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Hamamatsu Castle

Hamamatsu Castle

The keep of Hamamatsu Castle is a park facility built in 1958 with donations from citizens. 60 years had passed since its completion, and displays and decorations in the facility were deteriorating. This project is a renewal project in displays area to enhance the attractiveness of Hamamatsu Castle Park as a central park and to improve the satisfaction of citizens and visitors in the 450 year anniversary of the construction of Hamamatsu Castle by Tokugawa Ieyasu. At our company, I was in charge of construction including interiors, sign graphics, video software hardware, lighting and electrical work, and design construction of furniture and fixtures. [Social Issues/Customer Issues/Requests] ・ Introduces the history of the castle from Hikima Castle, the predecessor of Hamamatsu Castle, to the construction, reconstruction, and dismantlement of Hamamatsu Castle, to Hamamatsu Castle Park. ・ The ruins of castles in the city which can be visited are introduced, and the multi-layered history of Hamamatsu Castle and the appearance of castles in various parts of the city are conveyed. ・ Give a sense of unity to the current displays stories and the historical background. Production of multilingual panels and digital video content: displays. ・ Examination of traffic lines and concept design considering operations during the COVID-19 pandemic. ・ Acquired FSC® project certification using FSC® certified Tenryu wood (municipal wood). I received the above request. [Solution] ・ We designed the plan by zoning it into "passion," "state of affairs" and "scene" layers, focusing on the fact that "young Ieyasu" lived in Hamamatsu Castle and the historical background in which Ieyasu was placed at that time and the people who surrounded him, centering on those 17 years. ・ Produced a passion stage expressing the "passion" of young Ieyasu. The history of Hamamatsu Castle from Hikima Castle, the predecessor of Hamamatsu Castle, to its construction, reconstruction, and dismantlement to Hamamatsu Castle Park was introduced in a panoramic theater using existing models. ・ Utilizing Tenryu cedar, a material produced in Hamamatsu City, for the "scene" layer on the third floor. During the renovation, the castle became the first castle in Japan to receive FSC® project certification. [Customer Comments] In this renewal, the current status and issues of the castle tower have been accurately summarized, and images using the latest technology and recent discoveries and research have been incorporated into the overall renewal. In addition, there was an introduction of castle ruins that can be visited in the city, and explanations of places related to Ieyasu, legends, and food culture, etc. The newly redesigned Hamamatsu Castle was not only a place for learning, but also a facility to look back on the history of Hamamatsu, including the reconstructed castle tower. Visitors commented, "I can clearly understand the origin of Hamamatsu Castle," and "It has become fashionable." The City of Hamamatsu recognizes that the park has enhanced its appeal as a central park, improved the satisfaction of citizens and visitors, and improved its function as a hub for regional revitalization and tourism exchange. < our company Project Members > [Direction] Suzuki Atsushi [concept design] Horikoshi Sayaka [Planning] Inagaki Mima [Production/construction] Takahashi Akinobu [Sales/Project Management] Ogasawara Akinori, Tashiro Haruka [Related Links] [Release] NOMURA Co.,Ltd. opens the first FSC® project certified facilities using domestic materials, Hamamatsu Castle and Hamamatsu Children's Museum

