1. Hotel Concept Based on the concept of "My Hotel that connects travel and the city," Hotel Amanek Shinjuku Kabukicho is the ninth hotel in the Amanek brand. Our company was responsible for the FF&E and concept design proposals and production for the guest rooms, as well as the common areas of the first-floor lobby and basement restaurant. In proposing concept design for this project, we considered the following three points to be important: 1. Hotel Concept Based on the hotel's keywords of "a place to belong," "relaxation," and "healing," we created a comfortable atmosphere in the physical aspects by realizing a compact yet luxurious bathroom space under the concept of "Cozy Comfort Hotel," while creating a beautiful space that evokes the urban atmosphere unique to the Shinjuku Kabukicho location by focusing on a sense of openness in the common areas and zoning. In terms of concept design, we incorporated various elements such as the blessings of nature, the cityscape, familiar scenery, traditional crafts, the atmosphere of local industries, and the lifestyle unique to the Shinjuku area, based on the concept of "Design with Local Essence." Through these efforts, we have created a space that evokes the unique character of Shinjuku Kabukicho, the heart of the entertainment district, while also providing a sense of relaxation and healing. 2. Building Exterior By incorporating tall, vertically oriented slit-like windows and ribbed exterior walls, we have created an exterior design that is mindful of the height befitting the Shinjuku area, which is lined with skyscrapers, aiming for a sense of unity between the exterior and interior, and expressing a modern design through the vertical lines of the building's exterior. 3. Hotel Situation in the Shinjuku Area As the area is lined with business hotel chains, there are also many unique hotels of all sizes, so we aim to create a relaxing space that is unique to Amanek while differentiating ourselves from others. Based on these three points, in order to explore the charm of this area, we have delved into the history of Shinjuku and aimed to allow all guests, whether domestic tourists or business travelers, to fully enjoy the city and travel of Shinjuku, and above all, the comfortable space that is unique to Hotel Amanek. Furthermore, as "Shinjuku Wa Relax," the hotel aims to create a space that evokes the dazzling atmosphere of Shinjuku while simultaneously providing a relaxing environment to soothe the fatigue of travel. The lobby, which guests will inevitably visit not only during check-in and check-out but also when going out during their stay or returning to the hotel, is designed to be a convenient space tailored to the user's needs, whether it's for meeting up with someone or discussing where to go.