ariga [Planning] Tomoko Yanagihara, Mina Mochizuki [concept design] Noriaki Tamura, Akika Yamada [Graphics] Taishin Terumine [Production] Tomoaki Morita