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NOMURA Co.,Ltd.

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Kawarayu Onsen Playground NOA / Kawarayu Onsen Station Campsite

Kawarayu Onsen Playground NOA / Kawarayu Onsen Station Campsite

This project is one of the projects to help the residents of the areas that will be submerged due to the construction of the Yamba Dam to rebuild their lives and find meaning in life. For about six years, we were in charge of the basic plan, schematic design, working drawings, supervision, and consulting work to support the local management company for the "regional development facilities" in the "Kawarayu District" and "Yokobe District" of the relevant areas. The Kawarayu District is a tourist destination with Kawarayu Onsen, which has been around for over 800 years, and is adjacent to JR Kawarayu Onsen Station. From the perspective of location characteristics, scenery, and business scale, we proposed a "Station Front x Campsite & BBQ x Hot Spring Facility" business. While listening to the opinions of the local residents, Naganohara Town, and Gunma Prefecture, we comprehensively planned and produced the project, from the launch and support of the local management body, to attracting a campsite management partner company, consulting on the business plan, and facility design, layout. The facility is divided by the JR Agatsuma Line, and consists of the "Kawarayu Onsen Play Base NOA" with a cafe and hot spring on the upper level, and the "Kawarayu Onsen Station Campground" with a plaza where you can enjoy BBQ and bonfires, a wood-burning bath, a tent sauna, and canoeing and kayaking on the dam lake on the lower level. [Social Issues / Customer Issues / Requests] [Business] It was necessary to understand what it means for the local residents to rebuild their lives and create a purpose in life. Through repeated discussions with the residents, issues were identified that aim to revitalize the area, such as coexistence with the hot spring town, promotion of employment for local people, especially young people, and encouraging the outflow of the population to return to their hometowns. In addition, they requested that the facility be differentiated from facilities planned in other areas and similar facilities, and have the ability to attract customers and be unique. [concept design] They requested that concept design be unique to the area, taking into consideration the bridge that tourists passing by to visit the dam and visibility from the opposite bank, which is a busy area, and that the facility be easy to operate by harmonizing the complex multi-purpose facilities (hot springs, restaurants, rest areas, observation decks, tenants, conference rooms, etc.). [Solution] [Business aspect] The Yamba Dam project took 70 years from planning to completion, but there were arguments for and against the construction of the dam, and many residents moved out. From the perspective of launching the project, we focused on proposing a business plan with multiple perspectives and a bird's-eye view. We listened to the various business ideas desired by the local residents, made recommendations on how to make them feasible, made adjustments to avoid competition with businesses in the surrounding area, and differentiated each facility, aiming for a project that emphasized the uniqueness of each area. [concept design aspect] The concept was the "Azuma River," which is the origin of the name of the former Kawarayu area. As we proceeded with concept design, we received feedback from local residents that it looked like a "boat rising with the area on board," so we created a distinctive building that symbolizes the two concepts. For the interior space, we planned a gently curving flow line and slope that combined various functions to match the long and narrow shape from east to west, making it an easy-to-use space with mobility. <Our project members> [Sales/Project Management] Satoshi Arai, Hitomi Yamamoto [Planning/Consulting] Kenichi Sakazume, Yuki Shimokuni [design, layout] NAU: Sakae Kirioka, Nana Osano

