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Sendai Aoba Festival "Borrowful Harvest Platform"

Sendai Aoba Festival "Borrowful Harvest Platform"

In May, when the zelkova trees lining the streets are covered in fresh green leaves and Sendai becomes its most beautiful "City of Trees," the "Sendai Aoba Festival," a historical festival showcasing the refined elegance of the Date clan, is held. This festival began in 1985, the 350th anniversary of the death of Date Masamune, as a revival of a festival from the Edo period Sendai domain. For the fourth festival in 1988, five Sendai Yamaboko floats were created to recreate the procession of floats from that time, and the procession was revived. The following year, five more floats were added, and in 1995, one more was created, bringing the total to eleven. Our Tohoku branch has been involved in the creation of the floats from the early stages, and because of that connection, our branch staff still work together every year to support the procession. And in 2025, for the first time in 30 years, a 12th float, the "Gokoku Hojo Yamaboko," will be added to the festival. Creating a new float requires considerable expense. Furthermore, with the participation of over 100 people, including those pulling the float and dancing, sponsorship requires a fairly large local organization or group. In this context, the cooperation of Iris Ohyama, a company based in Sendai, Miyagi, made the creation of a new float a reality. Due to our long-standing relationship with the "Sendai Aoba Festival," our company was in charge of the concept design and production of the float. *Event period: Every year on the third Sunday of May and the day before.

#entertainment
Kakegawa City indoor playground "mirocco"

Kakegawa City indoor playground "mirocco"

Opened in July 2025 in Kakegawa City, Shizuoka Prefecture, the new indoor playground "mirocco" aims to be a place where children can not only enjoy playing to their heart's content, but also enjoy it with their families and local people. This facility has renovated the pool and hot bath facilities that were located in the indoor facility "Tamarina" in the 22nd Century Hills Park in Mansui, Kakegawa City, and have been renovated into an all-weather playground. While making use of our know-how in regional revitalization and facility business, we were in charge of everything from concept formulation to design, construction of interiors, playground equipment, and decoration, and operation. In addition, as a voluntary business of the DBO* business, we have made private investment to improve the attractiveness of the facility by adding playground equipment, artificial furniture, fixtures, signs, graphics, etc. About Facility Concept/Space concept design The facility concept is "Let's create every day." 365 (3 = Mi / 6 = Ro / 5 = Ko) The naming was decided by voting for "mirocco" with the meaning that it will be a facility where everyone can gather. The four main areas are "Guruguru no Yama" where you can play with playground equipment, "Waku Waku Base" where you can play quietly, "Hitoyasumi Lounge" where adults can relax, and "Hi Hi Hara" where babies can play safely. In addition to these areas, Tamarina will open a new store in Shizuoka Prefecture, "This Is Cafe", offering menus that are easy to use for customers of all ages. In addition, the interior of the facility, such as the interiors, playground equipment, and benches, uses local resources, and uses environmentally friendly materials in various places, such as benches using prefectural logged wood, workshop spaces that use scraps and waste materials as work materials, and plastering walls using "soil" from the Kakegawa River. *DBO: Abbreviation for Design Build Operate (design, construction, and operation), one of the business methods when developing public facilities. The public entrusts the design, construction, and operation of facilities to private operators.

#public
Sapporo Flower Carpet 2024

Sapporo Flower Carpet 2024

"Sapporo Flower Carpet 2024" is a citizen-participatory art event held primarily in front of the Hokkaido Government Red Brick Building and at Sapporo's Kita 3-jo Plaza, where a large floral painting is created using Hokkaido's flower petals and natural materials. It aims to showcase the beauty of Hokkaido and Sapporo's floral landscapes and promote the floriculture industry. Started in 2014, this year marks the 10th anniversary, with approximately 3,800 volunteers involved in the production and approximately 640,000 visitors. The 2024 event will be held from June 28th (Fri) to 30th (Sun). Fujie Suzuki, a Sapporo native and Art Director at NOMURA Co.,Ltd. IVD, was invited to design the anniversary carpet (main carpet) to commemorate the 10th anniversary. NOMURA Co.,Ltd. IVD also handled the key visual for the event. The theme of the anniversary carpet is "Spinning Towards the Future." The carpet is the largest ever at 225 square meters, and was concept design and created by Suzuki himself, who was the first Japanese person to concept design the "Brussels Flower Carpet 2016" and received high praise both domestically and internationally. NOMURA Co.,Ltd. is providing special cooperation, concept design the anniversary carpet and key visuals, and providing public relations and volunteer support. The Sapporo Flower Carpet has been held since 2014. It is operated by a public-private partnership organization consisting of the government (Hokkaido and Sapporo City) and private companies. It is working to cultivate human resources who will be responsible for improving regional value, to operate with citizen volunteers from diverse groups ranging from young children to people working nearby and foreign residents, and to promote understanding of Hokkaido's flower industry for the next generation through collaboration with elementary and high schools.

#Conventions & Events
Takekoma Forest Revitalization Project

Takekoma Forest Revitalization Project

This project was undertaken by Takekoma Shrine, one of Japan's three major Inari shrines, to create a vibrant community. Our company played a central role, forming a tripartite team involving the shrine, the local community, and our company. The team's work was broadly divided into five areas: "maintenance of the shrine's sacred grove," "establishment of a café," "revitalization of the local community," "promotion," and "creation of a new festival." Our company provided comprehensive production services, including planning, logo concept design, design administration, landscape concept design, construction, exterior work, café opening support, café menu development, product development, video production, and public relations. Our goal was to ensure that Takekoma Shrine continues to exist as an indispensable part of the lives of the citizens, in a sustainable way, for the future. 〇Comprehensive Production Details ① Identifying customer challenges ② Developing solutions ③ Considering implementation (operation) structure ④ Establishing implementation (operation) structure (leasing) ⑤ concept design based on the opinions of the shrine and operators ⑥ Product development (food and beverage menu, selection of products for sale) ⑦ Considering revitalizing the entire shrine ⑧ Creating a promotional video for the entire shrine ⑨ Considering CAFÉ promotion ⑩ Planning the opening ceremony ⑪ Attracting various media outlets ⑫ Implementing PDCA after opening ⑬ Creating a new festival ⑭ Creating a global promotional video for overseas markets. By soliciting supporters from our network (mainly local companies), we have established a system that can operate independently.

#public
KOCHIKAME Museum

KOCHIKAME Museum

KOCHIKAME Museum" is a sightseeing base facility for the Kameari area in Katsushika City, based on the manga "Kochira Katsushika-ku Kameari Koen-mae Hashutsujo" (Here I come, Kameari Koen-mae Hashutsujo). We were in charge of the concept of the facility, displays, content planning and design, and construction. In addition, we planned and designed the circulation measures around Kameari Station, construction and promotional measures for the opening of the facility. The two teams, CIC (Content Integration Center), a team of experts in IP content*, and the public works facility team, which has expertise in local government tourism base facilities and city planning, leveraged each other's strengths. The concept of the project was "The main character builds a facility on his own and then runs away to the town of Kameari! The architecture looks like a stack of comic book panels, with famous scenes popping out of interiors and a space that exudes the worldview of the work concept design, creating a sense of existence for the main characters and creating an immersive spatial experience for visitors. Visitors experience a consistent spatial story from the entrance to the exit, as if they are chasing a hero who has escaped. This also contributes to the promotion of the shopping district and local revitalization of Katsushika Ward and the Kameari area. *This term refers to all content protected by Intellectual Property Rights (IPRs). For example, games, movies, animation, manga, novels, music, characters, etc. fall under IP content.

#entertainment
#public
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