Since 2021, NOMURA Co., Ltd. has been working on "social good activities" to create happiness in people's spaces that will last into the future, aiming to solve social issues in the four activity areas of environment, region, culture, and people.
One of our social good activities, R&D (Research and Development), which was launched in 2022, is working to create new value by balancing social issue resolution and business feasibility. Among the seven themes of R&D, one of the efforts of "Inclusion & Art" is to provide a safe and secure environment for people who have difficulty going out for various reasons or who have given up on the experience of going out. We are working to create a comfortable space.
In October 2022, at the Fukuoka PayPay Dome, we created a space for people with hypersensitivity and their families to enjoy watching sports games with peace of mind.
Currently, the number of consultations from people who sympathize with and support the activities of this project is increasing, and we are accompanying the demonstration experiment. In order to further develop these activities, we have set up a specialized team in the R&D "Inclusion & Art", formed partnerships with researchers, people concerned, and experts, and in conjunction with space creation, conducted survey research such as person questionnaires and interviews, and experienced equipment.・We are also promoting the development of concept design items.
Together with our partners, this initiative will not only be limited to sports viewing facilities, but also commercial, public, entertainment, etc., so that everyone can Delight and Passion through activities to space creation that will not give up on the experience. We will promote social good activities toward the realization of a symbiotic society where we can enjoy
■Joint Research/Partners/Advisors
NOMURA Social Good R&D "Inclusion & Art" is working with various partners to develop art programs for inclusive concept design, community creation and revitalization, etc. for the realization of a symbiotic society, including the sensory project. doing.
