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NOMURA Co.,Ltd.

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Starbucks Reserve (R) Roastery Tokyo

Starbucks Reserve (R) Roastery Tokyo

Starbucks Reserve(R) Roastery Tokyo, which combines coffee bean roasting capabilities, opened along the Meguro River in Nakameguro, Tokyo. This is the first Starbucks store to open in Japan and the fifth in the world. Each floor of the four-story store offers a different experience. Located in a vibrant and creative neighborhood, this charming concept design was inspired by the famous rows of cherry trees that line the Meguro River in full bloom. The space concept design aims to blend with the natural beauty of various parts of Japan, and is symbolized by an expansive glass surface that extends to the ceiling and a warm wooden terrace seating area. In the center of the store, a 17-meter-high cascade stretches to the fourth floor, where coffee beans are stored. 121 hand-hammered copper plates cover the surface. Pipes carrying coffee beans run around the cask and throughout the restaurant, while the main bar on the first floor offers a variety of coffee brewing methods, and the authentic artisan bread available at the Italian bakery Princi (R), the first of its kind in Japan, is another attraction. In the area with a large roasting machine, visitors can also enjoy communicating with baristas and roasters over the counter; the Tibana Bar on the second floor offers a unique tea experience and a taste of the traditional Japanese tea journey, while the Alibiamo Bar, the first of its kind in Japan on the third floor, offers mixology and Craft Cocktails on the 3rd floor, where you can immerse yourself in a world of mixology and craft cocktails. In addition, the AMU Inspiration Lounge on the top four floors will serve as a venue for casual talks about social issues, a community outreach center, and a coffee training facility.  The store will be the first Starbucks Roastery in Tokyo to be built from the ground up with a local architect, and the store exterior will be a collaboration with Kengo Kuma, a leading Japanese architect. concept design The space is a fusion of Japanese nature and tradition with modern concept design architecture, creating a space where people can explore and enjoy the experience of coffee. Based on the concept of a roasting factory and seating area coexisting in the same space, we sought a dynamic and entertaining composition incorporating the roastery's symbolic "cask" and bean pressure pipes, as well as an odd combination of delicate and understated Japanese materials. Solution: The cask is surrounded by a cherry blossom petal motif inspired by the cherry trees along the Meguro River. The cask itself was concept design patterned in such a way that the eye is guided upward, like the steam rising from a cup of coffee. The furniture is also interiors ・In addition to incorporating traditional Japanese craftsmanship and material processing throughout, we have added contemporary touches to create a new concept design, like the copper cascade and origami motif on the ceiling. We have created a space that will surprise, inspire, and engage visitors in the coffee experience. The first time you step into the shop, you will be overwhelmed by the overwhelming space. The fusion of Japanese nature and tradition with the modern concept design and the creation of each and every detail has been echoed by customers as one of the values of the immersive experience. In addition to the coffee and tea products, the entire world view of the building, which is surprising and exciting, is one of the main experiences of the Roastery Tokyo. <Our project members> 【interiors schematic design Cooperation, artwork concept design】 Eiji Kawasaki, Mai Takahashi 【working drawings】 Kyoko Aikawa, Yo Yamamoto, Yuki Yamaguchi, Junya Hagiwara 【 Production construction】 Ryohei Azechi, Jun Endo, Osamu Kojima 【 Project management, sales】 Seiji Yamaguchi, Yukako Ninomiya

#Urban & Retail
Bosch Shibuya Head Office Office, 10th Floor, "The NEST"

Bosch Shibuya Head Office Office, 10th Floor, "The NEST"

Renovation project for Bosch Corporation Shibuya Head Office. We were in charge of planning, design, layout and construction for the renovation of one floor on the 10th floor into a communication space. Based on our experience of remodeling the 4th floor of the Head Office building into a communication space "RE/SP", we thought it was important to create an opportunity for interaction among employees. Based on the concept of "SCRAMBLE for MEET UP" (gather people, hatch new ideas, and fly out again), we designed the space to create a place where a diverse range of employees can gather and interact on a daily basis. Like Shibuya, where Bosch's Head Office is located, the space was composed in collaboration with various artists to express the mixing of people through encounters and exchanges, and is an open concept design where people can interact with an open mind. We also took part in the creation phase, including the logo concept design and event planning and management. The client required a place concept design where employees can interact with each other from a different perspective than the office floor, with the aim of stimulating communication and creating innovation within the company. Solution: We proposed a space configuration that would allow each employee to regain their vitality and deepen their connection with each other. Specifically, the space was divided into six main functional areas, including a counter for casual conversation with a cup of coffee in hand, a place to relax on a sofa, and a space for physical exercise and refreshment, with the aim of creating opportunities for communication that transcends age and departmental boundaries. The space is divided into six main functional areas. By proactively incorporating furniture and artwork that would trigger communication, we aimed to create a place where spontaneous ideas that are difficult to generate in the office area could be generated. The Bosch DNA is also available at displays to give visitors hints on how to create innovations. <Our project members> [Sales and project management] Kazushige Ishii, Kaori Murakami, Tomoyo Shishibori [design, layout] Manabu Yamanobe, Mitsutaka Hagiwara [Planning] Kenta Masubuchi [Production and construction] Tetsuji Koike

