Exhibiting with Heralbony at the TBS-sponsored, hands-on SDGs event "The Square That Makes the Earth Smile 2024 Autumn"

NOMURA will exhibit its sensory room, sensory bags and "SCRAPTURE" at the TBS-sponsored, experiential SDGs event "Earth Smile Square 2024 Autumn," which will be held at Akasaka Sacas Square and other locations from Saturday, November 9th to Sunday, November 10th, 2024. displays will be displays within a program implemented by HERALBONY, with which Nomura Co., Ltd. has collaborated in various ways.

The event is themed on "Find something you're passionate about," and is an SDGs event that focuses on children's well-being to invigorate their minds and bodies, with multiple programs that allow participants to experience concept design and art. Our company is conducting R&D activities to realize our sustainability policy of "creating spaces that are easy for everyone to use," and we support the purpose of this event by providing design and content support to the Heralbony program.
 

Heralbony Implementation Program
HERALBONY Art Program "The Art Museum that Makes the Earth Smile" Supported by NOMURA
https://www.tbs.co.jp/SDGs_portal/chikyu_egao_hiroba/

Taisuke Kinugasa, an outstanding artist active at Gallery Miracle in Kyoto, will be appearing at the venue (BLITZ Studio) in his studio! On Saturday the 9th, Kinugasa will come by and draw art as he pleases. Enjoy the colorful, exciting and magical artworks and original drawings up close.

Program name: Heralbony Art Program "The Art Museum that Makes the Earth Smile" Supported by NOMURA
Taisuke Kinugasa's art activities Date and time: 11/9 10:00-12:00, 14:00-16:00
Artwork displays, Sensory Room Bags, and "SCRAPTURE" displays: 11/9, 11/10 10:00-16:00
Location: Mirai Studio, Akasaka BLITZ Studio
Age range: Anyone
Cooperation: Heralbony Co., Ltd.
concept design cooperation: NOMURA Co., Ltd.

Heralbony Co., Ltd.https　://www.heralbony.jp/
A company that aims to change the image of disabilities, centering on the IP business of art data drawn mainly by artists with intellectual disabilities. With the mission of "Let your uniqueness shine", they develop art by contracted artists into a business in various forms. NOMURA and HERALBONY continue to work together as partners on various projects.

Our exhibit details

■Sensory Friendly Project
For people who have difficulty going out for various reasons and have given up on outside experiences, NOMURA is partnering with researchers, people with disabilities, and experts to create spaces where everyone can feel safe and comfortable.
Through research, the installation of "sensory rooms" in stadiums, and the development of experiential devices and concept design items, we aim to provide peace of mind when out and about in a variety of locations, including sports and entertainment events, commercial and public facilities, and to provide inspiring experiences in inclusive spaces.

・Sensory room

・Sensory Friendly Bags
The original "Sensory Friendly Bag" is a bag planned and produced by NOMURA and contains items that pursue a comfortable feeling so that everyone can spend their time safely and enjoyably. The bag concept design and the Sensory Friendly logo concept design were handled by NOMURA IVD. The bag pattern features art drawn by a contracted artist of "HERALBONY".

NOMURA IVD (INTEGRATED VISUAL DESIGN)https://www.instagram.com/ivd_official/
We are a professional visual and graphic concept design team that creates new brand value with a creative style that approaches space from a visual perspective.

■SCRAPTURE(SCRAP MATERIAL UPCYCLE PROJECT)
This product was created as a practical and lasting message art that appeals to emotions and memories by bringing interiors waste, which is usually not seen, closer to people. We will upcycle them as interiors materials for the next generation and circulate them as a medium to expand the circle of co-creation. We will hold traveling displays at offices, international conferences, art events, etc., and provide an opportunity for many people to think about a better future. We aim to become a company that has received the Gold Award at the Sky Design Awards 2023 (Multimedia & Visual Included Exhibition category), the Gold Award and Yui Tezuka Award at the 57th Japan Sign concept design Awards, and other awards.