Works# Chugoku/Shikoku

This is a renovation project of the hotel "TheMana Village" located at the tip of Ashizuri Cape in Kochi Prefecture. Starting in 2020, the former Ashizuri Pacific Hotel will be reborn as a new “TheMana Village”. In the 2022 project, 5 new types of guest rooms and the Italian restaurant "Assurrissimo" in the facility have been expanded. Some of the new guest rooms are twin-type rooms with a large space of 96 square meters, equipped with a private sauna, water bath, open-air bath, and a special room with a fireplace in the room. Aiming to be one of the best resort hotels in Asia, this renovation project aims to provide a special accommodation experience. , is an ongoing project leading to the next renovation.

This project, undertaken by ARTH Group Co., Ltd. (Tosashimizu Resort LLC), which handles accommodation businesses and regional revitalization nationwide, aims to revitalize the entire city of Tosashimizu by transforming the long-established Ashizuri Pacific Hotel Hanatsubaki, a renowned inn at Cape Ashizuri in Kochi Prefecture, into "The Mana Village," one of Asia's leading resort facilities. The facility is located in the naturally rich area of Ashizuri-Uwakai National Park. Although it boasts a spectacular view, the hotel's interiors remained old, as if time had stopped in the Showa era. Initially, the plan was to install a small cafe area, but through repeated discussions, ARTH's vision expanded to include not only the hotel but also the entire Kochi prefecture and Tosashimizu city. It was reborn as a complex facility including an Italian restaurant, offering a luxurious space where guests can experience the nature of Ashizuri. Our company participated from the planning and concept design stage to enhance the facility's appeal, and was in charge of producing the facade, lobby common areas, guest rooms, and restaurant spaces, which are the face of the hotel. (design supervision for guest rooms and Italian restaurant) Starting with "LOQUAT Nishi-Izu" (renovation of an old house into an auberge) which we handled in 2021, we have been working as ARTH's creative partner, producing spaces that contribute to the creation and revitalization of attractive towns.

This is a project of a hot spring inn newly opened in Izumo City, Shimane Prefecture. On the west side of the facility, you can see Hinomisaki Lighthouse, which is the tallest stone lighthouse in Japan. ", a book lounge, a restaurant, a large public bath with an open-air bath, and a total of 39 guest rooms.

"A dining space embodying the generous nature of the Setouchi region" The Setouchi region is blessed with beautiful scenery woven from many islands, a mild climate, and abundant nature. Mori no Machi Plaza, the commercial and healthcare facility building of the multi-purpose complex Mori no Machi Grace, houses a unique large food hall (approximately 2800 m²) that brings together the charms of Okayama and the Setouchi region. In this food hall, we have planned a comfortable and expansive dining space, drawing inspiration from the generous nature of the region. In the approximately 70-meter-high atrium, ceiling louvers have been planned to evoke the gentle and majestic waves of the Setouchi region. The gently extending wave concept design connects the entire store and envelops the entire seating area in a welcoming atmosphere. In the center, a "hill" has been created that connects the first and second floors like a geographical feature, creating a new community space. As a gathering place that can be used for various purposes, it will be a place where people can find their favorite spot to spend time, whether it's having a light meal, reading, or relaxing. Furthermore, the chairs and sofas are made from denim, a representative industry of Okayama, allowing guests to experience the unique charm of this region. We hope that this food hall will harmonize with the rich environment of the entire "Mori no Machi Grace" complex, and that it will be a beloved dining space where people can enjoy the charm of the Setouchi region, connect through food, and cultivate hope for the future.

Okayama Castle is one of Japan's 100 Famous Castles and was built by Ukita Hideie, a relative of Toyotomi Hideyoshi who served as one of the Five Great Elders at a young age. Its three-story, six-tiered keep, with its unusual irregular pentagonal shape, is also affectionately known as "Crow Castle" due to its black clapboard exterior. Following the large-scale renovation in 1996 (400th anniversary of the castle's construction), our company was again awarded the contract for the renovation of the keep's displays as part of the "Reiwa Era Grand Renovation." This renovation was based on the concept of "an easy-to-understand gateway to Okayama's history, even for beginners," and was developed to serve as a base for general tourists to explore the history of Okayama City. displays were supervised by historian Michifumi Isoda, a native of Okayama City. Incorporating new insights, the exhibits clearly introduce the charm and characteristics of Okayama Castle, the achievements of its successive lords, and the origins of the city of Okayama.

