Several projects for which NOMURA worked on spatial design were published in the January 2023 issue of the monthly architectural magazine “Architectural Knowledge” in the section “100 New Business Trends - How to Create New Shops”.

The January 2023 issue of Kenchiku Chishiki, a monthly architecture magazine published by Ex-Knowledge, featured several projects for which NOMURA Co.,Ltd. handled spatial concept design in the section "100 New Business Trends: How to Create a New Store."
Official website: https://www.xknowledge.co.jp/kenchi

<List of featured projects>

■ An interactive cosmetics shop where you can choose at your own pace
・Page 021
Design: Shiseido Creative/ NOMURA Co.,Ltd.
SHISEIDO GLOBAL FLAGSHIP STORE
 

■ A new purchasing experience combining real and digital
・Page 033
Design: NOMURA Co.,Ltd. no.10
CHOOSEBASE SHIBUYA
 

■ Enjoy time choosing a watch in a high-end space
・Page 045
Design: NOMURA Co.,Ltd.
Hourglass Ginza store renewal
A private brewery inn where you can enjoy locally produced cuisine
・Page 047
Design: NOMURA Co.,Ltd.
LOQUAT Nishiizu
 

■ A place of relaxation for cyclists, catering to the cycling lifestyle
・Page 055
Design: NOMURA Co.,Ltd. no.10
THE BASE SPORTS BIKE & COMMUNITY
■ Turning the showroom into a place to grow together with local residents
・Page 056
Design: NOMURA Co.,Ltd.
KeiyoGAS Community Terrace
■ Meet customer expectations with a variety of seating options and high-quality interiors
・Page 058
Design: NOMURA Co.,Ltd. RENS
Jojoen Shinjuku Odakyu Hulk Branch
 

■Welcome to Thailand!
・Page 73
Design: NOMURA Co.,Ltd. Tenant leasing: Jun Nakata (NOMURA Co.,Ltd.)
Thai Food Stall 999 Shimokitazawa
■ A long-established Chinese restaurant that is popular in the business district
・Page 74
Design: Kajima Corporation/ NOMURA Co.,Ltd.
Chinese restaurant Kokutai Hanten


“Architectural knowledge” February 2023 issue100 New Business Trends: How to Create a New Store:
With the effects of prolonged restrictions on activities and refraining from going out still lingering, going out has become a bit more special than before. Shops are being forced to innovate in ways to attract customers and provide customer service.
This special feature provides a thorough explanation of how to create the latest trending stores across a variety of business types, including restaurants, retail stores, and service stores!

"Experience-based stores" that offer a shopping experience that feels like an event, "co-located stores" that increase the appeal for both the store and the customers through a synergistic effect, "innovative concept stores" that present unique concepts, "other-worldly stores" that offer an extraordinary spatial experience, and more.

By reading this, you will learn how to create a popular store that you can start right now.
This is a must-have feature for designers who want to learn about store design, those thinking of opening a store, and anyone who wants to know about store trends.


~Related Links~
・ no.10 official website: https://www.no-10.jp/
・RENS official website: https://www.rens-design.jp/