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「リノベーションを、見て、学び、感じて、ひらめく」をテーマとしたミュージアムスタイルのTOKYO リノベーション ミュージアム。大型映像や空間模型、リアルサイズのモデル空間で、これからのリノベーションに必要な情報を提供し、関連するさまざまな相談にも応じて頂ける施設です。 ＜当社プロジェクトメンバー＞ 【営業・プロジェクトマネジメント】菅谷 遼 【ディレクション】大西 亮 【デザイン】 佐々井 歩

資生堂の最先端の研究施設である「資生堂グローバルイノベーションセンター（呼称S/PARK）」の1・2階に開設された、にぎわい施設のプロジェクトです。1階に、資生堂パーラーとのコラボレーションから生まれた食事を楽しめる「S/PARK Cafe」、パーソナライズ化粧品の購入などができる「S/PARK Beauty Bar」、独自のメソッドに基づくオリジナルプログラムを体験できる「S/PARK Studio」、2階に、体験型ミュージアムの「S/PARK Museum」を配置し、誰でも自由に訪れることができる美の複合体験施設です。 吹抜けにあるSONY 16KのクリスタルLEDの特大ビジョンと1、2階部分をひとつなぎにする大きな螺旋階段が特徴的です。また開放的な吹き抜け構造の天井には、訪れた人に「インスピレーションが羽ばたく様」をイメージさせるような特大モチーフを設置しました。 全体プロデュースを小山薫堂氏（ORANGE AND PARTNERS）、空間デザインをnendo+onndoが担当し、当社は主に施設内装の設計・施工を担当しました。 ＜当社プロジェクトメンバー＞ 【営業・プロジェクトマネジメント】高森雅浩、猫田弘樹 【企画】柳原朋子、藤井香与子、廣田晃平、天間真代、岡崎広子 【デザイン・基本計画】青野恵太(onndo)、松井真吾(onndo) 【基本設計・実施設計・設計監理】林浩平、田村憲明、仁田真樹子、谷戸星香 【グラフィックデザイン】鈴木不二絵 【制作・施工】山田宗一郎、廣渡諒和 【テクニカルディレクション】貴志晃充、奥晴樹

Hamleys, the oldest toy store in the UK with a 259-year history, now has stores in 19 countries worldwide and is a theme park-like facility with various features that set it apart from ordinary toy stores. The Yokohama World Porters store, which will be the first store in Japan along with the Canal City Hakata store in Fukuoka City, will consist of two floors. The first floor will feature Hamleys' iconic carousel, which children can actually ride and play on. The playroom on the second floor will offer games using digital technology and opportunities to try out toys. In addition, just like in the UK, rental services such as party rooms where you can celebrate special occasions such as birthdays and anniversaries with entertainers will be available, making it a facility where families can spend enjoyable time. Our company coordinated this project, in which both stores will open on almost the same day, and assisted with everything from working drawings to construction (excluding the playroom) and construction supervision, based on the basic plan in the UK. <Our Project Members> [Sales & Project Management] Shohei Baba, Haruhiko Kako, Reika Sato, Reina Mihashi [Direction] Eiji Kawakami [design, layout] Masahiro Sugihara [Production & construction] Eisuke Yokoshima, Yohei Ishikawa, Takuto Nitasaka, Kota Shimizu, Yuta Shirahata, Yuma Uehara, Fuyuka Nishiyama, Yuki Miura [Customer Feedback] We were able to realize a store with high construction precision that takes safety into consideration. Furthermore, all the project members agree that it was thanks to the support of NOMURA Co.,Ltd. Ltd., who not only worked with the British design firm but also handled the import agency work, that we were able to open the store in such a short development period. ◆We also handled the Hamleys Canal City Hakata store. <Our Project Members> [Sales & Project Management] Shohei Baba, Haruhiko Kako, Reika Sato, Reina Mihashi, Masahiro Endo, Hisayo Matsunaga [Direction] Eiji Kawakami [design, layout] Masakazu Fujisawa [Production & construction] Eisuke Yokoshima, Yohei Ishikawa, Takuto Nitasaka, Ryo Hashiguchi, Jiro Kusunoki, Daiki Sugimoto