HIRODEN etto, a tourist and commercial facility operated by the Hiroshima Electric Railway Group, opened in April 2020 on land adjacent to the Miyajimaguchi Passenger Terminal, which began operations in February 2020 as part of the Miyajimaguchi Port Development Project promoted by Hiroshima Prefecture. Based on the concept of "DISCOVER MIYAJIMAGUCHI," it consists of 16 stores, mainly companies Head Office in Hiroshima Prefecture. It offers the enjoyment of both everyday (local) and extraordinary (tourism) experiences with a Hiroshima-like touch, and as a facility where visitors can experience "fun, delicious, and a new Hiroshima," it is disseminating the charm of Hiroshima to tourists and local residents alike through connections with them. [Social Issues/Customer Issues/Requests] As a measure to alleviate chronic congestion on National Route 2, which is also a route used by local residents, a plan for a new urban planning road has emerged. Accordingly, it has been decided to redevelop the aging passenger terminal through the expansion of reclaimed land, and to relocate the Hiroshima Electric Railway Group's directly managed tourist and souvenir facility and the Hiroden Miyajimaguchi Station building/tracks. We received a request to create a medium- to long-term phased development scenario and propose a suitable proposal for the new facilities that the Hiroshima Electric Railway Group will construct adjacent to the passenger terminal, in a way that would serve as a prologue and epilogue to the Miyajima pilgrimage. [Solution] We believe it is important to build a development strategy from a regional branding perspective to give "Miyajimaguchi," which has always been merely a transit point to Miyajima, a sense of "place." This includes: - Naming and VI plan (*) to give a new identity to the colorless Miyajimaguchi - Leasing that resembles a journey to find investors for the future of Hiroshima/Miyajimaguchi - Lighting plan that evokes the surface of the Seto Inland Sea and the active use of wood that evokes Hatsukaichi, a town known for its timber, etc. We approached the creation of a place and space that would add flair to the "first phase of the Miyajimaguchi town opening" from both a soft and hard perspective. As a result, we are creating new employment opportunities by providing a new place of business, mainly for businesses within the prefecture, and contributing to the economic cycle within the prefecture. Furthermore, as a model case of regional revitalization through private sector participation in government-led redevelopment projects, it embodied the Hiroshima Electric Railway Group's management vision of "connecting people and opening up an attractive future for the region," fostering expectations for subsequent developments. (*VI: Abbreviation for Visual Identity. Refers to the design of the logo or symbol mark.) [Customer Feedback] Thanks to the tremendous cooperation we received from both the soft and hard aspects, from the conceptual planning stage to the concrete facility plan, we were able to create a facility that matched our concept. We hope that it will grow into a facility befitting the prologue and epilogue of a pilgrimage to Miyajima. <Our Project Members> [Sales/Project Management] Ichiro Morimoto [Consulting/Planning/Soft Direction] Mayumi Tenma [Leasing] Takaaki Hiraki, Eri Morita [design, layout] Kazumi Doi, Yukari Ozaki [Production/ construction] Katsunori Sugino [Pre-Interior Supervision/ furniture and fixture manufacturing] Toshimichi Suzuki [Branding] Yuri Watamoto [Opening Promotion/PR] Daisuke Karube, Hikaru Oura ~Related Links~ [Announcement] ・Announcement of winning the Silver Award and other awards at the 54th Japan Sign concept design Awards

This is a renewal of the permanent exhibition at the comprehensive museum (publicly approved facility) located in the Bunka no Mori Comprehensive Park, which combines humanities subjects such as archaeology, history, folklore, and arts and crafts with natural history subjects such as zoology, botany, geology, and dinosaurs. With a new concept, "A Complete Grasp of Tokushima - A Story of 'Life' and 'Time'," the permanent displays rooms have been completely renovated. The new permanent displays rooms are designed to allow visitors to experience the charm and characteristics of Tokushima through a wealth of displays, making the museum more enjoyable. Through workshops on both inclusive concept design and displays evaluation, the direction of displays content was confirmed, the experiential displays were verified, and universal concept design was implemented. With the museum as the "face of the region" in mind, the exhibition is designed to value dialogue and interaction between curators and visitors, and among visitors themselves, through the displays (objects) as they move from the newly created "Communication Zone" to the "Museum Street." The museum embraces Tokushima's appeal as "rich nature, traditional culture, and innovativeness," and as a base for conveying this appeal, it has evolved into a museum that is always full of fresh surprises and easy to enjoy. Rather than simply providing information to visitors, it is an displays space where visitors can learn about the charm of Tokushima through play, using actual materials (objects) as its core, and participatory displays methods such as 4K, VR, AR, XR, and hands-on experiences. [Social Issues/Customer Issues/Requests] - The existing permanent displays was basically based on the academic standards of 30 years ago, and although the knowledge and collection of materials related to nature, history, and culture have increased significantly through the accumulation of activities, the constraints of the room structure and displays cases made it difficult to change displays, and they had become outdated. - The old displays lacked a clear characteristic and did not represent the "face of the region," and its content was not differentiated from other museums that opened later. - There was a need to respond to social demands, such as initiatives that convey the joy of discovery and learning through objects (materials), and an increase in hands-on and participatory elements. - Universal design focused on accommodating foreigners and people with disabilities, as well as addressing damage and fading due to aging, air conditioning malfunctions, and the need for LED lighting. [Solution] - After consultation with the curator, we completely replaced the displays and, through workshops on inclusive concept design and displays evaluation, confirmed the direction of displays, verified the experiential displays, and implemented universal concept design. Along with creating a museum that serves as a "face of the community," we reorganized the flow of movement from the "Museum Street" to each displays corner, centering on the "Communication Zone," and adopted a partially selective flow of movement instead of a simple one-way route. <Our Project Members> [Sales/Project Management] Koichi Morimoto [Planning] Kyohei Kishida, Setsuko Nishimura, Mao Horii, Hironori Mima [concept design] Masaaki Mitsunaga, Tadashi Yuasa, Takeo Akamine, Rie Morita, Reiko Kagawa [Production/ construction] Hayato Ichimanda, Yoshito Inoue, Yu Oishi, Koichiro Takahashi

