Deliver “Delight and Passion” to people
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NOMURA Co.,Ltd.

Works#2019

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Hamamatsu Science Museum Miraira

Hamamatsu Science Museum Miraira

The science museum has been renovated due to the aging of the facilities and displays items of the existing science museum. We obtained a proposal using the DBO* method, which integrates design, construction, and operation, and completed the construction in a short period of about one and a half years from schematic design. With the main purpose of providing active learning-type learning, we plan displays experience stories as a basic policy that leads to in-depth learning through voluntary actions by arousing interest from experience. The displays space, which is zoned with six themes consisting of nature, power, sound, light, space, and new technology, has almost all more than 100 new science experience devices, centered on a large centerpiece displays that symbolizes each zone that can be participated by a large number of people. With the cooperation of companies representing Hamamatsu, displays were developed throughout the museum to arouse interest in local industries. In addition, the science museum has introduced the world's first scientific information learning system (app) equipped with AI (artificial intelligence) to realize a new way of communication concept design that expands interest and knowledge through dialogue. In addition to the displays room, the entrance welcome displays with art by local artist Yasuhiro Suzuki, as well as a children's science land, cafes, shops, and an outdoor science park, have been renovated to make it a comfortable place for not only children but also adults concept design while incorporating elements of a science museum. *DBO (Design, Build, Operate): A method of public-private partnership in which design, construction, maintenance, and operation are comprehensively ordered to private companies.

#public
ROOKIE CAFE

ROOKIE CAFE

"An Experiential Cafe Overflowing with Love for Cars" This is the first motorsport-themed cafe to open at "MEGA WEB," Toyota Motor Corporation's experiential theme park. It's not just a cafe with cars in it; the styling is designed to subtly stimulate interest in cars. A large table modeled after the Nürburgring circuit in Germany, where Toyota Motor Corporation and other automakers from all over the world participate for development, is placed in the center, and the cafe is adorned with goods that will stir the hearts of car enthusiasts and art that can be enjoyed by children and adults alike. This circuit-modeled table is the symbol of the cafe and is concept design as a communication belt that encourages natural conversations among people. In fact, it is bustling with people taking pictures in various places, and many conversations can be heard. We hope that families, friends, and sometimes even strangers will connect and expand their relationships through conversations about motorsport. The machines that are the heart of the cafe are actual racing cars that have competed in races, creating a realistic atmosphere. In addition, furniture concept design using only parts from Toyota cars has been created and can only be seen here. More than just furniture, it's furniture with a message, making it popular with both Japanese people and many foreign tourists. The food, made with carefully selected ingredients, includes lunch plates where you can choose your main and side dishes, as well as soy smoothies and soy milk donuts made with soy milk and okara from a long-established tofu shop, and gluten-free soy brownies, creating a place where people of all ages can enjoy a meal with peace of mind. This reflects Toyota Motor Corporation's initial philosophy of allowing people who might be somewhat distant from motorsport, such as women and children, to naturally experience the world of motorsport while enjoying the cafe. We focused on providing a real experience that cannot be found in a cafe that simply displays cars, creating a space where not only core car fans but also young women and families can enjoy the world of motorsport after visiting the cafe. <Our Project Members> [Sales/Project Management] Takuya Fujioka, Yukari Tange [Creative Direction] Mitsuhide Yoshinaga [design, layout] Yuzo Kosaka, So Kato [Production/ construction] Ryuichiro Katsura