In Nihonmatsu City, Fukushima Prefecture, they have been cultivating "showcase chrysanthemums," such as chrysanthemum doll dolls and "multi-flowered" chrysanthemums that produce hundreds or thousands of flowers from a single stem. However, their activities were limited to exhibitions at chrysanthemum shows and autumn chrysanthemum displays. With the desire to utilize chrysanthemums in a way that suits the modern era, in a variety of scenes and spaces, they launched the "Nihonmatsu Chrysanthemum Town Branding Project" in 2016, aiming to enhance the appeal of Nihonmatsu chrysanthemums. In 2017, the second year of the project, they requested branding services from our company, whose founding was partly inspired by the large-scale expansion of chrysanthemum doll doll exhibitions nationwide during the Meiji era, which became a major draw for visitors. Together with Nihonmatsu City, we helped to enhance the new value of Nihonmatsu's traditional chrysanthemum cultivation and evolve "Nihonmatsu Chrysanthemum Town" into a brand that can be promoted throughout Japan and the world. ◆Project Website *You will be redirected to an external website. Please click the URL below if you wish to proceed. http://senrinzaki.jp/ *Please note: ・The linked website is not the website of NOMURA Co.,Ltd. and is not under our control. ・The website address listed in this notice is current as of the time this page was created. Website addresses may be discontinued or changed. Please check the latest address yourself. ・For information regarding the linked website, please contact the organization or group that provides the link. [Customer's Challenges/Requests] We want to brand and develop a new business around the chrysanthemum cultivation in Nihonmatsu City, where advanced horticultural chrysanthemum cultivation techniques such as chrysanthemum doll dolls and Senrinzaki remain, and make it a symbol of intergenerational exchange and community development. Furthermore, by branding Nihonmatsu City's chrysanthemums, we hope to create new businesses and new fields for second-hand chrysanthemum products (souvenirs, chrysanthemum goods, etc.), and increase employment in the tourism industry and other service industries by increasing the number of visitors who come to see the chrysanthemums. [Solution] - Marketing and market research for the floriculture and display industries, identification of challenges in product supply, and development of sales strategies - Development of brand concept - Development of brand logo and colors - Production of a product catalog to promote Nihonmatsu chrysanthemums such as "Senrinzaki," "Hyakutarin," and "Kengai" - Production of a project-specific landing page - Development of a promotion strategy - Production of a promotional video (Japanese and English) - Support and production of event participation - Holding of branding and product development seminars for local businesses - Product development support [Customer Feedback] We received many suggestions for new ways to showcase the traditional Nihonmatsu chrysanthemums, such as the creation of promotional tools that further bring out their appeal, and participation in art events that we had never considered before, allowing us to confirm the potential of Nihonmatsu chrysanthemums. Through this project, we were able to introduce "Senrinzaki" to many people both domestically and internationally, and we were able to achieve our first overseas expansion. In addition to promotion and displays, we received support in a wide range of areas, including the development of related products with local businesses and advice on the "chrysanthemum doll Exhibition," which helped to build enthusiasm among the citizens. <Our Project Members> [Sales/Project Management] Hiroshi Yokota [Planning/Direction] Yuki Shimokuni [design, layout] Tomoki Fukano, Yuri Nakagawa [PR] Korei Fukazawa [Production/ construction (for DESIGNART TOKYO 2017/2018 exhibition)] Takeshi Shimada [Collaboration for DESIGNART TOKYO 2018 exhibition] Keiko Uchiyama (NOMLAB) ・NOMLAB DESIGNART 2018 exhibited work "Senrinzaki" Chrysanthemum MR http://www.nomlab.jp/jp/projects/detail/15 ・Release Information https://www.nomurakougei.co.jp/uploads/news/attachments/1/a7a75355626e63682aa71e0b4fb11fc91cfaa652524366dc8f100e9f068d9f55.pdf

