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Barneys New York Ginza flagship store 1st and 2nd floors renovated

Barneys New York Ginza flagship store 1st and 2nd floors renovated

The renovation of the first and second floors of Barneys New York's Ginza flagship store was based on the concepts of "memory" and "creation." The goal was to create a space that respects the brand's long-standing traditions (memory) while generating new value (creation). While utilizing existing fixtures such as muted wood-grain walls and niches, the design combines sustainable materials, materials that blend naturally into existing finishes, and unique, symbolic fixtures to create a fusion of timeless sophistication and provocative humor. The watch workshop at the back of the first floor was designed as a "visible customer service" space, and a semi-private meeting space with a private feel enhances the experience during the visit. Furthermore, the newly installed cafe counter was designed to be visible from the outside, aiming to attract new customers. Proceeding to the second floor, connected via the central staircase, mirrored walls at different angles are installed to bring the entire floor into view, creating a symbolic look. Furthermore, a display was placed in front of the vintage area at the back to enhance attraction and traffic flow. Within a short construction period and limited budget, we proactively repurposed existing fixtures and quickly verified them using point cloud data, resulting in a solid concept design proposal. The project created an iconic, luxurious space that is uniquely Barneys, preserving tradition while pioneering the future.

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