Works#2016

--------------------------------------------------------------------------------------- This facility will be closed for renewal in 2022 and reopened on April 18, 2023 as a new facility called Sunshine 60 Observation Deck Tenbo Park" on April 18, 2023. (NOMURA Co.,Ltd. Scope of work: planning, design, leasing, construction, logo creation) --------------------------------------------------------------------------------------- Experience the view and height in various ways The new observatory "SKY CIRCUS Sunshine 60 Observation Deck" (SKY CIRCUS Sunshine 60 Observation Deck), where visitors can enjoy and experience views and heights in various ways, fully reopened on April 21, 2016 (Thursday). This facility has evolved from an observatory for "just looking" to an observatory for "experiencing," based on the concept of "SKY CIRCUS," and offers a variety of state-of-the-art technologies, including VR technology and 4D experiences, interactive animation, and CG animation. The new observatory is a one-of-a-kind observatory where visitors can enjoy the "view" and play with "technology" at the same time. We planned and produced this project in collaboration with Dentsu Inc. The "Infinite Scape" is a giant kaleidoscope-like tunnel of light and mirrors that projects images depicting the changing seasons in Japan, and the "SKY Trampoline" is a vertical leaping trampoline that allows visitors to enjoy the experience of flying through the sky to see the natural landmarks of the four seasons, filmed by drones, Visitors can also enjoy inbound content. Visitors can also enjoy "Kaleidoscope 60," which features 60 kaleidoscopes and a sparkling "CUMOS Cube Kaleidoscope," and "Asobrella NEXT," an entertainment experience that offers views, weather, and simulated experiences, among others. Through industry-academia collaboration with Joshibi University of Art and Design, Osaka University, and other educational institutions, the facility is creating new experiences by transforming technology into entertainment. In this facility NOMURA Co.,Ltd. group, Nomura Development Inc. is in charge of the store "SKY CIRCUS SHOP" and cafe "Cafe Quu Quu Quu" operation, management, Nomura Techno Inc. is in charge of the technical system for the production equipment interiors, and Nomura Products Inc. is in charge of the production, and by utilizing our collective strength, we have created an observation deck that is unlike any other in the world. Nomura Development Inc. was in charge of the technical system for the staging equipment, and Nomura Products Co. <Customer Comments> This project was not a typical observatory renewal project to clean up the environment interiors, but a project to create value for a new observatory, and it was a difficult project to create something from nothing. Therefore, as a client, we were looking for new ideas that would entertain, surprise, and delight the guests. We were able to meet these requirements not by simply making one-sided proposals, but by working together enthusiastically to create them through free and vigorous discussion within the project team and, at times, by presenting the client with bitter criticisms. It was a great benefit for us to experience a new renewal method that was different from the competition style renewals we had done in the past. ＜Our project members＞ [Sales and project management] Hiroyu Imaizumi, Seiji Yamaguchi, Kenji Higashi [Planning] Kenichi Sakazume, Tetsuro Yasuda, Ai Ichikawa [design, layout] Tamae Takahashi, Yoko Suzuki, Kyoku Okamoto, Masataka Myonaka [Contents planning and concept design] Ryuta Yamada [Signage and graphics concept design] Yasuyuki Chosa [Contents production and construction] Toshiaki Kawabata, Junpei Hino construction Kondo Kobayashi, Keiji Kobayashi, Yuki Kuga, Nomura Techno [interiors] Masao Tomita, Tetsu Hirayama, Yoji Inuma, Nomura Products [operation, management] Kazuhiko Someya, Hajime Mizuno, Harue Inagaki, Yuki Saito ([maintenance management] Yoshitaka Okubo, Kazumasa Takeuchi, Nomura Techno)

Geolia will lead the Izu Peninsula Geopark to World Geopark certification and play the role of a base facility for sustainable activities. Shuzenji Onsen is located in the central part of the peninsula and is a key transportation hub. Taking advantage of that advantage, it is a place to gather information on all activities rooted in the land of Izu, and to create a "mechanism and mechanism" that enlivens the entire Izu Peninsula from the perspective of history, folklore, and life as well as nature. We provided comprehensive support, including the formulation of an action plan involving local residents, and the development and operation of a smartphone app that utilized videos introducing geosites. ●What is a geopark? A word that combines "Geo" and "Park", it means "park of the earth" and refers to a place where you can learn about the earth (geo) and enjoy it as a whole. increase.

Aiming to create an open museum where each employee can present their own company Since its founding, Citizen has contributed to the lives of people around the world through the creation of products that are loved and loved by citizens. The products and development technologies that have been born under the concept of "Manufacturing = Citizen Spirit" contain various technologies and wisdom that will lead to the future. By preserving and utilizing this cultivated technology and wisdom, the CITIZEN MUSEUM fosters love and pride in the company not only for all group employees but also for their families. In addition, we will actively use it as a place for PR and IR activities and exchanges with important stakeholders such as shareholders, analysts, and investors with the aim of acquiring new Citizen fans, as well as promoting our corporate image to job-hunting students. Make an appeal and make it function as a part of recruitment measures.

