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Growth X Partners Group Lab “Sky AGORA”

Growth X Partners Group Lab “Sky AGORA”

This is a new office relocation project for Growth Ex Partners Co., Ltd., a company that provides DX support for businesses. The company has moved Head Office to a high-rise floor on the 48th floor of the Shinjuku Nomura Building, and aims to create a "place where employees can be happy and improve performance." The basic concept of the new office is not just a place to work, but a plaza-like space where all employees can gather and where communication spaces that promote encounters and discoveries can be fostered. [Social Issues/Client Issues/Requests] The COVID-19 pandemic has drastically changed our lives, with more people working and eating at home and flexible working styles becoming possible, but at the same time, the very existence of the office has been questioned. While it is possible to work without problems remotely, the president still wanted "everyone to come to the office." The new office needed to be a place where coming to work is enjoyable and motivation and engagement are enhanced. [Solution] Rather than just an office as a place to work, we explored and designed an office that "has communication at its core, where people naturally want to gather." The office is filled with features that encourage proactive action and serve as catalysts for communication, such as a lounge space where people can work as if they were playing, and a space where furniture layouts can be freely customized according to the purpose. To foster employee pride and boost motivation, we boldly placed artwork by Leslie David, a rising art director active in Paris, throughout the entire space, making coming to work a more enjoyable experience. Combining the image of an "agora," symbolizing a gathering place, with the location on the 48th floor, we proposed the original name "Sky AGORA." <Our Project Members> [Sales/Project Management] Hiroki Nekota [Planning] Kenta Masubuchi [design, layout] Manabu Yamanobe, Tomoya Sato, Shunsuke Ami [Production/ construction] Kazuiso Yoshimura

#corporate
Sharp Yao Office "Yao Daiichi Shokudo Isshoku"

Sharp Yao Office "Yao Daiichi Shokudo Isshoku"

Our company was responsible for the planning, design, layout, and construction of "Yao Daiichi Shokudo Isshoku," the employee cafeteria that opened on November 1, 2021, at Sharp Corporation's (hereinafter: Sharp) Yao Plant. In proposing the project, we focused not just on creating a stylish space, but on "a proposal that only Nomura could make," proposing a cafeteria that would serve as an internal branding space where people could discover "SHARP's essence" across organizational boundaries and generations, while also serving as an external branding space that could be experienced by visiting business partners and affiliated companies. We implemented three zoning areas: lunch, work, and salon, and designed the cafeteria not only as an employee cafeteria, but also as a place where people can relax, hold meetings with internal and external guests, and connect and communicate. A single red line (Sharp Red) runs through the cafeteria, representing Sharp's history to date and its future. For this project, we considered concept design that would preserve the characteristics of the Yao Plant, which has a history of approximately 65 years as a production base for white goods, while also ensuring hygiene. Furthermore, by utilizing the mezzanine floor, which was previously used for the production line of manufactured products, as displays space for SHARP's iconic historical products, we also implemented an SDG-oriented initiative that reduced waste and removal costs. [Social Issues/Customer Issues/Requests] We received a request to create a space that would revitalize internal connections, as communication between business divisions was weak. [Solution] We proposed a space that could be used not just as a place to eat, but also as a "place to work" and a "place to relax." We also proposed displays past products as a "place where communication among employees can be revitalized and where they can feel and discover SHARP's history." <Our Project Members> [Sales/Project Management] Yui Takahashi [design, layout] Shota Umetani, Ryo Yamato, Yusuke Nakamura, Ayaka Miura [Production Management] Yoshitsugu Mukoyama ~Related Links~ [Announcement] ・ NOMURA Co.,Ltd. 's Social Good Activities: Case Study of SHARP Yao Plant "Yao Daiichi Shokudo Isshoku"