小田原城天守閣、常盤木門SAMURAI館に続く、城址公園内で当社が手掛けた3施設目のリニューアル。 小田原北条氏を陰で支えたとされる小田原の忍者「風魔」について、デジタルテクノロジーとリアルな体験を通して楽しく学ぶことができる歴史体感型ミュージアムです。当社は展示・デジタルコンテンツに関する企画、デザイン・設計、制作・施工から、館全体の運営計画補助までを総合的に担当しています。また、小田原産木材（かながわ県産木材産地認証）を88%使用し、神奈川県の林業・木材産業の活性化にも貢献しています。 ◆小田原城天守閣 https://www.nomurakougei.co.jp/achievements/detail/242 ◆NOMLAB 乃村工藝社のデジタルコミュニケーション領域を開発する専門組織「Nomura　Open Innovation LAB」［NOMLAB（通称ノムラボ）］ http://www.nomlab.jp/jp/ ＜当社プロジェクトメンバー＞ 【開発】 小笠原 明徳、沢田 杏仁 【営業・プロジェクトマネジメント】 沢田 杏仁 【企画】 佐竹 和歌子 【デザイン・設計】 堀越 さやか、巻柄 利枝 【コンテンツディレクター】 中村 瞳（NOMLAB)、内山 慧子（NOMLAB) 【空調設備設計】 中島 忠宏 【電気照明設計】 山下 優子、坪井 優也 【制作・施工】 太田 広成、伊藤 淳一、鈴木 俊幸、美馬 弘宜、横山 敬  

【プロジェクト説明文】 JOURNEY OF SEGASAMMY - セガサミーの飽くなき旅 『 お客様の夢と感動を追い求めて、セガサミーは旅をし続ける 』 そんな精神を体現したオフィス環境を2エリアに分け提案しました。 １）【レセプション・会議室エリア】 旅への好奇心をそそるレセプションラウンジと、扉を開けるたび世界中を旅して新たな発見に出会う会議室 ２）【食堂エリア】 “ 社員それぞれの個性・能力を高め、遊び心に出会える ”食を中心としたコミュニケーションの場   ■本社移転の経緯 効率的なグループ経営を図るとともに、人材交流の活性化による事業間の連携強化やシナジー創出を目的に、グループ企業20社の本社機能と社員6,500人を新オフィスへ集約する本社移転プロジェクト   【お客様の課題／ご要望】 ■社内の新しいコミュニケーションスタイル ■新たな人との出会いにより、シチュエーションの創出 ■働き方の変革を促し、ブランドイメージの変革と活性化   【解決策】 ■パーソナルなプライベート空間からブレストできるスペースまで、多様なコミュニケーションを誘発する場を構成 ■“ 3 つ の機能 ”『感度を高める』×『快適さ』×『コミュニケーションの活性化』＝モチベーションの向上と生産性の向上を図る。 見知らぬ人たちと肩を並べて食事をする場所、コミューナルテーブルやカウンターにより、偶発的なコミュニケーションの場を提供し、 新たな人との出会いにより、クリエイティブなコミュニケーションが生まれるシチュエーションを創出する   ＜当社プロジェクトメンバー＞ 【企画・デザイン】髙橋新、阪信昭、金井広行、鈴木不二絵 ノード 清水嘉之、竹内えりか、川﨑基哉 【制作】竹川健二、白旗勇太 【営業・プロジェクトマネジメント】遠山潔、岩城亮太、河野麻衣

