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Kanda Myojin Cultural Exchange Center "EDOCCO"

Kanda Myojin Cultural Exchange Center "EDOCCO"

Kanda Myojin Cultural Exchange Center "EDOCCO", which we produced comprehensively from concept creation to opening, is a facility that inherits tradition and creates new culture under the concept of "tradition x innovation". It is an unprecedented complex facility with 4 floors above ground and 1 floor below ground, including the function of a shrine's shrine amulet giving office. The multi-purpose hall is the main axis, and the facility operates 365 days a year, hosting corporate presentations and displays on weekdays and a live music venue on weekends. In addition, the Japanese culture experience, which focuses on protecting traditional performing arts and traditional crafts, targets inbound tourists. The facility incorporates mechanisms to improve visitor satisfaction, such as the introduction of merchandise sales and cafe services that are enjoyed by visitors while promoting regional cooperation. [Issues/Themes] In the future, 20 years from now, there are two issues: 40% of temples and shrines are in danger of disappearing due to the impact of the declining birthrate and aging population, and the decrease in Shinto weddings. This project was started in response to the desire to increase the number of worshippers at shrines in the future. [Solution] This facility, which combines a multi-purpose hall and a Japanese culture experience studio, was born from a plan to inject marketing ideas into the shrine and attract demographics that had not previously visited the shrine (young people and inbound tourists). The facility is bustling every day, with three target groups of visitors: business people, young people, and inbound tourists. <Our project members> [Producer] Sakazume Kenichi [Sales] Yamaguchi Seiji, Inami Tsuyoshi, Kawata Motoo [Planning] Kobayashi Keita, Watanabe Yoshiko [concept design] Onishi Ryo, Okuyama Eri, Kazuyoshi Nanako, Sasai Ayumu [Production] Takahara Shigeyoshi, Endo Jun, Kimura Hiroki ~Related links~ [News release] ・Kanda Myojin Cultural Exchange Center "EDOCCO" is produced by NOMURA Chief Planner Sakazume Kenichi, with designer Onishi Ryo in charge of interiors design ・Announcement of "Suzuki Toshio and Ghibli Exhibition" to be held at Kanda Myojin Cultural Exchange Center "EDOCCO" [Media coverage] ・2019.04.09 "Nikkei ESG" May issue ・2019.02.19 "Nikkei Business Daily" ・2019.02.18 "Nikkei Business Daily"・2019.02.06 "Hata Lab"

#public
Starbucks Reserve (R) Roastery Tokyo

Starbucks Reserve (R) Roastery Tokyo

Starbucks Reserve(R) Roastery Tokyo, which combines coffee bean roasting capabilities, opened along the Meguro River in Nakameguro, Tokyo. This is the first Starbucks store to open in Japan and the fifth in the world. Each floor of the four-story store offers a different experience. Located in a vibrant and creative neighborhood, this charming concept design is inspired by the famous cherry blossom trees that line the Meguro River in full bloom. The space concept design aims to blend with the natural beauty of various parts of Japan, and is symbolized by an expansive glass surface that extends to the ceiling and a warm wooden terrace seating area. In the center of the store, a 17-meter-high cascade stretches to the fourth floor, where coffee beans are stored in a cask covered with 121 hand-hammered copper plates. Pipes carrying coffee beans run around the cask and throughout the restaurant, while the main bar on the first floor offers a variety of coffee brewing methods, and the authentic artisan bread available at the Italian bakery Princi (R), the first of its kind in Japan, is another attraction. In the area with a large roasting machine, visitors can also enjoy communicating with baristas and roasters over the counter; the Tibana Bar on the second floor offers a unique tea experience and a taste of the traditional Japanese tea journey, while the Alibiamo Bar, the first of its kind in Japan on the third floor, offers mixology and Craft Cocktails on the 3rd floor, where you can immerse yourself in a world of mixology and craft cocktails. In addition, the AMU Inspiration Lounge on the top four floors will serve as a venue for casual talks about social issues, a community outreach center, and a coffee training facility.  The store will be the first Starbucks Roastery in Tokyo to be built from the ground up with a local architect, and the store exterior will be a collaboration with Kengo Kuma, a leading Japanese architect. concept design The space is a fusion of Japanese nature and tradition with modern concept design architecture, creating a space where people can explore and enjoy the experience of coffee. Based on the concept of a roasting factory and seating area coexisting in the same space, we sought a dynamic and entertaining composition incorporating the roastery's symbolic "cask" and bean pressure pipes, as well as an odd combination of delicate and understated Japanese materials. Solution: The cask is surrounded by a cherry blossom petal motif inspired by the cherry trees along the Meguro River. The cask itself was concept design patterned in such a way that the eye is guided upward, like the steam rising from a cup of coffee. The furniture is also interiors ・In addition to incorporating traditional Japanese craftsmanship and material processing techniques into the furniture, we have added a contemporary touch to create a new concept design like the copper cascade and origami ceiling motifs. We have created a space that will surprise, inspire, and engage visitors in the coffee experience. The first time you step into the shop, you will be overwhelmed by the overwhelming space. The fusion of Japanese nature and tradition with the modern concept design and the creation of each and every detail has been echoed by customers as one of the values of the immersive experience. In addition to the coffee and tea products, the entire world view of the building, which is surprising and exciting, is one of the main experiences of the Roastery Tokyo. <Our project members> 【interiors schematic design Cooperation, artwork concept design】 Eiji Kawasaki, Mai Takahashi 【working drawings】 Kyoko Aikawa, Yo Yamamoto, Yuki Yamaguchi, Junya Hagiwara 【 Production construction】 Ryohei Azechi, Jun Endo, Osamu Kojima 【 Project management, sales】 Seiji Yamaguchi, Yukako Ninomiya

