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加西市地域活性化拠点施設「soraかさい」 鶉野ミュージアム

加西市地域活性化拠点施設「soraかさい」 鶉野ミュージアム

加西市鶉野町に残る約1.2kmにおよぶ滑走路跡は戦時中につくられた飛行場のもので、ほかにも多くの戦争遺跡が周りに点在し、今日まで残されています。加西市地域活性化拠点施設「soraかさい」はこれら遺跡周遊のための交流拠点としての役割を担い、その中の「鶉野(うずらの)ミュージアム」は戦争の史実を伝えるフィールドミュージアムの中心としてつくられました。施設の基本計画は株式会社オオバと、設計からは株式会社いるか設計集団も加わり3社の共同企業体で受注し、当社は主にミュージアムの展示を担当しました。その後、単独で展示製作を受注し、期間は計画から完成まで約6年におよびました。完成にむけては、検討委員会を経て、加西市様をはじめ、長年調査を重ねてこられた郷土戦史研究家、保存会、監修の先生方、原寸大飛行機模型制作会社など、多くの方々と共につくりあげました。滑走路上に建つこのミュージアムでは、この地に深く関連のある2機の原寸大飛行機模型展示を核としつつ、短くも濃密な鶉野飛行場の歴史を紹介しています。この地のもつストーリーと場所性を生かした、鶉野ならではのミュージアムを目指しました。この地の記憶を紡いでカタチに残し、継承していくことがこのミュージアムの使命であり、平和について考え、人々をつなぐ場となることを願っています。

#public
セントラルスクエア恵比寿ガーデンプレイス店

セントラルスクエア恵比寿ガーデンプレイス店

恵比寿ガーデンプレイスの商業棟で営業していた三越恵比寿店が幕を降ろし、新名称「センタープラザ」として生まれ変わりました。 2022年秋のグランドオープンに先駆けて、B2階に「フーディーズガーデン」が立ち上がり、その一角に旗艦店となる「セントラルスクエア恵比寿ガーデンプレイス店」がオープンしました。 当社は「フーディーズガーデン」オープンに至るリーシングから店舗デザイン、内装施工、商品陳列什器の制作までをサポートさせていただきました。 【社会課題/お客様の課題/ご要望】 株式会社ライフコーポレーション様より旗艦店セントラルスクエアの開業に向けて、出店場所である恵比寿ならではのエッセンスを取り入れつつ、セントラルスクエアのブランドを踏襲し、今まで以上に魅力ある店舗づくりを行いたいとのご要望をいただきました。 【解決策】 店舗ファサードのデザインに恵比寿の歴史的モチーフである、ビール工場、駅舎から着想を得た「レンガ壁」を取り入れ、恵比寿の歴史を彷彿とさせる素材を活かし、旗艦店らしい格調あるファサードデザインを実践しました。 店舗内のデザインには、セントラルスクエアで使用されているグラフィック、サインデザインのフォーマットを活かし、セントラルスクエアのイメージを踏襲し恵比寿ならではの店舗づくりとセントラルスクエアのVI(※)との融合を実現しました。 (※)VI:Visual Identity(ヴィジュアル アイデンティティ)の略。ロゴマークやシンボルマークの図案を指す。 <当社プロジェクトメンバー> 【開発・リーシング】 川井 政和 【営業・プロジェクトマネジメント】 饗庭 健介 【デザイン・設計】 松本 麻里、蛭田 彩子、岡田 愛裕美、佐藤 あや、開澤 あゆ子 【サイン・グラフィック】 蛭田 彩子、伊藤 友美 【制作・施工】 黒澤 幸司、大原 由香、山川 雄一 / ノムラアークス:岡﨑 裕大

#Urban & Retail
ビジネスブレイン太田昭和 本社

ビジネスブレイン太田昭和 本社

株式会社ビジネスブレイン太田昭和(以下、BBS)は創業から50年以上続く「経営会計」のコンサルティング、システム構築・運用、ビジネスプロセスアウトソーシングを提供する会社です。 新しい働き方に適応するためのオフィス面積の縮小と、またカーボンニュートラル社会の実現に向けた配慮などから本社移転が行われ、当社はエントランスと来客会議室エリアのデザイン・設計・施工を担当しました。 レイアウト計画においては、クライアントの経営会計を支えてきた「歴史」と、イノベーションやデジタル革新を支える「近未来」の2つのキーワードを軸に構成しています。また、日本発のコンサルティング企業としての重厚感や100年存続企業に向けた思いも込めています。 BBSらしい「歴史」と「近未来」を表現するため、「歴史」については積み重ねてきた時間をサイズの異なる木リブで表現し、空間全体のベースマテリアルとしました。また、「未来」については木リブと対比させる形でフロア中央に核となる光のBOXを配置し、木リブ同様に繊細なラインのオリジナルガラスフィルムと間接照明を使い表現しています。 <当社プロジェクトメンバー> 【営業・プロジェクトマネジメント】 川島 啓史 【企画・デザイン・ディレクション】 柏瀬 久子 【企画・デザイン】 江藤 沙耶香 【制作管理】 山﨑 勇輔