[Project Description] The municipal central library is located on the first floor of the Kikuchi City Lifelong Learning Center KiCROSS. concept design incorporates large, curved, undulating bookshelves inspired by the flow of the river in the Kikuchi Valley, a source of pride for Kikuchi City, creating a diverse space that fosters various experiences. The bookshelves gently divide the space, inviting people in and defining the character of the area, from the lively area near the entrance to the quiet space for immersing oneself in reading. The bookshelves create various spaces by changing their shape, such as by having holes, forming staircases, and creating enclosed areas. NOMURA Co.,Ltd. was also commissioned concept design displays corner, facility VI concept design, library signage, and brochures. The open-shelf storage capacity is up to 85,000 books. <Our Project Members> [Sales & Project Management] Masanori Yokoyama, Haruka Amano [Direction] Kazunobu Nakamura [Planning] Yuichi Kameyama, Mima Inagaki [design, layout] Kazunobu Nakamura [Production & construction] Shunichiro Nagayama, Kensaku Yajima, Koichi Yamada

Project Description] In constructing a plant for the mass production and assembly of the MRJ, the first domestically produced regional jet passenger plane, which is being developed by Mitsubishi Heavy Industries, Ltd. This facility allows visitors to see the actual production site of the aircraft and experience the aircraft manufacturing process. The MRJ production site will be open to the public, and visitors will be able to experience the dynamic and broad scope of the aircraft industry, which is made up of more than 20,000 parts. In addition, the facility will be designed to highlight the comprehensive capabilities of MHI, which also develops aircraft. SOLUTION: Make the most of the facility's location as a tour facility attached to an aircraft production site by creating a full-scale mockup of the MRJ (displays) and other realistic content that can only be experienced here, and by creating a space that is consistently "aircraft" from the entrance to the exit. The concept design and atmosphere of the entire facility are a major force in promoting the advanced nature of the MRJ. ＜Our project members＞ [Sales/Project Management] Nobuyuki Tanaka [Planning] Kunihiko Oka, Hideki Sato [design, layout] Ryo Onishi, Hirofumi Inoue, Fumihiko Kaneko [Signage/Graphics concept design] Kiyohisa Moriwaki [Production/ construction] Yushi Matsuda, Keisuke Taneda, Seiichi Norenuchi, Kei Sakuma

[Project Description] We have created a space at the large shopping mall "LaLaport Shonan Hiratsuka" that brings together functions to make it more comfortable and safe for families with young children. The 170u kids' zone "Kids Park," located next to the food court, is divided into areas according to age group and uses highly cushioned interiors materials that are carefully considered for safety, providing a safe space for children to play. "Koniwa House" is a rest space where parents with young children who are visiting the mall can take a breather. It has a small garden where adults and children can relax after taking off their shoes, a space for feeding babies solid food, and a nursing room where you can stretch out and relax. [Project Highlights] - Consideration has been given to reducing the psychological and physical burden on both children and parents, such as a kids' zone where children can rest before and after meals or eat while being supervised, and a nursing room where parents can stretch out and relax. - Zoning has been implemented according to the different ways of spending time, such as a quiet play zone, an active play zone, and a baby zone. - A simple space has been designed to incorporate features that stimulate children's instincts and curiosity. <Our Project Members> [Sales/Project Management] Hidefumi Ikuta [Planning] TeamM [design, layout] Yoko Suzuki, Kenta Omoto, Akika Yamada [Production/ construction] Katsuei Iwakura

