Marunouchi Street Park 2024 Winter

"Marunouchi Street Park" is a social experiment project that examines the future direction and utilization of Marunouchi Nakadori in Tokyo. Started in 2019, "Marunouchi Street Park 2024 Winter," the ninth event, expanded from the previous three blocks of Marunouchi Nakadori to five blocks including Gyokodori, making it the largest event to date. Our company participated as the overall planning partner and operations manager.

This week's theme is "Bright Street".
Our company was in charge of the spatial design, construction, and operation of the illuminations, a winter tradition in Marunouchi. We supported everything from planning to operation, including the environmentally friendly resin ice rink, the Glass House Market with its wide variety of offerings, and holiday-themed caricature content and street music.
(Event period: November 14, 2024 - December 25, 2024)

・We would like to prepare, process and sell food in a simple facility within the venue.
・We want to make the plan environmentally friendly.
- As a large number of people are expected to attend, safety precautions must be taken.

There were more requests than this.

In order to hold the Christmas market, we applied to the local health center for permission to operate a short-term, fixed temporary business, and we set up a glasshouse where we could cook, process, and sell the produce.
In addition, this time we implemented a sustainable plan by keeping the production of new fixtures to a minimum and reusing fixtures that had already been produced.
In terms of social issues, based on last year's experience, we anticipated that the Christmas illuminations would attract large numbers of people every day, so we revised our operating plans to ensure safe and secure operations.