#corporate
Newman Yokohama

Newman Yokohama

Newman Yokohama, which opened in June 2020 at the west exit of JR Yokohama Station, is located on the 1st to 10th floors of JR Yokohama Tower as the 2nd Newman after Shinjuku in Tokyo. interiors concept design is Atelier Tsuyoshi Tane Architects, Signe concept design is 10inc. is responsible for. our company was in charge of interiors Basic, working drawings and interior administration, Sign Design construction, Environmental interiors construction, Tenant B Construction, furniture and fixture manufacturing and A and B Construction. It is creating a lively atmosphere as a new commercial facility in Yokohama. Each floor has its own concept and is comprised of 115 shops that offer lifestyle suggestions across all genres including fashion, beauty, food, wellness and culture. environmental design that catches your eye as you walk through the building is designed by Tsuyoshi Tane, an internationally active architect. Each floor uses 300,000 different custom-made tiles, making it feel like you're walking down the street while staying indoors. < our company Project Members > [Development] Moriji Maekawa [Sales] Shinnosuke Nishida, Hironari Sakimoto, Ryutaro Ando, Masashi Kondo [Design] Masaki Harashima, Hora Latul, Akiko Onishi, Junya Hagiwara, Kazuhiko Komuro, Minatsu Kazawa/NODE: Hirofumi Negoro, Teruko Inomata, Fumiya Ito, Hiroyuki Nii [Production and construction] Keisuke Toda, Shuhei Tatsuta, Sokichi Yamamoto, Yumiko Matsumoto, Takeshi Koshige/Nomura Products: Kenji Takaba, Hirohito Usui, Teru Ariyama, Akio Takada, Riho Murai * As of March 1, 2022, Nomura Products has been integrated into Nomura Arcs.

#Urban & Retail
Toyobo Building

Toyobo Building

This is a renovation project for the Toyobo Building, located along the Dojima River in Osaka, an area brimming with charm thanks to its numerous historical buildings and abundant nature. The Dojima River is a representative river of Osaka, known as the "City of Water," and the aim was to create a space where people can work vibrantly while enjoying the pleasant atmosphere of this location. The plaza features an exterior design that makes it seem as if a riverside deck extends to the building, and a swaying willow tree is placed as a symbolic tree, allowing people to visually feel the river breeze. The facade incorporates concept design inspired by the grandeur of the Dojima River and the density of its waves. The building's exterior walls are wrapped in a soft wave design to harmonize with the building while also aiming to become a new symbol of the city. The lobby lounge's design harmonizes with the facade, creating continuity between the interior and exterior, and comfort is created by employing various types of sofas and original acoustics. In addition, visual art that visualizes the outside environment, such as temperature and wind, is applied to the central pillar, creating an atmosphere where the pleasantness of the river breeze can be felt indoors. Each floor features photographs of the Dojima River, showcasing its diverse expressions, while the restrooms are adorned with original artwork that delicately depicts waves, creating a different color palette on each floor that will surprise visitors.

#corporate
Toyo Seikan Group Innovation Gallery

Toyo Seikan Group Innovation Gallery

Toyo Seikan Group Holdings Co., Ltd. manufactures a variety of packaging containers utilizing materials such as metal, plastic, paper, and glass, and as one of the world's leading comprehensive container manufacturers, has provided products that support every aspect of people's lives. As part of the renovation project for the Innovation Gallery on the 15th floor of Head Office, the facility was concept design with the concept of "a place where various information and people that will be triggers for daily life, work, and the future meet and communicate." [Social Issues/Customer Issues/Requests] Through this renovation, the Innovation Gallery was to become an information dissemination facility that creates and revitalizes dialogue with customers. The facility was to be recognized both internally and externally as a place where the latest information on packaging containers can be obtained, by disseminating information on the core technologies of each company in the Toyo Seikan Group, as well as the latest technologies and initiatives. These were the requests we received. [Solution] A topic displays corner was set up to disseminate the "present" of packaging containers through the latest technologies and initiatives, and a modular concept design was adopted to create a system that is easy to operate in a timely manner. In addition, a core technology displays corner was set up for each group company, and the spatial concept design was created to intuitively convey the "core technologies" that are the strengths of each company and the "overall strength" of the Toyo Seikan Group. <Our Project Members> [Sales & Project Management] Yoshiki Yamada [Planning] Atsuro Iizuka [design, layout] Kaoru Ueda, Akika Yamada, Daishin Terumine [Production & construction] Takashi Kodama

