Several projects for which NOMURA worked on spatial design were published in the January 2023 issue of the monthly architectural magazine “Architectural Knowledge” in the section “100 New Business Trends - How to Create New Shops”.

The January 2023 issue of Kenchiku Chishiki, a monthly architecture magazine published by Ex-knowledge, featured several projects for which NOMURA was involved in spatial concept design in the section "100 New Business Trends: How to Create a New Store."
Official website: https://www.xknowledge.co.jp/kenchi

<List of featured projects>

■ An interactive cosmetics shop where you can choose at your own pace
Page 021
Design: Shiseido Creative/ NOMURA
SHISEIDO GLOBAL FLAGSHIP STORE
 

■ A new purchasing experience combining real and digital
Page 033
Design: NOMURA no.10
CHOOSEBASE SHIBUYA
 

■ Enjoy time choosing a watch in a high-end space
Page 045
Designed by: NOMURA
Hour Glass Ginza store renewal
■A private brewery inn where you can enjoy locally produced cuisine
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Designed by: NOMURA
LOQUAT Nishiizu
 

■ A place of rest for cyclists, catering to the cycling lifestyle
Page 055
Design: NOMURA no.10
THE BASE SPORTS BIKE & COMMUNITY
■ Turning the showroom into a place to grow together with local residents
Page 056
Designed by: NOMURA
KeiyoGAS Community Terrace
■ Meet customer expectations with a variety of seating options and high-quality interiors
Page 058
Design: NOMURA RENS
Jojoen Shinjuku Odakyu Hulk store
 

■Welcome to Thailand!
Page 073
Design: NOMURA Tenant leasing: Jun Nakata (NOMURA)
Thai Food Stall 999 Shimokitazawa
■ A long-established Chinese restaurant that is popular in the business district
Page 074
Design: Kajima Corporation/ NOMURA
Chinese Cuisine Kokutai Restaurant


“Architectural knowledge” February 2023 issue100 New Business Trends How to create a new store:
With the long-term restrictions on activities and self-restraint on going out, going out has become a bit more special than before. Shops are being forced to innovate in ways to attract customers and serve customers.
In this special feature, we will thoroughly explain how to create the latest trendy stores across a variety of business types, including restaurants, retail stores, and service stores!

"Experience-based stores" that offer a shopping experience that feels like an event, "co-located stores" that increase the appeal for both the store and the customers through a synergistic effect, "innovative concept stores" that offer unique concepts, "other-worldly stores" that offer an extraordinary spatial experience, and so on.

By reading this, you will learn how to create a popular store that you can start right now.
This is a must-have feature for designers who want to learn store design and those thinking of opening a store, as well as anyone who wants to know about store trends.


～Related Links～
・ no.10 official website: https://www.no-10.jp/
・RENS official website: https://www.rens-design.jp/