#entertainment
Yamba Lake Station Maruiwa

Yamba Lake Station Maruiwa

This project is one of the projects to help the residents of the areas that will be submerged due to the construction of the Yamba Dam to rebuild their lives and find meaning in life. For about six years, we were in charge of the basic plan, schematic design, working drawings, interior administration, and consulting work to support local management companies for the "regional development facilities" in the "Kawarayu District" and "Yokobe District" of the relevant areas. For the Yokobe Regional Development Facility, we not only planned the construction, but also supported the launch of the management body established in the district, and planned and produced the facility, including the attraction of companies to enter the market, consulting on restaurants run by residents, menu development, and management supervision of opening equipment. The facility concept design was based on the concept of "inheriting and developing the town's memories," and reproduced the former Naganohara Town Hall*, which had fulfilled its role after about 90 years of construction and was scheduled for demolition, as a symbol of the district. We designed the facility to create an opportunity for the children who will be the future leaders of the district and the tourists who visit, to see the town's history, and to help the new businesses that will be run here lead to the regeneration, reconstruction, and development of the district. *The old government building, built in 1929 (Showa 4), was a two-story wooden building with a hipped roof and a Japanese-Western style exterior with a porch and a gabled roof on top. It was also said to be the only wooden government building in Gunma Prefecture. [Social Issues/Customer Issues/Requests] [Business] With the construction of the Yamba Dam, it was requested to establish a new business that had never been done before in this area, as a facility for the residents of the area to be submerged and rebuild their lives and find meaning in life. In addition, it was requested that the facility be differentiated from facilities planned in other areas and similar facilities, and that it have the ability to attract customers and be unique. [concept design] It was requested that the old government building, which is filled with people's memories, be utilized in some way, that it be visible from the busy national highway from the perspective of attracting customers, and that it be planned to attract passersby. It was also requested that the plan take advantage of the view that allows the Yamba Dam to be seen in the distance and the lake to be seen in the distance. [Solution] [Business] In order to realize the request, we focused on the following three points: first, to make suggestions to make the business ideas of the local residents possible; second, to differentiate the local regional development facilities between "Yokobe District" and "Kawarayu District"; and third, to strongly support the launch of a local parent company. In this project, we aimed to "open a restaurant," which none of the local people had experience in, and promoted it in a way that was close to the characteristics of the area and the characteristics of the business. In particular, we had many conversations about "looking for the Yokobe District's uniqueness" and "utilizing local recipes," and developed menus together, and promoted a plan that was closely tied to the area. For the prototype and tasting session, we invited professional chefs to support the local people in raising their awareness, revitalizing the area by improving their cooking skills, and strengthening their self-sufficiency. [concept design] When converting the function of the town hall to Lake Station, we surveyed the existing building and decided to recreate it in a modern update while taking into consideration the nostalgia of the former town hall building. The retro and distinctive design of the old government building has been reproduced to create a visual appeal. In addition, by creating an open opening facing Yamba Dam, the location has one of the best views of any facility around the dam lake. Furthermore, in order to maintain the style of the old government building while conforming to current regulations, careful consideration was given to the structural design. <Our project members> [Sales/Project Management] Arai Satoshi, Yamamoto Hitomi [Planning/Consulting] Sakazume Kenichi, Shimokuni Yuki [design, layout] NAU: Kirioka Sakae, Osano Nana

#public
Hamamatsu Castle

Hamamatsu Castle

The keep of Hamamatsu Castle is a park facility built in 1958 with donations from citizens. 60 years had passed since its completion, and displays and decorations in the facility were deteriorating. This project is a renewal project in displays area to enhance the attractiveness of Hamamatsu Castle Park as a central park and to improve the satisfaction of citizens and visitors in the 450 year anniversary of the construction of Hamamatsu Castle by Tokugawa Ieyasu. At our company, I was in charge of construction including interiors, sign graphics, video software hardware, lighting and electrical work, and design construction of furniture and fixtures. [Social Issues/Customer Issues/Requests] ・ Introduces the history of the castle from Hikima Castle, the predecessor of Hamamatsu Castle, to the construction, reconstruction, and dismantlement of Hamamatsu Castle, to Hamamatsu Castle Park. ・ The ruins of castles in the city which can be visited are introduced, and the multi-layered history of Hamamatsu Castle and the appearance of castles in various parts of the city are conveyed. ・ Give a sense of unity to the current displays stories and the historical background. Production of multilingual panels and digital video content: displays. ・ Examination of traffic lines and concept design considering operations during the COVID-19 pandemic. ・ Acquired FSC® project certification using FSC® certified Tenryu wood (municipal wood). I received the above request. [Solution] ・ We designed the plan by zoning it into "passion," "state of affairs" and "scene" layers, focusing on the fact that "young Ieyasu" lived in Hamamatsu Castle and the historical background in which Ieyasu was placed at that time and the people who surrounded him, centering on those 17 years. ・ Produced a passion stage expressing the "passion" of young Ieyasu. The history of Hamamatsu Castle from Hikima Castle, the predecessor of Hamamatsu Castle, to its construction, reconstruction, and dismantlement to Hamamatsu Castle Park was introduced in a panoramic theater using existing models. ・ Utilizing Tenryu cedar, a material produced in Hamamatsu City, for the "scene" layer on the third floor. During the renovation, the castle became the first castle in Japan to receive FSC® project certification. [Customer Comments] In this renewal, the current status and issues of the castle tower have been accurately summarized, and images using the latest technology and recent discoveries and research have been incorporated into the overall renewal. In addition, there was an introduction of castle ruins that can be visited in the city, and explanations of places related to Ieyasu, legends, and food culture, etc. The newly redesigned Hamamatsu Castle was not only a place for learning, but also a facility to look back on the history of Hamamatsu, including the reconstructed castle tower. Visitors commented, "I can clearly understand the origin of Hamamatsu Castle," and "It has become fashionable." The City of Hamamatsu recognizes that the park has enhanced its appeal as a central park, improved the satisfaction of citizens and visitors, and improved its function as a hub for regional revitalization and tourism exchange. < our company Project Members > [Direction] Suzuki Atsushi [concept design] Horikoshi Sayaka [Planning] Inagaki Mima [Production/construction] Takahashi Akinobu [Sales/Project Management] Ogasawara Akinori, Tashiro Haruka [Related Links] [Release] NOMURA Co.,Ltd. opens the first FSC® project certified facilities using domestic materials, Hamamatsu Castle and Hamamatsu Children's Museum