#corporate
Panasonic Tsu factory showroom "TRUST FACTORY TSU"

Panasonic Tsu factory showroom "TRUST FACTORY TSU"

This project involved design, layout the showroom at Panasonic Corporation's Tsu Plant, which is the core of its founding business: the production of wiring devices. The aim was to gain further customer trust by allowing visitors to experience and understand the technological capabilities and cutting-edge production system hidden behind the wiring device products in displays room and factory. displays room is composed of sections on "History," "Product Introduction," "Introduction to the Tsu Plant," and "Introduction to Factory Technology and Production Capabilities," and is designed to link with various parts of each building on the site. We considered everything, including the factory tour, as elements that make up the showroom, and aimed to create a "showroom for the entire factory" by making displays room the starting point and connecting to the manufacturing building. [Social Issues/Customer Issues/Requests] In order to build "trust," which is the theme of the facility, with our customers, our role was to embody how to deepen visitors' understanding of the Tsu Plant's technological capabilities, factory production capabilities, and history through experience. [Solution] Under the keyword of "trust," we picked out the strengths of the Tsu Plant that are embodied in the products and created points that would give visitors insights and surprises through displays. displays is designed to allow visitors to deepen their understanding step by step as they progress along the route, connecting each point along the way. We created a space where "trust" with visitors deepens throughout the entire factory experience. <Our Project Members> [Sales & Project Management] Hikaru Sato, Yu Takahashi [design, layout] Hiroaki Mori, Minamo Maeda, Mayumi Shigematsu [Production & construction] Kazuya Fujii, Yu Oishi

#corporate
Nikka Museum Renewal

Nikka Museum Renewal

Since opening as a whisky museum in 1998, the number of visitors has exceeded 600,000, partly due to the airing of dramas and the arrival of the highball boom. However, due to the aging of the facilities and the fact that the way displays are presented is no longer in line with the times, a review of the entire Yoichi Distillery visitor facilities has been undertaken, and as the first phase of the plan, the old whisky hall of the facility will be renovated. The Yoichi Distillery is an important point of contact where visitors can experience Nikka, and it can be said to be a sacred place for whisky fans. However, the previous visitor facilities were not at a level commensurate with its importance, and the fact that they had not kept up with the changes and evolution of the world was a major challenge for this renovation. The main theme of the renovation is to create a story about the ideal whisky making of founder Masataka Taketsuru, or Yoichi as the origin of Nikka, and how it started here and is moving towards the future, thereby fostering understanding and empathy for the Nikka brand. [Social Issues/Customer Issues/Requests] ① The purpose of the renovation is to further improve the level of understanding and satisfaction of visitors, increase the number of Nikka fans, and strengthen the brand. 2) In line with the growing popularity of whiskey, displays will be renovated to accommodate the expanding user base and diversifying visitor needs. 3) Multilingual support will be reorganized to accommodate the increase in foreign visitors. 4) The main target audience will be customers who are interested in whiskey. 5) displays everything from basic aspects such as the manufacturing process to details and trivia, but will not be comprehensive; the key points should be intuitively understandable. These were the requests. [Solution] In designing this project, we made a major shift in thinking from the previous whiskey museum, which was a general and comprehensive place for providing information about whiskey, and tried a completely new displays approach. Based on the concept of "Discovering the essence of Nikka Whisky through the brand stories of Nikka's four products," we focused on four brands that represent Nikka and created an displays experience based on each brand story. The aim was to create an experience where visitors could learn about the essence of Nikka Whisky and basic whiskey knowledge while following the brand stories. displays incorporates, for the first time, highly anticipated displays for whiskey fans, including video interviews with various people working at the distillery and an introduction to the important role of blenders. displays explanations include trivia information for the main target audience, as well as numerous displays that delve into the secrets of the manufacturing process that shape the individuality of the products. For multilingual support, displays explanations are primarily in Japanese and English, and to accommodate the largest group of visitors from China, we have introduced digital technology that allows them to read translated explanations on their personal mobile phones. <Our Project Members> [Sales/Project Management] Tadayuki Matsubara [Creative Direction] Keiyu Tamura [concept design Direction] Fujie Suzuki [concept design Planning] Akika Yamada, Kensaku Shiroto [Planning] Tomoko Yanagihara, Atsuro Iizuka [Production] Tsukasa Iwasaki, Ikumo Umemoto

