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Kumamoto Castle Tower

Kumamoto Castle Tower

The Kumamoto Earthquake in April 2016 also damaged the castle tower of Kumamoto Castle. In response to people's longing for the symbolic castle tower to return to its original form, the city of Kumamoto set a policy of early restoration of the tower. The building was completed in March 2021 with the latest earthquake-resistant technology. It carries on the wishes of the people who repaired the castle after repeated disasters over the 400 years since its construction, and contains messages from the people of Kumamoto living in the present for the next 100 to 400 years. displays organized the theme from the basement to the top floor in chronological order to create a corresponding space concept design, and created an easy-to-understand and impressive space using models, images, and wall concept design. It focuses on the castle tower, not the castle as a whole, and conveys the history of the castle construction, its architectural design, its defensive function, the castle and town development, and the thoughts and history of the people who restored the castle after every disaster. [Social Issues/Customer Issues/Requests] ・ Disseminate the historical, architectural and spiritual significance of the keep, which is a symbol of recovery from the Kumamoto Earthquake. In addition, it should be reported that Kumamoto Castle, which has historically suffered from numerous natural disasters, was revived by the recent earthquake. ・ Focus not on the whole of Kumamoto Castle, but on the "Kumamoto Castle keep," and try to share roles, collaborate and complement displays contents of the surrounding facilities. ・ Since there are many restrictions on the preservation environment in the castle tower, basically displays of actual materials should not be done, and the history displays of the keep of Kumamoto Castle after the Seinan War should be added, which was not done before. ・ From the perspective of Universal concept design, we will introduce touch displays and multilingual voice guides so that a wide range of people can enjoy displays. I received the above request. [Solution] With the castle tower as the main character, we organized the story along the timeline from the castle's construction to the present, and set a theme for each time period on each floor. The story is arranged so that you can follow the period from the lower floor to the upper floor. The first floor is the period of Kiyomasa Kato, who built the castle, the Hosokawa period, who became the lord of the domain after that, the modern period, which experienced a complete fire and reconstruction, and the present day, when the Kumamoto earthquake and recovery efforts were made.In addition to the building of the castle tower, we focused on the strong will of the people who repaired it every time after repeated disasters since the Edo period to convey the "I want to restore Kumamoto Castle and pass it on to future generations." Furthermore, to cater to a wide range of visitors, multilingual audio guides and palpable models of the keep were planned and realized. [Customer Comments] displays has been well received by visitors for its easy-to-understand and engaging methods, including explanations using models and projection mapping, and multilingual audio guides using the title sign app. < our company Project Members > 【 Development 】 Masashiro Yokoyama 【 Sales/Project Management 】 Masashiro Yokoyama, Haruka Amano, Annin Sawada 【 design, layout 】 Mitsuyo Ashida, Yuichiro Tsutsumi, Toshie Makigara, Nanako Wajun, Yoichi Honda, Naoya Fujiwara 【 Shape 】 Nobuyuki Endo 【 Production/construction 】 Takashi Ikegaya, Yoshikazu Kimura

#public
Mitsui Shopping Park LaLaport Numazu "Koniwa House" "Komori La no Mori"

Mitsui Shopping Park LaLaport Numazu "Koniwa House" "Komori La no Mori"

"Koniwa House" A place where babies can spend relaxing time with their families and friends. The interior, which feels like a picture book, has a diaper changing space, a nursing space, and a kitchen and living room where you can feed your baby milk and baby food, making it a space that makes you feel like you are visiting a friend's house. "Komorira no Mori" A play area where babies, kids, and families can spend their time in peace and relaxation. It is divided into an area where babies and families can relax in peace, and an area with exciting play mechanisms for children who are starting to become active. In the center of the spacious space, there is also a base camp corner where parents with children of different ages can have a panoramic view of the whole area. [Social Issues / Customer Issues / Requests] The request was to create a space for parents and children that goes one step further than the achievements of LaLaport Hiratsuka, so that people with children in Numazu City and Shizuoka Prefecture can have a relaxing day as well as shopping. [Solution] We planned and concept design the space with the intention of creating a space where childcare could be shared regardless of gender or age, rather than just for mothers to look after their children. In addition to creating an extraordinary concept design that would make it enjoyable for both adults and children to come here, we also took care to ensure that families with children of different ages could find a place for siblings and ensure their safety while looking after the baby. <Our project members> [Sales] Ikuta Hidefumi, Mitsui Hiroshi [Planning] Team M: Matsumoto Mari, Nishimoto Aya [Design] Matsuzawa Kei [construction] Yamada Yusuke