#Urban & Retail
Shiroi Koibito Park

Shiroi Koibito Park

Ishiya Confectionery Co., Ltd. is a leading confectionery manufacturer in Hokkaido, well known for its Shiroi Koibito (white lover). Head Office built the Ishiya Chocolate Factory, a factory building, in 1995 and opened the entire facility, collectively called Shiroi Koibito Park. Shiroi Koibito Park has become one of Sapporo's most popular tourist attractions. With an eye on attracting 1 million visitors, a renewal plan was launched to improve customer service and add new entertainment features with the theme of a facility that offers surprises and fun by making the most of a candy factory. NOMURA Co.,Ltd. The "K" Line Group was engaged in the overall direction of the park, production of visual content, displays review of the plan, space concept design, production and construction (new café, renovation of the lounge, expansion of the experience corner, complete renovation of the factory store, review of signage plan), NOMURA Co.,Ltd. planning and design construction covering the entire range of the Group's know-how and produced the space in a single operation. We produced the space. We also produced a wide range of creative work, including the facility logo concept design, character re concept design and new character concept design, advertising concept design, and limited edition product packaging concept design for the renewal. The Chocotopia House, a projection mapping tour to explore the secrets of chocolate with "Dr. Chocolate Loves Chocolate Too Much", the Chocotopia Factory, a tour of the Shiroi Koibito production line, café, store, etc., are the main attractions of the new chocolate entertainment facility. The main theme of the facility concept design is to maintain the antique style, which is the basic tone of the entire facility, and to make the most of the atmosphere of the existing facility concept design ・The main premise of the project is to produce a production that will allow visitors to see, learn, taste, and experience chocolate. The first major issue was to eliminate the chronic congestion of over 700,000 annual visitors. Another issue was to create new attractions, and it was necessary to plan for not only the main tourists of the past, the out-of-town visitors, but also the in-town and foreign visitors. The first step was to clearly establish a guiding production concept and review the displays storyline and route planning, starting from the start of the attraction, through the tour route to the lounge and stores, with the aim of eliminating congestion on the visitor route. We also aimed to relieve congestion by adding more attractions, a new café, renovating the lounge, expanding the hands-on facilities, and expanding the concession stand at the end of the tour, thereby distributing the points of interest to visitors. We also aimed to create a new attraction by creating a new character for content creation and utilizing the latest production technologies such as projection mapping and a new diorama model based on a new concept. <Our project members】 [Sales/Project Management] Taku Wakita, Tadayuki Matsubara [Planning] Yuichi Saito, Tomoko Yanagihara, Moe Murakami [design, layout] Keiu Tamura, Fujie Suzuki, Kentaro Yamada, Yuki Masuda, Akika Yamada, Shifumi Kato, Sari Suzuki, Mayu Toyoda [Production, construction] Takashi Sasatani, Ikushige Umemoto [Creative Engineers] Akira Takashi, Mitsuru Kishikawa, Kenichi Kishikawa, Kenichi Kawamoto Mitsuru Takashi, Kenichi Kishikawa, Banji Kawai [Sign Planning] Naoaki Mamoru (Nomura Products) [Production Equipment and Modeling construction Cooperation] Mizuki Suzumura (Nomura Techno)

#entertainment
GREE Head Office Office Renovation

GREE Head Office Office Renovation

This project involved the complete renovation of three floors of the Roppongi Hills Mori Tower, where GREE's Head Office are located. The project took over two years from conception and was carried out in multiple phases. The concept of this project was "to showcase GREE's craftsmanship." Having established Head Office in Roppongi Hills Mori Tower approximately nine years ago, GREE returned to its roots and expressed its passion for craftsmanship in the office space. In a space where many workers supporting GREE's three pillars—game business, advertising and media business, and live entertainment business—are present, we created interiors and furnishings of the entrance, lounge, café, and Future Labo, emphasizing the quality of the materials used to express the image of creating high-quality products. Project members, along with clients, were actually involved in construction of the furnishings on-site, resulting in a space imbued with the passion for craftsmanship. D-Sign Co., Ltd. handled overall project management, and Puddle Co., Ltd. was responsible for concept design planning. [Customer Feedback] In the new space created by NOMURA Co.,Ltd., the number of events and other activities has quadrupled compared to before the renovation, and the number of visitors is also on the rise, bringing back vibrancy to our office. The space and furnishings have been meticulously designed down to the smallest detail, allowing us to welcome our clients with confidence. <Our Project Members> [Sales & Project Management] Kaori Murakami, Shuichi Sakashita [Production & construction] Naoto Tominaga