#public
Hamamatsu Children's Museum

Hamamatsu Children's Museum

Hamamatsu Children's Museum opened in November 2001 with the goal of providing children with healthy play, creative experiences, and a place for interaction, and of supporting the healthy development of the next generation of children and child-rearing. The objective of this project was to concept design the interiors environment, including the playground equipment, which had become outdated and outdated after approximately 18 years since its opening, and to provide safer and more comfortable services to users. "Hamamatsu Children's Museum Philosophy" Children possess an insatiable curiosity within. Hamamatsu Children's Museum aims to create a loving environment where children can fully express their true nature and play to their heart's content, safely and with peace of mind. In this environment, we hope that children will interact with many others and develop their social skills and creativity. Furthermore, we aim to foster an environment where parents raising precious children, who represent the future, can expand their mutual support network and enjoy raising their children while receiving professional support. We believe that the experiences and images children create during this psychologically stable period are incorporated into their brains' long-term memories, creating fertile soil for a fulfilling and happy life. [Social Issues/Customer Issues/Requests] 1) Renew some of the playground equipment and interiors while maintaining the facility's original management philosophy and functionality. 2) Minimize temporary closures and complete the design and construction in just one year. 3) For the renovation, we worked to utilize Tenryu timber (local timber), a method promoted by Hamamatsu City, and obtained FSC® Project Certification. The above requests were received. [Solution] 1) We concept design a playground that incorporates the local characteristics of Hamamatsu, such as its nature and industrial technology, and created mechanisms to foster interest and attachment to the community. 2) To create a "playground unique to Hamamatsu" that nurtures the humanity and learning foundations of Hamamatsu residents, we used original playground equipment and space based on theories of human development. 3) Tenryu cedar, a timber sourced in Hamamatsu City, is used for the hall, Daichi Zone (floors, walls, and some playground equipment), workshop room, and corridors. The FSC® project team, with Hamamatsu City as the manager and our company as the deputy manager, achieved the first international forest certification, "FSC® Project Certification*," for a similar public children's facility in Japan. *FSC® Project Certification ・The FSC® standard is an international forest certification system based in Germany and is the world's highest standard. ・FSC® certification means that wood from properly managed forests is guaranteed to be used. ・Hamamatsu City is particularly focused on using FSC®-certified timber as a concrete action toward the SDGs. <Our project members> [Direction] Suzuki Atsushi [concept design] Watanabe Mika [Planning] Abe Reimi [Production] Takahashi Akinobu, Ota Hironari, Ichijo Takehiro [Sales/Project Management] Ogasawara Akinori, Tashiro Haruka ~Related Links~ [Release] NOMURA Co.,Ltd. opens Hamamatsu Castle and Hamamatsu Children's Museum, the first FSC® Project certified facilities in Japan to use domestic timber

#public
"Creating the future of work styles for NOMURA Co.,Ltd. Group" Group company base consolidation project

"Creating the future of work styles for NOMURA Co.,Ltd. Group" Group company base consolidation project

In March 2021, NOMURA Co.,Ltd. Ltd. opened a new office in the Daiba Garden City Building adjacent to Head Office headquarters (Odaiba, Tokyo) that is suited to the new normal era. The company aims to encourage employees to communicate and demonstrate greater creativity while taking advantage of the diverse work styles and values of NOMURA Co.,Ltd. Group. In 2019, NOMURA Co.,Ltd. Group launched a group company base consolidation project with the aim of creating an environment in which employees can work together and demonstrate greater synergy. In response to the changes in work styles and social issues caused by the COVID-19 pandemic, the company set three keywords, "health," "experiment," and "brand," and explored the nature of real office space in the new normal era to create "future work styles." - We believe that the function of the office in the new normal era will change from a "workplace" to an "innovative space that induces communication," where diverse human resources from inside and outside the company gather and actively exchange opinions and have chance encounters that are unique to the real world. Therefore, the communication space "RESET SPACE_2" was designed with the concept of "Unique Park" and was planned as a park-like space that any employee can use to suit their diverse and unique work styles. 100% fairwood is used. ・CONFERIUM is a proposal for a new conference room area, and is an attempt to "displays the behavior of working styles" that proactively shows unique meetings. The know-how used in displays spaces was applied to office spaces, such as darkening the common corridors to highlight the conference rooms as displays. ・Group addresses were adopted in the creative work area. In addition, the creative floor allows concept design work to be done while keeping in mind the "sense of concept design" such as the sense of scale and texture of materials, which are great strengths when concept design spaces. By clarifying the purpose, it became a low-cost and sophisticated space. This project was planned, designed, construction, and operated by NOMURA Co.,Ltd. Group.