#public
Hyatt Centric Ginza Tokyo HERALBONY ART ROOM

Hyatt Centric Ginza Tokyo HERALBONY ART ROOM

HERALBONY Co., Ltd. defines art created by artists with intellectual disabilities as "unique" and applies it to various objects, experiences, and settings in society. In collaboration with Hyatt Centric Ginza Tokyo, located on Namiki-dori Street in Ginza, we provided spatial concept design and construction support for the guest rooms. [Social Issues/Customer Issues/Requests] HERALBONY's fashion brand, "HERALBONY," aims to expand its scope as a "lifestyle brand" by dissolving the invisible boundaries between people and fields that are often difficult to connect with in everyday life, such as "welfare" and "disabilities." This collaboration room marked the first step in the lifestyle brand's efforts to decorate spaces. This space not only served as a hotel guestroom concept design but also created an opportunity to integrate art into everyday lifestyles. [Solution] We woven the space together so that guests could experience a rich time in their guest rooms, as if they had entered an ever-expanding world of art. This would turn the guest room experience into a hub, evoking stories of how art blends into the time spent at home. We envisioned the space being a place where many conversations and discoveries would be sparked as guests looked at the art that blends into various places. <Our project members> [Sales and project management] Uedate Chisato [concept design] Yamaguchi Akane, Onishi Ryo, Yoshimura Mineto, Kato Kei [Production and construction] Hatano Atsushi, Yoshida Risa, Oda Satoshi ~Related links~ [Release] ・ NOMURA Co.,Ltd., Ltd. cooperates in spatial concept design. Exhibition "HERALBONY / Unconventional Future" is currently being held to great acclaim. ・Nomura Co., NOMURA Co.,Ltd. 's social good activities: Case study of Hyatt Centric Ginza Tokyo HERALBONY ART ROOM Changing society through the resonance of art and spatial concept design [nomlog] ・Changing society through the resonance of art and spatial concept design- HYATT CENTRIC GINZA TOKYO HERALBONY ART ROOM

#hospitality
COLOPL Head Office

COLOPL Head Office

COLOPL, Inc. has been creating new experiences under the mission of "Entertainment in Real Life - Making everyday life more fun and wonderful". In order to continue providing new experiences to people during the COVID-19 pandemic, where the infection continues to spread, we believe that it is important to create an office environment where people can work safely and communicate easily, so we created an office with the aim of creating a "scientifically based, cutting-edge office specialized in infectious disease countermeasures". We aim to streamline operations in line with the new era and create original ideas, creating an environment where employees can increase their productivity and thrive. Linoleum, an antiviral natural material and carbon neutral material, is used for the flooring and fixtures, contributing to the realization of a sustainable society that takes SDGs and ESG into consideration. We aim to improve the motivation and productivity of creators by providing mechanisms to encourage communication such as standing meeting spaces, a game corner for use in research and development, and a bear library with a wide range of books. DE-SIGN Inc. was in charge of the overall project management, SIGNAL Inc. was in charge of the concept design, and our company was mainly in charge of interiors, fixtures, and sign graphics construction. <Our project members> [Sales/Project Management] Kaori Murakami [Production/ construction] Katsuya Banno, Nozomi Iwashita, Ikuho Oiwa

#corporate
Tourism base revitalization projects “Sea and Sauna” and “Jobus!!”

Tourism base revitalization projects “Sea and Sauna” and “Jobus!!”

