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NOMURA Co.,Ltd.

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イセタン ミラー メイク&コスメティクス テラスモール湘南店

イセタン ミラー メイク&コスメティクス テラスモール湘南店

【プロジェクト説明文】 テラスモール湘南リニューアルに伴いイセタン ミラーの新店を出店するプロジェクト。 今までの出店立地とは違いモールSCへの出店、ターゲット層の幅も広がる事から、体験型スペースを設け、インタラクティブな要素を取り入れました。 【お客様の課題/ご要望】 新規のお客様が、お店を認知してどう引き込めるか、また 購入後に納得感を得て、今後もリピートして頂く事ができるのかが課題として挙げられました。 【解決策】 辻堂駅からの人の流れに対しては、モール入口横のウィンドーへブランドを象徴するロゴサイン、ミラーをディスプレイしました。 また店内は什器配置、動線を工夫し、見通しが良く、初めての顧客でも入りやすいレイアウトとしています。 店舗中央にはカーテンをあしらったシンボル的なコーナーを展開し、その中でゆっくりとカウンセリングを受ける事ができるようになっています。 【お客様の声】 施設メイン入口に隣接した区画であり、顧客誘引が売上に直結する区画でした。様々な工夫により、辻堂駅から施設にご来館されるお客さまに対して認知ができ、多くのお客さまにご入店・お買上頂けています。 <当社プロジェクトメンバー> 【プロジェクトマネジメント】橋田 幸典 【デザイン・設計】会田 祐子 【施工】松川 浩一郎

#Urban & Retail
Ginza Sony Park

Ginza Sony Park

[Project Description] Ginza Sony Park is part of the "Ginza Sony Park Project," a project to renovate the Sony Building. It will be open as a flat, open public space until the fall of 2020, and then in 2022, a new Sony Building will be completed, expanding the park while maintaining its original concept. [Client's Challenges/Requests] Our role was from working drawings to construction, but we needed to proceed with design and fabrication simultaneously with the demolition work. While considering time savings and costs, the goal was to achieve maximum effect with minimal actions, based on the idea of " concept design the demolition" without adding unnecessary elements. Our theme was how to integrate into the project team and ensure proposals and quality that exceeded expectations in response to the project team's requests. [Solution] We participated in the project by thoroughly performing basic tasks, such as preparing the latest fabrication schedule and on-site process at the project's regular meetings to constantly share progress, and thoroughly checking the detailed working drawings, fabrication drawings, construction drawings, finish samples, and partial detail drawings, as well as maintaining close communication with the project team. [Customer Feedback] Despite the extremely tight schedule, thanks to the careful communication between our partner, the concept design team, the construction team, and our company, we were able to successfully open on August 9th. I believe the greatest benefit was that construction, which involved quite complex adjustments, was completed on time. Thank you very much. <Our Project Members> Sales: Kazunari Sato Production & construction: Kiyoshi Katayama, Yoshihiro Akiyama

#corporate
Akiu Grand Hotel hot spring facility renovation work

Akiu Grand Hotel hot spring facility renovation work

[Project Description] This project involves the renovation of the hot spring facilities at the main building of the Akiu Grand Hotel in the Akiu Onsen area of Sendai City. We aimed to create a hot spring facility that maximizes the excellent location along the Rairaikyo Gorge, allowing guests to feel a sense of unity with the four seasons of Akiu and the Rairaikyo Gorge, while also possessing the characteristic charm of the Akiu Grand Hotel and a modern impression. [Client's Challenges/Requests] There is a walking path for tourists between the Rairaikyo Gorge and the hotel, which stands along the gorge, so it was necessary to ensure that the hot spring facilities were not visible from either the walking path or the hot spring facilities. In addition, we took care to make the facility safe and easy for three generations to use, such as by reducing the difference in height between the steps leading to the baths. The men's bath is themed "Bonten no Yu - A bath of forgetfulness where you can cherish the four seasons of Akiu, enjoy a sense of unity with Raikyo Gorge, and heal your heart in a Zen-like tranquility," while the women's bath is concept design "Aihime no Yu - A serene, modern resort that resonates with the nature of Raikyo Gorge, a bath for beautiful skin where you can truly relax in an extraordinary space." [Solution] When you open the sliding door to the hot spring, you are greeted with a serene atmosphere where the natural beauty of Raikyo Gorge is like looking at a painting, and hot spring water gushes out from a large natural stone carved out like a water basin. The seasonal scenery of Raikyo Gorge is reflected in the water of the open-air bath, and to further enhance the sense of unity with nature, the edge of the bathtub has been made infinity so that it is not visible. Furthermore, the boundary wall between the men's and women's open-air baths utilizes large stones that have been there since ancient times, the floor is made of Towada stone with a pale blue-green color that gives a sense of cleanliness, and the ceiling is made of wood-grain panels that give a modern impression, creating a stylish and high-quality atmosphere. Large, openable glass sashes are placed in the center of the indoor bath, connecting the inside and outside during pleasant seasons, allowing for a sense of spaciousness. <Our Project Members> [Development] Masayoshi Nishibori, Isao Oyama, Mitsuhiro Sato [Sales] Hiroyuki Uesugi [Creative Direction] Miwa Matsubara [design, layout] Miwa Matsubara, Yoshiyuki Takahashi, Takeshi Honda [Production and construction] Manabu Fukuda, Masaaki Takase, Ken Aizawa [Architectural Supervision] Hiroshi Ueno

