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NOMURA Co.,Ltd. booth at SC Business Fair 2024

NOMURA Co.,Ltd. booth at SC Business Fair 2024

NOMURA Co.,Ltd. exhibited a booth at the "SC Business Fair 2024," the largest event in the shopping center industry, bringing together all involved. The event was held at the Pacifico Yokohama displays Hall for three days, from January 24 to 26, 2024. In addition to exhibiting at our booth, we also hosted a free seminar on the first day of the event. The theme of our booth this time was "NOMURA Co.,Ltd. 's Approach to Sustainable concept design." As part of our social good R&D activities, we are currently working on creating a "Sustainable concept design Etiquette Book" that achieves aesthetics, functionality, and environmental friendliness. Our booth was designed in accordance with the book's basic principles. As sustainability initiatives become more diverse, we are also continuing to take on various challenges, such as developing upcycled materials. However, this time, we focused on understanding the characteristics of basic materials, which are essential for creating spaces and will continue to be deeply involved in the future. The basic materials used were wood, cement, acrylic, copper, and steel. Each timber was arranged in a grid pattern, creating undulating spaces that encouraged visitors to wander and enjoy conversation. The proportion of each material used was calculated based on the embodied carbon emissions over the building's lifecycle, allowing visitors to visually appreciate the material's characteristics. Furthermore, clamps* were used instead of screws or adhesives to join the pieces, enabling secondary reuse of materials and dramatically reducing waste during demolition, symbolizing the essential concept of contributing to the environment. Our goal was to concept design a booth that would encourage visitors to consider future approaches to sustainable concept design, while demonstrating responsibility and gratitude for materials and fostering new insights and discoveries. *We have used clamps specifically designed for the "Tsunagi" project, planned and produced by Nikken Sekkei.

#Conventions & Events
スクエアJS サーモ実験展示解説映像「昭和の時代から繋ぐ、JSの歴史と未来」

スクエアJS サーモ実験展示解説映像「昭和の時代から繋ぐ、JSの歴史と未来」

「スクエアJS」は、日本総合住生活様の複合施設です。スクエアJSでは、素材や工法によって変わる居室空間の断熱性の違いをサーモグラフィーカメラで撮影、記録し、今後の空間に生かすための「サーモ実験展示」を行っています。本施設には集合住宅管理企業や、住宅供給公社、自治体関係者など、団地というキーワードをもとに多くの顧客が訪れる一方、展示内容が専門的なため、十分に理解してもらうことが難しいという課題がありました。そこで、本映像を通じて、時代や工法、素材による変化によって居室空間の温熱環境が向上していることを知ってもらいながら、その後に実際の空間を見学することで、複雑な展示内容をスムーズに理解できるよう演出しています。<映像ストーリー>昭和40年代。好奇心旺盛な小学生の学は、団地の設計者である父の清に居室空間の断熱性について教わり、未来の研究改良された空間に興味を持つ。すると空間がねじれ、202X年にタイムスリップ!清は未来の空間に大興奮。学は、素材や施工方法によって居室空間の温度が変化することを学ぶ。昭和に戻ると母の恵子が食事を用意して二人の帰りを待っていた。学にいつか訪れる未来を想像しながら一家団欒を楽しむのであった。

#corporate
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