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Being Furniture -DESIGNART TOKYO 2024-

Being Furniture -DESIGNART TOKYO 2024-

We exhibited "Being Furniture" at DESIGNART TOKYO 2024, Japan's largest concept design and art festival (with the theme "Reframing - The Beginning of Transformation"). "Being Furniture" is a project that reconsiders the relationship between people and objects. We create many things every day in our spatial concept design projects, but behind the scenes, we feel that there is a big issue with these things being discarded or no longer used while still fully usable. When we think about a situation in which an object is used for a long time and with great care, it is often the case that a relationship is formed that gives rise to an attachment to the object. In such cases, we noticed that we have gone from a sense of "owning and using" to a sense of "being with" the object and caring about it. Therefore, we thought that noticing this change in sensation might be one way to solve the problem. The furniture presented in the project is not particularly sturdy or functional. Rather, it has a certain instability and whimsy that makes us want to care for it. If furniture changes from "being" to "being there," how will we interact with it? Through a series of experimental concept design in this project, we ask society about the transformation in value between people and objects. Our company's vision is to "open up all kinds of spatial possibilities starting from the 'creativity' of each individual," and we are working to create spaces that enrich people's hearts. As part of this, we continue to exhibit at concept design events both in Japan and overseas in order to take on the social issues we face from a creative perspective and create a cycle of communication, exchange, and innovation through our output.

#hospitality
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