In May, when the zelkova trees lining the streets are enveloped in fresh greenery, and Sendai becomes the most beautiful "City of Trees" of the year, the "Sendai Aoba Festival," which conveys the essence of Date culture to the present day, is held. Our Tohoku branch has been involved in the creation of the festival's symbolic floats (yamaboko) from the early stages, and even now, every year, our branch staff work together to support the procession. And in 2026, the 12th new float, the "Gokoku Hojo Yamaboko," was completed for this festival, the first in 31 years. The construction of a new float requires not only a large amount of money but also the participation of more than 100 people, including pullers and dancers, so the support of large organizations and companies deeply rooted in the community is indispensable. This time, thanks to the cooperation of Iris Ohyama, who shared our vision, a new float has been realized. Our company was in charge of the design and production of this float. Conception began in May 2024, and in 2025, Iris Ohyama, wanting to share the process with the local community, included the float in its unpainted, unfinished wooden state during the parade. After approximately two years of meticulous production, the completed float has now been unveiled. *Event period: Every year on the third Sunday of May and the day before.