#corporate
Hida Space Science Museum Kamioka Lab

Hida Space Science Museum Kamioka Lab

Kamioka-cho, Hida City, Gifu Prefecture, is home to research centers dedicated to exploring the mysteries of the universe and elementary particles. The "Hida Space Science Museum Kamioka Lab" opened at the roadside station "Sky Dome Kamioka" as a place open to everyone, aiming to widely convey the appeal of research conducted using experimental equipment hidden 1,000 meters underground in the mountains of Hida, and to create a new relationship between science and society. Neutrinos (*1), mysterious elementary particles that are being researched all over the world, are the focus of this museum. The "Super-Kamiokande (*2)", the world's largest underground neutrino observatory, holds the key to unraveling the unsolved mysteries of the universe through neutrino research. Kamioka Lab aims to introduce the fascinating properties of neutrinos and provide a space where visitors can experience something far removed from everyday life, moving between the macroscopic world of the universe and the microscopic world of neutrinos. *1: One of the elementary particles whose name means "neutral" (meaning "without electric charge") and "ino" (meaning "small" in Italian). It is a mysterious elementary particle shrouded in mystery and is being researched all over the world. *2: Super-Kamiokande: The world's largest underground neutrino observatory operated by the Institute for Cosmic Ray Research, University of Tokyo. It investigates the properties of neutrinos themselves and aims to unravel the history of the universe using neutrinos. [Customer's Challenges/Requests] - To allow many people to experience Super-Kamiokande, which is only visited by about 1,000 members of the general public each year, through this facility. - To get many visitors interested in the activities and physics of Super-Kamiokande through the displays. [Solution] - To allow many visitors to experience and learn through immersive large-screen videos and games that are easy for visitors to understand. [Customer's Voice] We believe that the planning ability of NOMURA Co.,Ltd. Ltd. is behind the creation of this attractive facility despite not having a curator specializing in the research area of the exhibited subject. <Our Project Members> [Sales & Project Management] Haruya Miwa [Planning] Katsumi Hara, Kyohei Kishida [design, layout] Takaki Mizuno, Tadashi Yuasa [Production & construction] Hayato Ichimanda, Nanae Hori, Toshiyuki Suzuki, Katsumi Yamada, Yoshiaki Shimode

#public
Attack on Titan Exhibition FINAL

Attack on Titan Exhibition FINAL

"Attack on Titan," a dark fantasy battle manga, began serialization in Bessatsu Shonen Magazine in 2009. In 2014, the first original artwork exhibition, "Attack on Titan Exhibition," was held, attracting over 450,000 visitors, including those who attended the traveling exhibition. Now, in 2019, as the story approaches its conclusion, this original artwork exhibition, titled "Attack on Titan Exhibition FINAL," condenses the past 10 years. In addition to displaying more original artwork than the previous displays, it is an exhibition where visitors can experience the history and worldview of the work as a culmination of the series, with branching paths that allow visitors to relive the characters' "choices," a 1:1 scale diorama theater that immerses visitors in the world of the story, and an displays of the final episode that can be heard only through sound. Our company assisted with the planning, design, layout, and construction of the spatial presentation, as we did with the previous exhibition. *This exhibition was held in Tokyo from July 5th (Fri) to September 8th (Sun), 2019, and in Osaka from September 21st (Sat) to December 1st (Sun), 2019. ©Hajime Isayama/Kodansha/Attack on Titan Exhibition FINAL Production Committee <Our Project Members> [Sales/Project Management] Haruhiko Kako, Shioto Kawashima [Creative Direction] Ryuta Yamada [Spatial concept design] Yuya Tagami [Sculpture concept design] Satoshi Nakagawa, Yuki Toyoda [Graphic concept design] Yasuyuki Chosa [Systems Engineering] Kenji Suzuki [Production/ construction] Yohei Ishikawa, Shunsaku Kimura, Sota Onishi