[Project Description] This project involves converting a traditional Japanese house located in Obi, Nichinan City, Miyazaki Prefecture, into accommodation. Obi was designated in 1977 as the first Important Preservation District for Groups of Traditional Buildings in the Kyushu and Okinawa region, and is an area where buildings with a sense of unity line the streets. Therefore, the exterior design had to be renovated with the premise of harmonizing with the landscape from a preservation standpoint. So, the aim was to create a facility that would attract many visitors by giving the interior design a high degree of concept design freedom and using distinctive furniture and decorations. Furthermore, on January 28, 2017, Nichinan City and NOMURA Co.,Ltd. signed a comprehensive cooperation agreement to realize town development in line with Nichinan City's concept of "Creating Customers and Creating People." On October 10, 2018, as part of the cooperation agreement, they signed the "Regional Revitalization Business Personnel Exchange Program," and dispatched Kyohei Yamano, a creative talent who handles spatial production, to Nichinan City to work on regional revitalization. Together with Nichinan City, related companies, and various other players, we are working on regional revitalization, including the creation of the "Guidelines for Town Development for the Regeneration of the Obi District of Nichinan City," the "DENKEN WEEK (Traditional Building Week)" event aimed at the development of the historic townscape, and the production of spaces in old houses. [Client's Challenges/Requests] (1) We want to renovate an old house into accommodation mainly targeting foreign tourists. (2) We want to incorporate elements unique to the region as a strength of the accommodation business. (3) We want to create a space that makes people feel the essence of Japan. [Solution] Old houses are one of the spaces where Japanese lifestyle and culture, or "lifestyle," are most concentrated. In this renovation plan, we wanted to make the most of elements that convey the scenery of the past, such as pillars, beams, and ceilings, and make the other elements into a space that can be comfortably used by people of today. Therefore, the overall concept is "Post-Heritage: Transformation for Inheritance and Weaving into the Next Generation," and we are exploring a new way of inheriting culture. Regarding tools, we followed a consistent selection theme, and without being limited to traditional techniques, we composed of items that weave together Japan through various approaches. As a result, we believe that this accommodation provides an inspiring experience that sparks interest in Japan for foreign visitors and instills pride in Japan in domestic tourists. <Our Project Members> [Space Production] Yasutoshi Yamano [Furniture and Decoration Coordination] Yasutoshi Yamano [concept design (interiors)] Yukio Kazusaka [Development] Nobuyuki Yagi [Sales] Toshiyuki Shirai ・Release: Nichinan City, Miyazaki Prefecture and NOMURA Co.,Ltd. conclude a "Comprehensive Cooperation Agreement on Regional Revitalization" https://www.nomurakougei.co.jp/uploads/news/attachments/1/bd685168ce469eb3f8f63ef2a5fe43c89bbc9af85df83d352763aa2eeb42e9cf.pdf ・Release: Nichinan City, Miyazaki Prefecture and NOMURA Co.,Ltd. sign "Regional Revitalization Business Personnel Exchange Program" https://www.nomurakougei.co.jp/uploads/news/attachments/1/aa565bf338f37cd539f269b55ea67caf32e4e527800fa28c89557f39ddf51f19.pdf Other achievements: DENKEN PJM https://www.nomurakougei.co.jp/achievements/detail/409

[Project Description] This project involves the renovation of 148 guest rooms across 4 floors and 22 floors of corridors. Hilton Fukuoka Seahawk is an iconic symbol of the "Seaside Momochi district," which has been selected as one of Japan's 100 best urban landscapes, and its architectural shape is based on the concept of "a large ship setting sail on Hakata Bay." In this renovation, we aimed to create a Hilton Fukuoka that would be loved by people all over the world for a long time, using the comfort of being on a ship and the view of the sea from the deck as motifs, and imagining the way people interact, stemming from the connections between people in Hakata Bay, which has long been a link to exchanges with foreign countries. We aimed to concept design a Hilton Fukuoka that would be loved by people all over the world for a long time, using forms and compositions that arise from "interaction," materials that evoke the feeling of a "ship's cabin," and the colors of "white sand and green pines" unique to Hakata Bay. [Client's Challenges/Requests] The challenge was to make the guest rooms flexibly usable for various guests, including business travelers, leisure travelers, inbound tourists, and MICE (Meetings, Incentives, Conferences, and Exhibitions) guests. The long corridors needed to be concept design in a way that would not give guests a monotonous impression. [Solution] We incorporated a mechanism into the headboard of the bed in the guest rooms, allowing it to be moved towards the center, enabling the room to be arranged as either a twin or Hollywood twin room according to guest requests. In the corridor, the intersecting gradient lines of the carpet represent the trajectory of a ship, with the Hakata Bay side representing the sea, the center representing the sandy beach, and the city side representing the pine forest, creating an impressive concept design that incorporates the colors of the outside scenery into the interior. <Our Project Members> [Sales & Project Management] Masayuki Yoshimori, Nobuko Abe [design, layout] Keita Aono, Naoaki Yokoyama, Jun Watanabe [Production & construction] Takayuki Gara, Mitsuaki Kanayama

