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Introduction of "Nomura Sensory Friendly Project" partners who deliver sensory friendly spaces to various facilities and people

Press release

2023.08.31

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J-League Matsumoto Yamaga FC "Sensory Room" installed on a trial basis in July and August 2023

NOMURA Co., Ltd. has been engaged in "social good activities" since 2021 to create happiness in people's spaces that will last into the future, aiming to solve social issues in four areas of activity: environment, community, culture, and people.
As part of our social good activities, R&D (Research and Development), launched in 2022, is working to create new value by balancing the solution of social issues with business viability. One of the seven R&D themes, "Inclusion & Art," is working to create a space where everyone can feel safe and comfortable for people who have difficulty going out for various reasons and who have given up on experiences outside the home.

In October 2022, we conducted a demonstration experiment at Fukuoka PayPay Dome to create a space where people with sensory hypersensitivity and their families could enjoy watching sports in peace of mind, and to explore the effectiveness and usefulness of the space while listening to the voices of those affected.
Currently, we are receiving more inquiries from people who sympathize with and support the activities of this project, and we are accompanying them in demonstration experiments. In order to further develop our activities, we have established a specialized team for R&D "Inclusion & Art" and are partnering with researchers, people involved, and experts to promote research such as questionnaires and interviews of people involved in the creation of spaces, as well as the development of experience devices and concept design items.

Together with our partners, we will continue to carry out social good activities to realize a symbiotic society in which everyone can enjoy Delight and Passion with peace of mind by space creation that allow people to visit not only sports spectator facilities but also a variety of commercial, public, entertainment and other facilities with peace of mind and without having to give up on experiences.

■ Introduction of collaborative research, partners and advisors
NOMURA Social Good R&D "Inclusion & Art" is working with various partners to realize a symbiotic society through initiatives such as the Sensory Project, inclusive concept design, and the development of art programs for creating and revitalizing communities.

【Joint research】
Associate Professor Ginga Sasaki, Faculty of Human Sciences, University of Tsukuba, Ph.D.

Specialized fields: developmental disabilities, support for students with disabilities, assistive technology, organizational behavior management, child welfare

The laboratory "SuccessAbility Lab." aims to build a society without disabilities by ensuring equal access for people with social disabilities and clarifying the conditions and methods that bring about self-realization (success). there is
We are verifying the effectiveness of sensory rooms for people with developmental disabilities.

HP: https://successability-lab.com/

[Creative Partner]
Ms. Atsuko Hashimoto, Representative Director of Snoezelen Lab

Spreading snoezelen and sensory rooms in Japan from both the sensibility of art and the theory of psychology. Practicing content creation, planning and development that various children can enjoy together while taking into consideration the learning aspect according to their development.

HP: https://snoezelab.com

[Advisor]
Mr. Michiei Kato, Director of Sensory Hypersensitivity Research Institute

Representative Director Crystal Road Co., Ltd. Director of Sensory Hypersensitivity Research Institute
Facing the challenge of his own problem of "sensory hypersensitivity," he founded the Sensory Hypersensitivity Research Institute in January 2020. Aiming to create a society that is kind to the five senses, he is devoting his efforts to raising awareness of sensory hypersensitivity, developing and selling countermeasure products and services, and researching sensory hypersensitivity.

HP: https://kabin.life

[Advisor]

Dr. Hiroshi Murakami, Shinshu University School of Medicine
Shinshu University School of Medicine Perinatal Mental Medicine Course Lecturer and Shinshu University Hospital Perinatal Mental Outpatient Department.
We specialize in mental health support for expectant mothers and fathers and treatment of mental disorders, and proceed with treatment in close cooperation with our obstetrics and gynecology department, pediatrics department, psychiatry department, and genetic medicine research center that conducts prenatal diagnosis. ing.

HP: https://shinshu-shusanki.org/

Related information

NOMURA, Ltd.'s Social Good	https://www.nomurakougei.co.jp/socialgood/

Click here for PDF version

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