#corporate
Mitsui Shopping Park LaLaport Numazu "Koniwa House" "Komori La no Mori"

Mitsui Shopping Park LaLaport Numazu "Koniwa House" "Komori La no Mori"

"Koniwa House" is a place where babies, families, and friends can spend relaxing time together. The interior, which feels like stepping into a picture book, is a space where you can feel like you've come to a friend's house, with a diaper changing area, a nursing area, and a kitchen/living room where you can feed your baby milk or baby food. "Komorira no Mori" is a play area where babies, kids, and families can all spend time as they please with peace of mind. It is divided into an area where babies and their families can relax in peace, and an area with exciting play features for children who have started to move around actively. In the center of the spacious area, there is also a base camp corner where parents with children of different ages can keep an eye on everything. [Social Issues/Customer Issues/Requests] The request was to create a space for parents and children that goes a step further than the success of Lalaport Hiratsuka, so that people with children in Numazu City and Shizuoka Prefecture can not only shop but also enjoy a relaxing day out. [Solution] We planned and concept design the space with the intention of creating a place where childcare can be shared regardless of gender or age, not just by mothers caring for their children. In addition to creating an extraordinary concept design that makes it fun for both adults and children to come here, we also paid attention to the safety and well-being of siblings while their parents are caring for the baby, especially for families with children of different ages. <Our Project Members> [Sales] Hidefumi Ikuta, Hiroshi Mitsui [Planning] Team M: Mari Matsumoto, Aya Nishimoto [Design] Kei Matsuzawa [construction] Yusuke Yamada

#public
Renewal of Yamanashi Prefectural Mount Fuji World Heritage Center

Renewal of Yamanashi Prefectural Mount Fuji World Heritage Center

The Mt. Fuji World Heritage Center, which preserves the value of Mt. Fuji, registered as a World Cultural Heritage site as "an object of worship and a source of artistic inspiration," for future generations, underwent renovations in the spring of 2022. The renovated facility offers panel displays and interactive content that clearly explain the abundant displays and make the charm of Mt. Fuji more enjoyable to understand. To effectively convey to visitors, including many foreigners, that Mt. Fuji is "an object of worship and a source of artistic inspiration," our company created displays guide system called "Fuji Guide" that features a spatial experience linked to smartphones and tablets, as well as multilingual (7 languages) and displays commentary. In "World Heritage Mt. Fuji VR," which can be experienced with VR goggles in 360° video, visitors can trace the path of faith walked by pilgrims in the past, from Misaka Pass, which has been depicted in ukiyo-e prints, to the summit of Mt. Fuji. We aimed to create content that would allow visitors to learn more about Mt. Fuji through dynamic perspectives that are not usually seen, and to make them want to visit the site. [Social Issues/Customer Issues/Requests] Since its completion in 2016, displays has faced challenges due to its experiential nature, resulting in a lack of displays materials and insufficient explanatory text for international visitors. The request for this renewal was to make the exhibit easier to understand and more appealing. [Solution] displays graphics have been rearranged for greater clarity, missing information has been added to the explanatory text, and the displays placement has been adjusted to guide visitors along a smoother route. In displays guide system, all existing apps have been converted to web browsers and multilingual support has been implemented to ensure that the explanatory content is easily understood regardless of cultural background. In addition, 3D maps and 360-degree still image content have been adopted to create a more immersive experience. From an operational standpoint, a user-friendly CMS (Content Management System) has been built, making it easy to respond to any revisions to the explanatory text. For VR production, content has been created that allows visitors to trace the path of Fuji worship in VR, employing immersive footage shot by drones and a simultaneous playback system designed with operational considerations in mind. <Our Project Members> [Sales & Project Management] Maria Uemura [Digital Content Planning] Hironori Mima, Aya Watanabe, Saki Kanehara, Saki Miyahara, Minori Hayashi [design, layout] Kaori Akazawa [Production & construction] Akinobu Takahashi [System Design & construction] Saki Kanehara, Minori Hayashi ~Related Links~ [NOMLAB] ・Yamanashi Prefectural Mt. Fuji World Heritage Center