#entertainment
Moominvalley Park

Moominvalley Park

Moominvalley Park opened on March 16, 2019, in Hannō City, Saitama Prefecture. Our company was in charge of the entire park's planning, design, production planning, and construction. [Client's Challenges/Themes] As this is the world's first permanent Moomin theme park, there were no precedents, and it was necessary to obtain approval from the Moomin Characters copyright holder from scratch regarding what kind of facility it should be and what kind of attractions would be best. In addition, the scope of responsibility was wide-ranging, requiring a large, well-coordinated team. [Solution] Through the deep understanding of the original work by the project members and repeated careful confirmation work with the copyright holder, we ultimately received very high praise from the copyright holder, leading to smooth approval. Furthermore, by assigning a project team from the entire NOMURA Co.,Ltd. Group, we created a situation where communication could be maintained at all times in every field. [Client's Voice] The project members' deep understanding of the Moomin characters and stories, and their affectionate approach to content creation, earned the trust of the licensor, and the approval process proceeded smoothly. The facility has received high praise from guests for being "a place where you can feel the love for the characters." <Our Project Members> [Sales & Project Management] Shingo Terasaki, Shioto Kawashima, Mirai Suzuki, Morifumi Nihei, Junichi Manabe, Haruhiko Kako [Planning & Design] Masaki Kawahara, Kyosuke Horie, Tomohisa Sasa, Sakae Kirioka, Kentaro Yamada, Yoko Suzuki, Masahiro Sugihara, Yuki Handa, Manami Nagao, Eri Isoyama, Satoshi Nakagawa, Aya Oikawa, Noriko Osaki, Kazumi Shimada, Yuki Toyoda, Rina Saito, Ryosuke Naga [Graphic concept design] Minori Konno, Misao Kaneko, Ayaka Hagiya, Mayu Toyoda, Fujie Suzuki [Production & construction] Shunsaku Kimura, Tetsuji Inoue, Chuzo Seki, Kunihiko Hashimoto Nomura Products: Kiyohiko Hoshi, Naohiro Mori, Takeshi Niimi, Kiyomi Naoyuki, Wataru Yoshida [Systems Engineering] Kenji Suzuki, Isao Yokota Nomura Techno: Katsuji Oguchi, Masahiro Takano [Structural Calculation Services] Kiichi Fujihira