#corporate
JR Nichinan Line Nichinan Station Building

JR Nichinan Line Nichinan Station Building

~A station building that is not just a place to wait for trains, but a community space where everyone can spend time comfortably~ Based on the concept of creating a place that fosters community, we conducted workshops and questionnaire surveys with local residents from the planning stage. We identified user needs and reflected them in the design. A corner where books and picture books can be viewed has also been set up to create opportunities for people to come into contact with various cultures through books while spending time in the station building. In order to convey the appeal of local resources through use of the station building, we actively used the local specialty "Obi cedar" throughout the space, planning and producing a space where users can experience the charm of Obi cedar through their own experience. [Customer's Issues/Requests] Before the renovation, Nichinan Station building was a place with no place to stay and only for getting on and off trains, and we received a request to turn it into a place that fosters the local community and makes people feel the "charm of the area." [Solution] In order to communicate the appeal of local resources through the use of the station building, we worked with local design firm Muji Co., Ltd. to actively use the local specialty Obi cedar throughout the space, and to create opportunities for users to experience the charm of Obi cedar through physical experience, we used wood for the station building's facade and window frames, while harmonizing with the forest behind the building. We also implemented a sign plan that would allow the station's presence to be recognized from afar, and produced a space that uses wood as a key theme to harmonize and blend with the surrounding environment. [Customer feedback] People other than JR users are now visiting the station building, and the renovation has made it an attractive space where local people can gather. We would like to continue using the station building as a place for the local community, such as by holding events in the future. <Our project members> [Sales] Ibe Reiko [Planning and production, workshop concept design, and design supervision] Matsumoto Mari ~Related links~ [News releases] ・ NOMURA Co.,Ltd., Ltd. opens old house restoration facility as first project in public-private partnership to revitalize the local community in Nichinan City, Miyazaki Prefecture ・Nichinan City, Miyazaki Prefecture and NOMURA Co.,Ltd. conclude "Comprehensive Partnership Agreement on Regional Revitalization" ・Nichinan City, Miyazaki Prefecture and NOMURA Co.,Ltd. sign "Regional Revitalization Corporate Exchange Program" ・ NOMURA Co.,Ltd. works as a creative partner in co-creating local urban development [Media coverage] ・2019.07.05 "Kensetsu Tsushin Shimbun" ・2020.04.01 "Nichinan Television" ・2020.04.07 "Miyazaki Nichinichi Shimbun" [Related achievements] ・Plus D Nichinan Branch ・Kiraku Obi Aiya Residence ・DENKEN PJM Photo: Park concept design Co., Ltd.

#public
Green Stamp Karuizawa Dormitory Shoukan

Green Stamp Karuizawa Dormitory Shoukan

Shou-kan was built in 1892 in Nishikatamachi, Hongo-ku, Tokyo, as part of the residence of Count Abe, the former feudal lord of the former Fukuyama domain. In 1971, Tokio Kasuga, founder of Green Stamp Co., Ltd., relocated and restored it to Karuizawa, where it has been used as a memorial hall for the Green Stamp Karuizawa dormitory. In 2020, Shou-kan was renovated at the same time as the new annex as a retreat facility for both Green Stamp Co., Ltd. and Kenedix, Inc. We were responsible for the design and interior administration of the Shou-kan renovation, including seismic retrofitting, as well as the installation of FF&E for the entire facility. [Social Issues / Customer Issues / Requests] Various extensions and renovations have been made since the original relocation, and the only connection to the annex was via a corridor, which caused structural stress and led to subsidence. The entire facility was aging, and the Shoyukan was difficult to use in winter due to Karuizawa's climate, and although it was originally designed with tatami mats, its use had decreased due to changes in Japanese lifestyles. However, they wanted to renovate it while preserving as much of its original appearance as possible. [Solution] After investigating the Shoyukan, they restored it to its original simple form as much as possible, performed a seismic diagnosis, and reinforced the structure to withstand earthquake forces equivalent to those stipulated in the Building Standards Act. The building faces the annex across the courtyard, giving it a sense of unity as a whole facility. While respecting the original design as much as possible, they aimed to extend the period of use, including in winter, except for the coldest months, by installing insulation and air conditioning equipment in the parts that cannot be seen. They installed floor heating and replaced it with flooring, and the walls added for seismic resistance expressed the original walls, fixtures, and image of the time, while the upper half of the space retained as much of the original design as possible. <Our project members> [Sales] Kayumi Tatsumi [Survey, design, layout and interior administration] NAU1: Norio Koito [Production and construction] Mikiya Fujitaka

