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Sendai Aoba Festival "Borrowful Harvest Platform"

Sendai Aoba Festival "Borrowful Harvest Platform"

The zelkova trees lining the streets are covered in fresh greenery, transforming Sendai into the most beautiful "City of Forests" in May. The Sendai Aoba Festival, a period festival showcasing the "stylishness of the Date clan," is held in May. This festival began in 1985, marking the 350th anniversary of the death of Date Masamune, as a revival of a festival held in the Sendai domain during the Edo period. The fourth festival, held in 1988, saw the creation of five Sendai Yamaboko floats, recreating the traditional Yamaboko procession. Five more were added the following year, and another was created in 1995, bringing the total to eleven. Our Tohoku Branch was involved in the creation of the floats from the early stages, and thanks to that connection, all branch staff continue to support the procession every year. In 2025, the 12th Yamaboko, the "Borrowful Harvest Yamaboko," will be added to the festival for the first time in 30 years. Creating a new Yamahoko requires a considerable amount of money. Furthermore, it requires the participation of more than 100 people, including the pullers and dancers, so the sponsor must be a fairly large local organization or group. In this situation, the new Yamahoko was realized with the cooperation of Iris Ohyama, which is based in Sendai, Miyagi. Our company has a long-standing relationship with the Sendai Aoba Festival, and was in charge of the concept design and production work. *Dates: 2 days, the third Sunday of May every year and the day before.

#entertainment
Kakegawa City indoor playground "mirocco"

Kakegawa City indoor playground "mirocco"

The new indoor playground "mirocco" opened in Kakegawa City, Shizuoka Prefecture in July 2025. It aims to be a place where not only children can play to their heart's content, but also families and local people can enjoy together. This facility was built by renovating the pool and hot spring facilities at the indoor facility "Tamarina" in 22nd Century Hill Park in Mansui, Kakegawa City, and renovating it into an all-weather playground. We were responsible for the entire process, from concept formulation to design, construction of interiors, play equipment, decoration, and operation, while utilizing our know-how in regional revitalization and facility business. In addition, as an independent DBO* project, we made private investments in this facility, and improved the facility's appeal by adding play equipment, built-in furniture, signs, graphics, etc. About the facility concept/space concept design The facility concept is "Let's create a bouncy everyday life." The name "mirocco" was decided by vote, with the intention of creating a facility that everyone will want to visit 365 days a year (3=mi/6=ro/5=ko). The main areas are "Guru Guru no Yama" where you can play with play equipment, "Waku Waku Base" where you can play quietly, "Hitoyasumi Lounge" where adults can relax, and "Haihai no Hara" where babies can play safely. In addition to these areas, "This Is Cafe", which has new stores in Shizuoka Prefecture, will open in Tamarina and offer a menu that is easy for customers of all ages to use. In addition, the interiors of the facility, play equipment, benches, etc. are made with local resources, and environmentally friendly materials are used in various places, such as benches made from local felled wood, a craft space where scraps and waste materials are used as craft materials, and plaster walls made from Kakegawa's "soil". *DBO: Abbreviation for Design Build Operate, a business method for developing public facilities. The public sector commissions private businesses to design, build, and operate the facility.

#public
Sapporo Flower Carpet 2024

Sapporo Flower Carpet 2024

Sapporo Flower Carpet 2024 is a citizen-participation art event in which participants create large flower paintings using Hokkaido petals and natural materials, with the main venue being the Hokkaido Prefectural Government Red Brick Building and Sapporo Kita 3-jo Square. The aim is to promote the beautiful "flower scenery" of Hokkaido and Sapporo, and to promote the floriculture industry. The event began in 2014 and is celebrating its 10th anniversary this year, with a total of approximately 3,800 volunteers involved in the production and a total of approximately 640,000 visitors. In 2024, the event will be held from June 28th (Friday) to 30th (Sunday). Fujie Suzuki, a Sapporo native and art director at NOMURA Co.,Ltd. IVD, was invited to design the anniversary carpet (main carpet) commemorating the 10th anniversary of the event. NOMURA Co.,Ltd. IVD was also in charge of the key visuals for this event. The theme of the anniversary carpet is "Weaving, towards the future." The carpet is the largest to date, at 225m², and was concept design and created by Suzuki himself, the first Japanese concept design the Brussels Flower Carpet 2016, which was highly praised both at home and abroad. NOMURA Co.,Ltd. has been providing special support by concept design the anniversary carpet and key visuals, and providing PR and volunteer support. The Sapporo Flower Carpet has been held since 2014. It is run by a public-private partnership between the government (Hokkaido and Sapporo City) and private companies. It is working to develop human resources who will increase the value of the region, run by a diverse group of citizen volunteers, from young children to people working in the neighborhood and foreign residents, and promote understanding of the floriculture industry in Hokkaido for the next generation through collaboration with elementary and high schools.

#Conventions & Events
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