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NOMURA Co.,Ltd.

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ROOKIE CAFE

ROOKIE CAFE

"An Experiential Cafe Overflowing with Love for Cars" This is the first motorsport-themed cafe to open at "MEGA WEB," Toyota Motor Corporation's experiential theme park. It's not just a cafe with cars in it; the styling is designed to subtly stimulate interest in cars. A large table modeled after the Nürburgring circuit in Germany, where Toyota Motor Corporation and other automakers from all over the world participate for development, is placed in the center, and the cafe is adorned with goods that will stir the hearts of car enthusiasts and art that can be enjoyed by children and adults alike. This circuit-modeled table is the symbol of the cafe and is concept design as a communication belt that encourages natural conversations among people. In fact, it is bustling with people taking pictures in various places, and many conversations can be heard. We hope that families, friends, and sometimes even strangers will connect and expand their relationships through conversations about motorsport. The machines that are the heart of the cafe are actual racing cars that have competed in races, creating a realistic atmosphere. In addition, furniture concept design using only parts from Toyota cars has been created and can only be seen here. More than just furniture, it's furniture with a message, making it popular with both Japanese people and many foreign tourists. The food, made with carefully selected ingredients, includes lunch plates where you can choose your main and side dishes, as well as soy smoothies and soy milk donuts made with soy milk and okara from a long-established tofu shop, and gluten-free soy brownies, creating a place where people of all ages can enjoy a meal with peace of mind. This reflects Toyota Motor Corporation's initial philosophy of allowing people who might be somewhat distant from motorsport, such as women and children, to naturally experience the world of motorsport while enjoying the cafe. We focused on providing a real experience that cannot be found in a cafe that simply displays cars, creating a space where not only core car fans but also young women and families can enjoy the world of motorsport after visiting the cafe. <Our Project Members> [Sales/Project Management] Takuya Fujioka, Yukari Tange [Creative Direction] Mitsuhide Yoshinaga [design, layout] Yuzo Kosaka, So Kato [Production/ construction] Ryuichiro Katsura

#Urban & Retail​
SHIROI KOIBITO PARK

SHIROI KOIBITO PARK

Ishiya Confectionery Co., Ltd. is a leading confectionery manufacturer in Hokkaido, well known for its Shiroi Koibito (white lover). Head Office built the Ishiya Chocolate Factory, a factory building, in 1995 and opened the entire facility, collectively called Shiroi Koibito Park. Shiroi Koibito Park has become one of Sapporo's most popular tourist attractions. With an eye on attracting 1 million visitors, a renewal plan was launched to improve customer service and add new entertainment features with the theme of a facility that offers surprises and fun by making the most of a candy factory. NOMURA Co.,Ltd. The "K" Line Group was engaged in the overall direction of the park, production of visual content, displays review of the plan, space concept design, production and construction (new café, renovation of the lounge, expansion of the experience corner, complete renovation of the factory store, review of signage plan), NOMURA Co.,Ltd. planning and design construction covering the entire range of the Group's know-how and produced the space in a single operation. We produced the space. We also produced a wide range of creative work, including the facility logo concept design, character re concept design and new character concept design, advertising concept design, and limited edition product packaging concept design for the renewal. The Chocotopia House, a projection mapping tour to explore the secrets of chocolate with "Dr. Chocolate Loves Chocolate Too Much", the Chocotopia Factory, a tour of the Shiroi Koibito production line, café, store, etc., are the main attractions of the new chocolate entertainment facility. The main theme of the facility concept design is to maintain the antique style, which is the basic tone of the entire facility, and to make the most of the atmosphere of the existing facility concept design ・The main premise of the project is to produce a production that will allow visitors to see, learn, taste, and experience chocolate. The first major issue was to eliminate the chronic congestion of over 700,000 annual visitors. Another issue was to create new attractions, and it was necessary to plan for not only the main tourists of the past, the out-of-town visitors, but also the in-town and foreign visitors. The first step was to clearly establish a guiding production concept and review the displays storyline and route planning, starting from the start of the attraction, through the tour route to the lounge and stores, with the aim of eliminating congestion on the visitor route. We also aimed to relieve congestion by adding more attractions, a new café, renovating the lounge, expanding the hands-on facilities, and expanding the concession stand at the end of the tour, thereby distributing the points of interest to visitors. We also aimed to create a new attraction by creating a new character for content creation and utilizing the latest production technologies such as projection mapping and a new diorama model based on a new concept. <Our project members】 [Sales/Project Management] Taku Wakita, Tadayuki Matsubara [Planning] Yuichi Saito, Tomoko Yanagihara, Moe Murakami [design, layout] Keiu Tamura, Fujie Suzuki, Kentaro Yamada, Yuki Masuda, Akika Yamada, Shifumi Kato, Sari Suzuki, Mayu Toyoda [Production, construction] Takashi Sasatani, Ikushige Umemoto [Creative Engineers] Akira Takashi, Mitsuru Kishikawa, Kenichi Kishikawa, Kenichi Kawamoto Mitsuru Takashi, Kenichi Kishikawa, Banji Kawai [Sign Planning] Naoaki Mamoru (Nomura Products) [Production Equipment and Modeling construction Cooperation] Mizuki Suzumura (Nomura Techno)