In the Sawtooth Mountain area of Chiba Prefecture, known as a scenic tourist destination since the Edo period and selected as a candidate area for Japanese Heritage, the decrease in overnight and round-trip tourism (increase in one-day car trips) following the opening of the Tokyo Bay Aqualine and Tateyama Expressway, damage caused by Typhoons No. 15 and 19 in 2019 and the new Corona have caused a blow Reactivation of each tourist center is an issue. In the midst of this difficult environment, five businesses, including Kinokuniya Corporation, prepared a revitalization plan for tourism in the Sawtooth Mountain area and applied for the 2021 Japan Tourism Agency's "Project for Promoting Revitalization and High Value-Addition of Existing Tourism Bases," and as part of this project, two demonstration experiments were conducted. 1. Beach Sauna Event "Sea and Sauna" A demonstration experiment of a beach sauna event as a measure to effectively utilize the beach sauna during the winter season, when tourism use is scarce, in order to revitalize the beaches that were once a tourism hub. We were commissioned to serve as the secretariat for the application to the Japan Tourism Agency, and promoted a series of initiatives ranging from overall and individual planning, promotion of the beach sauna event demonstration experiment (planning, concept design, setup, operation, and promotion), verification of effectiveness, and reporting. 2. "Jyobus!", a trip overflowing with my favorite things This was a demonstration event for a sightseeing tour bus (secondary transportation) that connects various tourist attractions across city borders, which had long been an issue for consideration. We were commissioned to serve as the secretariat for the application to the Japan Tourism Agency, and promoted a series of initiatives from overall and individual planning to preparation for the demonstration, verification of effectiveness, and reporting. 1. Beach Sauna Event "Sea and Sauna" [Social Issues/Customer Issues/Requests] The diversification of the leisure industry in society and the shift to day-trip car tourism in the Sawtooth Mountain area not only led to a decline in the number of beach-bathing recreationists who had led the region, but also to a decline in related tourism businesses and a decline in visual and experiential vitality. It has also led to a decline in the visual and experiential vitality of the area. Although the situation remained challenging due to the combination of damage from a major typhoon and the new Corona, the premise was to make the event an easy-to-understand way to convey the charms of the Sawtooth Mountain area. The event was also to be an experiment to cultivate knowledge on the possibility of commercializing the "sauna users" that Kinokuniya is considering as a new target customer segment, and to conduct a more effective and efficient beach sauna event in the future. SOLUTION: The sauna event experiment was to energize both the community and the business, but was implemented at the same level as the main launch. Naming and artwork based on brand strategy, multifaceted media plan including news release/ SNS/ use of influencers and other measures in response to the response, introduction of web and electronic tickets, operations manual including measures against the new Corona, food marché and sauna that conveyed local attractions, local environmental design featuring local artists, and a step-by-step questionnaire survey in anticipation of reservation cancellations due to the new Corona, as one event project. 2. "Jyobus!", a trip overflowing with my favorite things. Social Issues/Customer Issues/Requests] As day-trip sightseeing by car has become the mainstream, "shorter stay time," "limited tour destinations," and "non-motorized users are moving away from sightseeing," the tourism economy has felt the downturn, but resources were lacking to quantitatively understand and analyze the situation. In addition, it was difficult to secure resources and establish a procedure to demonstrate the potential and ideas of how to promote tourism to the Tokyo metropolitan area and how to develop a sightseeing tour course. In response to the above requests, the challenge for this project was how to solidify the foothold to connect the demonstration operation to the full-scale operation, while giving shape to the ideas that the customers had in their minds. SOLUTION: Although this was a demonstration project, we followed procedures that were designed for a full-scale operation. The following were implemented: naming and artwork based on the brand strategy; development of a media plan and analysis of the response approximately one month prior to the 36-day operation period from January 4 to February 8, 2022; introduction of web and electronic ticketing on a trial basis and preparation of a response manual for the crew; introduction of a digital stamp rally to promote excursion and to understand the behavioral patterns of the riders; and introduction of a new Corona. The demonstration tour was designed as an event project, including the introduction of a digital stamp rally, a questionnaire survey in stages, assuming the cancellation of reservations by the new Corona. Sea and Sauna" and "Jyobus! We compiled the results of each of these demonstrations so that the report itself could serve as a guideline and be utilized in future discussions with related parties. <The results of each demonstration experiment were compiled into a report that could be used as a guideline for future discussions with related parties. 2. Beach sauna event "Sea and Sauna" [Development] Akihiko Nishimura [Sales and project management] Kenji Nakano [design, layout] Hiroshi Inoue, Akane Yamaguchi [Production and construction] Noriyuki Takahashi [Research and planning] Taketoshi Takahashi, Kayoko Koike, Kazuhiro Suzuki 2. My favorite trip "Jyobus! Development and project management] Akihiko Nishimura [Sales] Kenji Nakano [Research and planning] Taketoshi Takahashi, Kayoko Koike, Kazuhiro Suzuki - Related Links - [nomlog] ・Vitalization project for Kyonan Town, Chiba Prefecture