#public
Hyatt Centric Ginza Tokyo HERALBONY ART ROOM

Hyatt Centric Ginza Tokyo HERALBONY ART ROOM

HERALBONY Inc. defines art created by artists with intellectual disabilities as "unique" and is a company that develops and expands it into various things, events, and places in society. In a collaboration with Hyatt Centric Ginza Tokyo, located on Namiki Street in Ginza, we provided spatial concept design and construction support for the guest rooms. [Social Issues/Client Issues/Requests] HERALBONY's fashion brand "HERALBONY" aims to dissolve the invisible boundaries between people and fields that are difficult to engage with in everyday life, such as "welfare" and "disability," and to expand its domain as a "lifestyle brand" in order to create a new lifestyle starting from welfare. This time, as the first step in a lifestyle brand decorating a space, we concept design and directed the collaboration room. Not only did we decorate the hotel room, but we also created an opportunity for art to blend into everyday lifestyles through this space. [Solution] We have created a space that allows guests to experience a rich time as if they have stepped into an ever-expanding world of art while spending time in their rooms. This space serves as a hub, connecting to the idea of art blending into the time spent at home, and is designed to encourage many conversations and discoveries as guests view the art that is integrated throughout the space. <Our Project Members> [Sales & Project Management] Chisato Kamidate [concept design] Akane Yamaguchi, Ryo Onishi, Minehito Yoshimura, Takashi Kato [Production & construction] Atsushi Hatano, Risa Yoshida, Satoshi Oda ~Related Links~ [Press Releases] ・ NOMURA Co.,Ltd. collaborates on spatial concept design for the exhibition "HERALBONY/A Unique Future" now on sale ・ NOMURA Co.,Ltd., Ltd.'s social good activities: The case of HERALBONY ART ROOM at Hyatt Centric Ginza Tokyo Changing society through the resonance of art and spatial concept design [nomlog] ・Changing society through the resonance of art and spatial concept design- HYATT CENTRIC GINZA TOKYO HERALBONY ART ROOM

#hospitality
Panasonic Laboratory Tokyo

Panasonic Laboratory Tokyo

Panasonic Laboratory Tokyo (hereinafter referred to as PLT) has been renovated as a Tokyo R&D hub that practices new ways of working in the With/After COVID-19 environment. PLT was established in Ariake, Koto-ku, Tokyo in April 2016, and then moved to its current location in Shiodome Hamarikyu in December 2018. As the "Human-Tech Research Institute," it has been operated as a "co-creation lab" that conducts collaborative innovation activities such as AI-HUB and Robotics-HUB, which involve collaboration with both internal and external partners, centered around engineers who develop advanced technologies that are close to people. In the With/After COVID-19 environment, we have re-evaluated the values and functions required of the office, taking into account the fact that it has been positioned as a hub that practices collaborative innovation with both internal and external partners since its inception, and has been redesigned with PLT members based on the concept of "SHARE." "SHARE" means "sharing" various things such as "thoughts and experiences," "information and context," and "colleagues and encounters" of the people who work together at PLT. PLT is using its office renovation as a new "SHARE" starting point, and as an R&D hub for "questioning, feeling, and sharing" well-being in daily life and work, as well as an office that will revitalize co-creation innovation activities, it is a facility that aims to be constantly updated with the tenants taking the lead. <Our Project Members> [Sales/Project Management] Ryo Sugaya [Planning/ concept design] Sayaka Koga, Ryosuke Naga, eiei haymanmyint [Production/ construction] Yosuke Ito

