Sotetsu House Gracia Salon

This project involves the renovation of a permanent, comprehensive sales gallery that will serve as an information hub for "Gracia," a housing brand developed by Sotetsu Real Estate, allowing visitors to experience the brand's worldview through actual products and videos.
The Sotetsu Line, which has long been rooted in and cherished by the Yokohama community, has been connected to the Tokyu Line through mutual direct service, improving convenience. As a result, a salon has opened​ ​in Shin-Yokohama, which serves as a hub connecting Yokohama, the headquarters of Sotetsu Real Estate, with other prefectures, making it easily accessible to customers living in the city center.
The facility includes a lounge where events can be held, a presentation room where you can experience each property in VR, and a concept room that expresses the "high quality" of the Gracia brand.
Our company was responsible for interiors concept design, custom environmental features, and display.

They were searching for a way to communicate the new value of the Gracia brand while resolving issues such as the state of the condominium gallery, which is constantly being scrapped and rebuilt, and the model rooms, which have different grades for each property. They wanted to create a space that could reach a wider range of customers by conveying "quality" rather than a sense of luxury or family-likeness.

The design incorporates elements that reflect the Gracia brand's awareness of the natural environment and its commitment to protecting lifestyles, such as louvers and countertops made from cypress wood sourced from Kanagawa Prefecture, growing media made from recycled polyester fibers, and tree ring concept design that symbolizes the journey of life shared with the buyer. The use of light is also carefully considered to create a space that exudes a sense of high-quality living.