Hour Glass Ginza store renewal

Founded in 1979, Hour Glass is an international luxury watch specialty store with 29 stores in 10 cities, mainly in Asia, and boasts an outstanding selection of over 50 of the world's finest brands. The Ginza store, which opened in 2002, always has a wide selection of carefully selected watches, and is a store where you can take your time choosing a watch while sipping a glass of champagne at the bar counter or relaxing on a comfortable sofa, enjoying conversation with the knowledgeable staff.

The store will undergo a major renovation in 2021, with a bold, iconic bar counter installed in the center of the store and a remodeled interior that places even more emphasis on interaction with customers, creating added value that will encourage customers to visit the physical store.
Inspired by the store's name, "HOUR GLASS," we have chosen stones with curved edges and concept design custom lighting. We have used custom-made materials using traditional Japanese craft techniques, as well as materials that have been carefully selected for their appearance and texture, and by layering each and every detail, we have created a space that creates a high-quality atmosphere and encourages conversation.

The challenge was to ensure that the store had a high-quality, luxurious feel as a store that handles the world's most luxurious brands, and also to think about how to create added value for customers visiting a physical store during the COVID-19 pandemic.

As a store that handles luxury watches, which are the culmination of materials and techniques, interiors design also focused on using concept design selected from around the world and the techniques of artisans to create a high-quality, sophisticated space.
In a location like Ginza, we deliberately reduced the extremely valuable product display area and installed a bar counter in the center where customers can interact with each other. By creating a space where customers can take their time selecting a watch while enjoying conversation with our sophisticated and knowledgeable store staff, we have created added value that encourages customers to visit our physical store.

Although it is a watch shop, we installed a bar counter in the center of the store, and the marble wall at the back was concept design to have the stone grain of our company's symbolic "hourglass" pattern. We also had the door panels crafted by a metal leaf craftsman from Kanazawa, and other innovative ideas were provided, with attention to detail being shown everywhere.
We are extremely satisfied with the high quality of the finished product. Thanks to your concept design, we were able to transform our store space into a high-quality, sophisticated space, and it has become a new store that can provide watch enthusiasts with a place where they can relax and enjoy discussing watches.