#entertainment​
グリー本社オフィス リニューアル

グリー本社オフィス リニューアル

グリーの本社が入居している六本木ヒルズ森タワー、3フロアの全面改修プロジェクトです。構想から2年以上かけ、複数フェーズに分け工事を実施しました。本プロジェクトのコンセプトは「グリーのものづくりを発信する」。六本木ヒルズ森タワーに本社を構え約9年、初心にかえりグリーのものづくりへの想いをオフィス空間に表現しました。グリーのゲーム事業、広告・メディア事業、ライブエンターテインメント事業といった3つの軸を支える多くのワーカーが過ごす空間において、クオリティの高いものをつくりあげていく、そのイメージを表現するよう、素材感を大切にしながらエントランスやラウンジ、café、Future Laboの内装や什器を制作いたしました。お客さまも交え、実際にプロジェクトメンバーが現場で什器の施工に携わり、ものづくりの想いが込もった空間となりました。 全体プロジェクトマネジメントを株式会社ディー・サイン、デザイン設計をPuddle株式会社が担当しました。   【お客様の声】 今回、乃村工藝社様に携わっていただいた新しい空間において、イベントなどの件数が改修前比約4倍となり、来館者も上昇傾向にあり、当社オフィスが賑わいを取り戻しつつあります。 細部までこだわりぬかれた空間、什器などがあるので、自信をもってお客さまをお迎えすることができます。   <当社プロジェクトメンバー> 【営業・プロジェクトマネジメント】村上 香織、坂下 修一 【制作・施工】冨永 直人

#corporate​
Brillia Shinagawa Minamioi Communication Salon oooi

Brillia Shinagawa Minamioi Communication Salon oooi

A community space where people can connect with each other through their daily lives and the town, a place where people can call out "Hey!" We proposed opening the condominium sales center to the community so that local residents and new residents who will be living in the condominium can get to know each other. For local residents, this would allow them to have positive feelings towards the large apartment complex that will be built and to get a feel for the atmosphere of future residents even before it is completed. At the same time, we aimed to create a space that would be comfortable for prospective buyers. [Client's Challenges/Requests] Early integration between new condominium residents and the community is a major challenge. Given this social background, this project started with the idea that the sales center needed to be a starting point for a community that would be suitable for such a request. [Solution] As a starting point for the community, the sales center was planned based on a "traditional Japanese house" so that it would function as a "place" where "people who already live" and "people who will live" in the community can connect, drop by, and interact. The "earthen floor" connects the exterior and interior spaces, the "living room" is a place where users can converse, and the "veranda" is a space where people can easily chat with local residents. Through these concept design, we were able to visualize the local community and provide an updated lifestyle. [Customer's Voice] We received cooperation in many aspects, from concept creation, planning, introduction of operators, design, and construction, and we believe this project was only possible because of your company's teamwork. Thank you very much. <Our Project Members> [Sales/Project Management] Shinpei Watanabe, Yuri Utsugi [Planning] Shoko Miyazaki, Taku Sugimoto [design, layout] Ryo Onishi, Hiroaki Koshizen, Kenta Omoto [Production/ construction] Soji Wakasugi Photography: Nakasa & Partners Co., Ltd. Masato Kono