#corporate
Sumitomo Life "Vitality" Plaza Ginza Flagship store

Sumitomo Life "Vitality" Plaza Ginza Flagship store

Sumitomo Life's "Vitality" product combines features such as variable premiums and benefits (rewards) to support customers' efforts and continuation of health promotion activities. To allow more customers to experience its advanced features and value, we have developed walk-in stores. Our company was in charge of the following stores: ・Sumitomo Life "Vitality" Plaza Yurakucho Store (Opened April 2020) ・Sumitomo Life "Vitality" Plaza Shinjuku Store (Opened November 2019) [Social Issues / Customer Issues / Requests] While addressing three issues—increasing awareness of "Sumitomo Life "Vitality"", acquiring new customers, and improving policyholder loyalty—there was a need to utilize "digital" to create new experiential value rooted in "people". By developing stores in the heart of Ginza, one of Japan's leading commercial districts, and disseminating information, we promoted the project to contribute to Sumitomo Life's vision of "Each individual living a better life = well-being". [Solution] We created a space where customers can experience the world of Vitality by visualizing the features of Sumitomo Life's "Vitality" health program—"understanding your health status," "improving your health status," and "enjoying benefits (rewards)"—through benefit displays and videos. We created a flexible space that can be used to hold various events and seminars to support health promotion activities, and a meeting room where face-to-face support can be provided to existing policyholders, resulting in a plan that emphasizes value rooted in "people." Interactive content that makes health initiatives personal has been introduced in the entrance, providing a new "digital" experience with Ginza as the backdrop. We hope that this store will become one that supports the "daily lives" of each individual through the space in the heart of Ginza and contributes to the realization of a healthy and long-lived society. [Customer Feedback] Many design companies in the same industry visit our store because they are interested in design, layout of your company. Customers have said things like, "The wall concept design is wonderful," "It's a stylish space," "The smart partitions are cool," and "It's a space that makes you want to sign a contract," and some have been impressed by the monolith (a large touch-panel monitor). <Our Project Members> ・Sumitomo Life "Vitality" Plaza Ginza Flagship Store [Development] Mizuki Ogura [Sales/Project Management] Keita Shima [Planning] Yuki Noda, Hiroshi Matsushita [Digital Content Planning] Aya Watanabe [Leasing] Aya Nishimoto, Tomoko Shirasaki [design, layout] Yasushi Machida, Megumi Yatsuka, Mariko Yamagiwa [Production/ construction] Tomokuni Hasegawa [System Design/ construction] Keisuke Taneda, Yuki Kuga ・Sumitomo Life "Vitality" Plaza Yurakucho Store [Development] Mizuki Ogura [Sales/Project Management] Keita Shima [Planning] Yuki Noda [design, layout] Yasushi Machida [Production/ construction] Kazuki Misawa ・Sumitomo Life "Vitality" Plaza Shinjuku Store [Development] Mizuki Ogura [Sales/Project Management] Keita Shima [Planning] Koji Nakazato, Yuki Noda [design, layout] Yasushi Machida [Production and construction] Kazuki Misawa

#Urban & Retail
LOQUAT Nishiizu

LOQUAT Nishiizu

The former Suzuki Residence, a large estate in the Toi district of Nishi-Izu consisting of a main house and three storehouses, has been a beloved central presence in the community since the Edo period. With the "value of experiencing antique beauty" in mind, the buildings and exterior have been renovated to create an auberge with two guest rooms. The main house's cramped layout has been revised to create a sense of spaciousness in all directions, ensuring modern comfort. The three storehouses were designed to preserve the atmosphere of the past by utilizing the unique spatial characteristics of each and adding minimal concept design elements. Two of the storehouses were renovated into guest rooms with luxurious outdoor open-air baths, and one was converted into a lounge and spa. The result is an auberge that blends seamlessly with the surrounding accommodations and is loved by the community. [Social Issues/Customer Issues/Requests] While Toi has long been a popular hot spring inn town, the lack of variety in restaurants, cafes that serve as tourist hubs, and tourist content that utilizes the food resources of Nishi-Izu has resulted in low tourist spending, which has been a long-standing issue. The client's request for this facility development was not to prioritize business profitability, but rather to create a facility that would benefit the community and be accepted and loved by both tourists and local residents. [Solution] Our company respected the passage of time the buildings had accumulated on this land, and we believed that it was necessary to find the unique character of each building and transform it into an attractive concept design. We revised the floor plan while considering the structural burden of the existing non-conforming buildings, and by respecting the character of each building, we were able to create the charm of each facility itself. For example, the main house has a deep roof structure, the first storehouse, which has been converted into a lounge, has roughly painted plaster walls, the second storehouse, which is a lodging building, has a dynamic one-room space, and the third storehouse has a two-story vertical expansion and earthen walls hidden behind the wooden walls. [Client's Voice] Despite the short deadline, the former Suzuki residence, which represents the history of Toi, was restored with extremely high-quality concept design and construction techniques. As a result, not only tourists who come to "LOQUAT Nishi-Izu," but also local residents visit almost every day, and it has become a place of relaxation that provides a little bit of richness in their daily lives. Every day, not only the accommodation buildings but also the restaurants, bakeries, and gelaterias are bustling with activity, often fully booked or sold out. <Our Project Members> [Sales & Project Management] Shinya Hiratsuka, Nobuyuki Yagi [Planning] Saki Ninomiya [design, layout] Norio Koito, Hirofumi Inoue, Tadahiro Nakajima, Ryotaro Tezuka [Production & construction] Jun Endo, Takayuki Inoue, Nohara Kikuchi