#Conventions & Events
Ishinomaki City Museum

Ishinomaki City Museum

This project is to relocate and build the Ishinomaki Cultural Center, a museum in Ishinomaki City that was damaged by the Great East Japan Earthquake. After the disaster, Ishinomaki City planned to build a complex of cultural facilities, including a theater and a museum, that would become a new cultural hub in the city, and the Ishinomaki City Museum, which would take over from the Ishinomaki Cultural Center, was developed. The concept of the Ishinomaki City Museum is "a museum that disseminates the rich history of Ishinomaki, nurtured by the great rivers and the sea," and it consists of a history and culture displays room, a Mori Collection displays room, a Takahashi Eikichi Works displays Room, displays room for ancestors connected to Ishinomaki, and a special displays room. displays space experience is characterized by displays that focuses on "landscape" as a new way of being for a history museum, displays that shares "history = time" in collaboration with contemporary artist Yamagami Yukihiro, displays space concept design that resonates with the architectural design of the complex cultural facility, and hands-on displays that allow visitors to immerse themselves in the real thing, imagine the site, and learn about history, and there are many ideas in place to draw out the interest and curiosity of visitors from various angles. In addition, exhibitions will be held in the special displays room, which meets the requirements of a "publicly approved facility" that allows valuable materials to be borrowed and made public.

#public
Sharp Yao Office "Yao Daiichi Shokudo Isshoku"

Sharp Yao Office "Yao Daiichi Shokudo Isshoku"

Nomura Corporation was responsible for the planning, design, layout, and construction of the employee cafeteria "Yao Daiichi Shokudo Isshoku," which opened at Sharp Corporation's Yao Plant on November 1, 2021. In proposing the project, we focused not simply on creating a stylish space, but also on creating a proposal that only Nomura could offer. We proposed a cafeteria that would serve as an inner branding space where people could discover the "SHARP identity" across organizational boundaries and generations, as well as an outer branding space that could be experienced by business partners and affiliated companies visiting the company. The cafeteria was divided into three zones—lunch, work, and salon—and was designed to be not only a place for employees to relax, hold meetings with internal and external guests, and foster connections and communication. A single red line (Sharp red) runs through the cafeteria, representing Sharp's history and future. For this project, we devised concept design preserved the Yao Plant's distinctive character while also ensuring hygienic standards. The Yao Plant has a history of approximately 65 years as a white goods production base. Additionally, by utilizing the mezzanine floor, which was previously used for the production line, as an displays space for SHARP's iconic past products, waste and removal costs were reduced, an effort that also reflected the SDGs. [Social Issues/Customer Issues/Requests] Due to the lack of communication between business divisions, the customer requested that the space be made more invigorating for internal connections. [Solution] We proposed that the space could be used not just as a place to eat, but also as a place to work and relax, and also proposed displays past products as a place to stimulate communication between employees and allow them to feel and discover Sharp's history. <Our project members> [Sales/Project Management] Takahashi Yui [design, layout] Umetani Shota, Yamato Suzuha, Nakamura Yusuke, Miura Sayaka [Production Management] Mukaiyama Yoshitsugu ~Related Links~ [Announcements] ・ NOMURA Co.,Ltd. 's social good activities: Case study of "Yao Daiichi Shokudo Isshoku" at Sharp's Yao Plant

#corporate
"EXPRESS WORK-Lounge" "EXPRESS WORK-Office"