[Project Overview] The "NGT48 Theater" is the dedicated theater for Niigata NGT48, the fifth idol group formed in Japan by the AKB Group, which opened on January 10, 2016. The project is managed by AKS Co., Ltd., and was brought to "LoveLa 2," a mixed-use commercial facility located in the central business district of Niigata City (operation, management Mitsui Fudosan Group), as a core attraction for drawing in customers. Unlike previous AKB Group groups, NGT48 is expected to be an idol unit that will take on the role of regional origination and revitalization in various ways, and this is reflected in the theater's concept, various mechanisms, and design. NOMURA Co.,Ltd. has been working with Shimizu Construction Co., Ltd. from the initial stages of planning, and has been responsible for the planning, design, and construction of the theater's concept design and stage equipment. [Our Representatives] Account Manager: Mitsuhiro Sato Account Director: Ken Kumagai Creative Director: Fumitomo Takahashi Designer: Kentaro Yamada Technical Director: Kenji Suzuki Product Director: Masaaki Kondo / Hisatsugu Takema

<Project Overview> This is the largest flagship store in Japan, which opened along Ginza Miyuki Street. This store, which spans three floors from the basement to the second floor above ground, also houses the brand's world-first restaurant business, "ANTEPRIMA CASA CUCINA". The first floor features Anteprima/Wirebag and Anteprima/Misto, the second floor features the Anteprima collection line, and the basement floor houses Anteprima Casa Cucina, creating a flagship store that proposes a wide range of worldviews from fashion to food and beverage. <Client's Challenges> The challenge for "ANTEPRIMA CASA CUCINA," the brand's world-first restaurant business, was to create a home-like space that embodies the identity of Creative Director Izumi Ogino, where customers can feel as if they are visiting a friend's house. Furthermore, the 1st and 2nd floors inherit elements of the new store concept design created together in Roppongi, and based on the concept of Simple, Sophisticated, yet Sexy, the goal was to create a space where customers could feel the brand image throughout the entire store, proposing a refined style backed by high-quality materials and reliable technical skills. <Solution> At "ANTEPRIMA CASA CUCINA," a chef's counter and a U-shaped large counter were placed at the center of the store to create a warm space where conversations between the chef and customers naturally arise, making it feel like visiting a friend's house. In addition, furniture and fixtures that were carefully selected on a trip to Italy with the customers were incorporated into the space to create a home-like atmosphere. On the 1st and 2nd floors, as in Roppongi, artistic fixtures and the curved beauty created by natural wood were used as accents to create a refined and high-quality space. <Our Project Members> [Direction] Ryu Kosaka [Sales & Project Management] Hisayasu Takenaka, Hiroyuki Iizumi, Hiroya Matsumaru, Taisuke Kawagishi [design, layout] Minehito Yoshimura [Production & construction] Masayuki Tabata, Akihiro Yoshida

<Project Overview> This project marks the first comprehensive renovation of Kawasaki Azalea, which is celebrating its 30th anniversary. The concept of the renovation is "a life-sharing mall where people can share enriching moments in their lives." We assisted in the complete renovation of three zones: DELICHIKA, a large-scale food retail zone equivalent to one-third of Kawasaki Azalea's total area; LIFE GRAND, a lifestyle zone that brings together "somewhat nice" things and experiences; and GOURMESSE, which caters to a wide range of usage scenarios, from "eating alone" to lunch with children, dinner after work, and business dinners with clients. Our company was in charge of environmental design (including basic and implementation), environmental construction (Souzai Chisou, CRYSTAL ROND, etc.), and interior design supervision. <Client's Challenges> ① To restore the ability to attract customers by leveraging the prime location in front of the station, aiming to become a mecca for restaurants, food retailers, and fashion goods, despite various conditions such as the building structure and facilities of the underground public passageway from 30 years ago. ② To maximize the store facade to create a sense of vibrancy and concentration within the store, and to create an environment that enhances purchasing desire. ③ New ways to use the environment from the 1F entrance to the central underground atrium sunlight plaza. <Solutions> ① Create environmental design themes that match the new business type zoning for each area. By setting a core theme zone environment for each area, we succeeded in connecting the passages and increasing the ability to attract customers and improve circulation. ② We reduced construction time and costs by constructing a new facade that covers the existing finishes without removing them. We basically used the existing ceiling and floor, and renovated the shop front and key areas with new designs to the smallest extent possible, creating a sense of renewal with a wide range of contrasts. ③ We created an indoor garden space where people can freely stop by and rest by setting up unique ancillary environments such as lighting fixtures, greenery, FF&E, etc. <Our Project Members> [Development] [Project Management] Hirano, Maekawa, Chida, Ichihashi [Design] Shimoshita, Miura, Endo, Kawakami (NODE) [Signage & Graphic Design] Hoshi, Shinkawa (Nomura Products) [Production & Construction] Takeuchi, Takahashi, Yoshinaga, Akizawa (Nomura Products) [Interior Supervision] Kojima