#hospitality
ARTBAY TOKYO

ARTBAY TOKYO

This is an art-based urban development project based in the waterfront subcenter area. The aim is to connect the five areas and the vast city of over 440 hectares through art and increase its appeal. For the first project, architect Motosuke Bandai was invited to design a pavilion called ARTBAYHOUSE. The pavilion was created with the concept of "architecture that embraces the 'nature' that is unique to this place." The architecture itself is an experiential work of art, and at the same time, it is a space that serves as a base for various art and urban development projects, as it changes while being enveloped in the ever-changing nature of light, wind, rain, and plants. There is also a cafe inside, and pets are allowed inside. The space where people, plants, animals, insects, and other various "nature" can each spend their time comfortably is a place where you can experience unprecedented newness that questions the future of cities and spaces. [Social issues / Customer issues / Requests] The waterfront subcenter area has all the basic urban functions, but the scale of each building and road is large, and there was a lack of places where people could spend their time comfortably, especially outdoors. Furthermore, although there are many natural attractions not found in urban areas, such as ocean views and wide skies, these were not being fully utilized. [Solution] 1. Create a human-scale space that serves as a starting point for urban development, where people can gather and feel comfortable. 2. Create content that has the power to attract and spread information, making people want to visit. 3. Implement experimental programs that are unique to the waterfront new city center area. With these three pillars as the planning axis, we aimed to realize an art project unique to this area that would present new value while responding to the issues facing the town. <Our project members> [Sales/Project Management] Ito Etsuro, Ibe Reiko [Research/Planning] Sugimoto Taku, Yokota Tomoko, Mochizuki Mina

#Conventions & Events
"Creating the future of work for NOMURA Co.,Ltd. Ltd. Group" - Group company base consolidation project

"Creating the future of work for NOMURA Co.,Ltd. Ltd. Group" - Group company base consolidation project

NOMURA Co.,Ltd. opened a new office in March 2021 in the Daiba Garden City Building adjacent to the Head Office building (Odaiba, Tokyo) to accommodate the new normal era. NOMURA Co.,Ltd. The Group's goal is to activate communication and better creativity among employees while taking advantage of the Group's diverse work styles and values. NOMURA Co.,Ltd. The Group launched a project in 2019 to consolidate Group company locations with the aim of creating an environment in which employees can work together more closely and synergistically. Facing the changes in work styles and social issues arising from the Corona disaster, we sought to create a realistic office space for the New Normal era with the three keywords of "health," "experimentation," and "brand" to create the "way of the future work. We believed that the function of the office in the new normal era would change from a "workplace" to an "innovative space that triggers communication," where a diverse range of people from inside and outside the company can gather and actively exchange ideas and opinions in a way that only the real world can offer. To this end, the communication space "RESET SPACE_2" was designed based on the concept of a "Unique Park," a park-like space that can be used by all employees to accommodate diverse and unique work styles. The space is made of 100% fair wood. CONFERIUM is a proposal for a new meeting room area, and is an attempt to "act displays in the way we work" by daring to actively showcase unique meetings. The know-how used in the displays space is applied to the office space, for example, by darkening the common corridor to make the conference room stand out as displays. The creative office area has adopted a group address system. The creative floor is designed to allow concept design work with an awareness of the "concept design feeling" of scale and materials, which is a major advantage when conducting concept design work. By clarifying the purpose of the space, we were able to create a sophisticated space at a low cost. This project was planned, designed, construction and managed by the NOMURA Co.,Ltd. group.

