Hotel Amanek Shinjuku Kabukicho is the ninth building under the Amanek brand, which is based on the concept of "My Hotel Connecting Travel and the City." In addition to the common area of the lobby on the first floor and the restaurant on the basement floor, our company was responsible for everything from proposing and creating the FF&E and concept design for the guest rooms. In proposing concept design for this project, we placed great importance on the following three points. 1. Hotel Concept Based on the hotel's keywords of "a place to belong," "relaxation," and "comfort," in terms of hardware, we have created a "Cozy Comfort Hotel" concept, creating a comfortable atmosphere by realizing a compact yet luxurious bathroom space, while the common areas and zoning, which are conscious of a sense of openness, have created a beautiful space that exudes the urban atmosphere unique to the location of Shinjuku Kabukicho. In terms of concept design, the concept of "Design with Local Essence" has been adopted and numerous elements have been sprinkled in, such as the blessings of nature, streetscapes, familiar scenery, traditional crafts, the atmosphere of local industries, and the lifestyle unique to the Shinjuku area. Through these efforts, we have created a space that gives a sense of relaxation and healing while still retaining the local character of Shinjuku Kabukicho, the center of the entertainment district. 2. Exterior of the building With windows and ribs in the exterior wall material that are slit high vertically, the exterior design is conscious of the height appropriate for the Shinjuku area lined with high-rise buildings, aiming for a sense of unity between the exterior and interior, and the vertical lines of the exterior of the building express a modern design. 3. Hotels in the Shinjuku area As this is an area where there are unique hotels of all sizes among the business hotel chains, we will create a relaxing space unique to Amanek while differentiating ourselves from the others. Based on the above three points, we aimed to explore the charm of this area by unraveling the history of Shinjuku and allowing all customers, both domestic and international tourists and business travelers, to enjoy the city and travel of Shinjuku, and above all, the comfortable space unique to Hotel Amanek, while at the same time realizing a space that allows you to feel the lingering echoes of the glittering Shinjuku, as “Shinjuku Wa Relax”. The lobby is a place where guests will visit not only when checking in and checking out, but also when they go out during their stay and when they return to the hotel. It is a user-friendly space that can be used to suit the purposes of guests, such as for meeting up with others or discussing where to go out.