"EXPRESS WORK-Lounge" "EXPRESS WORK-Office"

"EXPRESS WORK" is a new workplace for JR Central's EX service (Express Reservation and Smart EX) members*1. Located in the Marunouchi Chuo Building, it consists of two sections: the drop-in "EXPRESS WORK-Lounge" and the small rental office "EXPRESS WORK-Office." We have been involved since the concept formulation stage, and were in charge of project management, space concept design, and construction. "EXPRESS WORK-Lounge" and "EXPRESS WORK-Office" are directly connected to Tokyo Station and are in an excellent location, making them extremely convenient environments, especially for business users who use the Shinkansen. The space is a socially good space that reflects JR Central's efforts to protect the global environment and revitalize the local area. interiors materials are made from upcycled*2 aluminum (hereafter referred to as recycled aluminum) from the 700-series Tokaido Shinkansen train cars, and FUJI HINOKI MADE wood, a brand of Fuji cypress provided by Fuji City, Shizuoka Prefecture, along the Tokaido Shinkansen line, giving off a faint cypress scent and creating a soothing space for business users. *1 How to use the "EXPRESS WORK-Lounge": In addition to being an EX Service member, you must also register as an "EXPRESS WORK" member. *2 Upcycling: The process of giving waste that would otherwise be thrown away new life by upgrading it into a new product by adding new added value such as concept design or ideas. (Source: IDEAS FOR GOOD)

#corporate
Marunouchi Street Park 2021 Summer

Marunouchi Street Park 2021 Summer

Launched in 2019, "Marunouchi Street Park" is a social experiment project designed to explore the future of Marunouchi Nakadori Street and how it can be utilized. Based on the spatial concept of "Connecting Summer Streets," the project focused on Marunouchi's distinctive culture, community, and people. Each of the three approximately 300-meter blocks was designed with a unique theme, reflecting the city's unique connections to culture, the community, and people. Block 1, located in front of the Maru Building, was themed "Sports & Relax," creating a wellness street where people can exercise, relax, and refresh themselves, featuring a ping-pong counter and a deck with balance balls. Block 2, themed "Enjoy Eating Out," offers the enjoyment of dining in a parklet surrounded by fairwood while enjoying outdoor live painting by artists based on the SDGs and street piano. Block 3, themed "PARKcation," featured a grass-covered workspace and bicycle counter, reminiscent of swaying grassy hills, and a summer beach resort scene using Okinawan coral sand, all of which were well-received. In terms of safety and health, we implemented special infection control measures, including measures against strong winds from typhoons and building winds, and spraying the entire facility with an antiviral coating. (Event period: August 2-September 12, 2021) Regarding our efforts with fair wood: Cedar and larch Nishikawa lumber thinned in Hanno City, Saitama Prefecture, are used for counters and other fixtures. The design took advantage of the distinctive grain and color of the cedar heartwood, known as "black heart," and structural plywood. After the event, some of the wood used will be reused, and when its usefulness is complete, it will be returned to nature, where it will be recycled for seedlings, reforestation, and forestry. <Our project members> [Project Director] Suzuki Echiyo [Sales Promotion] Ishiyama Shigeyuki, Yamamoto Hitomi [design, layout] Matsubara Miwa, Kaizawa Ayuko, Sudo Ryo, Sakuma Tonoeki [Planning] CIC: Saito Yusuke [Operations Management] CIC: Ando Kaoru [Production] Marumori Yukio, Yamaguchi Yuta, Yoshida Takuto ~Related Links~ [Announcement] ・"Marunouchi Street Park Illumination Tour!" sponsored NOMURA Co.,Ltd. [Related Projects] ・Marunouchi Street Park 2021 Winter

