HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel is a lifestyle hotel with 538 rooms located on the 18th, 20th to 38th floors of Tokyu Kabukicho Tower, which stands on the former site of Shinjuku TOKYU MILANO, a symbol of the culture of Shinjuku Kabukicho and a city that supported people's leisure time along with Japan's economic growth. concept design concept is a hotel that is "connected to the city," and while incorporating the characteristics, history and culture of Kabukicho, a city with a deep tolerance for all individuality, it has created a hybrid space that is both future-oriented and references the era (mid-century) of 1956, when Shinjuku Tokyu Bunka Kaikan, the predecessor of Shinjuku TOKYU MILANO, was built. The theme of the guest rooms is "APARTMENT ROOM." The guest rooms are designed to be a place where all individuality can live and lead the culture of the new city, and are designed based on concept design language of the mid-century, with artificial light and textures to create a new residential space. On the other hand, JAM17 DINING & BAR has a variety of "CULTURE SOCIETY CLUB" themes. It is positioned as a basement floor of the town, sprinkled with pieces of history and culture, as a place of exchange that will become a base for new culture through various communications and expressions. All flows from the dining, bar, lobby to the guest rooms are connected to the town, proposing a new way of experiencing accommodation where you can enjoy various scenes unfolding like a movie.