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Hamamatsu Children's Museum

Hamamatsu Children's Museum

Hamamatsu Children's Museum opened in November 2001 with the goal of providing children with healthy play, creative experiences, and a place for interaction, and of supporting the healthy development of the next generation of children and child-rearing. The objective of this project was to concept design the interiors environment, including the playground equipment, which had become outdated and outdated after approximately 18 years since its opening, and to provide safer and more comfortable services to users. "Hamamatsu Children's Museum Philosophy" Children possess an insatiable curiosity within. Hamamatsu Children's Museum aims to create a loving environment where children can fully express their true nature and play to their heart's content, safely and with peace of mind. In this environment, we hope that children will interact with many others and develop their social skills and creativity. Furthermore, we aim to foster an environment where parents raising precious children, who represent the future, can expand their mutual support network and enjoy raising their children while receiving professional support. We believe that the experiences and images children create during this psychologically stable period are incorporated into their brains' long-term memories, creating fertile soil for a fulfilling and happy life. [Social Issues/Customer Issues/Requests] 1) Renew some of the playground equipment and interiors while maintaining the facility's original management philosophy and functionality. 2) Minimize temporary closures and complete the design and construction in just one year. 3) For the renovation, we worked to utilize Tenryu timber (local timber), a method promoted by Hamamatsu City, and obtained FSC® Project Certification. The above requests were received. [Solution] 1) We concept design a playground that incorporates the local characteristics of Hamamatsu, such as its nature and industrial technology, and created mechanisms to foster interest and attachment to the community. 2) To create a "playground unique to Hamamatsu" that nurtures the humanity and learning foundations of Hamamatsu residents, we used original playground equipment and space based on theories of human development. 3) Tenryu cedar, a timber sourced in Hamamatsu City, is used for the hall, Daichi Zone (floors, walls, and some playground equipment), workshop room, and corridors. The FSC® project team, with Hamamatsu City as the manager and our company as the deputy manager, achieved the first international forest certification, "FSC® Project Certification*," for a similar public children's facility in Japan. *FSC® Project Certification ・The FSC® standard is an international forest certification system based in Germany and is the world's highest standard. ・FSC® certification means that wood from properly managed forests is guaranteed to be used. ・Hamamatsu City is particularly focused on using FSC®-certified timber as a concrete action toward the SDGs. <Our project members> [Direction] Suzuki Atsushi [concept design] Watanabe Mika [Planning] Abe Reimi [Production] Takahashi Akinobu, Ota Hironari, Ichijo Takehiro [Sales/Project Management] Ogasawara Akinori, Tashiro Haruka ~Related Links~ [Release] NOMURA Co.,Ltd. opens Hamamatsu Castle and Hamamatsu Children's Museum, the first FSC® Project certified facilities in Japan to use domestic timber

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Panasonic Center Osaka Re-Life Salon

