Deliver “Delight and Passion” to people
through space creation

NOMURA Co.,Ltd.

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HOTEL GROOVE SHINJUKU , A PARKROYAL Hotel / JAM17 DINING & BAR

HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel / JAM17 DINING & BAR

HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel is a 538-room lifestyle hotel located on the 18th, 20th-38th floors of the Tokyu Kabukicho Tower, built on the site of the former Shinjuku TOKYU MILANO, which symbolized the culture of Shinjuku's Kabukicho district and supported people's leisure time alongside Japan's economic growth. concept design concept is "a hotel that connects with the city," incorporating the characteristics, history, and culture of Kabukicho, a city that embraces all kinds of individuality, while referencing the era (mid-century) of 1956, when the Shinjuku Tokyu Culture Hall, the predecessor of Shinjuku TOKYU MILANO, was built, and creating a hybrid space that is both forward-looking and modern. The theme of the guest rooms is "APARTMENT ROOM." Based on concept design language of the mid-century, the guest rooms are brought together as a new living space with artificial light and textures, with the hope that they will become a place where all kinds of individuality reside and lead the new culture of the city. In contrast, JAM17 DINING & BAR is themed around various "CULTURE SOCIETY CLUBs." It is positioned as a basement floor of the city, sprinkled with pieces of history and culture, serving as a place of exchange that will become a new hub for cultural dissemination through various forms of communication and expression. Every flow from the dining area, bar, and lobby to the guest rooms is connected to the city, proposing a new way of staying where guests can enjoy the unfolding of various scenes like a movie.

#Urban & Retail
#hospitality
Hokkaido Ballpark F Village ES CON FIELD HOKKAIDO

Hokkaido Ballpark F Village ES CON FIELD HOKKAIDO

In March 2023, the Hokkaido Nippon-Ham Fighters' new stadium and the surrounding area, "Hokkaido Ballpark F Village," were born. On a vast site of approximately 32 hectares, it is a completely new creative community space aiming to create a vibrant town that coexists with nature, offering next-generation live entertainment, wellness solutions that nurture mind and body, and active cultural exchange. NOMURA Co.,Ltd. brought together all its resources with the theme of "creating a new viewing experience that no one has ever experienced before," and was in charge of planning, design, layout, production, and displays construction for multiple areas. At the main stadium, "ES CON FIELD HOKKAIDO," they created spaces such as the "BALCONY SUITE" in the premium area, the "docomo CLUB LOUNGE" and "Panasonic CLUB LOUNGE" on both sides of the field that combine sand-side seats and dining, the unique "tower eleven hotel" where guests can enjoy a panoramic view of the field from their rooms, and the "tower eleven onsen & sauna," the world's first hot spring facility. As mentioned earlier, "TOWER 11," a landmark located behind left field in the new stadium, boasts the world's first in-stadium hot spring and sauna, Japan's first in-stadium hotel with panoramic field views, a museum, and other facilities, making it an innovative stadium that can be enjoyed year-round. For example, the world's first "in-stadium natural hot spring and sauna with panoramic field views" features 24 "relaxation terrace seats" in a semi-outdoor swimsuit-required zone, allowing visitors to watch the game from the sauna room or bathtub. We have created a new and unprecedented viewing style together with professional sauna enthusiast, Dai Matsuo, also known as "TTNE Totono-e Oyakata." As for the "Hokkaido Ballpark F Village" as a whole, we are involved in the planning of the entire outdoor area, as well as the creation of the welcome monument. The team aims to continue contributing to the "co-creation space" that will lead to the revitalization of the local community and contributions to society, together with fans, partners, and the local community.

#entertainment
#hospitality
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