Deliver “Delight and Passion” to people
through space creation

NOMURA Co.,Ltd.

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HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel / JAM17 DINING & BAR

HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel / JAM17 DINING & BAR

HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel is a 538-room lifestyle hotel located on the 18th, 20th-38th floors of the Tokyu Kabukicho Tower, built on the site of the former Shinjuku TOKYU MILANO, which symbolized the culture of Shinjuku's Kabukicho district and supported people's leisure time alongside Japan's economic growth. concept design concept is "a hotel that connects with the city," incorporating the characteristics, history, and culture of Kabukicho, a city that embraces all kinds of individuality, while referencing the era (mid-century) of 1956, when the Shinjuku Tokyu Culture Hall, the predecessor of Shinjuku TOKYU MILANO, was built, and creating a hybrid space that is both forward-looking and modern. The theme of the guest rooms is "APARTMENT ROOM." Based on concept design language of the mid-century, the guest rooms are brought together as a new living space with artificial light and textures, with the hope that they will become a place where all kinds of individuality reside and lead the new culture of the city. In contrast, JAM17 DINING & BAR is themed around various "CULTURE SOCIETY CLUBs." It is positioned as a basement floor of the city, sprinkled with pieces of history and culture, serving as a place of exchange that will become a new hub for cultural dissemination through various forms of communication and expression. Every flow from the dining area, bar, and lobby to the guest rooms is connected to the city, proposing a new way of staying where guests can enjoy the unfolding of various scenes like a movie.

#Urban & Retail​
#hospitality​
Hokkaido Ballpark F Village ES CON FIELD HOKKAIDO

Hokkaido Ballpark F Village ES CON FIELD HOKKAIDO

In March 2023, the Hokkaido Nippon-Ham Fighters' new stadium and the surrounding area, "Hokkaido Ballpark F Village," were born. On a vast site of approximately 32 hectares, it is a completely new creative community space aiming to create a vibrant town that coexists with nature, offering next-generation live entertainment, wellness solutions that nurture mind and body, and active cultural exchange. NOMURA Co.,Ltd. brought together all its resources with the theme of "creating a new viewing experience that no one has ever experienced before," and was in charge of planning, design, layout, production, and displays construction for multiple areas. At the main stadium, "ES CON FIELD HOKKAIDO," they created spaces such as the "BALCONY SUITE" in the premium area, the "docomo CLUB LOUNGE" and "Panasonic CLUB LOUNGE" on both sides of the field that combine sand-side seats and dining, the unique "tower eleven hotel" where guests can enjoy a panoramic view of the field from their rooms, and the "tower eleven onsen & sauna," the world's first hot spring facility. As mentioned earlier, "TOWER 11," a landmark located behind left field in the new stadium, boasts the world's first in-stadium hot spring and sauna, Japan's first in-stadium hotel with panoramic field views, a museum, and other facilities, making it an innovative stadium that can be enjoyed year-round. For example, the world's first "in-stadium natural hot spring and sauna with panoramic field views" features 24 "relaxation terrace seats" in a semi-outdoor swimsuit-required zone, allowing visitors to watch the game from the sauna room or bathtub. We have created a new and unprecedented viewing style together with professional sauna enthusiast, Dai Matsuo, also known as "TTNE Totono-e Oyakata." As for the "Hokkaido Ballpark F Village" as a whole, we are involved in the planning of the entire outdoor area, as well as the creation of the welcome monument. The team aims to continue contributing to the "co-creation space" that will lead to the revitalization of the local community and contributions to society, together with fans, partners, and the local community.

#entertainment​
#hospitality​
Hotel Amanek Shinjuku Kabukicho

Hotel Amanek Shinjuku Kabukicho

1. Hotel Concept Based on the concept of "My Hotel that connects travel and the city," Hotel Amanek Shinjuku Kabukicho is the ninth hotel in the Amanek brand. Our company was responsible for the FF&E and concept design proposals and production for the guest rooms, as well as the common areas of the first-floor lobby and basement restaurant. In proposing concept design for this project, we considered the following three points to be important: 1. Hotel Concept Based on the hotel's keywords of "a place to belong," "relaxation," and "healing," we created a comfortable atmosphere in the physical aspects by realizing a compact yet luxurious bathroom space under the concept of "Cozy Comfort Hotel," while creating a beautiful space that evokes the urban atmosphere unique to the Shinjuku Kabukicho location by focusing on a sense of openness in the common areas and zoning. In terms of concept design, we incorporated various elements such as the blessings of nature, the cityscape, familiar scenery, traditional crafts, the atmosphere of local industries, and the lifestyle unique to the Shinjuku area, based on the concept of "Design with Local Essence." Through these efforts, we have created a space that evokes the unique character of Shinjuku Kabukicho, the heart of the entertainment district, while also providing a sense of relaxation and healing. 2. Building Exterior By incorporating tall, vertically oriented slit-like windows and ribbed exterior walls, we have created an exterior design that is mindful of the height befitting the Shinjuku area, which is lined with skyscrapers, aiming for a sense of unity between the exterior and interior, and expressing a modern design through the vertical lines of the building's exterior. 3. Hotel Situation in the Shinjuku Area As the area is lined with business hotel chains, there are also many unique hotels of all sizes, so we aim to create a relaxing space that is unique to Amanek while differentiating ourselves from others. Based on these three points, in order to explore the charm of this area, we have delved into the history of Shinjuku and aimed to allow all guests, whether domestic tourists or business travelers, to fully enjoy the city and travel of Shinjuku, and above all, the comfortable space that is unique to Hotel Amanek. Furthermore, as "Shinjuku Wa Relax," the hotel aims to create a space that evokes the dazzling atmosphere of Shinjuku while simultaneously providing a relaxing environment to soothe the fatigue of travel. The lobby, which guests will inevitably visit not only during check-in and check-out but also when going out during their stay or returning to the hotel, is designed to be a convenient space tailored to the user's needs, whether it's for meeting up with someone or discussing where to go.

#hospitality​
TIAD, AUTOGRAPH COLLECTION

TIAD, AUTOGRAPH COLLECTION

The hotel's name, TIAD, is an acronym for the concept "Tomorrow Is Another Day" (a hotel where guests' tomorrow will change). TIAD is a luxury hotel where guests can experience the new value of living in harmony with the greenery and nature of Hisaya-odori Park, even though it is located in the heart of the city. TIAD is the proprietary brand of Nippon Ceremony Co., Ltd. which is located in Shimonoseki, Yamaguchi Prefecture Head Office and mainly engaged in weddings and funerals, and is the fourth "Autograph Collection" hotel in Japan through a partnership with Marriott International. The reception floor features two restaurants, an all-day dining restaurant and a Japanese restaurant, and all 150 guest rooms, the first of their kind in Aichi Prefecture, are over 50 square meters in size, with three categories and 14 types of variations. For weddings, the chapel is a distinctive concept design with a maximum seating capacity of 120 people and a 10ⅿ ceiling height for a sense of openness. The wellness zone includes a lounge, indoor swimming pool, fitness gym, and in-room spa. We have completed all of the hotel's FOH (Front of House) schematic design and design supervision, as well as some bridal-related fixture work and the TIAD salon construction. displays MICE: A term coined from the initial letters of "Meeting," "Incentive Travel," "Convention," and "Exhibition/Event" by international organizations, associations, and academic societies. The term was coined from the initial letters of "convention," "exhibition," and "event" (source: Japan National Tourism Organization).

#hospitality​
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