Panasonic Center Osaka Re-Life Salon

"Technology for Creating a Comfortable Forest" The Panasonic Center Osaka Re-Life Salon is a space where Panasonic's technology has been used to create a comfortable forest, with the hope that people can relax and achieve well-being. By combining various technologies, including audio, video, material processing, and airflow control, with natural materials, the space expresses the natural cycle of heaven and earth, inviting visitors to experience comfort that resonates with all five senses. [Social Issues/Customer Issues/Requests] Our role was to use Panasonic's technology to embody the facility's theme, "Enriching Life Even More." [Solution] The entire space was designed around the "forest" concept design concept, incorporating soothing elements that enrich life. Panasonic technology is incorporated into a space composed of natural elements, creating a space where visitors can actually experience comfort. By combining concept design and technology to embody the space, we created a space that conveys the facility's overall message. [Customer feedback] Panasonic's spatial solution technology has been physically incorporated into the concept design forest, creating a space that allows many customers to experience nature. Even now, it has become a salon area where many customers can gather naturally, and we feel that it functions as the face of the entrance to Panasonic Center Osaka. From the planning stage, NOMURA Co.,Ltd. 's sales, designers, and construction teams worked together to think about this, and we are grateful for the extensive support they provided in making this space a reality. <Our project members> [Sales and project management] Mori Yusuke, Kumagai Hidenobu [Planning] Ohi Masahiko [design, layout] Hashimoto Asako, Mori Hiroaki [Production and construction] Ogawa Masao ~Related links~ [Related achievements] ・Panasonic Center Tokyo ROOM S ・Panasonic Museum Konosuke Matsushita History Museum ・Panasonic Center Osaka "Re Life Story: A home connected to nature where you can play innocently and immerse yourself in nothingness" ・Wonder Life-BOX 2020 (inside Panasonic Center Tokyo) ・Panasonic Center Osaka

#corporate
"Creating the future of work styles for NOMURA Co.,Ltd. Group" Group company base consolidation project

"Creating the future of work styles for NOMURA Co.,Ltd. Group" Group company base consolidation project

In March 2021, NOMURA Co.,Ltd. Ltd. opened a new office in the Daiba Garden City Building adjacent to Head Office headquarters (Odaiba, Tokyo) that is suited to the new normal era. The company aims to encourage employees to communicate and demonstrate greater creativity while taking advantage of the diverse work styles and values of NOMURA Co.,Ltd. Group. In 2019, NOMURA Co.,Ltd. Group launched a group company base consolidation project with the aim of creating an environment in which employees can work together and demonstrate greater synergy. In response to the changes in work styles and social issues caused by the COVID-19 pandemic, the company set three keywords, "health," "experiment," and "brand," and explored the nature of real office space in the new normal era to create "future work styles." - We believe that the function of the office in the new normal era will change from a "workplace" to an "innovative space that induces communication," where diverse human resources from inside and outside the company gather and actively exchange opinions and have chance encounters that are unique to the real world. Therefore, the communication space "RESET SPACE_2" was designed with the concept of "Unique Park" and was planned as a park-like space that any employee can use to suit their diverse and unique work styles. 100% fairwood is used. ・CONFERIUM is a proposal for a new conference room area, and is an attempt to "displays the behavior of working styles" that proactively shows unique meetings. The know-how used in displays spaces was applied to office spaces, such as darkening the common corridors to highlight the conference rooms as displays. ・Group addresses were adopted in the creative work area. In addition, the creative floor allows concept design work to be done while keeping in mind the "sense of concept design" such as the sense of scale and texture of materials, which are great strengths when concept design spaces. By clarifying the purpose, it became a low-cost and sophisticated space. This project was planned, designed, construction, and operated by NOMURA Co.,Ltd. Group.

#corporate
Kiuchi Construction 100 Year History Gallery

Kiuchi Construction 100 Year History Gallery

Shizuoka's Kiuchi Construction Co., Ltd. constructed a new office building as part of its 100 year anniversary project. We were asked to create a gallery to introduce the company's 100 year history in displays, for the purpose of recruiting and communicating with clients. By showcasing the 100 year history chronology from its foundation to the present and the trajectory of its challenges in construction technology, we aimed to deepen the understanding of its history and create a space that can be effectively used as a communication tool for Kiuchi Construction to build the next 100 years. [Social Issues/Customer Issues/Requests] • The company requested a design that clearly represents the characteristics of Kiuchi Construction and has a sense of dignity. ・ We were requested to present the information in a way that is easy for recruiters and clients to understand, and for subcontractors to recall projects they had worked on in the past and to have conversations with Kiuchi employees. ・ Regarding displays, we were asked to guarantee renewability. 【 Solution 】 Concrete was used as the core of the space expression in order to express the characteristics of a company that has developed by actively engaging in the concrete business with its own factory. The concrete that underpinned the company's growth has also been used as displays fixtures, allowing the company to feel the weight of its history and creating an impactful appearance. On the wall is a graphic sheet chronology showing the transition of a company from its founding to its post-war reconstruction, which overcame booms and busts while constantly responding to the needs of the times and growing. The showcase in the center shows a diorama model of a moment of technological challenge that has been a milestone in our 100 year history. Instead of displaying the finished building, we used a model of the construction scene to make it easier to understand. In addition, by elaborately representing the people involved in the construction work as a model, we created a realistic displays in which you can hear the sounds of the site and even the breathing and voices of the people of Kiuchi Construction and its partner companies, making it easy to initiate communication. < our company Project Members > 【 Sales 】 Ken Kumagai 【 design, layout 】 Kihiro Kitamura 【 Production/construction 】 Kazuo Maeda