#corporate
JR Nichinan Line Nichinan Station Building

JR Nichinan Line Nichinan Station Building

~More than just a place to wait for trains, a station as a community space where everyone can feel comfortable~ Based on the concept of creating a place that fosters community, workshops and surveys were conducted with local residents from the planning stage. User needs were made apparent and reflected in the design. To create opportunities to experience various cultures through books during the time spent in the station, a corner where books and picture books can be read has also been installed. In order to convey the charm of local resources through the use of the station, the locally produced "Obi cedar" was actively used in various parts of the space, and the design and production of a space in which users can experience the charm of Obi cedar through their own experience was planned and produced. [Client's challenges/requests] The Nichinan Station, which was a place only for getting on and off trains and lacked any sense of community before the renovation, was to be transformed into a place that fosters local community and allows people to feel the "charm of the region". [Solution] In order to convey the appeal of local resources through the use of the station building, we collaborated with a local design firm, Ryohin Keikaku Co., Ltd., and actively incorporated locally produced "Obi cedar" into various parts of the space. To create opportunities for users to experience the charm of Obi cedar, we used wood for the station building's facade and window frames, while harmonizing it with the forest spreading behind the station building. In addition, we implemented a signage plan that makes the station's presence recognizable from a distance, and produced a space that harmonizes and integrates with the surrounding environment and the station building, with wood as the main material. [Customer's Voice] People other than JR users have started to visit the station building, and it has been renovated into an attractive space where local people can gather. We would like to continue to use it as a place for the local community, such as by holding events using the station building in the future. <Our Project Members> [Sales] Reiko Ibe [Planning, Production, Workshop concept design, design supervision] Mari Matsumoto ~Related Links~ [News Releases] ・ NOMURA Co.,Ltd., Ltd. opens a renovated old house facility as the first in a public-private partnership project to revitalize Nichinan City, Miyazaki Prefecture ・Nichinan City, Miyazaki Prefecture and NOMURA Co.,Ltd. conclude a "Comprehensive Partnership Agreement on Regional Revitalization" ・Nichinan City, Miyazaki Prefecture and NOMURA Co.,Ltd. sign the "Regional Revitalization Business Personnel Exchange Program" ・ NOMURA Co.,Ltd. takes on the role of a creative partner in community co-creation for urban development [Media Coverage Information] ・2019.07.05 "Construction Communications Newspaper" ・2020.04.01 "Nichinan TV" ・2020.04.07 "Miyazaki Nichinichi Shimbun" [Related Achievements] ・Plus D Nichinan Branch ・Kiraku Obi Goya Residence ・DENKEN PJM Photography: Park concept design Co., Ltd.

#public
Brillia Shinagawa Minamioi Communication Salon oooi

Brillia Shinagawa Minamioi Communication Salon oooi

A community space where people can connect with each other through their daily lives and the town, a place where people can call out "Hey!" We proposed opening the condominium sales center to the community so that local residents and new residents who will be living in the condominium can get to know each other. For local residents, this would allow them to have positive feelings towards the large apartment complex that will be built and to get a feel for the atmosphere of future residents even before it is completed. At the same time, we aimed to create a space that would be comfortable for prospective buyers. [Client's Challenges/Requests] Early integration between new condominium residents and the community is a major challenge. Given this social background, this project started with the idea that the sales center needed to be a starting point for a community that would be suitable for such a request. [Solution] As a starting point for the community, the sales center was planned based on a "traditional Japanese house" so that it would function as a "place" where "people who already live" and "people who will live" in the community can connect, drop by, and interact. The "earthen floor" connects the exterior and interior spaces, the "living room" is a place where users can converse, and the "veranda" is a space where people can easily chat with local residents. Through these concept design, we were able to visualize the local community and provide an updated lifestyle. [Customer's Voice] We received cooperation in many aspects, from concept creation, planning, introduction of operators, design, and construction, and we believe this project was only possible because of your company's teamwork. Thank you very much. <Our Project Members> [Sales/Project Management] Shinpei Watanabe, Yuri Utsugi [Planning] Shoko Miyazaki, Taku Sugimoto [design, layout] Ryo Onishi, Hiroaki Koshizen, Kenta Omoto [Production/ construction] Soji Wakasugi Photography: Nakasa & Partners Co., Ltd. Masato Kono

#corporate
Bosch Shibuya Head Office Office, 10th Floor, "The NEST"

Bosch Shibuya Head Office Office, 10th Floor, "The NEST"