#Conventions & Events
HIRODEN etto

HIRODEN etto

HIRODEN etto, a tourist and commercial facility operated by the Hiroshima Dentetsu Group, opened in April of the same year on a site adjacent to the Miyajimaguchi Passenger Terminal, which began service in February 2020 as part of the Itsukushima Port Miyajimaguchi Area Port Improvement Project promoted by Hiroshima Prefecture. Under the concept of "DISCOVER MIYAJIMAGUCHI," it consists of 16 stores, mainly operated by companies that have Head Office in the prefecture. The facility is designed to provide both everyday (local) and extraordinary (sightseeing) pleasures with Hiroshima's unique flavor, and to offer a "fun, delicious, and new Hiroshima" experience to tourists as well as to the local community, thereby creating new attractions in Hiroshima. The new urban planning road was proposed as a measure to alleviate the chronic traffic congestion on National Route 2, which is the main route of daily life for local residents. In conjunction with this plan, it was decided to redevelop the aging passenger terminal by expanding the reclaimed land, and relocate the tourist product facility directly operated by the Hiroshima Electric Railway Group and the Hiroden Miyajima-guchi Station building/track. We were asked to create a scenario for medium- to long-term phased development and to make a proposal on the nature of the new facilities to be built by the Hiroshima Electric Railway Group on the land adjacent to the passenger terminal, which would be a suitable prologue and epilogue to the Miyajima Pilgrimage. We thought it was important to develop a development strategy from a regional branding perspective to give Miyajima-guchi, which is a transit point to Miyajima, "the power of the place". We also wanted to create a place and space that would add a new identity to Miyajimaguchi, which has no colors, through a naming and VI plan (*). The project took both a soft and hard approach to the creation of a place and space that would add color to the first phase of the Miyajima-guchi Town Opening. This approach has created new employment opportunities and contributed to the economic cycle in Miyajima-guchi by providing a new place for business, especially for local businesses in the prefecture. In addition, as a model case of regional development through private-sector involvement in a government-led redevelopment project, the project embodied the Hiroshima Electric Railway Group's management vision of "connecting people with people to create an attractive future for the region," and created a sense of anticipation for later development. (*)VI: Visual Identity. It refers to the design of a logo or symbol mark. We were able to create a facility that meets our concept thanks to the tremendous cooperation we received from both the software and hardware aspects, from the conceptualization stage to the specific facility planning. We look forward to its growth as a facility suitable for the prologue and epilogue of a pilgrimage to Miyajima. <Sales and project management] Ichiro Morimoto [Consulting, planning, and soft direction] Mayo Amma [Leasing] Takaaki Hiraki, Eri Morita [design, layout] Kazumi Doi, Yukari Ozaki [Production: construction] Katsunori Sugino [Preliminary internal supervision: furniture and fixture manufacturing] Toshimichi Suzuki [Branding] Yuri Watamoto [Opening Promotion/PR] Daisuke Karube, Hikaru Oura -Related Links- [Announcement] ・Awarded the Silver Prize and other awards at "The 54th Japan Sign concept design Awards