#entertainment
Starbucks Reserve (R) Roastery Tokyo

Starbucks Reserve (R) Roastery Tokyo

Starbucks Reserve(R) Roastery Tokyo, which combines coffee bean roasting capabilities, opened along the Meguro River in Nakameguro, Tokyo. This is the first Starbucks store to open in Japan and the fifth in the world. Each floor of the four-story store offers a different experience. Located in a vibrant and creative neighborhood, this charming concept design was inspired by the famous rows of cherry trees that line the Meguro River in full bloom. The space concept design aims to blend with the natural beauty of various parts of Japan, and is symbolized by an expansive glass surface that extends to the ceiling and a warm wooden terrace seating area. In the center of the store, a 17-meter-high cascade stretches to the fourth floor, where coffee beans are stored. 121 hand-hammered copper plates cover the surface. Pipes carrying coffee beans run around the cask and throughout the restaurant, while the main bar on the first floor offers a variety of coffee brewing methods, and the authentic artisan bread available at the Italian bakery Princi (R), the first of its kind in Japan, is another attraction. In the area with a large roasting machine, visitors can also enjoy communicating with baristas and roasters over the counter; the Tibana Bar on the second floor offers a unique tea experience and a taste of the traditional Japanese tea journey, while the Alibiamo Bar, the first of its kind in Japan on the third floor, offers mixology and Craft Cocktails on the 3rd floor, where you can immerse yourself in a world of mixology and craft cocktails. In addition, the AMU Inspiration Lounge on the top four floors will serve as a venue for casual talks about social issues, a community outreach center, and a coffee training facility.  The store will be the first Starbucks Roastery in Tokyo to be built from the ground up with a local architect, and the store exterior will be a collaboration with Kengo Kuma, a leading Japanese architect. concept design The space is a fusion of Japanese nature and tradition with modern concept design architecture, creating a space where people can explore and enjoy the experience of coffee. Based on the concept of a roasting factory and seating area coexisting in the same space, we sought a dynamic and entertaining composition incorporating the roastery's symbolic "cask" and bean pressure pipes, as well as an odd combination of delicate and understated Japanese materials. Solution: The cask is surrounded by a cherry blossom petal motif inspired by the cherry trees along the Meguro River. The cask itself was concept design patterned in such a way that the eye is guided upward, like the steam rising from a cup of coffee. The furniture is also interiors ・In addition to incorporating traditional Japanese craftsmanship and material processing throughout, we have added contemporary touches to create a new concept design, like the copper cascade and origami motif on the ceiling. We have created a space that will surprise, inspire, and engage visitors in the coffee experience. The first time you step into the shop, you will be overwhelmed by the overwhelming space. The fusion of Japanese nature and tradition with the modern concept design and the creation of each and every detail has been echoed by customers as one of the values of the immersive experience. In addition to the coffee and tea products, the entire world view of the building, which is surprising and exciting, is one of the main experiences of the Roastery Tokyo. <Our project members> 【interiors schematic design Cooperation, artwork concept design】 Eiji Kawasaki, Mai Takahashi 【working drawings】 Kyoko Aikawa, Yo Yamamoto, Yuki Yamaguchi, Junya Hagiwara 【 Production construction】 Ryohei Azechi, Jun Endo, Osamu Kojima 【 Project management, sales】 Seiji Yamaguchi, Yukako Ninomiya

#Urban & Retail
Bosch Shibuya Head Office Office, 10th Floor, "The NEST"

Bosch Shibuya Head Office Office, 10th Floor, "The NEST"

Renovation project for Bosch Corporation Shibuya Head Office. We were in charge of planning, design, layout and construction for the renovation of one floor on the 10th floor into a communication space. Based on our experience of remodeling the 4th floor of the Head Office building into a communication space "RE/SP", we thought it was important to create an opportunity for interaction among employees. Based on the concept of "SCRAMBLE for MEET UP" (gather people, hatch new ideas, and fly out again), we designed the space to create a place where a diverse range of employees can gather and interact on a daily basis. Like Shibuya, where Bosch's Head Office is located, the space was composed in collaboration with various artists to express the mixing of people through encounters and exchanges, and is an open concept design where people can interact with an open mind. We also took part in the creation phase, including the logo concept design and event planning and management. The client required a place concept design where employees can interact with each other from a different perspective than the office floor, with the aim of stimulating communication and creating innovation within the company. Solution: We proposed a space configuration that would allow each employee to regain their vitality and deepen their connection with each other. Specifically, the space was divided into six main functional areas, including a counter for casual conversation with a cup of coffee in hand, a place to relax on a sofa, and a space for physical exercise and refreshment, with the aim of creating opportunities for communication that transcends age and departmental boundaries. The space is divided into six main functional areas. By proactively incorporating furniture and artwork that would trigger communication, we aimed to create a place where spontaneous ideas that are difficult to generate in the office area could be generated. The Bosch DNA is also available at displays to give visitors hints on how to create innovations. <Our project members> [Sales and project management] Kazushige Ishii, Kaori Murakami, Tomoyo Shishibori [design, layout] Manabu Yamanobe, Mitsutaka Hagiwara [Planning] Kenta Masubuchi [Production and construction] Tetsuji Koike

#corporate
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