Sapporo Flower Carpet 2024 is a citizen-participation art event in which participants create large flower paintings using Hokkaido petals and natural materials, with the main venue being the Hokkaido Prefectural Government Red Brick Building and Sapporo Kita 3-jo Square. The aim is to promote the beautiful "flower scenery" of Hokkaido and Sapporo, and to promote the floriculture industry. The event began in 2014 and is celebrating its 10th anniversary this year, with a total of approximately 3,800 volunteers involved in the production and a total of approximately 640,000 visitors. In 2024, the event will be held from June 28th (Friday) to 30th (Sunday). Fujie Suzuki, a Sapporo native and art director at NOMURA IVD, was invited to design the anniversary carpet (main carpet) commemorating the 10th anniversary of the event. NOMURA IVD was also in charge of the key visuals for this event. The theme of the anniversary carpet is "Weaving, towards the future." The carpet is the largest to date, at 225m², and was concept design and created by Suzuki himself, the first Japanese concept design the Brussels Flower Carpet 2016, which was highly praised both at home and abroad. NOMURA has been providing special support by concept design the anniversary carpet and key visuals, and providing PR and volunteer support. The Sapporo Flower Carpet has been held since 2014. It is run by a public-private partnership between the government (Hokkaido and Sapporo City) and private companies. It is working to develop human resources who will increase the value of the region, run by a diverse group of citizen volunteers, from young children to people working in the neighborhood and foreign residents, and promote understanding of the floriculture industry in Hokkaido for the next generation through collaboration with elementary and high schools.