<Project Overview> This project involves renovating the guest rooms (196 rooms), corridors, and elevator halls on the 6th and 7th floors of Hilton Tokyo Bay. We were able to undertake this project as a design and construction project because we won the design work through a design competition and the interior construction and FF&E work through a construction bid. As a result, we were able to provide a space that meets Hilton's quality standards while also being suitable for business travelers in a resort area, all within a limited construction period and budget. <Client's Challenges> Hilton Tokyo Bay primarily caters to guests visiting Tokyo Disney Resort®, offering fun rooms where guests can experience a fantasy world. Therefore, the theme of this renovation was to provide guest rooms where business travelers and adults enjoying themselves can also relax without feeling out of place. <Solution> The view from this location was remarkably similar to the Tokyo Bay depicted in Katsushika Hokusai's ukiyo-e print "Thirty-Six Views of Tomi Musume," so the design concept was to directly express the materials and colors from the ukiyo-e print in the space. We thought that by doing so, the space would become familiar to Japanese people from long ago, while also being a fresh and uniquely Japanese space for foreigners. We used the distinctive blue gradation of Ukiyo-e prints for the floor, wood from ships floating on the sea for the furniture, and copper plates used in lanterns as accent colors, expressing tranquility and peace throughout the entire space. <Our Project Members> [Sales/Project Management] Masayuki Yoshimori [Design/Planning] Keita Aono/Hiroyuki Sugata/Kyoko Aikawa [Production/Construction] Takayuki Gara

<Project Overview> This facility was planned and designed as a hub for exchange and activity that transcends industry and business boundaries, operated by an affiliated organization of Mitsubishi Estate Co., Ltd. Aiming to realize a sustainable society for the next generation, and with its three elements of "environment," "economy," and "society" meshing together like gears, this facility, named "3x3LabFuture" from the concept of a "third place" that is neither work nor home, aims to foster the formation of various communities and the emergence of businesses that connect to the future. <Client's Challenges> The client's challenges included creating diverse gathering spaces where visitors from various industries and business types, from individuals to large groups, can interact and engage in activities, and expressing the environmentally advanced nature of the office equipment. <Solutions> We planned and designed spaces such as a "salon" space capable of hosting large seminars, a "communication zone" that can be freely utilized, a "workshop kitchen" and "future cafe" as exchange spaces using cooking as a medium, and a "wonderful corridor" that can accommodate various displays. Every single interiors material, furniture, and fixture was carefully selected with environmental considerations in mind. <Our Project Members> [design, layout] Echiyo Suzuki, Ryo Onishi, Kyoko Kosugi [Production & construction] Yukio Marumori [Sales & Project Management] Shun Kawai

[Project Overview] This project involved the renovation of JAL lounges at New Chitose Airport's domestic terminal. Based on the concept of "Japanese aesthetics," concept design incorporated the "texture of Japanese materials" and "colors that evoke the corporate color red," creating open, high-quality, and sophisticated spaces for both the Sakura Lounge and the Diamond Premier Lounge, the highest-end domestic lounge. The seating layout was carefully designed to be functional while offering a variety of seating options to suit various occasions. [Client's Challenges] The main challenges were concretely expressing the JAL brand keyword "sophistication" and differentiating the lounge from the Haneda JAL International Terminal Lounge (NOMURA Co.,Ltd. AND concept design). Furthermore, there was a need to consider how to express the individuality of each airport when expanding to major airports (approximately 5 airports) in the future. Functionally, challenges included securing the number of seats calculated from the total square footage and expanding baggage storage capacity. [Solution] While the international lounge used a light wood base for differentiation, this domestic lounge differentiated itself by expressing the corporate color "red" through various materials, creating concept design that focuses on the brand. To express "sophistication," we used sharp textures such as "glass and metal" and incorporated cutting-edge art to create a highly refined space. The need for expanded storage was addressed by designing custom-made furniture that ensured ample storage space. <Our Project Members> [Sales/Project Management] Hisayasu Takenaka [Direction] Ryu Kosaka [design, layout] Hirofumi Takeuchi