#corporate
Kanda Myojin Cultural Exchange Center "EDOCCO"

Kanda Myojin Cultural Exchange Center "EDOCCO"

Our company comprehensively produced the Kanda Myojin Cultural Exchange Center "EDOCCO," a facility built on the concept of "tradition x innovation." It preserves tradition and creates new culture. With four above-ground floors and one below, it is an unprecedented complex that also functions as a shrine's amulet-giving center. Centered around a multi-purpose hall, it hosts corporate presentations and displays on weekdays and functions as a live music venue on weekends, operating 365 days a year. Furthermore, its Japanese cultural experiences, centered on preserving traditional performing arts and crafts, are targeted at inbound tourists. While fostering community collaboration, the facility incorporates mechanisms to enhance visitor satisfaction, including the introduction of merchandise and cafe services to delight visitors. [Challenge/Theme] Twenty years from now, Japan faces two challenges: a 40% decline in temples and shrines due to the declining birthrate and aging population, and a decline in Shinto weddings. This project was initiated in response to calls for an increase in the number of worshippers at shrines. [Solution] This facility, which combines two functions - a multipurpose hall and a Japanese culture experience studio - was born from a plan to inject marketing ideas into the shrine and attract demographics that have not previously visited the shrine (young people and inbound tourists). The facility is bustling every day, attracting three target groups: business people, young people, and inbound tourists. <Our project members> [Producer] Sakazume Kenichi [Sales] Yamaguchi Seiji, Inami Tsuyoshi, Kawata Motoo [Planning] Kobayashi Keita, Watanabe Yoshiko [concept design] Onishi Ryo, Okuyama Eri, Kazuyuki Nanako, Sasai Ayumu [Production] Takahara Shigeyoshi, Endo Jun, Kimura Hiroki ~Related links~ [News release] ・Kanda Myojin Cultural Exchange Center "EDOCCO" is comprehensively produced by NOMURA Co.,Ltd. Chief Planner Sakazume Kenichi, with designer Onishi Ryo in charge of interiors design ・Announcement of "Suzuki Toshio and Ghibli Exhibition" to be held at Kanda Myojin Cultural Exchange Center "EDOCCO" [Media coverage] ・2019.04.09 "Nikkei ESG" May issue ・2019.02.19 "Nikkei Sangyo Shimbun" ・2019.02.18 "Nikkei Sangyo Shimbun"・2019.02.06 "Hata Lab"