#Urban & Retail
Nihonbashi Toyama Museum

Nihonbashi Toyama Museum

[Project summary] "Nihonbashi Toyamakan" is a comprehensive information receiving and transmitting center that can sell products, provide tourist information, and hold exchange events, with a restaurant where you can experience the taste of Toyama as its main focus. Materials and traditional crafts from Toyama Prefecture are used throughout the space, and it is a new base that conveys the beautiful nature, diverse culture, and food charm of Toyama that are the background, rather than simply selling products, and conveys "quality living in Toyama" that makes people think "I want to visit Toyama Prefecture". We assisted with consulting, design, layout, building execution, event management, and PR support. [Challenge/theme] "A place to convey quality living in Toyama" The theme was to not only get things, but also to convey experiences, leading to the revitalization of industry, tourism, etc. [Solution] We put into practice the proposal to "revitalize the facility by introducing a new purpose that will be a centripetal force." Utilizing our CSV solutions for creating public spaces, "Forester Project" (*1) and "Japan Value Project" (*2), we were able to realize a plan and design that would not just be a product center, but one that can be utilized for the various regional revitalization measures that Toyama Prefecture is aiming for, such as tourism, industry, and immigration. For the wood used for the tables and chairs that are actually used, our designers visited sawmills in Toyama Prefecture and selected local materials, including cedar and keyaki, for the building. "Forester Project" (*1) A project to create facility development that creates a strong impression of the regional brand while supporting forestry by producing facility interiors, furniture, and fixtures using domestic materials that are characteristic of the region. "Japan Value Project" (*2) An initiative to collaborate with businesses across the country that handle traditional techniques and materials, and provide a place to promote them by incorporating their specifications into the facility. <Our project members> [Development/Project Management] Fujinaka Ryuichi [Sales Promotion] Sato Noboru, Tanaka Nobuyuki [Planning] Suzuki Megumi, Fujinaka Ryuichi [Creative Direction] Suzuki Megumi [design, layout] Hanaoka Yutaka [Sign/Graphic concept design] Ito Hisae (Cloth) [Production/ construction] Marumori Yukio [Other (Event Planning, PR Support, etc.)] Fujinaka Ryuichi

#Urban & Retail
3×3LabFuture

3×3LabFuture

<プロジェクト概要文> 三菱地所(株)様の外郭団体が運営する、業種業態の垣根を越えた交流・活動拠点として企画・設計されました。 次世代のサスティナブルな社会の実現を目指し、その3要素である「環境」「経済」「社会」がギアのごとく噛み合うこと、会社でも自宅でもない「第3の場所~サードプレイス」から『3×3LabFuture』と名付けられたこの施設では、さまざまなコミュニティが形成され、未来へつながるビジネスが創発されることを目的としています。 <お客様の課題> お客様の課題として、さまざまな業種業態、1人から大人数までの来場者が交流・活動できる多種多様なギャザリングスペースを作り出すこと、そしてオフィス設備の環境先進性を表現することが挙げられました。 <解決策> 「サロン」スペースのような大人数セミナーが可能な空間を始め、空間を自由に可動活用できる「コミュニケーションゾーン」、料理を媒体とした交流スペースとしての「ワークショップキッチン」「フューチャーカフェ」、さまざまな展示が可能な「すてきな廊下」などを企画設計しました。内装素材・家具什器等はひとつひとつがすべて環境を配慮した選定を行いました。   <当社プロジェクトメンバー> 【デザイン・設計】鈴木 恵千代、大西 亮、小杉 今日子 【制作・施工】丸森 幸男                                                  【営業・プロジェクトマネジメント】川井 俊  

#corporate
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