NOMURA Co.,Ltd. Co., Ltd. has been engaged in "social good activities" since 2021, creating happiness that will continue into the future in people's spaces, and aims to solve social issues in four areas of activity: environment, community, culture, and people.
As part of our social good activities, our R&D (Research and Development) initiative, launched in 2022, is working to create new value by balancing the resolution of social issues with business viability. One of the seven themes of R&D, "Inclusion & Art," focuses on creating safe and comfortable spaces for everyone, including those who have difficulty going out for various reasons or who have given up on experiencing things outside their homes.
In October 2022, we conducted a demonstration experiment at Fukuoka PayPay Dome to create a space where individuals with sensory sensitivities and their families could safely enjoy watching sports, and to explore its effectiveness and usefulness while listening to the voices of those involved.
Currently, we are receiving an increasing number of inquiries from people who sympathize with and support the activities of this project, and we are accompanying them in their pilot projects. To further develop these activities, we have established a specialized team in R&D "Inclusion & Art," and are working in partnership with researchers, stakeholders, and experts to promote research such as surveys and interviews with stakeholders, as well as the development of experiential devices and concept design items, in addition to creating spaces.
Together with our partners, we will extend this initiative beyond sports venues to various facilities such as commercial, public, and entertainment venues, space creation where people can visit with peace of mind and never have to give up their experiences. Through these activities, we will promote social good activities aimed at realizing an inclusive society where everyone can safely enjoy Delight and Passion.
■Introduction of Collaborative Research Partners and Advisors
NOMURA Co.,Ltd. Social Good R&D "Inclusion & Art" is working with various partners to realize an inclusive society, including sensory projects, and developing inclusive concept design and art programs for community creation and revitalization.