#public
Starbucks Reserve (R) Roastery Tokyo

Starbucks Reserve (R) Roastery Tokyo

Starbucks Reserve(R) Roastery Tokyo, which combines coffee bean roasting capabilities, opened along the Meguro River in Nakameguro, Tokyo. This is the first Starbucks store to open in Japan and the fifth in the world. Each floor of the four-story store offers a different experience. Located in a vibrant and creative neighborhood, this charming concept design is inspired by the famous cherry blossom trees that line the Meguro River in full bloom. The space concept design aims to blend with the natural beauty of various parts of Japan, and is symbolized by an expansive glass surface that extends to the ceiling and a warm wooden terrace seating area. In the center of the store, a 17-meter-high cascade stretches to the fourth floor, where coffee beans are stored in a cask covered with 121 hand-hammered copper plates. Pipes carrying coffee beans run around the cask and throughout the restaurant, while the main bar on the first floor offers a variety of coffee brewing methods, and the authentic artisan bread available at the Italian bakery Princi (R), the first of its kind in Japan, is another attraction. In the area with a large roasting machine, visitors can also enjoy communicating with baristas and roasters over the counter; the Tibana Bar on the second floor offers a unique tea experience and a taste of the traditional Japanese tea journey, while the Alibiamo Bar, the first of its kind in Japan on the third floor, offers mixology and Craft Cocktails on the 3rd floor, where you can immerse yourself in a world of mixology and craft cocktails. In addition, the AMU Inspiration Lounge on the top four floors will serve as a venue for casual talks about social issues, a community outreach center, and a coffee training facility.  The store will be the first Starbucks Roastery in Tokyo to be built from the ground up with a local architect, and the store exterior will be a collaboration with Kengo Kuma, a leading Japanese architect. concept design The space is a fusion of Japanese nature and tradition with modern concept design architecture, creating a space where people can explore and enjoy the experience of coffee. Based on the concept of a roasting factory and seating area coexisting in the same space, we sought a dynamic and entertaining composition incorporating the roastery's symbolic "cask" and bean pressure pipes, as well as an odd combination of delicate and understated Japanese materials. Solution: The cask is surrounded by a cherry blossom petal motif inspired by the cherry trees along the Meguro River. The cask itself was concept design patterned in such a way that the eye is guided upward, like the steam rising from a cup of coffee. The furniture is also interiors ・In addition to incorporating traditional Japanese craftsmanship and material processing techniques into the furniture, we have added a contemporary touch to create a new concept design like the copper cascade and origami ceiling motifs. We have created a space that will surprise, inspire, and engage visitors in the coffee experience. The first time you step into the shop, you will be overwhelmed by the overwhelming space. The fusion of Japanese nature and tradition with the modern concept design and the creation of each and every detail has been echoed by customers as one of the values of the immersive experience. In addition to the coffee and tea products, the entire world view of the building, which is surprising and exciting, is one of the main experiences of the Roastery Tokyo. <Our project members> 【interiors schematic design Cooperation, artwork concept design】 Eiji Kawasaki, Mai Takahashi 【working drawings】 Kyoko Aikawa, Yo Yamamoto, Yuki Yamaguchi, Junya Hagiwara 【 Production construction】 Ryohei Azechi, Jun Endo, Osamu Kojima 【 Project management, sales】 Seiji Yamaguchi, Yukako Ninomiya

#Urban & Retail
Nihonbashi Toyama Museum

Nihonbashi Toyama Museum

[Project summary] "Nihonbashi Toyamakan" is a comprehensive information receiving and transmitting center that can sell products, provide tourist information, and hold exchange events, with a restaurant where you can experience the taste of Toyama as its main focus. Materials and traditional crafts from Toyama Prefecture are used throughout the space, and it is a new base that conveys the beautiful nature, diverse culture, and food charm of Toyama that are the background, rather than simply selling products, and conveys "quality living in Toyama" that makes people think "I want to visit Toyama Prefecture". We assisted with consulting, design, layout, building execution, event management, and PR support. [Challenge/theme] "A place to convey quality living in Toyama" The theme was to not only get things, but also to convey experiences, leading to the revitalization of industry, tourism, etc. [Solution] We put into practice the proposal to "revitalize the facility by introducing a new purpose that will be a centripetal force." Utilizing our CSV solutions for creating public spaces, "Forester Project" (*1) and "Japan Value Project" (*2), we were able to realize a plan and design that would not just be a product center, but one that can be utilized for the various regional revitalization measures that Toyama Prefecture is aiming for, such as tourism, industry, and immigration. For the wood used for the tables and chairs that are actually used, our designers visited sawmills in Toyama Prefecture and selected local materials, including cedar and keyaki, for the building. "Forester Project" (*1) A project to create facility development that creates a strong impression of the regional brand while supporting forestry by producing facility interiors, furniture, and fixtures using domestic materials that are characteristic of the region. "Japan Value Project" (*2) An initiative to collaborate with businesses across the country that handle traditional techniques and materials, and provide a place to promote them by incorporating their specifications into the facility. <Our project members> [Development/Project Management] Fujinaka Ryuichi [Sales Promotion] Sato Noboru, Tanaka Nobuyuki [Planning] Suzuki Megumi, Fujinaka Ryuichi [Creative Direction] Suzuki Megumi [design, layout] Hanaoka Yutaka [Sign/Graphic concept design] Ito Hisae (Cloth) [Production/ construction] Marumori Yukio [Other (Event Planning, PR Support, etc.)] Fujinaka Ryuichi

#Urban & Retail
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