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Sapporo Flower Carpet 2024

Sapporo Flower Carpet 2024

Sapporo Flower Carpet 2024 is a citizen-participation art event in which participants create large flower paintings using Hokkaido petals and natural materials, with the main venue being the Hokkaido Prefectural Government Red Brick Building and Sapporo Kita 3-jo Square. The aim is to promote the beautiful "flower scenery" of Hokkaido and Sapporo, and to promote the floriculture industry. The event began in 2014 and is celebrating its 10th anniversary this year, with a total of approximately 3,800 volunteers involved in the production and a total of approximately 640,000 visitors. In 2024, the event will be held from June 28th (Friday) to 30th (Sunday). Fujie Suzuki, a Sapporo native and art director at NOMURA IVD, was invited to design the anniversary carpet (main carpet) commemorating the 10th anniversary of the event. NOMURA IVD was also in charge of the key visuals for this event. The theme of the anniversary carpet is "Weaving, towards the future." The carpet is the largest to date, at 225m², and was concept design and created by Suzuki himself, the first Japanese concept design the Brussels Flower Carpet 2016, which was highly praised both at home and abroad. NOMURA has been providing special support by concept design the anniversary carpet and key visuals, and providing PR and volunteer support. The Sapporo Flower Carpet has been held since 2014. It is run by a public-private partnership between the government (Hokkaido and Sapporo City) and private companies. It is working to develop human resources who will increase the value of the region, run by a diverse group of citizen volunteers, from young children to people working in the neighborhood and foreign residents, and promote understanding of the floriculture industry in Hokkaido for the next generation through collaboration with elementary and high schools.

#Conventions & Events
Muroran City Environmental Science Museum

Muroran City Environmental Science Museum

As a successor to Hokkaido's first science museum, the Muroran Youth Science Museum (opened in 1963), this museum was newly opened with the addition of the theme of "environment." The museum aims to create displays that will familiarize a wide range of generations, especially children, with science on a daily basis and give them hope for the future of the earth and the region. The environmental corner introduces environmental innovation projects that utilize Muroran's individuality and strengths cultivated through manufacturing, as well as efforts toward a sustainable future. The main displays, "Watching Moruelani," is a virtual exhibit in which visitors walk on satellite photos of Muroran spread across the floor and use an AR tablet to explore manufacturing, renewable energy sites, and natural spots. Visitors can experience displays that is usually difficult to see in real life, such as 360-degree images of factories and drone footage of natural landscapes. The science experience corner is made up of devices that allow visitors to experience the basics and principles of science. Some of the equipment from the old building has been remade and reinstalled, inheriting the history of the facility and the memories of the residents. The scattered devices are connected by experiment counters, enhancing the face-to-face communication space, and play elements are also incorporated into displays, such as large play equipment based on Muroran's nature.

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