#corporate
Fukushima City Creative Business Salon

Fukushima City Creative Business Salon

The Fukushima City Creative Business Salon Development Project was a public proposal competition held in July 2021, and our Tokyo Head Office was awarded the contract, with the Tohoku Branch taking over the design. The project involved renovating the permanent displays room of the Fukushima City Industrial Exchange Plaza on the second floor of Corasse Fukushima, a complex facility adjacent to JR Fukushima Station West Exit, to create a new business exchange hub with coworking spaces and shared offices, aiming to renovate the facility into a comfortable space for business people, freelancers, and university students. The area covers approximately 755 square meters. Fukushima is particularly known for its vibrant photography scene, and a gallery displays the rich natural beauty and seasonal landscapes of the area, as well as cultural and artistic works reflecting the rich sensibilities of Fukushima residents, was installed on the wall of the coworking space. concept design concept for the salon is the "Four Seasons Gallery," combining Fukushima's seasonal events with the rich sense of color of its people. It is a gallery created together with the citizens of Fukushima, designed to provide a more relaxing space for viewing art. [Social Issues/Customer Issues/Requests] While a spacious layout was required in light of the post-COVID era, there was also a need for zoning that considered profitability and securing sufficient seating. The shared office, business networking space, coworking space, and meeting rooms each required different environmental tastes for the floor, walls, and ceilings, as well as a layout and furniture selection that would suit the needs of various users, such as business people, freelancers, and university students, to ensure the facility could be used comfortably by everyone. [Solution] As a creative space for generating new businesses, we leveraged the large area of the facility and developed the entire space into two zones with different images. The business networking space is an active, bright, natural, and comfortable cafe-like zone, with white as the base color for the walls and floor of the corporate PR displays, creating an environment that evokes the warmth of wood, and furnished with easily movable furniture to suit various uses such as seminars and networking events. The coworking space is a calm lounge zone, with gray as the base color, and a contrasting environment created by using dark brown and dark-colored wood on niche walls, and furnished with furniture that suits the diverse needs of individuals, such as comfortable sofas, large tables, and counter seats for focused work. Furthermore, to foster connections with the local community and build a stronger sense of community, we aimed to enhance the functionality of the corporate PR displays displays and add the "Shikisai Gallery," which will be created in collaboration with the citizens of Fukushima, thereby aiming to create new connections between the people who use the facility and the city. <Our Project Members> [Development] Akihiko Nishimura [Sales/Project Management] Keisuke Yoshida [design, layout] Takayuki Kobayashi, Kenichi Suzuki, Makio Miura [Design Management] Kazunobu Nakamura [Production/ construction] Johei Saito

#corporate
TOKYO SKYTREE® 4th floor (ticket counter, SKYTREE® ARCHIVES, Sumidagawa digital picture scroll)

TOKYO SKYTREE® 4th floor (ticket counter, SKYTREE® ARCHIVES, Sumidagawa digital picture scroll)

To commemorate its 10th anniversary in 2021, Tokyo Skytree underwent a renovation of its 4th-floor entrance area. The renovation aimed to create a more user-friendly entrance route for visitors and to reduce the number of face-to-face ticket sales counters in order to help prevent the spread of COVID-19. The renovation included relocating the existing ticket counters and opening a new displays area, "SKYTREE® ARCHIVES," on July 1, 2021. This area showcases the history of the Oshiage district where Tokyo Skytree stands, as well as the role of the radio tower, in a timeline format using videos and photographs. The "Sumida River Digital Scroll," previously displays on the 1st-floor group area, has also been moved to this area. Our company was responsible for design, layout, construction of the new ticket counters, "SKYTREE® ARCHIVES," and the "Sumida River Digital Scroll." Furthermore, our company has been supporting the creation of spaces within Tokyo Skytree Town® (Tokyo Skytree, Tokyo Solamachi®) since its opening in 2012. [Social Issues/Customer Issues/Requests] - The ticket counter is the first place many people visit, both domestically and internationally. Therefore, we received requests for a design that is easy for anyone to understand, harmonious with environmental design, and improved hospitality and service. - For "SKYTREE® ARCHIVES," we received requests for a concept design and displays method that would allow customers to view and understand large-scale video, a historical timeline, and actual displays in a limited space, and that would be interesting for customers. [Solutions] - To make the presence of the ticket counter easily understandable, we positioned it facing the entrance on the 4th floor and adopted a calm, traditional concept design that blends with the environment. In addition, we installed easily visible signage above and used cut glass decorative material on the back of the counter, illuminating it with indirect lighting so that it can be intuitively understood even from a distance. - For "SKYTREE® ARCHIVES," we conducted on-site mock-up checks with stakeholders regarding graphic colors and sizes, displays placement, and lighting plan to verify and get closer to the ideal form. The exhibition has been transformed into a more impactful piece of content, emphasizing the continuity of the "Sumida River Digital Scroll" by arranging all the images in a continuous sequence. This synergistic effect ensures smooth guidance from "SKYTREE® ARCHIVES" near the main entrance to the ticket counter and departure gate (elevator to the observation deck), creating a sense of excitement and making the view from the observation deck even more appealing. <Our Project Members> [Sales & Project Management] Yukinori Hashida, Hiroki Nekota [concept design] Wakako Hirata, Tomoya Sato [Production] Shota Nara, Yasuhiko Oikawa, Ryota Sakurai, Kaoru Wada

#entertainment
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