Renovation project for Bosch Corporation Shibuya Head Office. We were in charge of planning, design, layout and construction for the renovation of one floor on the 10th floor into a communication space. Based on our experience of remodeling the 4th floor of the Head Office building into a communication space "RE/SP", we thought it was important to create an opportunity for interaction among employees. Based on the concept of "SCRAMBLE for MEET UP" (gather people, hatch new ideas, and fly out again), we designed the space to create a place where a diverse range of employees can gather and interact on a daily basis. Like Shibuya, where Bosch's Head Office is located, the space was composed in collaboration with various artists to express the mixing of people through encounters and exchanges, and is an open concept design where people can interact with an open mind. We also took part in the creation phase, including the logo concept design and event planning and management. The client required a place concept design where employees can interact with each other from a different perspective than the office floor, with the aim of stimulating communication and creating innovation within the company. Solution: We proposed a space configuration that would allow each employee to regain their vitality and deepen their connection with each other. Specifically, the space was divided into six main functional areas, including a counter for casual conversation with a cup of coffee in hand, a place to relax on a sofa, and a space for physical exercise and refreshment, with the aim of creating opportunities for communication that transcends age and departmental boundaries. The space is divided into six main functional areas. By proactively incorporating furniture and artwork that would trigger communication, we aimed to create a place where spontaneous ideas that are difficult to generate in the office area could be generated. The Bosch DNA is also available at displays to give visitors hints on how to create innovations. <Our project members> [Sales and project management] Kazushige Ishii, Kaori Murakami, Tomoyo Shishibori [design, layout] Manabu Yamanobe, Mitsutaka Hagiwara [Planning] Kenta Masubuchi [Production and construction] Tetsuji Koike

#corporate
3×3LabFuture

3×3LabFuture

<Project Overview> This facility was planned and designed as a hub for exchange and activity that transcends industry and business boundaries, operated by an affiliated organization of Mitsubishi Estate Co., Ltd. Aiming to realize a sustainable society for the next generation, and with its three elements of "environment," "economy," and "society" meshing together like gears, this facility, named "3x3LabFuture" from the concept of a "third place" that is neither work nor home, aims to foster the formation of various communities and the emergence of businesses that connect to the future. <Client's Challenges> The client's challenges included creating diverse gathering spaces where visitors from various industries and business types, from individuals to large groups, can interact and engage in activities, and expressing the environmentally advanced nature of the office equipment. <Solutions> We planned and designed spaces such as a "salon" space capable of hosting large seminars, a "communication zone" that can be freely utilized, a "workshop kitchen" and "future cafe" as exchange spaces using cooking as a medium, and a "wonderful corridor" that can accommodate various displays. Every single interiors material, furniture, and fixture was carefully selected with environmental considerations in mind. <Our Project Members> [design, layout] Echiyo Suzuki, Ryo Onishi, Kyoko Kosugi [Production & construction] Yukio Marumori [Sales & Project Management] Shun Kawai

#corporate
Weathernews in-house nursery school “WNI RAIN KIDS HOUSE”

Weathernews in-house nursery school “WNI RAIN KIDS HOUSE”

[Project Overview] Weathernews Inc. established "WNI RAIN KIDS HOUSE" (pronounced "WNI Rain Kids House"), an in-house daycare center, with the aim of creating an environment where employees can balance childcare and career success. This in-house daycare center was established on the grounds of Makuhari Techno Garden, where the company is located, with the aim of creating an environment where employees can work with peace of mind, and it also has an after-school program that accepts children up to the 6th grade of elementary school. The name "RAIN" in the daycare center reflects the company's wish for children to develop respectfulness, adventurousness, and independence. The company requested a unique spatial design that would express the concept, as well as efficient functionality to accommodate mixed-age childcare by combining a daycare center and after-school program. Our company's project members consist of working fathers and mothers. Leveraging their childcare experience, we planned and designed the naming of each class and the educational programs. The space expresses "RAIN," and every detail, from the logo graphics to the design, reflects Weathernews' unique style. Working in collaboration with Team M, the design and construction also prioritize safety and environmental considerations. [Customer Feedback] We discussed various themes and concepts internally to create a facility unique to Weathernews, and NOMURA Co.,Ltd. skillfully brought that process to life. For example, the logo concept design and concept resonated with our staff, and we were impressed by the idea of drawing a weather map from our founding day on the floor, which we adopted. Thanks to NOMURA Co.,Ltd. Kogeisha's wide range of proposals, we were able to open a wonderful in-house daycare center that truly reflects Weathernews's spirit. [Our Team] Sales & Project Management: Haruhiko Kako Planning: Takashi Isozaki design, layout: Mutsumi Kaneko Signage & Graphic concept design: Fujie Suzuki Production & construction: Manabu Ikura, Jun Endo, Shun Funatsu Advisory Staff: Team M (Representative: Mari Matsumoto)

#public
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