<Project Description> Mount Fuji, a World Cultural Heritage site that Japan is proud of. The Mount Fuji World Heritage Center is a facility that aims to raise awareness of the importance of preserving Mount Fuji for the future, by learning about and enjoying its value from both the "nature" and "culture" perspectives, as it is registered as a World Heritage site as "an object of worship and a source of artistic inspiration." Our company has addressed the challenge of effectively conveying the "fascination of learning about Mount Fuji" to visitors, including many foreigners, by creating a spatial experience with sound, video, and lighting effects that feature nonverbal content (non-verbal displays), and by providing displays guidance through the "Fujimeguri" app, which includes multilingual (7 languages) explanations and audio commentary narrated by Shuzo Matsuoka. We are creating a "one-of-a-kind experience" by combining "giant object structures" + "ICT content" + "lighting, sound, and video" in a complex presentation. [What is the original app "Fujimeguri"?] It is AR content that works in conjunction with a group of approximately 30 displays items. Enjoy AR experiences where figurines of people associated with Mount Fuji begin to speak, and AR that brings to life ancient pilgrimage routes on an 18-meter diameter floor map. In addition, when taken outdoors, it can be used as a tool to explain famous places such as temples and shrines, lakes and marshes, and hiking trails. <Our Project Members> [Development] Masanori Yokoyama [Sales and Project Management] Kohei Mizoguchi [Planning] Yuichi Kameyama, Ryuta Ohashi [design, layout] Yuichiro Tsutsumi [Digital concept design] Hironori Mima [Library concept design] Toshihiko Odagiri [Modeling concept design] Kenichi Kishikawa [Production and construction] Kensaku Yajima, Yuka Ohara

<Project Description> Omotesando Hills underwent a renovation, primarily focusing on the entrance area, to coincide with its 10th anniversary. We developed solutions to address the "people," "information dissemination," and "inbound tourism support" issues concentrated at the entrances and exits. For "people," we improved functionality, including rearranging the information counter. For "information dissemination," we improved efficiency while maintaining aesthetics through the use of digital signage. For "inbound tourism support," we addressed the issue with multilingual (English, Simplified and Traditional Chinese, Korean) touch-screen signage. We also assisted with the existing distribution system, existing website, and on-site installation concept design. <Customer Feedback> We are grateful for the smooth progress of regular meetings and schedules, thanks to the thorough management by everyone at NOMURA Co.,Ltd. who understood the project's content. Thank you very much. <Our Project Members> [Sales & Project Management] Kazuya Chida [design, layout (interiors & Signage Enclosures)] Toshiyuki Taya, Yusuke Matsumoto, Kohei Hayashi [Production & construction (interiors & Enclosures)] Keisuke Toda, Shuhei Tatsuta [Production Direction (Signage)] Tsutomu Tanuma

■Project Description Narafamily, a large commercial facility that has been a beloved fixture in Yamato-Saidaiji, Nara Prefecture for many years, underwent a transformation into a high-quality urban commercial facility. In the spring of 2016, a complete renovation of the interior was initiated with an investment of approximately 5 billion yen, and the facility successfully reopened in the autumn of the same year. Through a collaboration between general producer Junji Tanikawa of JTQ Inc. and chief creative director Ryu Kosaka of AND, environmental design concept is "Yamato Modern," which explores the essence of Nara. concept design expresses the strength of Nara, reminiscent of ancient temples and Buddhist statues, with a sense of volume, and the facility is further enhanced by a dazzling arrangement that interprets the beauty of "Tenpyo culture" in a modern way. The logo and facility signage have also been revamped with the "Yamato Modern" concept design scheme, and the camel statue "Pokora," the facility's beloved mascot for many years, has been replaced by a second-generation "Pokora" created by sculptor Ryuichi Ohira and installed in the Camel Plaza. With this renovation, the specialty store zone has been significantly expanded, and the facility has been revamped with a more user-friendly layout that makes shopping easier. 55 new stores have opened, including brands making their debut in Nara Prefecture, as well as fashion tenants and large lifestyle goods stores. The new specialty store area has been reborn as "zoro." ■Project Members < NOMURA Co.,Ltd. Ltd. Project Members> [design, layout] Executive Creative Director: Ryu Kosaka (AND) / concept design Director: Shunsuke Saeki / Chief Designer: Kensaku Shiroto / Hikari Yoshinaga [Sign & Graphic concept design] Tomomi Ito / Tomohisa Tsukamoto (Nomura Products) [Production & construction] Yuki Kaji / Takashi Okuno / Hiroto Kobayashi / Katsuya Harino / Takumi Yashima / Ryuta Okimoto / Yonosuke Tokuda / Minoru Akizawa (Nomura Products) [furniture and fixture manufacturing Office] Toshimichi Suzuki / Tetsuhiko Arii [Sales] Project Manager & Soft Sales: Shinpei Watanabe / Hard Sales: Yuichi Tsumoto