#corporate
Mint Kobe

Mint Kobe

Eleven years after being completely destroyed in the 1995 Great Hanshin-Awaji Earthquake, Mint Kobe was rebuilt in 2006 as a mixed-use commercial building incorporating diverse urban functions such as a bus terminal, multiplex cinema, cultural center, and offices. In 2018, in order to create the future vision for downtown Kobe, the majority of the shops were replaced, and the commercial environment underwent a complete renovation. concept design concept was "M-INT MUSEUM," expressing the unique lifestyle of "Kobe-ness," which is cultivated by the city, its landscape, and its pioneering culture, where each individual cherishes and enjoys their daily life. From concept design of the glittering elevator hall to the two-faced atrium space, wrought iron, art objects, and carefully selected furniture were arranged, integrating the "M" that symbolizes the characteristics of Mint Kobe. Our company participated in the project from the business concept stage and was in charge of all aspects of the renovation project, including planning, consulting, tenant leasing, concept design, construction, and furniture and fixture manufacturing. <Our Project Members> [Sales & Project Management] Yuki Hikita [Planning] Tatsuko Nishi, Mayo Tenma [Tenant Leasing] Jun Nakata, Masakazu Kawai, Takaaki Hiraki [design, layout] Taketoshi Yoshitani, Mika Murakami, Akihiro Takemoto [working drawings] Katsumi Tanda, Teruhiko Ono, Hideyuki Sanada, Kazuhiko Ueda [Production & construction] Jun Kagami, Yuka Tabata, Kenji Iseki [furniture and fixture manufacturing] Tomomi Kominami [Signage & Graphic concept design] Nomura Duo: Yoshie Egawa, Koji Dadai, Hitoshi Goda

#Urban & Retail
Shiseido Global Innovation Center S/PARK

Shiseido Global Innovation Center S/PARK

This project is a vibrant facility located on the first and second floors of the Shiseido Global Innovation Center (S/PARK), Shiseido's cutting-edge research facility. The first floor houses the "S/PARK Cafe," where visitors can enjoy meals created in collaboration with Shiseido Parlour, the "S/PARK Beauty Bar," where personalized cosmetics can be purchased, and the "S/PARK Studio," where visitors can experience original programs based on unique methods. The second floor houses the "S/PARK Museum," an interactive museum, making it a multi-faceted beauty experience facility that anyone can freely visit. It is characterized by a large SONY 16K crystal LED screen in the atrium and a large spiral staircase connecting the first and second floors. In addition, a large motif has been installed on the ceiling of the open atrium structure to evoke the image of "inspiration taking flight" for visitors. The overall production was handled by Kundo Koyama (ORANGE AND PARTNERS), the spatial concept design was handled by nendo+onndo, and our company was mainly responsible for the design and construction of the facility's interiors. <Our Project Members> [Sales & Project Management] Masahiro Takamori, Hiroki Nekota [Planning] Tomoko Yanagihara, Kayoko Fujii, Kohei Hirota, Mayo Tenma, Hiroko Okazaki [concept design & Basic Planning] Keita Aono (onndo), Shingo Matsui (onndo) [schematic design, working drawings & interior administration] Kohei Hayashi, Noriaki Tamura, Makiko Nitta, Seika Tanito [Graphic concept design] Fujie Suzuki [Production & construction] Soichiro Yamada, Ryowa Hirowatari [Technical Direction] Akimitsu Kishi, Haruki Oku

