Shiroi Koibito Park

Ishiya Confectionery Co., Ltd. is a leading confectionery manufacturer in Hokkaido, well known for its Shiroi Koibito (white lover). Head Office built the Ishiya Chocolate Factory, a factory building, in 1995 and opened the entire facility, collectively called Shiroi Koibito Park. Shiroi Koibito Park has become one of Sapporo's most popular tourist attractions. With an eye on attracting 1 million visitors, a renewal plan was launched with the theme of providing surprise and fun by improving customer service and adding new entertainment features that make the most of the confectionary factory. NOMURA The "K" Line Group was engaged in the overall direction of the park, production of visual content, displays review of the plan, space concept design, production and construction (new café, renovation of the lounge, expansion of the experience corner, complete renovation of the factory store, review of signage plan), NOMURA planning and design construction covering the entire range of the Group's know-how and produced the space in a single operation. We produced the space. We also produced a wide range of creative work, including the facility logo concept design, character re concept design and new character concept design, advertising concept design, and limited edition product packaging concept design for the renewal. The Chocotopia House, a projection mapping tour to explore the secrets of chocolate with "Dr. Chocolate", the Chocotopia Factory, a tour of the Shiroi Koibito production line, a café, a store, and other facilities to see, learn, taste, and experience chocolate. The Chocotopia House has been reborn as a chocolate entertainment facility where you can see, learn, taste, and experience chocolate.

[Customer issues/requests]

The basic premise was to maintain the antique theme of the overall concept design of the facility, and to make use of the atmosphere of the existing facilities in concept design and production. The first major issue was how to alleviate chronic congestion, with over 700,000 visitors per year. Another issue was creating new attractions, and the plan needed to target not only tourists from outside Hokkaido, who had been the main visitors up until now, but also tourists from within Hokkaido and overseas.

【solution】

First, we clearly defined the guiding production concept, and then reviewed displays story and flow plan, starting from the start of the attraction, through the viewing route, to the lounge and the shop, in order to eliminate congestion along the customer path. We also aimed to eliminate congestion by dispersing customer viewing points through the addition of more attractions, the establishment of a new cafe, the renovation of the lounge, the expansion of the experience facilities, and the expansion of the shop, which is the final point. We also created new characters in the content production, and aimed to create new appeal by making full use of the latest production techniques such as projection mapping and new diorama models, centered on the new concept.

<Our project members>

[Sales/Project Management] Taku Wakita, Tadayuki Matsubara
[Planning] Yuichi Saito, Tomoko Yanagihara, Moe Murakami
[design, layout] Hiroyuki Tamura, Fujie Suzuki, Kentaro Yamada, Yuki Masuda, Akira Yamada, Shigefumi Kato, Sari Suzuki, Mayu Toyoda
[Production and construction] Takashi Sasatani, Ikuo Umemoto
[Creative Engineers] Akimitsu Takashi, Kenichi Kishikawa, Tomoharu Kawai
[Signage Planning] Naoaki Mori (Nomura Products)
[Production equipment and modeling construction cooperation] Mizuki Suzumura (Nomura Techno)