1955 Tokyo Bay by Hoshino Resorts

Located in the Maihama-Shin-Urayasu area of Chiba Prefecture, "1955 Tokyo Bay by Hoshino Resorts" is a 638-room hotel based on the concept of "OLDIES GOODIES," with a concept design inspired by the American world of around 1955. The hotel strives to provide convenient and comfortable hotel services for theme park trips, including restaurants where guests can enjoy freshly prepared meals late at night or early in the morning, a 24-hour public space called "2nd Room," and rooms and amenities that are safe and comfortable even for guests traveling with children. In addition, the hotel offers a variety of room types, with interiors featuring concept design and color schemes reminiscent of America at that time, creating a space that can be used by families, couples, friends, and groups of all ages and for various occasions.

Our company has been involved in creating spaces for numerous brands developed by the company, including "Hoshinoya," "Kai," and "OMO," and we participated in this facility from the conceptual stage. We were comprehensively responsible for everything from formulating the spatial concept that forms the core of the branding, to art direction, design, layout, construction.

Hoshino Resorts requested that we embody their philosophy of creating "the ultimate convenient and comfortable hotel." They also needed a flexible spatial zoning system that could adapt to the diverse services and functions that change throughout the day, as well as an attractive concept design and graphics that would delight guests.

Since this hotel is intended for use by multiple people, we felt that a room for groups to spend time together was necessary in addition to the guest rooms to maximize group satisfaction, and proposed a lounge space called the "2nd Room." This space, where guests can freely eat, drink, socialize, work, and do anything without worrying about the time, has become a function that symbolizes "the ultimate convenient and comfortable hotel." Furthermore, in the initial stages of deciding on concept design, we proposed a concept of the carefree old American world of the 1950s, which became the starting point for the hotel's branding, which is based on the good old America of around 1955, and resulted in a space where guests can enjoy a one-of-a-kind world.

interiors and furnishings, which are in line with the "OLDIES GOODIES" concept, are often posted on social media, and we feel that our guests are enjoying the atmosphere. In addition, the 2nd Room is used from early morning until late at night, just like a second room, as its name suggests.