#hospitality
ISHIYA GINZA

ISHIYA GINZA

[Project Description] This is the first store outside of Hokkaido for Ishiya Confectionery Co., Ltd., a Hokkaido-based confectionery manufacturer famous for "Shiroi Koibito" (White Lover) cookies. Unlike the Shiroi Koibito brand, which can only be purchased in Hokkaido, this store is a new brand created for store expansion outside of Hokkaido that does not sell the flagship product, Shiroi Koibito, and this is its first store. Positioned as an antenna shop that takes advantage of its location in Ginza (GINZA SIX), this store will serve as a stepping stone for future store expansion. [Client's Challenges/Requests] The most important thing in terms of concept design expression is that it conveys that it is a Hokkaido-based confectionery manufacturer. The newly developed product line uses a wide variety of local ingredients to create unique products, and we felt that a message was needed that clearly expresses that the roots of its appeal lie in Hokkaido. Therefore, we proposed making an impression with a design that uses "snow" as a motif. [Solution] This white design covering the wall is a deformed and patterned snowflake that has been cut into panels. This design evokes the scenery of Hokkaido, has a pop feel that matches the atmosphere of the confectionery packaging, and also serves as a neutral background to complement the wide range of colors in this merchandising. Inside the showcase, which is the focal point, a small stage was installed to enhance the visibility of the products, and the same cutting pattern was applied to its rising surface. This expresses the scene of confectionery displayed on freshly fallen snow, increasing its appeal to customers browsing the floor and making the products, which represent Ishiya Confectionery Co., Ltd.'s new endeavor and are imbued with thought, even more attractive. <Our Project Members> [Sales] Hyo Inoha, Tadayuki Matsubara [Design] Yoshihiro Kitamura [Production] Shigehito Katsumata, Hajime Komura

#Urban & Retail
WOODY PARTS Factory Office

WOODY PARTS Factory Office

[Project Description] This project involved renovating the second-floor office area of a pre-cutting factory in Takaoka City, Toyama Prefecture, into a reception area, library lounge, and showroom. The aim was to create a space that fulfills the role and function of an office while preserving the unique atmosphere of the factory. The theme is "Forests where people walk together" and "Wooden spaces where people can live richly," with the concept of understanding the growth of trees and supporting the coexistence of wood and people. [Client's Challenges/Requests] ● To create a creative space where people can gather and interact, with "wood" as the keyword. ● To create mechanisms that allow people to feel closer to wood by deepening their knowledge and understanding of wood and by actually touching it. ● To consider not only seeing and touching wood, but also holding workshops to promote wood education and interaction with craftsmen. ● The wooden parts of wooden houses, mainly the structure, tend to be hidden by floors, walls, and ceilings in daily life, making it difficult to take an interest in them. In such a situation, the aim was to create mechanisms that allow people to experience the wood material itself, processing technology, manufacturing staff, and product quality processed by Woody Parts with all five senses. [Solution] The reception area was designed so that employees and visitors could view the space with a sense of depth. This is symbolically expressed in the tables, lighting, and bookshelves that make up the library lounge. In the showroom, mesh material was used on the walls so that displays walls would not disrupt the atmosphere of the former factory space. Taking advantage of the spaciousness of the space, presentation spaces for B2B and B2C were prepared. In order to allow for clear presentations, the showroom was not designed to be explanatory, but rather a space that visually presents handiwork and technology, resembling an art gallery. Emphasis was also placed on the ease of updating information so that it would not become outdated over time. In the future, the aim of this office is to create a space where, in addition to the traditional "manufacturing" using wood, "experience creation" related to "living" will be born. [Customer Feedback] ●There has been an increase in conversations that are not about products (things), such as the scent and texture of wood. ●The number of visitors has increased, not from on-site staff of existing customers, housing companies, but from management, architects, and planners. <Our Project Members> [Sales & Project Management] Takuya Kitai, Yoshiki Yamada [design, layout] Hiroaki Koshizen [Production & construction] Kentaro Hirano Photography: Nakasa & Partners Co., Ltd.