#corporate
Hamleys Yokohama World Porters

Hamleys Yokohama World Porters

Hamleys, the oldest toy store in the UK with a 259-year history, now has stores in 19 countries worldwide and is a theme park-like facility with various features that set it apart from ordinary toy stores. The Yokohama World Porters store, which will be the first store in Japan along with the Canal City Hakata store in Fukuoka City, will consist of two floors. The first floor will feature Hamleys' iconic carousel, which children can actually ride and play on. The playroom on the second floor will offer games using digital technology and opportunities to try out toys. In addition, just like in the UK, rental services such as party rooms where you can celebrate special occasions such as birthdays and anniversaries with entertainers will be available, making it a facility where families can spend enjoyable time. Our company coordinated this project, in which both stores will open on almost the same day, and assisted with everything from working drawings to construction (excluding the playroom) and construction supervision, based on the basic plan in the UK. <Our Project Members> [Sales & Project Management] Shohei Baba, Haruhiko Kako, Reika Sato, Reina Mihashi [Direction] Eiji Kawakami [design, layout] Masahiro Sugihara [Production & construction] Eisuke Yokoshima, Yohei Ishikawa, Takuto Nitasaka, Kota Shimizu, Yuta Shirahata, Yuma Uehara, Fuyuka Nishiyama, Yuki Miura [Customer Feedback] We were able to realize a store with high construction precision that takes safety into consideration. Furthermore, all the project members agree that it was thanks to the support of NOMURA Co.,Ltd. Ltd., who not only worked with the British design firm but also handled the import agency work, that we were able to open the store in such a short development period. ◆We also handled the Hamleys Canal City Hakata store. <Our Project Members> [Sales & Project Management] Shohei Baba, Haruhiko Kako, Reika Sato, Reina Mihashi, Masahiro Endo, Hisayo Matsunaga [Direction] Eiji Kawakami [design, layout] Masakazu Fujisawa [Production & construction] Eisuke Yokoshima, Yohei Ishikawa, Takuto Nitasaka, Ryo Hashiguchi, Jiro Kusunoki, Daiki Sugimoto

#Urban & Retail
Chrysanthemum Town Nihonmatsu Branding Project

Chrysanthemum Town Nihonmatsu Branding Project

In Nihonmatsu City, Fukushima Prefecture, they have been cultivating "showcase chrysanthemums," such as chrysanthemum doll dolls and "multi-flowered" chrysanthemums that produce hundreds or thousands of flowers from a single stem. However, their activities were limited to exhibitions at chrysanthemum shows and autumn chrysanthemum displays. With the desire to utilize chrysanthemums in a way that suits the modern era, in a variety of scenes and spaces, they launched the "Nihonmatsu Chrysanthemum Town Branding Project" in 2016, aiming to enhance the appeal of Nihonmatsu chrysanthemums. In 2017, the second year of the project, they requested branding services from our company, whose founding was partly inspired by the large-scale expansion of chrysanthemum doll doll exhibitions nationwide during the Meiji era, which became a major draw for visitors. Together with Nihonmatsu City, we helped to enhance the new value of Nihonmatsu's traditional chrysanthemum cultivation and evolve "Nihonmatsu Chrysanthemum Town" into a brand that can be promoted throughout Japan and the world. ◆Project Website *You will be redirected to an external website. Please click the URL below if you wish to proceed. http://senrinzaki.jp/ *Please note: ・The linked website is not the website of NOMURA Co.,Ltd. and is not under our control. ・The website address listed in this notice is current as of the time this page was created. Website addresses may be discontinued or changed. Please check the latest address yourself. ・For information regarding the linked website, please contact the organization or group that provides the link. [Customer's Challenges/Requests] We want to brand and develop a new business around the chrysanthemum cultivation in Nihonmatsu City, where advanced horticultural chrysanthemum cultivation techniques such as chrysanthemum doll dolls and Senrinzaki remain, and make it a symbol of intergenerational exchange and community development. Furthermore, by branding Nihonmatsu City's chrysanthemums, we hope to create new businesses and new fields for second-hand chrysanthemum products (souvenirs, chrysanthemum goods, etc.), and increase employment in the tourism industry and other service industries by increasing the number of visitors who come to see the chrysanthemums. [Solution] - Marketing and market research for the floriculture and display industries, identification of challenges in product supply, and development of sales strategies - Development of brand concept - Development of brand logo and colors - Production of a product catalog to promote Nihonmatsu chrysanthemums such as "Senrinzaki," "Hyakutarin," and "Kengai" - Production of a project-specific landing page - Development of a promotion strategy - Production of a promotional video (Japanese and English) - Support and production of event participation - Holding of branding and product development seminars for local businesses - Product development support [Customer Feedback] We received many suggestions for new ways to showcase the traditional Nihonmatsu chrysanthemums, such as the creation of promotional tools that further bring out their appeal, and participation in art events that we had never considered before, allowing us to confirm the potential of Nihonmatsu chrysanthemums. Through this project, we were able to introduce "Senrinzaki" to many people both domestically and internationally, and we were able to achieve our first overseas expansion. In addition to promotion and displays, we received support in a wide range of areas, including the development of related products with local businesses and advice on the "chrysanthemum doll Exhibition," which helped to build enthusiasm among the citizens. <Our Project Members> [Sales/Project Management] Hiroshi Yokota [Planning/Direction] Yuki Shimokuni [design, layout] Tomoki Fukano, Yuri Nakagawa [PR] Korei Fukazawa [Production/ construction (for DESIGNART TOKYO 2017/2018 exhibition)] Takeshi Shimada [Collaboration for DESIGNART TOKYO 2018 exhibition] Keiko Uchiyama (NOMLAB) ・NOMLAB DESIGNART 2018 exhibited work "Senrinzaki" Chrysanthemum MR http://www.nomlab.jp/jp/projects/detail/15 ・Release Information https://www.nomurakougei.co.jp/uploads/news/attachments/1/a7a75355626e63682aa71e0b4fb11fc91cfaa652524366dc8f100e9f068d9f55.pdf

