NOMURA 's social good activities: Selected for high value-added business Producing demonstration experiments for revitalizing three tourist hubs

NOMURA Co., Ltd. was in charge of producing outdoor events to be held in three areas, Kyotango City, Kyoto Prefecture; Miyazu City, Kyoto Prefecture; and Awa District, Chiba Prefecture, as part of a project to revitalize tourist destinations and add high value to tourism services. The event will create opportunities for visitors to the areas by utilizing the nature, culture, and cuisine of each area, while also developing a program to promote the attractions of tourism.

Our company provides a full range of services, from assistance with applying for subsidies to consulting, research, planning, graphic concept design, operation management, and public relations.


■Event Overview
1. "Magic Hour at Kyotango Sauna and Marche"
Utilizing the Japan Tourism Agency's "Regional Integration Project for Revitalization of Tourist Destinations and Adding High Value to Tourist Services"
- Towards revitalizing the tourist destination of Kyotango area, which has been certified as a UNESCO Global Geopark -
This is an experiential event where you can enjoy the evening scenery and fine cuisine in Kyotango, the ancient capital of healthy longevity.

- Event period: Saturday, November 5, 2022 to Sunday, November 6, 2022
- Location: Hamazume Sunset Hill, Amino-cho, Kyotango City, Kyoto Prefecture
-Official website: https://kyotango-magichour.com/
- Organizer: Kyotango Promotion Council Connected by the Sunset


2. "Time at the Beach"
Utilizing Chiba Prefecture's "Tourism Content High Added Value Promotion Project"
~ A citizen-participation demonstration experiment aiming to revitalize tourism and improve the environmental value of Mt. Nokogiri and the Uchibo Sea ~
It will offer new seaside experiences, including the first and largest participatory sky lantern and candle night in the Uchibo region, upcycled art made from 100% local waste materials, and Uchibo gourmet food food trucks.

- Event period: Saturday, November 12, 2022 to Sunday, November 13, 2022
- Location: In front of Motonami Beach, Kyonan Town, Awa District, Chiba Prefecture (435 Motonami, Kyonan Town, Chiba Prefecture, 299-1901)
-Official website: https://www.umibetime.com
- Organizer: Kinokuniya Co., Ltd.


3. "Gods and Totonou Amanohashidate Sauna & Marche"
Utilizing the Japan Tourism Agency's "Regional Integration Project for Revitalization of Tourist Destinations and Adding High Value to Tourist Services"
~ First ever! An outdoor sauna in one of Japan's Three Most Scenic Places ~
This is an experiential event where you can enjoy the spectacular views of Amanohashidate and Kyoto gourmet food, with the aim of revitalizing tourism in Miyazu City.

- Event period: Saturday, November 19, 2022 to Sunday, November 20, 2022
- Location: Amanohashidate Kotenkyo Square and beach
-Official website: https://amanohashidate-sauna.com/
- Organizer: Miyazu City


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