#corporate
Panasonic Museum Konosuke Matsushita Museum

Panasonic Museum Konosuke Matsushita Museum

[Project Description] As part of Panasonic Corporation's 100th anniversary celebration, the "Konosuke Matsushita Historical Museum" was newly constructed and opened on March 7, 2018, the 100th anniversary of the company's founding. The aim was to allow visitors to experience the management philosophy and worldview of Konosuke Matsushita, the founder of Panasonic, and to widely pass on his "spirit." [Client's Challenges/Requests] The challenge was how to pass on Panasonic's management philosophy, the numerous achievements, words, and spirit left behind by the founder to the company's employees, and how to provide learning and insights to visitors, including the general public. The space was designed to allow visitors to relive the 94-year life of founder Konosuke Matsushita by following the "path" set as displays theme, and the concept was "a place where you can meet Konosuke Matsushita." [Solution] First, a space was created in which visitors can freely stroll around and concentrate on their thoughts, using "Shinshinan," a place loved by the founder, as a motif. Each displays element is expressed in layers according to depth, and the structure was designed so that visitors can select information according to their individual interests. <Our Project Members> [Sales & Project Management] Shohei Baba [Planning] Tomoko Yanagihara [design, layout] Hideaki Hata, Sachiyo Yoshikawa, Naruhito Suga, Takaki Mizuno [Sculpture concept design] Kenichi Kishikawa [Production & construction] Masao Ogawa Photography: Nakasa & Partners Co., Ltd.

#corporate
Client Innovation Center

Client Innovation Center

[Project Description] This facility is an innovation facility created with the aim of co-creating new value by bringing together people, technology, and wisdom, in addition to being a space to introduce and experience the technologies that Ajinomoto has cultivated so far, with the goal of solving the challenges of business partners and social issues. [Client's Challenges/Requests] Until now, technology introductions to companies have been on a visit-based basis, which limits the number of technologies that can be explained at one time, and it is difficult to convey the actual product introductions and the value of the technology. Therefore, there was a need to create a place where the appeal could be made more efficiently and effectively. Furthermore, there was a need to create an environment in which the potential value of the technology could be effectively conveyed and customer needs could be efficiently understood by allowing customers to "see, touch, and feel" the technologies that are owned. [Solution] In composing the space, we built a variable system based on the following ideas: ① fixed form (not having a fixed shape in terms of time or space), ② bidirectional (dialogue is the main focus, not objects or technology), and ③ unfinished (changing along with the evolution and changes of the world), thereby realizing highly flexible planning. This allows us to appeal to customers efficiently according to their needs and also enables unexpected connections and discoveries. Furthermore, as a concept design concept, we aimed to create a space (innovation space) that encourages free and flexible thinking by combining circles and organic curves, based on the theme of "Ferment" (to ferment, to revive, to stimulate). <Our Project Members> [Planning] Yuichi Saito, Tomoko Yanagihara, Keita Kobayashi [design, layout] Keiyu Tamura, Kensaku Shiroto [Creative Engineers] Kenichi Kishikawa, Ken Yanagisawa, Katsuji Oguchi (Nomura Techno) [Production & Construction] Jun Endo [Sales & Project Management] Ayako Konda, Atsuko Matsubara, Yasushi Shimizu

#corporate
Heijo Palace Invitation Hall

Heijo Palace Invitation Hall

[Project Description] The "Heijo Palace Invitation Hall" is a guidance facility located within the Suzaku Gate Plaza of the Heijo Palace Site National Historic Park. It conveys the significance and splendor of the Heijo Palace Site Historic Park, a "special place" where you can feel the Nara period today, and invites visitors to the park and temples that retain the atmosphere of the past. [Client's Challenges/Requests] In order to invite visitors to the Heijo Palace Site, we aimed to create a "guidance displays that increases interest in the Heijo Palace Site and leads to a moving experience at the actual site." [Solution] We aimed to invite visitors to the field by spatializing and experientially impressing them with the "specialness of the Heijo Palace Site," which is difficult to see at the site. The zone is broadly divided into three parts: "The Present State of the Heijo Palace Site," which guides visitors through the current park; "The Appearance of Heijo Palace," which allows visitors to learn about and experience the activities of Heijo Palace in the past; and "Beyond Time," which interprets Heijo Palace and Kyoto in the past from artifacts. By changing the approach in each zone and impressing the specialness through the five senses, displays is designed to lead to a moving experience at the actual site. <Our Project Members> [Development] Haruya Miwa, Kazuya Hashizume [Sales & Project Management] Haruya Miwa [Planning] Shigeo Fujii, Yuka Sueda, Setsuko Nishimura [design, layout] Takeo Akamine, Tadashi Yuasa, Tomoyo Tsukiyama [Signage & Graphics] Yoshito Inoue, Satoko Hasegawa [Production & construction] Hayato Ichimanda, Goro Yamano, Ryohei Yamaoka, Yoshito Inoue, Katsumi Yamada, Satoko Hasegawa, Nanae Hori [public relations] Takeo Akamine, Shigeo Fujii, Yoshito Inoue, Satoko Hasegawa [Review Engineer] Kazuya Hashizume

#public
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