#corporate​
EDOCCO Edo Culture Complex

EDOCCO Edo Culture Complex

EDOCCO, the Kanda Myojin Cultural Exchange Center, which we comprehensively produced from concept development to opening, is a facility that inherits tradition and creates new culture based on the concept of "tradition x innovation." It is a unique multi-purpose facility with four above-ground floors and one basement floor, which also includes the function of a shrine's amulet distribution office. Centered around a multi-purpose hall, it operates 365 days a year, hosting corporate presentations and displays on weekdays and transforming into a live music venue on weekends. Furthermore, the Japanese cultural experiences, which focus on preserving traditional performing arts and crafts, target inbound tourists. The facility incorporates mechanisms to improve visitor satisfaction, such as introducing merchandise sales and cafe services that will please visitors, while fostering collaboration with the local community. [Challenges/Themes] In 20 years, there are two challenges: the crisis that 40% of temples and shrines will disappear due to the effects of a declining birthrate and aging population, and the decrease in Shinto wedding ceremonies. This project started in response to the desire to increase the number of worshippers of shrines in the future. [Solution] By injecting marketing principles into the shrine and developing a plan to attract demographics that had not previously visited shrines (young people and inbound tourists), this facility was created, incorporating two functions: a multipurpose hall and a Japanese culture experience studio. The facility attracts three target groups—business people, young people, and inbound tourists—and is bustling with activity every day. <Our Project Members> [Producer] Kenichi Sakazume [Sales] Seiji Yamaguchi, Tsuyoshi Inami, Motoo Kawada [Planning] Keita Kobayashi, Yoshiko Watanabe [concept design] Ryo Onishi, Eri Okuyama, Nanako Wajun, Ayumi Sasai [Production] Shigeyoshi Takahara, Jun Endo, Hiroki Kimura ~Related Links~ [News Releases] ・Kanda Myojin Cultural Exchange Center "EDOCCO" to be comprehensively produced by Kenichi Sakazume, Chief Planner NOMURA Co.,Ltd. Kogeisha, with interiors design by Ryo Onishi ・Announcement of "Toshio Suzuki and Ghibli Exhibition" to be held at Kanda Myojin Cultural Exchange Center "EDOCCO" [Media Coverage Information] ・2019.04.09 "Nikkei ESG" May issue ・2019.02.19 "Nikkei Sangyo Shimbun" ・2019.02.18 "Nikkei Sangyo Shimbun"・2019.02.06 "Hata Lab"

#public​
Kiraku Kyoto Honmachi

Kiraku Kyoto Honmachi

Based on the concept of "Road to Wazuka," a place that makes you want to visit Wazuka Town, a famous tea-producing area located an hour from Kyoto City, we have renovated a Kyoto townhouse over 70 years old, located within a 10-minute drive from Kyoto Station, into a lodging facility available for rent as a whole unit. Our company participated in the townhouse renovation from the planning stage and was in charge of spatial production. We are challenging ourselves with a new spatial endeavor of "sending visitors from the city center to the countryside," and the various methods used to achieve this have ultimately become differentiating factors from other Kyoto townhouse lodging facilities. This opening project was carried out in collaboration with a team consisting of "NAZUNA," which handles the operation of lodging using townhouses, "Kiraku Japan," which provides financial support for the renovation of old houses, "Crowd Realty," which conducts real estate crowdfunding, and our company, which handles planning and concept design. Furthermore, the opening funds were raised through crowdfunding. Individual investors and participating companies who sympathize with the concept of "Road to Wazuka" and have a desire to contribute to the town and introduce Japanese culture to the world are working together to solve regional issues. <Our Project Members> [Space Production] Yasutoshi Yamano [concept design (interiors)] Takaaki Tani [Furniture and Decoration Coordination] Saki Ninomiya [Development] Nobuyuki Yagi [Sales] Yuji Takataka [Client's Challenges/Requests] (1) They want to renovate a Kyoto townhouse into accommodation mainly targeting foreign tourists. (2) They want to leverage a story-driven concept that is different from the many Kyoto townhouses that exist in the city. (3) The owner, who runs a cafe on the same premises that serves Wazuka tea, wants to promote the charm of Wazuka town. [Solution] We have prepared features within the facility that will make people want to visit Wazuka town. The bedroom, which is themed after the scenery of Wazuka town with rocks and a dry landscape garden, allows you to experience what it's like to sleep on the land of Wazuka town. The tea stand on the second floor is made by repurposing a tea box that was used in Wazuka town, allowing you to touch the real thing. Similarly, the wall graphics on the second floor are based on the patterns that were used on wooden boxes when tea was exported from Wazuka Town overseas at the time, and the fabric used is Nishijin-ori from Kyoto. The lighting in the atrium space was also created using light-blocking sheets used in the process of producing kabusecha tea in Wazuka Town. The space was designed as a "lodging-type antenna shop that fosters the motivation to want to go to fascinating places that have not yet been seen." In addition, an illustrated instruction manual was prepared to convey the features incorporated into the space to guests, and software was also created to help guests experience it. [Customer's voice] We feel that the concept and high level of concept design devised by NOMURA Co.,Ltd. resonated with the investors in this project, leading to the realization of an unprecedented lodging facility.