#Urban & Retail
Kitakyushu General Tourist Information Center

Kitakyushu General Tourist Information Center

This is a new tourist information center built in the public passageway of JR Kokura Station, the gateway to Kitakyushu City. In order to improve the satisfaction of tourists, including foreign tourists, who will continue to increase in number, and to promote sightseeing around the city, the existing information center, which was built about 15 years ago, was closed and moved to a new location within the same station premises and expanded. [Social issues / Customer issues / Requests] The requests included creating a space that is easy for travelers to use and comfortable, preparing the hardware and software of a digital signage system with updateable content so that travelers themselves can search for tourist information, setting up a facility that takes into consideration the installation of foreign currency exchange machines and other equipment for foreign travelers, and creating an information center that meets the highest standard of "Category 3" *2 certified by JNTO (Japan National Tourism Organization) *1. [Solution] In addition to meeting the above requests, we proposed a plan with the goal of creating an information center that can be used even in the with-COVID era. Based on the concept of "Kyushu's gateway where you can experience Japan," we proposed a design that expresses the advanced spirit of Kitakyushu, a mecca for manufacturing, while also incorporating the traditional concept design of the castle town of Kokura, and carefully selected interiors materials to maintain a safe and clean concept design. The proposed functions include a non-contact face-to-face system using monitors, a system that allows travelers to upload and publish travel information using SNS, and an arrangement in which the entire glass surface of the exterior wall becomes a signage that promotes the attractions of Kitakyushu at night, and these were all adopted. The innovative concept design is unified with Kitakyushu's signature design and a clean white color, and the entire glass wall creates a bright, open, and welcoming atmosphere. While the concept design blends in with the modern station premises with a gray base, it also asserts itself as an information center by incorporating concept design inspired by Kokura weaving and elements of bustle. At JR Kokura Station, the gateway to Kitakyushu, the concept design is symbolic of the city, conveying the charm of Kitakyushu to customers both in and out of Japan and raising expectations for the trip. [Customer feedback] concept design reflected the space that the city wanted to create as a tourist information center, based on the services to be provided, and they created a tourist information center worthy of being the "gateway to Kitakyushu City." Despite the constraints of being located inside a station, they were able to solve many issues with their rich imagination and high technical skills. We hope that this facility will be used by more tourists visiting the city than ever before. *1. About the JNTO-certified foreign tourist information center certification system: JNTO has been operating a foreign tourist information center certification system since fiscal 2012, based on the "Guidelines for the establishment and operation of foreign tourist information centers (established in January 2012, revised in April 2018)" established by the Japan Tourism Agency. This certification system certifies information centers into three categories and partner facilities based on location, functions, etc. The certification is renewed every three years, and by providing support services such as interpretation services and training sessions by JNTO, we aim to enhance the functions and quality of JNTO-certified foreign tourist information centers nationwide. *2. The highest standard, "Category 3," means: English support is available at all times. Additionally, there is a system in place that allows guidance to be provided in two or more languages other than English at all times. National-level tourist information is provided. Open all year round in principle. Wi-Fi is available. Located in a gateway or location with many foreign visitors. <From the Japan National Tourism Organization website> <Our project members> [Development] Soeda Satoru [Sales and project management] Soeda Satoru [Planning, design, layout] Nishimura Chieri [Production and construction] Hijikuro Kazuya

#public
KADODE OOIGAWA

KADODE OOIGAWA

An experience-based food park for green tea, agriculture, and tourism. It is one of the largest markets in the prefecture, consisting of a market, restaurant, cafe, kids park, and tenant stores. The aim was to increase the income of local farmers and create a place that would become a hub for local tourism, and it was carried out as a four-party collaboration project involving the Oigawa Agricultural Cooperative, Shimada City, Oigawa Railway, and Central Nippon Expressway Co., Ltd. Our company was involved in everything from the basic and implementation plans to design, layout, construction, and tenant leasing. This project was produced by the Tokonatsu Infantry Corps, and we established a design JV with our company as the lead company, and played a central role in promoting the project up to its opening. [Social issues/customer issues/requests] The keywords are [agricultural promotion] and [regional promotion]. This region is one of the leading green tea producing areas in Japan, and tea farmers are absolutely confident in the quality of their tea, but as people are increasingly turning away from green tea, they had the challenge of not knowing how to promote its value or sell it. In addition, despite the Oigawa Railway's steam locomotives and the abundant tourist resources of the Oigawa River Basin, there was an issue of not being able to attract as many tourists as desired, so the goal was to create a base that would become a tourism hub for the region. We tackled the issues of creating a place where local farmers could sell their specialty products with confidence by promoting them in an attractive way, and creating a place where local people could recognize the charm of their local area and be proud of it. [Solution] 1. To be loved by the locals. 2. To make use of local resources. 3. To communicate in an easy-to-understand way We communicated the idea that what is "natural" to the region and farmers is valuable and attractive to people in other regions. By adding entertainment and concept design to it and creating a unique experience, we added value and made it into an attractive product and service. A new Oigawa Railway station was also opened, and it became a hot topic as a complex commercial facility that had never been seen in the region before, and it is bustling with many customers every day. <Our project members> [Sales] Aya Nishimoto, Keisuke Iwasa [Planning] Ryusuke Nomura [design, layout] Noriaki Tamura, Kan Fujimura, Midori Arai [Production and construction] Yoshiyuki Nakamura, Yuuki Saiki, Akihiro Yoshida, Sora Udagawa, Junhiro Kawatani [Leasing] Aya Nishimoto

#public
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