SHISEIDO GLOBAL FLAGSHIP STORE

The brand "SHISEIDO"'s first global flagship store.

Based on the concept of 'Japanese Digital Garden', the brand theme, 'ALIVE with Beauty', can be experienced through the fusion of technology and human touch that stimulates the five senses. The three floors of the space are each composed of themes: '1F: Play with Beauty', '2F: Create Beauty', and 'B1F: Awaken Beauty'.

The first floor is centered around ALIVE's iconic water artwork, and is dotted with testers that allow you to try and purchase products without any contact, allowing you to freely enjoy and discover your own unique beauty. The second floor is a calming space centered around natural materials, where professionals will bring out the beauty in each individual. The basement floor is a mystical and tranquil space where you can experience meditation and recharge with new beauty.
In this way, every beauty experience is tailored to the needs of each individual user.