#hospitality​
Noto Satoyama Satoumi Museum

Noto Satoyama Satoumi Museum

The Noriyama Satoyama Satoyama Sea Museum is a facility where visitors can experience the rich nature, wisdom of daily life, history, and culture nurtured in Nanao City. The museum does not categorize the charms of satoyama and satoumi as nature, history, or folklore, which cannot be captured in a unified manner, but rather as a fusion of fields and a multifaceted approach. The museum has set up mechanisms for both adults and children to enjoy, such as a spatial experience surrounded by insect and shell specimens, displays that tells visitors how fixed net fishing works, the experience of lifting Noto cold yellowtail, and a pull-out quiz. In the two-screen theater, a family's life and growth in the village are shown through images of Nanao's beautiful four seasons, drawing the viewer into the world of satoyama and satoumi. displays At the end of the room, we threw in the charms and challenges of satoyama and satoumi, creating an opportunity to think about the reality and the future of satoyama and satoumi. The client requested that we build a museum that creates the future based on the value of the 1,300 years of Noto Rikkoku life (nature, history, culture) and incorporate the perspectives of field museums, tourism, citizen collaboration, and local products. The Satoyama Sea is a system where people can coexist and sustain themselves with the nature they have nurtured. We proposed "Satoyama-Umi displays" as a comprehensive study by integrating various fields and conveying the concept in a multidisciplinary manner. The presentation also fosters civic pride by including a tourism introduction by a curator who guides visitors to Noto from a researcher's point of view and a video featuring citizens. In addition, the traditional crafts and local products of Noto Nanao are sublimated and expressed as elements of the space concept design, rather than being displayed as products. <Our project members > [Sales/Project Management] Akihide Inoue, Masahei Kishida [Planning] Masahei Kishida, Tadashi Yuasa [design, layout] Tadashi Yuasa, Reiko Kagawa [Signage/Graphics concept design] Satoko Hasegawa, Tadashi Yuasa [Production construction] Shin Kameoka, Yoshihito Inoue, Yoshisei Shimode

#public​
ひだ宇宙科学館 カミオカラボ

ひだ宇宙科学館 カミオカラボ

宇宙と素粒子の謎を探求するための研究拠点が集まる岐阜県飛騨市神岡町。「ひだ宇宙科学館 カミオカラボ」は、飛騨の山中地下1,000mに人知れず存在する実験装置を用いておこなう研究の魅力を広く伝え、科学と社会の新しい関係性をつくるためにすべての人に開かれた場所として道の駅「宙(すかい)ドーム・神岡」にオープンしました。世界中で研究が進められている謎の多い不思議な素粒子「ニュートリノ(※1)」。これを観測する世界最大の地下ニュートリノ観測装置「スーパーカミオカンデ(※2)」は、ニュートリノ研究を通じて未解明である宇宙の謎を解き明かす鍵を握っています。カミオカラボでは、そんなニュートリノの不思議な特性紹介や、宇宙というマクロな世界とニュートリノというミクロの世界を行き来するような日常と離れた体験ができる空間を目指しました。 ※1:「ニュートラル=電気を持たない中性」「イノ=(イタリア語で)小さい」という意味の名前を持った素粒子のひとつで、謎の多い不思議な素粒子として、世界中で研究が進められている。 ※2:スーパーカミオカンデ:東京大学宇宙線研究所が運用する世界最大の地下ニュートリノ観測装置。ニュートリノそのものの性質を調べるとともに、ニュートリノを使って宇宙の歴史を明らかにしようとしている。   【お客様の課題/ご要望】 ・一般の方は年間1,000名程度しか見学できないスーパーカミオカンデを今回の施設で多くの人に体感してもらうこと。 ・施設を通してスーパーカミオカンデの活動及び物理に多くの来館者が興味を持ってもらうこと。 【解決策】 ・来館者が理解しやすいように臨場感ある大画面映像及びゲーム等を通して、多くの来館者に体験・体得してもらう。 【お客様の声】 展示対象の研究領域を専門とする学芸員を有しない体制で本施設が魅力あるものとして生まれた背景には乃村工藝社様の企画力が存在していると思われます。 <当社プロジェクトメンバー> 【営業・プロジェクトマネジメント】三輪 晴也 【企画】原 克己、岸田 匡平 【デザイン・設計】水野 考基、湯浅 忠 【制作・施工】一万田 隼人、堀 七重、鈴木 俊幸、山田 克己、下出 宜精

#public​
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