#public
Odawara Castle NINJA Museum

Odawara Castle NINJA Museum

This is the third facility renovation project undertaken by our company within the castle park, following the Odawara Castle keep and the Tokiwagi Gate Samurai Museum. It is a historical experience museum where visitors can learn about the Fuma clan, the Odawara ninjas who are said to have secretly supported the Odawara Hojo clan, in a fun way through digital technology and real-world experiences. Our company was comprehensively responsible for everything from planning, design, layout, production, and construction of displays and digital content to assisting with the overall operation plan of the museum. Furthermore, 88% of the materials used are Odawara-produced timber (certified as Kanagawa Prefecture-produced timber), contributing to the revitalization of Kanagawa Prefecture's forestry and timber industry. ◆Odawara Castle Tower https://www.nomurakougei.co.jp/achievements/detail/242 ◆NOMLAB Nomura Open Innovation LAB, a specialized organization that develops the digital communication domain of NOMURA Co.,Ltd. [NOMLAB (commonly known as Nomura Lab)] http://www.nomlab.jp/jp/ <Our project members> [Development] Akinori Ogasawara, Anjin Sawada [Sales and project management] Anjin Sawada [Planning] Wakako Satake [design, layout] Sayaka Horikoshi, Toshie Makigara [Content directors] Hitomi Nakamura (NOMLAB), Keiko Uchiyama (NOMLAB) [Air conditioning equipment design] Tadahiro Nakajima [Electrical lighting design] Yuko Yamashita, Yuya Tsuboi [Production and construction] Hironari Ota, Junichi Ito, Toshiyuki Suzuki, Hironori Mima, Takashi Yokoyama

#public
Sega Sammy Group Head Office Relocation Project

Sega Sammy Group Head Office Relocation Project

[Project Description] JOURNEY OF SEGASAMMY - SEGASAMMY's Unending Journey "SEGASAMMY continues its journey in pursuit of our customers' dreams and emotions." We proposed an office environment divided into two areas that embodies this spirit. 1) [Reception and Conference Room Area] A reception lounge that sparks curiosity about travel, and conference rooms where you can travel the world and encounter new discoveries every time you open the door. 2) [Cafeteria Area] A place for communication centered on food that "enhances the individuality and abilities of each employee and allows them to encounter a playful spirit." ■Background of Head Office Relocation Head Office office relocation project aims to improve the efficiency of group management and strengthen inter-business collaboration and create synergies by revitalizing personnel exchange, by consolidating Head Office functions of 20 group companies and 6,500 employees into the new office. [Customer's Challenges/Requests] ■A new style of communication within the company ■Creation of situations through encounters with new people ■Promoting a transformation of work style and transforming and revitalizing the brand image [Solution] ■A space that induces diverse communication, from personal private spaces to brainstorming spaces ■"Three Functions" - "Enhancing Sensitivity" x "Comfort" x "Activating Communication" = Aiming to improve motivation and productivity. Communal tables and counters provide a space for spontaneous communication, where people can dine side-by-side with strangers, creating situations where creative communication can emerge through new encounters. <Our Project Members> [Planning & concept design] Shin Takahashi, Nobuaki Saka, Hiroyuki Kanai, Fujie Suzuki Node Yoshiyuki Shimizu, Erika Takeuchi, Motoya Kawasaki [Production] Kenji Takekawa, Yuta Shirahata [Sales & Project Management] Kiyoshi Toyama, Ryota Iwaki, Mai Kono

#corporate
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