[The aquarium is based on the theme of "Shikoku Aquascape," the diverse waterscape of Shikoku, which is surrounded by the sea on all sides and is home to many clear streams and countless reservoirs. The Seto Inland Sea, Japan's world-class beautiful archipelago, spreads out before your eyes. Visitors can enjoy a rich time watching dolphins living in a pool that seems to blend in with the beautiful sea. The museum's environment is decorated with "sound, light, and scent" and "the flow of time," allowing visitors to "enjoy the change of expression. We aimed to create an aquarium that awakens visitors' senses by bringing them into contact with the history and culture of living creatures and people. The aquarium was to be a place of integrated customer satisfaction, not just a place to displays see living creatures. The Shikoku Aquarium is the gateway to Shikoku. The Shikoku Aquarium is the gateway to Shikoku, so it was necessary to create an environment that was appropriate for such a facility. Solution: We proposed an environment where visitors can "enjoy expression. displays The concept of the staging was "Touring the story of water and life. We created a variety of contents to promote a new Shikoku-like atmosphere. The welcome booth was designed by Nihonkaisui, which has been dealing with marine resources, to convey the charm of Shikoku's sea to visitors to the Shikoku Aquarium. We designed the booth to express the form that can be derived from a combination of the Shikoku Aquarium's goal and Nihonkaisui's corporate philosophy. The booth is composed of an aquarium tank using artificial seawater, a company product, and a video presentation inspired by salt art. displays The booth was designed to harmonize salt, the company's main product, with living creatures, and was highly rated by visitors. The booth was highly evaluated by visitors, and we feel that it made a significant contribution to the enhancement of our corporate image. ＜Our project members】 【Sales and project management】 Tatsuya Fujii, Teruko Takai 【design, layout】 Kaoru Sone, Sho Inanobe, Yuichiro Ishida, Shohui Gao 【Production・ construction】 Takeshi Suezaki / Nomura Techno: Shigeo Nagao / Nomura Products: Yoshiyuki Yamazaki

The former Ohara family residence, a nationally designated important cultural property, is the home of generations of the Ohara family, who, starting with Ohara Magosaburo, founded companies such as Kurabo, Kuraray, the Ohara Museum of Art, and Kurashiki Central Hospital, laying the foundation for the development of Kurashiki. We aimed for this house to continue to grow as a catalyst—a place where people can recognize the great achievements of the Ohara family and discuss the present and the future. A portion of the publicly accessible area was designated as a "Conversation Space (Katalyzer)," realizing a contactless concept design using words, a family tree, and projection mapping. <Our Project Members> [Sales/Project Management] Shinpei Yuasa [Direction] Hirofumi Hirabayashi [design, layout] Hirofumi Hirabayashi, Kenichi Kishikawa [Production/ construction] Masahiro Hitobe

Rose Garden Matsue, a private villa wedding venue, has opened in Matsue City, Shimane Prefecture. Surrounded by greenery on a small hill, the facility has been finished to create a warm and inviting atmosphere. Our company assisted with the building's exterior, interiors, roof, and exterior finishing work.

At Tokushima Natural Hot Spring Aratae no Yu, you can enjoy a relaxing time away from everyday life in 10 uniquely designed baths and a variety of bedrock rooms. Opened in the summer of 2012, it has been very well received. NOMURA Co.,Ltd. was responsible for design, layout, production, and construction of this unprecedented new hot spring facility. One of the main facilities, the stylish white bedrock bath, offers a truly extraordinary experience.

Aohata Jam Deck (Takehara City, Hiroshima Prefecture) is a former jam factory that has been renovated into an "ark of information" PR facility. It features numerous circular booths designed to resemble cans and bottles, allowing visitors to become familiar with jam while taking a factory tour and experiencing jam making. Our company assisted with the planning and concept design of the logo, architecture, interiors, displays, video, graphics, signage, and uniforms.