#corporate
Yamato Group History Museum Kuroneko Yamato Museum

Yamato Group History Museum Kuroneko Yamato Museum

The Yamato Group History Museum Kuroneko Yamato Museum was established to commemorate the 100th anniversary of the Yamato Group's founding. This museum, which communicates the Yamato Group's 100-year history and future initiatives, was opened in the Yamato Konan Building, which was built as the group's next-generation base, and combines a collection and distribution center with a history museum, a research institute to explore the future of logistics, a training center for human resources development, and a cafe to support the social independence of people with disabilities. The museum has a spatial structure unique to a logistics company, where visitors can trace the 100-year history and changes in the world by descending the spiral road on the building's perimeter where the transport trucks run, and the spiral displays space created above and below the road is superimposed on the "road" that the Yamato Group has walked. The exhibition is divided into four periods spanning from the company's founding to the present. Visitors can feel the changes over the years through the cityscapes that were the stage for the company's history, its sales offices at the time, and the state of society and consumers. By experiencing the efforts that went into developing services through "visual displays" and the thoughts of its managers and employees that were put into them, displays aims to combine space and experience, allowing visitors to relive the Yamato Group's 100-year growth.

#corporate
JR Nichinan Line Nichinan Station Building

JR Nichinan Line Nichinan Station Building

~A station building that is not just a place to wait for trains, but a community space where everyone can spend time comfortably~ Based on the concept of creating a place that fosters community, we conducted workshops and questionnaire surveys with local residents from the planning stage. We identified user needs and reflected them in the design. A corner where books and picture books can be viewed has also been set up to create opportunities for people to come into contact with various cultures through books while spending time in the station building. In order to convey the appeal of local resources through use of the station building, we actively used the local specialty "Obi cedar" throughout the space, planning and producing a space where users can experience the charm of Obi cedar through their own experience. [Customer's Issues/Requests] Before the renovation, Nichinan Station building was a place with no place to stay and only for getting on and off trains, and we received a request to turn it into a place that fosters the local community and makes people feel the "charm of the area." [Solution] In order to communicate the appeal of local resources through the use of the station building, we worked with local design firm Muji Co., Ltd. to actively use the local specialty Obi cedar throughout the space, and to create opportunities for users to experience the charm of Obi cedar through physical experience, we used wood for the station building's facade and window frames, while harmonizing with the forest behind the building. We also implemented a sign plan that would allow the station's presence to be recognized from afar, and produced a space that uses wood as a key theme to harmonize and blend with the surrounding environment. [Customer feedback] People other than JR users are now visiting the station building, and the renovation has made it an attractive space where local people can gather. We would like to continue using the station building as a place for the local community, such as by holding events in the future. <Our project members> [Sales] Ibe Reiko [Planning and production, workshop concept design, and design supervision] Matsumoto Mari ~Related links~ [News releases] ・ NOMURA Co.,Ltd., Ltd. opens old house restoration facility as first project in public-private partnership to revitalize the local community in Nichinan City, Miyazaki Prefecture ・Nichinan City, Miyazaki Prefecture and NOMURA Co.,Ltd. conclude "Comprehensive Partnership Agreement on Regional Revitalization" ・Nichinan City, Miyazaki Prefecture and NOMURA Co.,Ltd. sign "Regional Revitalization Corporate Exchange Program" ・ NOMURA Co.,Ltd. works as a creative partner in co-creating local urban development [Media coverage] ・2019.07.05 "Kensetsu Tsushin Shimbun" ・2020.04.01 "Nichinan Television" ・2020.04.07 "Miyazaki Nichinichi Shimbun" [Related achievements] ・Plus D Nichinan Branch ・Kiraku Obi Aiya Residence ・DENKEN PJM Photo: Park concept design Co., Ltd.

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