[Project Description] This project involves opening a new Isetan Mirror store in conjunction with the renewal of Terrace Mall Shonan. Unlike previous store locations, this store is located in a shopping mall, and the target audience is broader. Therefore, an experiential space and interactive elements were incorporated. [Client's Challenges/Requests] The challenges were how to attract new customers who would recognize the store, and how to ensure they were satisfied after their purchase and would become repeat customers. [Solution] To accommodate the flow of people from Tsujido Station, a logo sign and mirrors symbolizing the brand were displayed in the window next to the mall entrance. Inside the store, the layout of fixtures and traffic flow were carefully designed to provide good visibility and make it easy for first-time customers to enter. A symbolic corner with curtains was set up in the center of the store where customers can receive counseling at their leisure. [Client's Feedback] This section is adjacent to the main entrance of the facility, making it a section where attracting customers directly impacts sales. Through various efforts, we have been able to raise awareness among customers visiting the facility from Tsujido Station, and many customers have entered the store and made purchases. <Our Project Members> [Project Management] Yukinori Hashida [design, layout] Yuko Aida [construction] Koichiro Matsukawa

【プロジェクト説明文】 新規に建設される新資料館の常設展示室新設展示工事及び既存館展示室の改装展示工事（設計・施工）をお手伝いさせていただきました。 ＜当社プロジェクトメンバー＞ 【営業・プロジェクトマネジメント】大谷 利幸 【デザイン・設計】上原 裕　　　　 【制作・施工】楠 次郎、美馬 弘宜

【プロジェクト説明文】 金属加工機械の製造・販売などを手掛ける株式会社アマダホールディングス様の“歴史”と“未来”を伝える「アマダ記念会館・展示室」を企画・演出・制作しました。アマダグループが創業時から大切にしてきた「お客さまとともに発展する」という理念をコンセプトに、グループ発展の転機を担った歴史的機械へのプロジェクションマッピングや、オリジナルの照明装置と映像投影を組み合わせた複合演出で、空間全体を使ったグループの未来を紹介。体感性の高いメッセージ空間を創出しました。 ＜当社プロジェクトメンバー＞ 【企画】森 誠一郎、土金 彗子、嵩 恵奈 【デザイン】森田 雅美、谷 高明、藤原 直矢、中川 百合 【演出】後藤 映則 【制作】花山 純哉、添田 悠平 【営業】山内 量

[Project Description] In Obi, a castle town with a long history in Kyushu, we created a story about the region's intangible culture and used projection mapping at the former lord's residence within the Important Preservation District for Groups of Traditional Buildings. [Client's Challenges/Requests] In a castle town with many tangible cultural properties, the next challenge was the transmission of intangible culture to the next generation and to people outside the region. This led to the theme of "making the region's intangible culture known to a wide range of people by creating an engaging space in conjunction with a highly popular event." [Solution] By using projection mapping, a visual technique, to express the region's intangible culture like a "historical picture scroll," we believe we were able to create an opportunity to pique the interest of people of all ages and nationalities. Another advantage of visual expression is that we were able to create a highly artistic space without damaging the cultural property building, which we believe suggests future possibilities. <Our Project Members> [Development] Yasutoshi Yamano [Sales] Tatsuya Iio, Junichiro Yoshida [design, layout] Masaki Kawahara, Kenji Suzuki, Yuya Tagami